DRUID
DRUID is a Spanish CIAM and CDP platform that delivers unified consumer identity management, cross-channel profile enrichment, and GDPR-proactive compliance for multi-brand enterprises and consumer-facing organizations globally.
- Company typePrivate
- Founded2017
- HeadquartersAlcobendas, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
DRUID firmographics
Firmographics- Name
- DRUID
- Legal name
- DruID Identity Solutions S.L.
- Website
- https://dru-id.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DRUID is a Spanish CIAM and CDP platform that delivers unified consumer identity management, cross-channel profile enrichment, and GDPR-proactive compliance for multi-brand enterprises and consumer-facing organizations globally.
- Ownership category
- akta.pro rank
DRUID industry classification
Industry- Product category
- Customer Identity & Access Management (CIAM)
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Customer Identity & Access Management (CIAM) (BPAMAEAA)
- akta.pro secondary industries
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD), Customer Identity & Access Management (CIAM) (HDAEAJAF), Customer Identity & Access Management (CIAM) (HDADAAAD), Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)
Keywords
Where DRUID is headquartered
LocationHeadquarters
- HQ city
- Alcobendas
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
DRUID business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Cloud-based CIAM and CDP platform delivered as a service. Subscription model with pricing based on ecosystem scale, number of contact points, and registered users. Includes platform deployment, maintenance, support, and continuous updates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
DRUID product offering
Product offeringCore offering
DRUID provides a cloud-native CIAM (Customer Identification and Access Management) platform with integrated CDP (Customer Data Platform) capabilities that enables large consumer brands to unify consumer identity across all digital touchpoints, consolidate cross-channel profile data, and activate personalized omnichannel experiences. The platform delivers registration, social login, federated SSO, GDPR-compliant consent management, social profiling via Xeerpa, AI/ML-driven segmentation, and incentive management as a single integrated SaaS offering for multi-brand digital ecosystems.
Product overview
DRUID is an all-in-one platform that consolidates CIAM (Customer Identification & Access Management) and CDP (Customer Data Platform) capabilities into a unified solution. The core DRUID Platform provides unique consumer identity management and cross-channel profile unification, augmented by integrated modules including Registration (RaaS) for delegated form management, Social Login for multi-network authentication, Profile Management for unified data handling, Single Sign-On for multi-domain access, Consumer DNA for AI-driven profile enrichment, Consumer Rewards for incentive automation, Cockpit Administration Panel for ecosystem management, and GDPR Proactivity for compliance. Together these components enable brands to implement a 3-step relational strategy: INTEGRATE digital ecosystems, CONSOLIDATE consumer data, and PERSONALIZE experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Consumer Rewards: A native DRUID module for generating, delivering, tracking, and redeeming incentives to activate users.
- Consumer DNA
- Rewarder
- Cockpit
Products and services
- DRUID Platform The DRUID Platform is the core CIAM (Customer Identification & Access Management) and CDP (Customer Data Platform) solution that delivers unique consumer identity management, cross-channel profile unification, and omnichannel activation for enterprise brands. It integrates digital ecosystems, manages all touchpoints dynamically, ensures GDPR compliance, enriches consumer profiles for personalization, and supports deployment on AWS, Azure, or on-premise data centers via Docker containers.
Quantifiable outcome
- Coca-Cola integrated 50+ contact points and 23+ agencies in under one year
- +1 more outcomes
Companies that use DRUID
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
DRUID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability3 records
Feature8 records
DRUID partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- XeerpacoreNative integration with Xeerpa Social Profiling for complete 360-degree user profiles including declared, inferred, and social network data. Xeerpa analyzes user influence, brand affinity, and relationship degree in real-time.
- Social.ZonecoreSocial WiFi integration enabling intelligent capture of customers and users through WiFi social login. Automatically registers users in database and enables SSO across ecosystem touchpoints.
- Salesforce (Marketing Cloud & Commerce Cloud)coreNative integration with Salesforce Marketing Cloud for omnichannel campaign management and Salesforce Commerce Cloud for e-commerce identity management. Enables unified cancellation/unsubscription processing.
- HubSpotcoreNative CRM connector enabling real-time lead capture, identity management, and data synchronization with HubSpot. Supports form configuration, consent management, and 1st party data segmentation.
- Amazon AWScoreCloud infrastructure partner supporting Docker-based deployment of DruID platform. Flexible deployment options including DruID-managed AWS, customer-managed AWS, or hybrid configurations.
- Microsoft AzurecoreCloud deployment partner with Docker-based platform deployment. Supports customer data centers, DruID-managed Azure, or hybrid configurations.
- Facebook (Custom Audiences & Lead Ads)coreNative integration with Facebook Custom Audiences for optimized ad retargeting and Facebook Lead Ads for lead capture. Facebook leads become DruID registrations for CRM activation.
