Godt Smil
- Company typePrivate
- Founded2008
- HeadquartersHorsens, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
Godt Smil firmographics
Firmographics- Name
- Godt Smil
- Legal name
- Godt Smil Shared Service Center ApS
- Website
- https://godtsmil.dk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Godt Smil industry classification
Industry- Product category
- Dental Care Services
- NAICS
- Offices of Dentists (62121)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Prosthodontic & Restorative Group Practices (HLABAKAH)
- akta.pro secondary industry
- Periodontic & Implant Group Practices (HLABAKAF)
Keywords
Where Godt Smil is headquartered
LocationHeadquarters
- HQ city
- Horsens
- HQ country
- Denmark
- HQ region
- Europe
Offices45 records
Markets served
Godt Smil business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Dental Treatment Services: One-time dental procedures including checkups, cleanings, fillings, root canals, extractions, implants, crowns, bridges, orthodontics, and cosmetic treatments. Payment collected at time of service or through financing arrangements.
- Dental Insurance Subsidy Processing: Processing of insurance subsidies for Sygeforsikringen 'danmark' members - the company handles billing and subsidy reporting on behalf of patients
- Financing Partnerships: Revenue generated through patient financing arrangements with third-party financing companies for larger treatments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dental Examination (Tandeftersyn) |
| Unit Pricing | Pay-as-you-go | Teeth Cleaning (Tandrensning) |
| Unit Pricing | Pay-as-you-go | Dental Examination Amager |
| Unit Pricing | Pay-as-you-go | Tooth Implant |
| Unit Pricing | Pay-as-you-go | Tooth Implant Frederikssund |
| Unit Pricing | Pay-as-you-go | Dental Examination with Cleaning |
| Unit Pricing | Pay-as-you-go | Teeth Whitening |
| Unit Pricing | Pay-as-you-go | Plastic Fillings |
| Unit Pricing | Pay-as-you-go | Orthodontics |
| Other | Monthly | Financing Option |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Godt Smil product offering
Product offeringCore offering
Godt Smil operates Denmark's largest dental clinic chain, running 44 state-of-the-art clinics across Jutland, Funen, and Zealand that deliver preventive, restorative, orthodontic, surgical, and cosmetic dental treatments to individual consumers. Its portfolio spans examinations, cleanings, fillings, root canals, crowns and bridges, implants, orthodontics (Invisalign/ClearCorrect/In-Line), periodontics, wisdom-tooth extraction, teeth whitening, bite/snoring guards, and emergency dental care, priced up to 40% below competitors on larger treatments. Patients access services through physical clinics, an online booking system, a mobile app downloaded over 50,000 times, and phone reservations, with optional third-party financing and Sygeforsikringen 'danmark' insurance subsidy processing.
Product overview
Godt Smil is Denmark's leading dental clinic chain operating 44 state-of-the-art clinics across the country with more than 650 staff members serving over 500,000 patients. The company offers a comprehensive portfolio of dental services organized around core clinical offerings: preventive care (examinations, cleanings), restorative treatments (fillings, crowns, root canals, implants), orthodontics (Invisalign, ClearCorrect, In-Line aligners), periodontics, oral surgery (wisdom teeth extraction), and cosmetic dentistry (teeth whitening). The service portfolio is complemented by digital products including a mobile app for appointment management and an online booking system. Additional services include dental financing options, dental insurance, anesthesia/sedation dentistry for anxious patients, and a nationwide guarantee program. The company differentiates through competitive pricing (up to 40% savings compared to competitors), price matching, and extended warranties on implants (10 years on implant, 5 years on crown).
Differentiator
Problem solved
Functional benefit
Products and services
- Tandeftersyn (Dental Examination)
- Tandrensning (Teeth Cleaning)
- Tandregulering (Orthodontics)
- Tandimplantater (Dental Implants)
- Paradentose (Periodontics)
- Tandkroner (Dental Crowns)
- Visdomstænder (Wisdom Teeth Extraction)
- Tandblegning (Teeth Whitening)
- Rodbehandling (Root Canal Treatment)
- Røntgen (Dental X-ray)
- Bideskinne (Bite Guard)
- Snorkeskinne (Snoring Guard)
- Akut Tandpine (Emergency Dental Care)
- Plastfyldninger (Composite Fillings)
- Narkose Tandlæge (Anesthesia Dentistry)
- Finansiering (Patient Financing)
- Tandforsikring (Dental Insurance)
- Godt Smil Mobile App
- Online Booking System
- Tryghedsordning (Nationwide Satisfaction Guarantee)
Quantifiable outcome
- Patients can save up to 40% on major dental treatments compared to other Danish dentists
- +3 more outcomes
Companies that use Godt Smil
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Godt Smil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Godt Smil partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- TandprotetikerenminorDental technician partnership for prosthetic dental treatments. In Hørsholm, Tandprotetikeren is located in the same building and floor as the Godt Smil clinic, enabling convenient patient referrals for prosthetic treatments.
