The Hogarth Property Group

What The Hogarth Property Group does

The Hogarth Property Group (THPG) is a privately-held, founder-owned West London property group operating three wholly-owned subsidiaries — Hogarth Investments (build-to-rent holding company, est. 2005), Hogarth Developments (build-to-sell, est. 2007) and Hogarth Design & Build (in-house planning, design and construction services, est. 2010) — plus the Urban Living operating brand for co-living property management. The group acquires, designs, builds and either disposes of or operates residential and mixed-use schemes, specialising in sites that other developers find difficult: Grade II listed heritage buildings, Metropolitan Open Land, derelict or high-water-table parcels requiring complex basements. Revenue is generated through two streams: lump-sum disposals of completed build-to-sell schemes on the open market to owner-occupiers and investor purchasers, and recurring rental income from 119 co-living apartments at 15 Hanger Lane and 70 Hanger Lane let under flexible all-bills-inclusive tenancies.

The group is controlled by founder Paul Connolly and operates with a small senior team (CEO Connolly, COO Liam Doherty, CFO David Diggins, Construction Director Ben Nathan) covering the full lifecycle from site acquisition through finance, planning, construction and either disposal or operational asset management. Recent activity has been concentrated in the London Borough of Ealing (Hanger Lane, Acton W3) with a 2024 expansion into South Buckinghamshire via the Grade II listed Dean Farm estate, and the October 2025 acquisition of the Dominion Building in Acton — described as the group's largest-ever purchase. Notable regulatory and technical milestones include securing the first co-living planning consent from the Mayor of London on Metropolitan Open Land (70 Hanger Lane) and removing Crossways from the English Heritage At Risk register. The group has divested non-core assets — Orchards of London estate agency (2021) and Paul Alexander Mortgage Consultants (2023) — to concentrate capital and management on investment, development and construction.

The business model is sales-led and relationship-driven: there is no disclosed digital marketing infrastructure, social media presence or institutional investor base, and customer acquisition relies on direct enquiries, press releases and the personal networks of the senior team. No external funding rounds, private equity backing or disclosed revenue figures are present in the available data, and the group's scale is best proxied by its £4.2M+ of active development scheme GDV and 119 managed rental units.

Name

The Hogarth Property Group

Legal name

The Hogarth Property Group

Website

https://thehogarthpropertygroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

The Hogarth Property Group is a privately-held, founder-owned West London property developer and investor operating three integrated subsidiaries — Hogarth Investments (build-to-rent), Hogarth Developments (build-to-sell), and Hogarth Design & Build — specialising in co-living and heritage restoration projects for investors and private clients.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Property Disposal (Build to Sell): Hogarth Developments builds residential and mixed-use schemes which are then sold on the open market for maximum return. Revenue is realised upon disposal of completed schemes to owner occupiers and investor purchasers.
2. Rental Income (Build to Rent): Hogarth Investments holds completed build-to-rent schemes managed and operated under the Urban Living brand. Revenue is generated through rental income from co-living studio apartments let on flexible all-bills-inclusive terms (3 to 12 months or longer). Proactive asset management maximises both capital growth and rental yields.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

The Hogarth Property Group is a West London-based property group that acquires, plans, develops, builds, and either sells or operates residential and mixed-use schemes through three subsidiaries: Hogarth Investments (build-to-rent co-living schemes operated under the Urban Living brand), Hogarth Developments (build-to-sell residential and mixed-use schemes), and Hogarth Design & Build (in-house planning, design and construction services). The group also delivers bespoke high-value residential projects for private clients and undertakes heritage-sensitive restoration of listed buildings.

Product overview

The Hogarth Property Group is a portfolio of property sector businesses operating on a vertically integrated model. The Group comprises three core operating brands: Hogarth Investments (build-to-rent, retaining completed schemes and managing them via Urban Living), Hogarth Developments (build-to-sell, constructing schemes for sale on the open market), and Hogarth Design & Build (provides end-to-end planning, design and construction services for both sister companies). The Group specializes in residential and mixed-use developments across West London, including innovative co-living schemes with communal amenities. Historically, the Group included estate agency (Orchards of London, sold 2021) and mortgage advisory (Paul Alexander Mortgage Consultants, sold 2023) businesses, which have since been divested to focus on core investment, development and construction activities.

Differentiator

Problem solved

Functional benefit

Brands

• Urban Living: Co-living property management and operations brand for rental schemes operated by Hogarth Investments

