Britannica Home Fashions

What Britannica Home Fashions does

Britannica Home Fashions (BHF) is a privately held, family-owned home textiles company founded in 1974 and headquartered in New York City's Garment District. The company designs, sources, manufactures, and distributes a broad portfolio of home goods—including bedding, bath, kitchen, outdoor, pet, infant, kids, and seasonal décor—operating across five countries (USA, Hong Kong, Hangzhou, Bangalore, New Delhi) with 100+ employees and 1,000+ sourcing partnerships. Its product strategy centers on a portfolio of licensed consumer brands (UGG, Pendleton, Bearpaw, Forever 21, Laura Ashley, Nicole Miller, Paris Hilton, Weatherproof, Coastal Living, Cath Kidston) complemented by its in-house Casual Living brand and private-label production for retailers. All products carry OEKO-TEX Standard 100 certification, with additional compliance under GOTS, RDS, and Global Recycled Standard for sustainability positioning.

BHF earns revenue through two primary streams: (1) brand-licensing royalties and wholesale distribution of licensed home textile products, and (2) in-house brand and private-label product sales to major retailers. The company employs a multi-channel wholesale go-to-market, distributing through approximately 18 named US retailers spanning department stores (Macy's, Nordstrom, Bloomingdale's, Saks, JCPenney, Kohl's), warehouse clubs (Costco, Sam's Club, BJ's), off-price (TJ Maxx, Ross, Burlington, HomeGoods), mass (Walmart, Target), specialty (Bass Pro Shops), and e-commerce marketplaces (Amazon, Wayfair). Geographic markets include the US, Canada, the UK, Australia, Korea, and Brazil. Pricing is retail-set by channel partners and is not publicly disclosed.

The company is controlled by the founding Gross family, with Harry Gross serving as Founder & Chairman, Etai Gross as President (since 1989), Ryan Koflanovich as CEO of the US entity (since 2005), Normand Savaria as CEO of BHF International (since 2018), and additional senior leadership including President Todd Johnson (since 2020) and EVP Christine Ainsworth (since 2023). Recent strategic activity has emphasized product launches in new channels (Paris Hilton on Amazon in February 2026, Pawz Collection at Walmart in November 2025), new licensing partnerships (Cath Kidston for Spring 2026 Americas launch), and geographic expansion into Brazil.

Name

Britannica Home Fashions

Legal name

Britannica Home Fashions, Inc.

Website

https://britannicahome.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Britannica Home Fashions is a family-owned home textiles designer, sourcer, and distributor founded in 1974, selling licensed (UGG, Pendleton, Paris Hilton, Cath Kidston) and proprietary home goods through major US retailers including Amazon, Walmart, Costco, Macy's, and Nordstrom across five countries.

Ownership category

akta.pro rank

Product category

Home Textiles

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers) (CRAIALAG)

akta.pro secondary industries

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA), Bath Linens Retail (Towels, Bath Mats, Robes) (CRAIALAB), Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

Keywords

• Home textiles
• Licensed brand products
• Bedding and bath
• Home decor manufacturing
• Brand licensing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Brand Licensing: Licensing established consumer brands (UGG, Pendleton, Bearpaw, Forever 21, Laura Ashley, Nicole Miller, Paris Hilton, Weatherproof, Coastal Living, Casual Living, Cath Kidston) for home textile products including bedding, blankets, and home décor. Earns royalties from licensees who manufacture and distribute licensed products.
2. In-house Brand Products: Design, development, and distribution of proprietary home textile products through retail partnerships and direct relationships with major retailers.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Britannica Home Fashions designs, sources, manufactures, and distributes home textile products including bedding, bath, home accessories, infant, kids, kitchen, outdoor, pet, and seasonal decor items. The company operates a portfolio of licensed lifestyle brands (UGG, Pendleton, Bearpaw, Forever 21, Laura Ashley, Nicole Miller, Paris Hilton, Coastal Living, Weatherproof, Cath Kidston) and in-house brand (Casual Living), distributing through major retailers including Macy's, Nordstrom, Costco, Walmart, Amazon, TJ Maxx, and Sam's Club.

