What Boozy.ph does

Boozy.ph is an online alcohol and bar-supplies retailer operating from a physical showroom at Alliance Global Tower in Makati, Philippines. Founded in 2017 by Pamela Solilapsi-Guerrero and Miguel Guerrero, the company runs a curated storefront for the on-demand delivery of alcoholic beverages, bar tools, mixers, syrups, and gift merchandise, serving adult consumers in Metro Manila. Its catalogue spans whiskey, vodka, gin, rum, tequila, brandy, wine, beer, Asian spirits, and liqueurs, with pricing ranging from ₱39 for entry-level beer cans to ₱12,659 for premium cognac, sold individually under a standard pay-as-you-go retail model with no subscription or membership tier.

The business operates as a dedicated alcohol merchant inside the PICK.A.ROO grocery, food, and shops delivery marketplace, which provides the consumer-facing app, payment processing, and last-mile delivery infrastructure used for fulfilment. Boozy.ph has its own branded presence within that marketplace (PICK.A.ROO mobile app and storefront, supported by Boozy-branded product categories on pickaroo.com), but does not appear to run an independent native mobile app or owned-and-operated e-commerce website. Distribution is therefore entirely channel-dependent on PICK.A.ROO, and delivery is confined to Metro Manila.

Revenue mechanics are straightforward unit-priced D2C retail: each transaction is a one-time purchase settled through the marketplace at listed prices. The company is privately held, has not disclosed any external funding, and has a headcount in the 51-100 range. No proprietary technology stack, AI/ML capabilities, awards, patents, regulatory actions, M&A activity, or named enterprise customers are documented in the source material beyond a 4.8-star storefront rating on PICK.A.ROO.

Name

Boozy.ph

Legal name

Boozy

Website

https://boozy.ph

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Boozy.ph is an online alcohol and bar-supplies retailer operating from Makati, Philippines. Founded in 2017, it sells wines, spirits, beers, mixers, bar tools, and gift merchandise on-demand to adult consumers in Metro Manila via the PICK.A.ROO delivery marketplace.

Ownership category

akta.pro rank

Product category

Online Alcohol Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)

akta.pro secondary industry

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Alcohol delivery
• Online liquor store
• Beverage e-commerce
• Bar supplies
• Gift packaging

Headquarters

HQ city

Bonifacio

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Boozy generates revenue through direct product sales of alcoholic beverages, bar mixers, bar tools, and merchandise. Customers purchase individual items at listed prices, with transactions processed through the PICK.A.ROO platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Boozy.ph is an online alcohol and beverage delivery service that sells spirits, beer, wine, mixers, bar tools, and gift-packaged alcohol products to consumers in Metro Manila, Philippines. Customers order through the PICK.A.ROO marketplace platform, with per-unit pricing ranging from ₱39 to ₱12,659, and the company holds a 4.8-star customer rating.

Product overview

Boozy.ph is an online alcohol and beverage delivery service operating through the Pick.A.Roo platform. The offering is organized as a single storefront with multiple product categories: Asian Spirits, Beer, Brandy, Gin, Liqueurs, Rum, Tequila, Vodka, Whiskey, and Wine. Supporting categories include Non-Alcoholic Bar Mixers & Syrups for cocktail preparation, Bar Tools for bartending equipment, and Merchandise for gift packaging. Customers can browse by category (including Best Sellers and New Items) and place orders for delivery, with the service accepting various payment methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Spirits, beer, wine, mixers, bar tools, and merchandise

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PICK.A.ROOcoreChannel Partner/ Reseller/ DistributorBoozy operates as a merchant/store on the PICK.A.ROO delivery platform. PICK.A.ROO is a grocery, food, and shops delivery app serving the Philippines. Boozy's alcohol products are listed and sold exclusively through this marketplace channel, leveraging PICK.A.ROO's delivery infrastructure and customer base.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Cellar 8000: Philippine online alcohol retailer offering wines, spirits, and beer for home delivery — directly competes with Boozy.ph in the same Metro Manila off-premise alcohol delivery category with overlapping premium SKU focus.
• Drinkies.ph: Philippine alcohol delivery app offering beer, spirits, and wine for on-demand delivery — direct marketplace competitor serving the same Metro Manila consumer segment with a similar mobile-first ordering experience.
• Wine Warehouse Philippines: Specialty wine and spirits retailer in the Philippines offering delivery capabilities — competes with Boozy.ph for premium wine and spirits shoppers in Metro Manila.
• Bottles & Bottles: Philippine alcohol specialty retailer delivering wines, spirits, and beer — competes with Boozy.ph for Metro Manila consumers seeking home alcohol delivery with overlapping premium assortment.
• Happy Hour Philippines: Philippine alcohol e-commerce platform delivering beer, wine, and spirits across Metro Manila — direct marketplace competitor with overlapping product categories and consumer target.

Broad incumbents

• Asia Brewery: Major Philippine beverage conglomerate producing and distributing beer and alcoholic beverages — represents an upstream brand owner that could launch competing direct-to-consumer alcohol delivery, threatening Boozy's third-party retail position.
• Emperador: World's largest brandy producer and major Philippine alcohol company whose brands (Emperador, Fundador) Boozy currently resells — could bypass merchants by launching its own branded online alcohol delivery channel.
• San Miguel Brewery: Philippines' largest brewing group producing beer and spirits — a major incumbent with the brand portfolio and capital to launch competing alcohol delivery that could disrupt Boozy's marketplace position.
• Lazada Philippines: Major Southeast Asian e-commerce platform with significant alcohol retail listings in the Philippines — represents a broader marketplace competitor with capital and logistics reach to expand dedicated alcohol delivery offerings.
• Shopee Philippines: Leading Philippine e-commerce marketplace with growing alcohol and beverage category presence — competing for the same online alcohol purchase occasions as Boozy.ph through a much larger platform user base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/boozyph
• YouTubeyoutube.com/channel/UCkOB9gDbuc9rdpUuMetOqrQ
• Facebookfacebook.com/BoozyLiquorDelivery
• Instagraminstagram.com/pickarooapp
• LinkedInlinkedin.com/company/boozylife-inc-boozy-ph

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boozy.ph