Products and services

• Hogarth Investments Holding company for completed build-to-rent schemes (predominantly co-living) undertaken by Hogarth Design & Build. Investment gains and returns are maximised through proactive asset management, with completed schemes retained and operated under the Urban Living brand. Targeted at property investors seeking recurring rental income exposure.
• Hogarth Developments Holding company that builds residential and mixed-use schemes undertaken by Hogarth Design & Build and then sells them on the open market for maximum return. Operates a build-to-sell model targeting both owner-occupiers and investor purchasers.
• Hogarth Design & Build In-house planning, design and construction arm that delivers end-to-end development projects for both Hogarth Investments and Hogarth Developments, with particular expertise on "challenging" sites including heritage buildings, basements on high-water-table sites and Metropolitan Open Land.
• Urban Living Co-living property management and operations brand for the group's build-to-rent schemes. Manages 119 apartments across 2 operational sites (15 Hanger Lane and 70 Hanger Lane) with dedicated resident managers and concierge services on flexible all-bills-inclusive tenancies from 3 to 12 months or longer. Targets busy professionals and digital nomads.
• 15 Hanger Lane Co-Living Development 48 private co-living studio apartments with communal lounge, kitchen, laundry, bike storage and garden, located at 15 Hanger Lane, Ealing W5. Completed in 2021 as the group's first co-living scheme and operated under the Urban Living brand.
• 70 Hanger Lane Co-Living Development Innovative new build of 64 co-living apartments across 9 floors (including 3 basement levels) at 70 Hanger Lane, Ealing W5, with communal roof terraces, private balconies, gym, cinema room, games room and rooftop lounges with workstations. Managed by Urban Living on an all-bills-inclusive basis. First co-living scheme to receive approval from the Mayor of London on Metropolitan Open Land.

Quantifiable outcome

• 15 Hanger Lane co-living development completed ahead of schedule and on budget
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Jane Duncan Architects (Jonathan Dale, Carl Harpur)coreTechnology or Integration · 8 September 2025Jane Duncan Architects provided architectural design services for the Dean Farm heritage restoration and redevelopment project, designing the new glazed rear extension, barn conversion, cottage extension, and granary duplex annex around a central courtyard.
• Build Heritage Consultancy (James Weeks, Anthony Hoyte)coreTechnology or Integration · 8 September 2025Build Heritage Consultancy provided heritage consultancy services for the Dean Farm project, assessing the significance of heritage assets and the impact of the planning scheme in accordance with national and local heritage policies.
• Knapp Hicks (Steve Hazel)coreImplementation/ SI/ Consulting Partner · 1 July 2024Knapp Hicks was the principal contractor referenced for the 70 Hanger Lane co-living development, working under the management of Hogarth Design & Build to deliver the landmark 64-apartment scheme.
• Onyx Basement ServicesminorImplementation/ SI/ Consulting Partner · 1 July 2024Onyx Basement Services provided specialist basement construction services for the 70 Hanger Lane project, which features a three-level basement with secure integral bike store accessed by a dedicated cargo lift.
• Assent Building Control (Paul Le Mare)minorImplementation/ SI/ Consulting Partner · 1 July 2024Assent Building Control provided building control inspection and compliance services for the 70 Hanger Lane development, ensuring adherence to construction regulations throughout the build.
• MAA ArchitectscoreTechnology or Integration · 6 June 2023MAA Architects (led by Valeriy Petrushechkin) provided architectural design services for the Lynton Road development, working alongside THPG's design and planning team to deliver a nine-unit boutique residential scheme. Valeriy Petrushechkin also collaborated on the 70 Hanger Lane co-living development.
• Maven Plan (Nick Sutton)coreTechnology or Integration · 6 June 2023Nick Sutton of Maven Plan acted as planning consultant for the Lynton Road development and subsequent planning amendments. Also worked on the 70 Hanger Lane and Dean Farm projects, providing strategic planning expertise across the group's portfolio.
• London Borough of EalingcoreOthersEaling Borough Council was a key regulatory stakeholder in the 70 Hanger Lane planning process, requiring 18 months of extensive consultations. The council's support was essential in obtaining planning consent from the Greater London Authority for the first co-living scheme on Metropolitan Open Land.
• Greater London Authority / Mayor of LondoncoreOthersThe Office of the Mayor for London was the approving authority for the 70 Hanger Lane development on Metropolitan Open Land. The scheme is reported to be the first co-living development to receive approval from the Mayor of London, making this a landmark regulatory milestone.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Pocket Living: Small-scale London residential developer focused on compact urban homes for first-time buyers. Comparable size, London-centric development focus, and build-to-sell build model.
• Quintain Living: London-focused build-to-rent and co-living operator at Wembley Park with thousands of units under management. Directly comparable to Hogarth's Urban Living co-living model in London PRS.
• Get Living London: Major London PRS operator anchored by East Village at Stratford. Operates build-to-rent residential at scale with comparable amenity-rich rental model and London geographic focus.
• Mount Anvil: London-focused residential developer with both build-to-sell and build-to-rent exposure in similar London submarkets. Comparable vertically integrated developer profile and customer base.
• The Collective: Pioneer of co-living in London with multiple schemes including Old Oak Common. Closely aligned with Hogarth's co-living concept, all-bills-inclusive flexible tenancies, and amenity-led rental offering.
• Essential Living: London-based co-living operator focused on professionally managed rental accommodation. Closely comparable to Urban Living in product offering, tenancy structure, and target demographic.

Regional players

• Helical plc: London-focused property investment and development company operating across the office, residential, and mixed-use sectors. Comparable London property investment and development profile.

Broad incumbents

• Greystar UK: World's largest PRS operator with significant UK multifamily/co-living presence. Operates at materially greater scale but competes directly for London rental residents and co-living sites.
• Berkeley Group (St George): Major London housebuilder; its St George plc division is one of West London's largest residential developers. Operates at vastly greater scale but competes for the same West London land and buyers.
• Ballymore Group: London-focused residential and mixed-use developer with significant build-to-rent and build-to-sell exposure. Overlaps in London development, particularly in regeneration corridors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hogarth Property Group