Product overview

Britannica Home Fashions is a family-owned home textiles company established in 1974, specializing in the design, sourcing, manufacturing, and distribution of a broad spectrum of home goods. Its product portfolio spans licensed lifestyle brands (UGG, Pendleton, Paris Hilton, Bearpaw, Laura Ashley, Nicole Miller, Forever 21, Weatherproof, Coastal Living, Country Home) alongside its own in-house brand (Casual Living). The company operates across multiple product categories including bedding, bath, home accessories, infant, kids, kitchen, outdoor, pet, and seasonal décor. Products range from luxury wool Pendleton throws and premium UGG home bedding to affordable Casual Living basics certified OEKO-TEX Standard 100. BHF distributes through major U.S. retailers including Amazon, Macy's, Nordstrom, Costco, Walmart, TJ Maxx, and Sam's Club, with offices in New York, Hong Kong, Hangzhou, Bangalore, and New Delhi.

Differentiator

Problem solved

Functional benefit

Brands

• UGG Home: Premium bedding, soft throws, and luxury comforters
• Pendleton
• Bearpaw
• Forever 21
• Paris Hilton
• Laura Ashley
• Nicole Miller
• Casual Living
• Coastal Living
• Country Home
• Weatherproof
• Cath Kidston

Products and services

• UGG Home Collection Premium bedding, soft throws, and luxury comforters from the iconic California lifestyle brand, offering cozy throws, plush bedding, and sleek home decor for retailers and consumers.
• Pendleton Home Collection Luxury wool blankets and Native-inspired home textiles featuring bold Western patterns and heritage designs rooted in over 150 years of American textile tradition.
• Bearpaw Home Collection Home products brand focused on comfort and nature-inspired living, offering bedding and home essentials designed for cozy everyday relaxation.
• Forever 21 Home Collection Fashion-forward home essentials brand bringing the latest trends and high-style designs to affordable home decor distributed across 540 global locations.
• Paris Hilton Home Collection Glamorous bedding and home decor collection featuring bold prints, ultra-soft textures, and playful femininity inspired by Paris Hilton's iconic lifestyle.
• Laura Ashley Home Collection Classic English home furnishings brand known for its quintessentially English aesthetic combining countryside wholesomeness with vibrant modern style across bedding, bath, and decor.
• Nicole Miller Home Collection Fashion and lifestyle brand offering signature graphic prints and luxe fabrics for an elegant, rebellious modern home look, available in over 1,500 stores worldwide.
• Casual Living Collection Value-oriented in-house basics line offering chic, modern, and sleek designs across printed sheets, quilts, faux fur fabrics, and cotton-blended towels, OEKO-TEX Standard 100 certified at accessible price points.
• Pawz Collection Walmart-exclusive home textile collection featuring decorative pillows, reversible comforter sets, sheet sets, throws, body pillows, and corduroy quilts with lodge-inspired motifs in rich autumnal colors.
• Paris Hilton Home Collection on Amazon Amazon-exclusive Paris Hilton branded home collection including plush throw blankets, embroidered comforter sets, and sheet sets featuring ultra-soft brushed microfiber with down-alternative fill.
• Cath Kidston Home Collection Cath Kidston's first lifestyle home collection designed for the North and South American market, covering bedding, throws, utility, and bath categories with British countryside-inspired hand-painted prints.

