Angel's Pizza

What Angel's Pizza does

Angel's Pizza is a Philippine pizza restaurant chain founded in 2009 and headquartered in Mandaluyong. It operates dine-in, takeout, and delivery services offering pizza, pasta, and sides to individual consumers through a multi-outlet retail footprint. The company employs between 501 and 1,000 people and runs a membership discount program aimed at driving repeat visits.

The business is supported by a proprietary mobile application available on Android and iOS, which enables direct-to-consumer ordering from smartphones. Marketing and distribution are anchored on this self-serve mobile channel, with the website domain (.ph) and marketing assets emphasizing app downloads as the primary customer engagement surface. Founder Jerry Liu is identified as the founder.

Angel's Pizza is a privately held, for-profit company with no disclosed investors, parent entity, funding rounds, or M&A activity. Geographic operations are concentrated in the Philippines, and there is no public disclosure of revenue, pricing, store count, or unit-level economics. The competitive positioning rests on local brand familiarity built since 2009 and a direct mobile ordering channel that reduces dependence on third-party delivery aggregators.

Name

Angel's Pizza

Website

https://angelspizza.com.ph

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Angel's Pizza is a Philippine pizza chain founded in 2009, operating dine-in, takeout, and delivery across multiple outlets and serving individual consumers directly through a proprietary mobile ordering app.

Ownership category

akta.pro rank

Product category

Quick-Service Pizza Restaurant Chain

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza restaurant chain
• Food delivery service
• Quick service restaurant
• Mobile food ordering
• Casual dining

Headquarters

HQ city

Mandaluyong

HQ country

Philippines

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels1 record

Core offering

Angel's Pizza operates a multi-location pizza restaurant chain selling pizza, pasta, and side dishes to consumers in the Philippines. Revenue is driven by food sold through three service channels — dine-in, takeout, and delivery — with a proprietary Android/iOS mobile app facilitating direct digital ordering and a membership discount program supporting repeat purchases.

Product overview

Angel's Pizza operates as a pizza restaurant with a mobile ordering application available for both Android and iOS devices. The core offering is food delivery and dine-in pizza services, supplemented by a proprietary mobile app that enables customers to place orders directly from their smartphones.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza, Pasta, and Sides (Dine-in / Takeout / Delivery) The core restaurant offering of Angel's Pizza: pizza, pasta, and side dishes prepared by the chain and sold to consumers in the Philippines through three service channels — dine-in at its restaurant locations, takeout for in-store pickup, and home delivery.
• Angel's Pizza Mobile App A proprietary mobile application available on Android and iOS that enables Angel's Pizza customers to place orders for pizza, pasta, and sides directly from their smartphones. The app supports a home-screen installation option designed for quick and easy ordering on the go.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• Pizza Hut Philippines: Operates dine-in, takeout and delivery pizza restaurants across the Philippines under the global Pizza Hut brand; directly comparable as a multi-channel pizza QSR competing with Angel's Pizza in the same domestic market.
• Chowking: Large Filipino fast-food chain under a major conglomerate offering dine-in, takeout and delivery; comparable as a broader QSR incumbent competing for the same Filipino consumer wallet.

Direct peers

• Domino's Pizza Philippines: Delivery-led global pizza chain operating in the Philippines with strong digital ordering; directly competes with Angel's Pizza for pizza delivery and dine-in occasions in the same market.
• Shakey's Pizza Asia Ventures: Listed Philippines pizza and casual dining chain with dine-in, delivery and a membership-style loyalty program; closest direct local peer given overlapping menu, channels and Filipino market focus.
• Yellow Cab Pizza Co. Philippines-based pizza QSR with dine-in and delivery; competes head-to-head with Angel's Pizza in the same domestic market on price, menu and delivery.
• Greenwich Pizza: Filipino pizza and pasta chain under a larger food conglomerate, offering dine-in and delivery; directly comparable in menu mix (pizza, pasta, sides) and target customer.

Emerging players

• Papa John's Philippines: Global pizza QSR with growing Philippines presence focused on delivery; comparable as another international pizza competitor in the same local market as Angel's Pizza.
• Mr. Pizza Philippines: Korean-origin pizza QSR active in the Philippines with dine-in and delivery; competes in the same product category and price band as Angel's Pizza.

Others

• Foodpanda (Philippines): Major food delivery aggregator operating in the Philippines; relevant as the channel through which much pizza QSR delivery demand, including for Angel's Pizza, is captured and competed over.
• GrabFood Philippines: On-demand food delivery platform operating in the Philippines; comparable as an ecosystem participant that influences pizza QSR delivery economics and consumer discovery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/angelspizza
• Facebookfacebook.com/angelspizzaph
• LinkedInlinkedin.com/company/angels-pizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angel's Pizza