Westfield
Westfield, operated by Scentre Group (ASX: SCG), owns 42 shopping centres across Australia and New Zealand housing 3,315+ retailers including David Jones and Myer, and operates a mobile app, free membership program, and gift card ecosystem serving consumers and retail tenants.
- Company typePublic
- Founded2014
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Westfield does
Westfield is a premium shopping centre brand and retail real estate platform operated by Scentre Group (ASX: SCG), headquartered at 85 Castlereagh Street, Sydney. The platform comprises 42 Westfield destinations across Australia and New Zealand spanning New South Wales (14), Victoria (7), Queensland (6), Western Australia (4), South Australia (3), and ACT (2), housing more than 3,315 retail stores anchored by David Jones, Myer, MECCA, Kmart, and rebel, alongside hundreds of specialty retailers. US Westfield centres (Century City, Valley Fair, Garden State Plaza, UTC, Old Orchard, Montgomery) and UK Westfield destinations (London, Stratford City, and the planned St James Quarter Edinburgh rebrand) operate under the separately constituted Unibail-Rodamco-Westfield SE (URW) following the 2014 separation of Westfield's international operations.
The company's core products are physical retail destinations complemented by a digital engagement stack: the Westfield mobile app (iOS and Android), a free membership loyalty program, ticketless parking via vehicle license-plate recognition, valet parking, free Wi-Fi, and digital and physical gift cards integrated with Apple Pay and Google Pay. The Village at Westfield London extends the offering into a dedicated luxury health, wellbeing, and medical services vertical. The technology stack integrates store directories, interactive maps, restaurant reservations, and member-exclusive offers into a single consumer interface, with the Westfield Local Heroes community program distributing up to AUD $1.25 million in grants annually across the portfolio.
Westfield monetizes through four primary revenue streams: retail tenant leasing (subscription-style recurring rent from anchor and specialty tenants), parking fees (e.g., Westfield Valley Fair at $2/hour after a one-hour free period up to $15 maximum), advertising and brand activations (including Disney/Pixar Toy Story 5, Universal Pictures Wicked: For Good, SBS FIFA World Cup 2026 fan zones, and Live Nation concert content), and gift card transaction revenue (with corporate bulk-order channels). The membership remains free to consumers, with monetization occurring through tenant rent and ancillary fees. Operational performance was strong in 2025, with record-low 4.6% vacancy, 3.9% tenant sales growth, and 3.6% like-for-like EBITDA growth reported at the URW level.
Westfield firmographics
Firmographics- Name
- Westfield
- Legal name
- Scentre Shopping Centre Management Pty Limited
- Website
- https://westfield.com.au
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Westfield, operated by Scentre Group (ASX: SCG), owns 42 shopping centres across Australia and New Zealand housing 3,315+ retailers including David Jones and Myer, and operates a mobile app, free membership program, and gift card ecosystem serving consumers and retail tenants.
- Ownership category
- akta.pro rank
Westfield industry classification
Industry- Product category
- Retail Real Estate
- NAICS
- General Merchandise Retailers (455), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552)
- SIC
- Retail-Department Stores (5311), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Downtown/Urban Flagship Traditional Department Stores (CRAGAAAG)
Keywords
Where Westfield is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Westfield business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Tenant Leasing: Revenue generated from leasing retail space to anchor stores and specialty retailers across Westfield shopping centers. Major tenants include department stores like David Jones, Myer, and thousands of specialty retailers.
- Parking Fees: Revenue from parking operations at shopping centers. Westfield Valley Fair reduced free parking from 2 hours to 1 hour in 2026, charging $2 per hour thereafter with $15 maximum after 5 hours.
- Advertising and Promotions: Revenue from promotional activities, brand activations, and marketing partnerships with retailers and brands within Westfield centers.
- Gift Card Revenue: Digital and physical gift cards sold for use at participating Westfield retailers. Gift cards valid for 3 years from issue date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership with standard benefits |
| Usage-based | Pay-as-you-go | Westfield Valley Fair parking rates |
| Transaction based/ take rate | Pay-as-you-go | Gift cards available in variable denominations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Westfield product offering
Product offeringCore offering
Westfield is a shopping centre operator that owns and manages 42 retail destinations across Australia and New Zealand under Scentre Group, leasing space to anchor department stores (David Jones, Myer) and 3,315+ specialty retailers. The company also operates the Westfield mobile app, a free membership program, digital and physical gift cards, ticketless parking, and event activations in partnership with entertainment brands.
