What Deadfellaz does

Deadfellaz is a privately held digital collectibles and brand studio founded around 2021 and operated by DFZ Labs (also referenced as DFZ Studios). The company is headquartered in Brisbane, Australia, with a US operational/contact address in Covina, California, and employs 11–50 people. Its core product is the Deadfellaz NFT/art collection, anchored by the Deadfellaz EVO series featuring 30 distinct head traits, extended by the Death Touch sub-brand and managed under the DFZ Studios creative entity. The commercial offering combines digital collectibles with physical merchandise (apparel such as the $30 Fourth Anniversary Tee and collectible vinyl figures produced through a YouTooz partnership). Distribution is direct-to-consumer through a Shopify-powered storefront (shop.deadfellaz.io) and the dfzstudios.com brand site, with community engagement driven by organic social channels — Instagram, TikTok, and X (Twitter) — all under the @buydamagedgoods handle, plus an email newsletter list.

The underlying technology stack is intentionally lean: no proprietary platform, model, or SDK is disclosed. Operations run on Shopify for commerce, payments, and customer data; Squarespace for the DFZ Studios brand site; and standard social platforms for marketing. Revenue is generated primarily through unit-priced merchandise sales (hardware sales classification) on a pay-as-you-go basis, supplemented by digital collectible sales and limited drops; no SaaS, subscription, or licensing revenue is described. The customer base is horizontal — NFT collectors and brand enthusiasts purchasing apparel and collectibles — and no enterprise or institutional customer concentration is disclosed. Strategic direction in the available evidence centers on multi-IP ecosystem buildout under DFZ Studios, limited-edition merchandise cadence, and organic community-driven GTM, with no disclosed funding, acquisitions, or leadership changes.

Name

Deadfellaz

Legal name

Deadfellaz

Website

https://deadfellaz.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Deadfellaz is a privately held digital collectibles and brand studio, founded around 2021 and operated by DFZ Labs, that sells NFT art (Deadfellaz EVO with 30 head traits) and physical merchandise through a Shopify storefront and social channels to NFT collectors and brand enthusiasts.

Ownership category

akta.pro rank

Product category

Digital Collectibles & Branded Merchandise

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Hobby, Toy, and Game Retailers (459120), Art Dealers (459920)

SIC

Retail-Apparel & Accessory Stores (5600), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Trading Cards & Collectibles NFT Marketplaces (FSADANAI)

akta.pro secondary industries

Collectibles, Trading Cards & Memorabilia Marketplaces (CRAFAGAE), Apparel, Footwear & Accessories Online Retailers (CRAFADAB)

Keywords

• NFT collectibles
• Branded merchandise
• Digital art
• Vinyl figures
• Streetwear apparel

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Merchandise Sales: Direct sales of branded merchandise including apparel (t-shirts), vinyl figures, and collectibles through owned e-commerce storefront. Products sold at fixed unit prices with one-time purchase transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Deadfellaz operates a digital art and NFT brand centered on a character collection featuring 30 customizable EVO head traits, alongside a direct-to-consumer e-commerce storefront selling branded physical merchandise including apparel (t-shirts) and vinyl figures. The brand combines digital collectibles with physical merchandise extensions, targeting NFT collectors and streetwear/apparel enthusiasts through limited-edition product drops and anniversary releases.

Product overview

Deadfellaz is a digital collectible brand and creative studio operated by DFZ Labs (DFZ Studios), offering a portfolio of products centered on the Deadfellaz NFT/art collection featuring characters with 30 EVO head traits. The portfolio includes the core Deadfellaz brand, the Death Touch sub-brand, physical merchandise (apparel, vinyl figures) sold through the Deadfellaz Official Store on Shopify, and the DFZ Studios entity that manages these properties. The offering functions as a platform combining digital collectibles with physical merchandise extensions.

Differentiator

Problem solved

Functional benefit

Brands

• DFZ Studios: Studio division of Deadfellaz, featured at dfzstudios.com.
• Death Touch

Products and services

• Deadfellaz Fourth Anniversary Tee Limited edition commemorative t-shirt priced at $30.00 USD featuring Deadfellaz EVO art for all 30 head traits, designed for brand enthusiasts and collectors seeking exclusive anniversary merchandise.
• Deadfellaz Vinyl Figures

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify powers the Deadfellaz Official Store e-commerce platform, providing payment processing, storefront infrastructure, and order fulfillment capabilities. The privacy policy references Shopify as the platform supporting the Site and Services, including data analytics, customer support, and cloud storage integration.
• DFZ StudioscoreOthersDFZ Studios (also referred to as DFZ Labs) is the parent creative entity behind the Deadfellaz brand. The studio develops the Deadfellaz digital art collection and related creative assets, including the Deadfellaz EVO character traits. DFZ Studios operates as the brand's creative development arm while Deadfellaz Official Store handles merchandise retail.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bored Ape Yacht Club (Yuga Labs): Yuga Labs operates BAYC and other PFP NFT collections with associated merchandise drops, IP licensing, and physical product extensions. Closely comparable as a category-defining NFT brand monetizing identity-based IP across digital and physical channels.
• Azuki: Azuki operates a PFP NFT collection alongside a physical apparel streetwear line and community-driven drops. Directly comparable as an NFT-native brand with hybrid digital/physical product strategy targeting collectors.
• Pudgy Penguins: Pudgy Penguins expanded from an NFT collection into mainstream physical toy retail and licensed consumer products. Compares as an NFT brand successfully scaling merchandise and establishing retail distribution.
• Doodles: Doodles is an NFT brand with character IP extended into apparel, toys, and consumer goods. Comparable as a character-driven digital collectible brand pursuing physical merchandise and community-led drops.
• CryptoPunks (Yuga Labs): CryptoPunks is a foundational PFP NFT collection with a broad merchandise, licensing, and IP extension ecosystem. Directly comparable as a category-defining digital collectible brand with associated physical products.
• Cool Cats Group: Cool Cats is a PFP NFT brand with character IP, apparel, and toy extensions. Comparable as a community-driven NFT brand monetizing characters through licensing and direct merchandise.
• Milady Maker: Milady Maker is a PFP NFT collection with strong social media-driven brand culture and limited-edition community merchandise. Directly comparable in aesthetic positioning, audience overlap, and product extension strategy.

Broad incumbents

• RTFKT (Nike): RTFKT, acquired by Nike, operates digital fashion and NFT collectibles with associated virtual wearables and limited physical drops. Comparable at the intersection of NFTs, apparel, and digital identity, with significantly more institutional backing.

Others

• YouTubez (collectibles manufacturer): YouTubez is the manufacturing/distribution partner for Deadfellaz vinyl figures and a broader collectibles vinyl figure producer. Adjacent as a key ecosystem partner enabling Deadfellaz's physical collectibles line.
• Shopify: Shopify is the e-commerce platform powering Deadfellaz Official Store. An infrastructure/ecosystem enabler rather than a competitor, but materially comparable as the platform through which all of Deadfellaz's physical merchandise revenue is transacted.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/deadfellaz
• Instagraminstagram.com/buydamagedgoods
• TikToktiktok.com/@buydamagedgoods
• LinkedInlinkedin.com/company/deadfellaz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deadfellaz