Quantifiable outcome

• 65 metric tons of plastic saved through alternative packaging methods in 2023
• +5 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• UGGflagshipOEM/ Whitelabel/ Licensing PartnerFlagship brand licensing partnership for UGG-branded home textile products including bedding, blankets, throws, and home décor. One of the company's primary brand licensing relationships driving significant revenue.
• PendletoncoreOEM/ Whitelabel/ Licensing PartnerBrand licensing partnership for Pendleton-branded wool blankets, bedding, and home textiles featuring Native-inspired designs and heritage patterns.
• BearpawcoreOEM/ Whitelabel/ Licensing PartnerBrand licensing partnership for Bearpaw-branded home comfort products extending the brand's comfort positioning into home textiles.
• Forever 21coreOEM/ Whitelabel/ Licensing PartnerBrand licensing partnership for Forever 21 home textiles bringing fashion-forward, affordable home décor products to mass market.
• Laura AshleycoreOEM/ Whitelabel/ Licensing PartnerBrand licensing partnership for Laura Ashley-branded bedding, bath, and home décor products featuring classic British-inspired floral and traditional patterns.
• Nicole MillerminorOEM/ Whitelabel/ Licensing PartnerBrand licensing partnership for Nicole Miller-branded home textile products bringing fashion designer aesthetic to home décor.
• Paris HiltonminorOEM/ Whitelabel/ Licensing PartnerCelebrity brand licensing partnership for Paris Hilton-branded home textile products.
• WeatherproofminorOEM/ Whitelabel/ Licensing PartnerBrand licensing partnership for Weatherproof-branded home textile products with outdoor-inspired aesthetics.
• Coastal LivingminorOEM/ Whitelabel/ Licensing PartnerBrand licensing partnership for Coastal Living-branded home décor and textiles bringing coastal lifestyle aesthetic to consumers.
• Casual LivingminorOEM/ Whitelabel/ Licensing PartnerBrand licensing partnership for Casual Living-branded outdoor and casual home textile products.
• Cath KidstoncoreOEM/ Whitelabel/ Licensing PartnerBrand licensing partnership for Cath Kidston-branded bedding and home textiles featuring British countryside-inspired designs. Expansion plans include bath, body, home fragrance, and accent furniture categories.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Croscill Home: Home textiles manufacturer and licensor focused on bedding, window treatments, and decorative pillows; comparable product breadth, licensing model, and department-store retail distribution to BHF.
• WestPoint Home: Established US home textiles manufacturer and licensor with a comparable brand-licensing model (e.g., licensed programs with major consumer brands) and broad retail distribution across bedding, bath, and home décor — directly competitive with BHF in product mix, channels, and customer base.
• Revman International: Home textiles licensee and manufacturer specializing in branded and private-label bedding and soft home goods distributed through major US retailers; mirrors BHF's licensing-plus-private-label GTM and tier-1 department-store distribution.
• Pem America: Designer and licensor of branded bedding, throws, pillows, and home textiles sold through mass and department-store channels; competes with BHF across bedding and soft home décor categories with overlapping retail customers.
• Sferra: Premium home textiles brand specializing in luxury bedding, bath linens, and table linens; comparable product mix in luxury soft home textiles and similar department-store and specialty retail distribution as BHF's premium licensed lines (UGG, Pendleton).
• Heritage Home Group: Home textiles and home goods company with licensed and owned home fashion brands distributed through major US retailers; overlaps with BHF in bedding and home décor categories and retail channels.
• American Textile Company: Manufacturer of bedding, mattress pads, and pillows sold through mass, club, and specialty retail channels; comparable US manufacturing and sourcing model and similar tier-1 retail customer base (Walmart, Target, Costco).

Broad incumbents

• Williams-Sonoma: Large multi-brand home furnishings retailer (Williams Sonoma, Pottery Barn, West Elm) with own-brand soft home, bedding, and décor assortment; broader portfolio but competes for the same premium home textiles consumer wallet and shelf positioning at department-store and specialty retail.
• Wayfair: Largest US online home furnishings marketplace and a direct BHF distribution customer; functions as both a channel partner (selling BHF products) and a broad incumbent shaping category pricing, assortment, and consumer discovery in home textiles.
• Bed Bath & Beyond (Overstock): National home goods retailer with deep bedding, bath, and home décor assortment; competes with BHF at the shelf level across mass and off-price customer segments the company serves through TJ Maxx, Ross, and Burlington equivalents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/britannicahome
• LinkedInlinkedin.com/company/britannica-home-fashions-inc.
• Instagraminstagram.com/britannicahomefashions

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Britannica Home Fashions