Product overview
Westfield is a retail real estate platform operated by Scentre Group, encompassing shopping centre destinations across Australia and New Zealand, a mobile app, and associated services. The core offering consists of 42 Westfield shopping centres featuring department stores (David Jones, Myer), specialty retailers, dining, and entertainment. The Westfield App serves as the primary digital interface, enabling membership benefits, digital gift cards, ticketless parking, centre maps, and exclusive offers. Supporting products include physical gift cards, Valet Parking, and Westfield Wi-Fi. The Westfield Local Heroes community program and The Village wellness concept at Westfield London represent specialised initiatives within the broader portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Westfield Local Heroes: Community recognition and awards program that shines the spotlight on individuals in Australia and New Zealand who make a positive impact to their local community or environment.
- Westfield Gift Cards
- Westfield Membership
Products and services
- Westfield Shopping Centres Portfolio of 42 retail shopping destinations across Australia (NSW, QLD, VIC, SA, WA, ACT) and New Zealand featuring department stores (David Jones, Myer), 3,315+ specialty retailers, dining options, and entertainment venues. Designed for retail tenants to lease space and for consumer shopping, dining, and entertainment experiences.
- Westfield App Mobile application for iOS and Android providing Westfield membership benefits, digital gift cards, centre maps, store directories, parking management, restaurant bookings, and exclusive offers and events for shoppers at Westfield centres across Australia and New Zealand.
- Westfield Membership Free loyalty program enabling access to exclusive offers, events, extended free parking at selected centres, digital gift card activation, and VIP experiences including reserved concert tickets through the Live Nation partnership.
- Westfield Digital Gift Card Digital gift card available through the Westfield app, redeemable at participating retailers via Apple Pay or Google Pay. Can be purchased online, sent via email, and added to mobile wallets for contactless in-store payments. Valid for 3 years from issue date.
- Westfield Physical Gift Card Physical gift card available for purchase online or at Westfield centres, delivered via post with $2.95 delivery fee Australia-wide. Features eftpos functionality for spending at participating Australian retailers.
- Westfield Corporate Gift Cards Bulk gift card ordering program for businesses to reward employees or thank clients, with online management, volume discounts, and activation tracking for corporate orders.
- Ticketless Parking Parking system using vehicle number plate recognition for automatic payment and member benefits. Members can add up to two vehicles to their profile and receive free or discounted parking based on membership tier.
- Valet Parking Premium parking service at select Westfield centres where staff park and retrieve vehicles. Available at participating locations with payment at the service desk.
- The Village at Westfield London Luxury health, wellbeing, and medical services destination within Westfield London, featuring wellness brands, sensory experiences, and medical services. Home to the Feel the Frequency immersive wellness installation.
Quantifiable outcome
- 3.9% tenant sales growth in 2025
- +3 more outcomes
Companies that use Westfield
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Westfield technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Westfield partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- Knock Three TimescoreAppointed as retained consumer PR agency for Westfield's three UK destinations covering earned media strategy, press office, campaign PR, and flagship openings. Partnership aims to address consumer discovery shaped by AI-generated responses.
- Disney and PixarflagshipToy Story 5 cinema release partnership including school holiday activity stations, meet-and-greets, exclusive merchandise, and Walt Disney World Resort holiday competition for Westfield members.
- SBSflagshipPartnership to bring FIFA World Cup 2026 to Westfield centers across Australia with live streaming, football-themed events, and fan zones running from June 12 to July 20, 2026. Includes SEN live radio broadcasts at select centers.
- Universal PicturesflagshipPartnership for Wicked: For Good UK-exclusive retail activation at Westfield London from November 2025 to January 2026. Included immersive walk-through experience, Lush partnership, and Gift Appeal charity initiative.
- DexusminorDexus purchased an additional 25% stake in Brisbane's Westfield Chermside for A$683 million, underscoring investor confidence in the retail property sector's income stability and long-term performance.
