Xeerpa
Xeerpa is a Madrid-based B2B SaaS platform that provides GDPR-compliant social login and 400-point first-party data enrichment for B2C brands, integrating with CRMs, data warehouses, and major marketing platforms across Europe and Latin America.
- Company typePrivate
- Founded2012
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Xeerpa does
Xeerpa is a Madrid-headquartered B2B SaaS vendor that provides social login and first-party data enrichment to B2C brands. Its core platform, Xeerpa Connect, replaces traditional registration forms with social network authentication (Facebook, Twitter, Instagram, LinkedIn, Google, TikTok), capturing more than 400 data points per user under GDPR-permitted scopes including interests, brand affinities, location, and engagement signals. The Xeerpa Profile module combines this social data with transactional records inside the customer's CRM, CDP, or data warehouse to build a 360-degree customer view, while Xeerpa Engagement tracks brand-content interactions on social media walls, Xeerpa Insights delivers periodic reporting, and the Buyer Persona Generator applies IBM Watson-derived personality analysis (Big Five / OCEAN) plus attribute-based ML to synthesize buyer personas in real time. Progressive Profiling, released around 2025, extends collection beyond the initial login event through dynamic widgets.
Xeerpa firmographics
Firmographics- Name
- Xeerpa
- Legal name
- Xeerpa Marketing Solutions S.L.
- Website
- https://xeerpa.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Xeerpa is a Madrid-based B2B SaaS platform that provides GDPR-compliant social login and 400-point first-party data enrichment for B2C brands, integrating with CRMs, data warehouses, and major marketing platforms across Europe and Latin America.
- Ownership category
- akta.pro rank
Xeerpa industry classification
Industry- Product category
- Customer Data Enrichment Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)
- akta.pro secondary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
Keywords
Where Xeerpa is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
Xeerpa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Xeerpa operates as a SaaS platform providing social login, profiling, and analytics capabilities on a subscription basis. The platform is offered as an annual or multi-year contract with pricing based on volume of users or data points processed. Integration services for CRM, DMP, and data warehouse connections are included.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Xeerpa product offering
Product offeringCore offering
Xeerpa is a Social Media First-Party Data Enrichment SaaS platform that converts visitors into leads via social login (Facebook, Twitter, Instagram, LinkedIn, Google, TikTok) and enriches CRM, CDP, or Data Warehouse records with 400+ first-party social data points across 300+ interest categories. The platform combines social profile enrichment, AI-powered Buyer Persona generation, engagement measurement, personality insights (IBM Watson Big Five model), and Progressive Profiling under GDPR-compliant data collection.
Product overview
Xeerpa is a Social Media First-Party Data Enrichment platform consisting of a core product with integrated modules. The main Xeerpa platform provides social login and data enrichment capabilities, supplemented by Xeerpa Connect (social login plugin), Xeerpa Profile (360-degree profile enrichment with 400+ data points), Xeerpa Engagement (interaction measurement), Xeerpa Insights (reporting), Buyer Persona Generator (AI-powered persona creation), and Progressive Profiling (gradual data collection). Developer tools include Xeerpa Connect Discovery (API web service) and Connect Widgets. IBM Watson Personality Insights integration adds psychological profiling. The platform targets B2C brands seeking to understand customers through social media data under GDPR compliance.
Differentiator
Problem solved
Functional benefit
Brands
- Xeerpa Connect: Social Login plugin that enables registration/login via social networks (Facebook, Twitter, Instagram, LinkedIn)
- Xeerpa Profile
- Xeerpa Engagement
- Xeerpa Insights
- Buyer Persona Generator
- Progressive Profiling
Products and services
- Xeerpa Platform Core SaaS platform providing Social Media First-Party Data Enrichment. Transforms first-party social login data into personalized insights and activations, with 400+ data points and 300+ interest categories for B2C brands.
- Xeerpa Connect Social Login 2.0 plugin for B2C brands, capturing extended social profile permissions including location, age, interests, likes, brands followed, and affinities under GDPR guidelines.
- Xeerpa Profile 360-degree user profile enrichment module combining CRM, CDP, and social data. Provides interests across 300+ categories, favorite brands, geo-locations, connections, and brand interaction history for enterprise brands.
- Xeerpa Engagement Engagement measurement module identifying user interactions with brand content on social media walls (reactions, comments, shares), calculating user-level engagement scores and enabling targeted audience creation.
- Xeerpa Insights Periodic reporting subscription providing detailed reports on customer characteristics, segment analysis, and campaign performance based on profiling and engagement data.
- Buyer Persona Generator AI-powered persona generation tool analyzing current customers to create precise buyer personas from 400+ attributes, enabling comparison between brands, competitors, or consumer segments in real-time.
- Progressive Profiling Gradual data collection strategy using dynamic widgets to gather user information through personalized, non-intrusive interactions at key moments in the customer journey, collecting Zero Party Data.