- Sygeforsikringen 'danmark'minorHealth insurance provider partnership allowing Godt Smil to process insurance subsidies on behalf of patients. Patients who are members receive subsidies for certain treatments, with Godt Smil handling billing and reporting.
- Financing CompaniesminorThird-party financing companies offering payment plans for larger dental treatments. Patients can spread payments over time with low monthly installments through these partnerships.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Godt Smil competitors and assessment
Company assessmentDirect peers
- Heartland Dental: Largest US dental support organization supporting ~1,700+ offices. Comparable DSO/chain model with centralized procurement, marketing and clinical support enabling pricing advantages and scale efficiencies.
- Aspen Dental: Multi-location US dental chain (~1,000+ offices) competing on affordability, price transparency, and access. Highly comparable consumer-facing positioning with similar emphasis on implants and full-arch restorative work.
- Portman Healthcare: UK dental group with ~80+ practices focused on high-quality private dentistry. Comparable premium-brand group practice strategy with a strong emphasis on clinical quality, patient experience, and group-wide service standards.
- Pacific Dental Services: US-based DSO supporting 900+ practices with strong technology, clinical-support and procurement infrastructure. Comparable in the breadth of services offered and reliance on shared-service back-office to enable scale.
- Colosseum Dental: One of Europe's largest dental service organizations, operating multi-specialty clinics across multiple countries including Denmark. Directly comparable DSO model with centralized shared services and acquired/partnered clinics.
- Rodericks Dental Partners: UK dental group practice and DSO with hundreds of clinics across England, Scotland and Wales. Closely comparable model combining NHS/private services under a multi-clinic group structure with centralized support.
- Dentex Healthcare: UK dental group and DSO partnering with high-quality practices. Comparable partnership/affiliation model where clinical teams retain operating roles while benefiting from shared services, branding and procurement.
Emerging players
- Impress: European clear-aligner orthodontic chain with clinics across multiple countries. Partial overlap with Godt Smil's orthodontic offering (Invisalign, ClearCorrect, In-Line) and a comparable chain-of-clinics D2C go-to-market approach.
- ClearChoice Dental Implant Centers: US chain of ~75+ centers focused specifically on dental implants and full-arch restoration. Directly comparable on the implant/restorative specialty mix that anchors Godt Smil's high-value revenue line.
Others
- Straumann Group: Global leader in dental implants and prosthetics. Indirectly comparable as a key supplier ecosystem participant whose products Godt Smil depends on for its high-volume implant business (4,000 implants/year).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Godt Smil social profiles
Digital presenceGodt Smil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Godt Smil leadership team
Management profileNumber of profiles
Profiles4 records
Godt Smil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Godt Smil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Godt Smil
What does Godt Smil do?
Godt Smil operates Denmark's largest dental clinic chain, running 44 state-of-the-art clinics across Jutland, Funen, and Zealand that deliver preventive, restorative, orthodontic, surgical, and cosmetic dental treatments to individual consumers. Its portfolio spans examinations, cleanings, fillings, root canals, crowns and bridges, implants, orthodontics (Invisalign/ClearCorrect/In-Line), periodontics, wisdom-tooth extraction, teeth whitening, bite/snoring guards, and emergency dental care, priced up to 40% below competitors on larger treatments. Patients access services through physical clinics, an online booking system, a mobile app downloaded over 50,000 times, and phone reservations, with optional third-party financing and Sygeforsikringen 'danmark' insurance subsidy processing.
Is Godt Smil a public or private company?
Godt Smil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Godt Smil founded?
Godt Smil was founded in 2008. It employs 11 to 50 people.
Where is Godt Smil based?
Godt Smil is headquartered in Horsens, Denmark, in the Europe region.
How does Godt Smil make money?
Three revenue lines are on record. Dental Treatment Services are the primary driver. The others are dental Insurance Subsidy Processing and financing Partnerships.
Who are Godt Smil's main competitors?
Direct peers on record are Heartland Dental, Aspen Dental, Portman Healthcare, Pacific Dental Services, Colosseum Dental, Rodericks Dental Partners and Dentex Healthcare. Emerging players are Impress and ClearChoice Dental Implant Centers. Straumann Group is listed as an others.
Does Godt Smil have an API?
No public API is recorded for Godt Smil.
What industry is Godt Smil in?
Godt Smil's product category is Dental Care Services. Its primary akta.pro industry code is HLABAKAH, Prosthodontic & Restorative Group Practices, with a secondary code of HLABAKAF, Periodontic & Implant Group Practices. Its NAICS code is 62121 and its SIC code is 8000.