- TableaucorePredefined report suite for consumer data visualization and analysis in Tableau. Consolidates consumer, customer, stakeholder, influencer, and tenant data in BI platform.
- Qlik SensecoreBusiness intelligence integration for consumer data analysis. Report suite for viewing and analyzing audience data with KPI definition support.
- Google Analytics & Google Tag ManagercoreGoogle 360 platform integration for event tracking and tag management associated with user profiles. Connects anonymous and identified user behavior.
- OpinatorInteractive marketing integration for gamified opinion capture and customer feedback with mobile-first POS deployment.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
DRUID competitors and assessment
Company assessmentDirect peers
- Tealium: Tealium is a customer data platform with tag management and identity resolution capabilities; the CDP-side of its offering is highly comparable to DruID's CDP module.
- Okta: Okta is the leading standalone CIAM platform serving enterprise brands and consumer applications with identity, SSO, and customer identity tooling — the most direct scale competitor to DruID's CIAM offering.
- Auth0 (Okta): Auth0 provides customer identity and authentication APIs for developers and enterprises; its developer-first CIAM approach overlaps directly with DruID's API/SDK-based identity platform.
- ForgeRock: ForgeRock delivers enterprise CIAM and identity governance, including profile, consent, and preference management — directly comparable to DruID's identity + GDPR features for large enterprises.
- Segment (Twilio): Segment is a leading CDP that unifies customer data and routes it to marketing/analytics tools — comparable to DruID's CDP/profile management and cross-channel activation capabilities.
- mParticle: mParticle is a customer data platform focused on identity resolution, data governance, and integrations with marketing stacks — closely aligned with DruID's CIAM+CDP positioning.
Others
- Xeerpa: Xeerpa is a social profiling and identity enrichment partner natively integrated with DruID. As a complementary technology partner, it sits adjacent to DruID's identity stack rather than competing directly.
Broad incumbents
- Salesforce Marketing Cloud / CDP: Salesforce offers a broad CDP and identity stack inside its Marketing/Commerce Clouds. DruID integrates with Salesforce but also competes for the same enterprise customer-data consolidation budget.
- Adobe Experience Platform (Real-Time CDP): Adobe's Real-Time CDP and Experience Platform provide identity, profile unification, and activation for enterprise marketing — a larger incumbent addressing the same consumer-brand buyer DruID targets.
Emerging players
- OneTrust: OneTrust focuses on consent, privacy, and preference management — overlapping with DruID's GDPR Proactivity and consent management features for enterprise brands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
DRUID social profiles
Digital presenceDRUID compliance and trust
Trust signalCompliance2 records
DRUID financial estimates
Financial estimateRevenue estimate
Valuation estimate
DRUID leadership team
Management profileNumber of profiles
Profiles1 record
DRUID funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DRUID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DRUID
What does DRUID do?
DRUID provides a cloud-native CIAM (Customer Identification and Access Management) platform with integrated CDP (Customer Data Platform) capabilities that enables large consumer brands to unify consumer identity across all digital touchpoints, consolidate cross-channel profile data, and activate personalized omnichannel experiences. The platform delivers registration, social login, federated SSO, GDPR-compliant consent management, social profiling via Xeerpa, AI/ML-driven segmentation, and incentive management as a single integrated SaaS offering for multi-brand digital ecosystems.
Is DRUID a public or private company?
DRUID is a private company. It is classified as corporate owned and is currently operating.
When was DRUID founded?
DRUID was founded in 2017. It employs 1 to 10 people.
Where is DRUID based?
DRUID is headquartered in Alcobendas, Spain, in the Europe region.
How does DRUID make money?
One revenue line is on record: saaS Platform Subscription.
Who are DRUID's main competitors?
Direct peers on record are Tealium, Okta, Auth0 (Okta), ForgeRock, Segment (Twilio) and mParticle. Xeerpa is listed as an others. Broad incumbents are Salesforce Marketing Cloud / CDP and Adobe Experience Platform (Real-Time CDP). OneTrust is listed as an emerging player.
Does DRUID have an API?
Yes. DRUID offers API Rest integration capabilities along with SDKs (PHP, Java, and JavaScript) for developers to integrate their systems. The platform provides native connectors and own features that add value including Consumer DNA and Consumer Rewards. Developers can access API documentation at https://developers.dru-id.com/apis/. Developer documentation is at developers.dru-id.com/apis.
What industry is DRUID in?
DRUID's product category is Customer Identity & Access Management (CIAM). Its primary akta.pro industry code is BPAMAEAA, Customer Identity & Access Management (CIAM), with a secondary code of BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution. Its NAICS code is 5132 and its SIC code is 7372.