- Live NationcorePartnership providing Westfield members exclusive reserved tickets and VIP experiences to major international concerts and music events. Delivered concerts by Troye Sivan, The Weeknd, Green Day, and Metallica in 2024-2025 with more acts announced for 2026.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Westfield competitors and assessment
Company assessmentRegional players
- Simon Property Group: Simon Property Group (NYSE: SPG) is the largest US retail REIT operating flagship mall and premium outlet destinations (e.g., The Forum Shops, Roosevelt Field) comparable in tenant mix and scale to Westfield's US centers like Century City and Valley Fair, but exclusively North American.
- Klépierre: Klépierre (EPA: LI) is a leading European retail REIT owning large flagship shopping centers across continental Europe, comparable in format and tenant strategy to Westfield's European flagships but operating in a different geography.
- Link REIT: Link REIT (HKEX: 0823) is Asia's largest retail-focused REIT operating premium urban shopping destinations in Hong Kong, mainland China, and Australia (investing alongside other retail landlords), comparable in scale and tenant quality to Westfield's flagship portfolio but primarily Asian.
Broad incumbents
- Dexus: Dexus (ASX: DXS) is an Australian real estate investment manager that just acquired an additional 25% of Westfield Chermside for A$683M, and separately operates a large retail and office portfolio (including strategic alliances with Westfield) in the same ANZ market.
- Mirvac Group: Mirvac (ASX: MGR) is an Australian diversified REIT with retail shopping centre assets (e.g., Broadway Sydney, Birkenhead Point) overlapping Westfield's major metro markets, alongside residential and office exposure.
- Stockland: Stockland (ASX: SGP) is a diversified Australian property developer with a retail town centre portfolio overlapping Westfield's catchment and competing for tenant relationships, while also operating in residential and commercial real estate.
- GPT Group: GPT Group (ASX: GPT) is an Australian diversified property group with a sizable retail portfolio (including Highpoint and Charlestown Square) that competes with Westfield for premium retail tenants and major metropolitan sites.
Direct peers
- Scentre Group: Scentre Group is the listed parent (ASX: SCG) that owns and operates the Westfield brand in Australia and New Zealand, including all 42 destinations, the membership program, and digital gift cards. It is the directly comparable operating platform and economic interest underlying the Westfield brand.
- Vicinity Centres: Vicinity Centres (ASX: VCX) is an Australian listed REIT owning a portfolio of suburban and urban shopping centers directly competing with Westfield for anchor and specialty tenants in the same ANZ catchment areas.
- Unibail-Rodamco-Westfield (URW): URW owns the Westfield brand in the US and Europe and operates the broader flagship shopping center portfolio. Directly comparable through shared brand, similar flagship mall format, and a recent FY25 report showing 4.6% vacancy and 3.9% tenant sales growth cited in Westfield's data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights7 records
Customer concentration
Westfield social profiles
Digital presenceWestfield compliance and trust
Trust signalCompliance1 record
Westfield financial estimates
Financial estimateRevenue estimate
Valuation estimate
Westfield leadership team
Management profileNumber of profiles
Westfield funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Westfield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Westfield
What does Westfield do?
Westfield is a shopping centre operator that owns and manages 42 retail destinations across Australia and New Zealand under Scentre Group, leasing space to anchor department stores (David Jones, Myer) and 3,315+ specialty retailers. The company also operates the Westfield mobile app, a free membership program, digital and physical gift cards, ticketless parking, and event activations in partnership with entertainment brands.
Is Westfield a public or private company?
Westfield is a public company. It is classified as public and is currently operating.
When was Westfield founded?
Westfield was founded in 2014. It employs 11 to 50 people.
Where is Westfield based?
Westfield is headquartered in Sydney, Australia, in the Oceania region.
How does Westfield make money?
Four revenue lines are on record. Retail Tenant Leasing is the primary driver. The others are parking Fees, advertising and Promotions and gift Card Revenue.
Who are Westfield's main competitors?
Regional players on record are Simon Property Group, Klépierre and Link REIT. Broad incumbents are Dexus, Mirvac Group, Stockland and GPT Group. Direct peers are Scentre Group, Vicinity Centres and Unibail-Rodamco-Westfield (URW).
Does Westfield have an API?
No public API is recorded for Westfield.
What industry is Westfield in?
Westfield's product category is Retail Real Estate. Its primary akta.pro industry code is CRAGAAAG, Downtown/Urban Flagship Traditional Department Stores. Its NAICS code is 455 and its SIC code is 5311.