- Xeerpa Connect Discovery Server-side web service API for processing social login data via GET requests, supporting Google, TikTok, Facebook, Twitter, and Instagram with JSON response format for user profile generation.
- Xeerpa OneTap One-tap authentication service for streamlined social login user experience across client websites and apps.
- Xeerpa Connect Widgets Embeddable HTML widgets returned via API for app personalization, including Summary Widget for displaying user profile data and permissions management.
Quantifiable outcome
- 34% increase in reach of Email Marketing Campaigns when using social data enrichment
- +2 more outcomes
Companies that use Xeerpa
Customer profileNamed customers31 records
Segments4 records
Ideal customer profiles2 records
Xeerpa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature8 records
Xeerpa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- t2ó ONE Groupparent companyXeerpa is a brand within the t2ó ONE group, a collection of leading marketing technology companies offering cutting-edge solutions in technology, data, and media. The parent company has 500+ employees across 10 countries.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Xeerpa competitors and assessment
Company assessmentDirect peers
- Tealium: CDP and tag management vendor serving large enterprises with customer data unification, audience segmentation, and real-time activation — overlapping with Xeerpa's CDP-enrichment-and-segmentation offering for global B2C brands.
- mParticle: Enterprise CDP that ingests customer data from multiple sources, builds unified customer profiles, and activates them across channels — directly comparable to Xeerpa's profile enrichment and integration-led value proposition for B2C enterprise clients.
- Zeotap: European-headquartered customer identity and CDP platform with strong roots in social login-based identity resolution and a similar GDPR-first positioning — a particularly close peer to Xeerpa given overlapping geography and use cases.
- Segment (Twilio): Customer Data Platform that unifies customer data from web, mobile, and server sources into a single profile and routes it to downstream marketing and analytics tools — a direct peer in identity resolution and CDP, and a much larger, well-capitalized competitor.
- Gigya (SAP Customer Data Cloud): Acquired by SAP in 2017, Gigya pioneered social login and profile enrichment for enterprise brands — the closest direct competitor to Xeerpa's Social Login 2.0 and profile enrichment offering, and a name explicitly listed as a compatible integration in Xeerpa's documentation.
- LoginRadius: CIAM platform offering social login, customer profile unification, and progressive profiling for B2C brands — directly comparable to Xeerpa's social login + 360° profile enrichment stack. Explicitly listed in Xeerpa's compatible social login providers.
- Janrain (Akamai Identity Cloud): Originally a leading enterprise social-login and CIAM platform (now part of Akamai), Janrain provides social identity and profile enrichment capabilities that overlap directly with Xeerpa Connect and Profile. Explicitly listed as a compatible social login provider in Xeerpa's integrations.
Broad incumbents
- Salesforce Marketing Cloud / Data Cloud: Broad marketing and data platform that includes CDP capabilities (Data Cloud), social login integrations, and persona/segmentation tools — a broad incumbent competitor that Xeerpa integrates with but also competes against for marketing technology budgets.
- Auth0 (Okta): Broader CIAM and authentication platform owned by Okta, offering social login among many other identity capabilities. While Auth0 is a horizontal identity platform rather than a marketing-focused CDP, it competes for the social login budget within enterprise accounts.
Emerging players
- Lytics: CDP focused on behavioral data unification and audience activation for marketers — overlaps with Xeerpa's profile enrichment and segmentation capabilities, particularly for B2C brands that prioritize first-party behavioral signals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Xeerpa social profiles
Digital presenceXeerpa compliance and trust
Trust signalCompliance3 records
Xeerpa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xeerpa leadership team
Management profileNumber of profiles
Profiles3 records
Xeerpa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xeerpa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xeerpa
What does Xeerpa do?
Xeerpa is a Social Media First-Party Data Enrichment SaaS platform that converts visitors into leads via social login (Facebook, Twitter, Instagram, LinkedIn, Google, TikTok) and enriches CRM, CDP, or Data Warehouse records with 400+ first-party social data points across 300+ interest categories. The platform combines social profile enrichment, AI-powered Buyer Persona generation, engagement measurement, personality insights (IBM Watson Big Five model), and Progressive Profiling under GDPR-compliant data collection.
Is Xeerpa a public or private company?
Xeerpa is a private company. It is classified as corporate owned and is currently operating.
When was Xeerpa founded?
Xeerpa was founded in 2012. It employs 11 to 50 people.
Where is Xeerpa based?
Xeerpa is headquartered in Madrid, Spain, in the Europe region.
How does Xeerpa make money?
One revenue line is on record: saaS Platform Subscription.
Who are Xeerpa's main competitors?
Direct peers on record are Tealium, mParticle, Zeotap, Segment (Twilio), Gigya (SAP Customer Data Cloud), LoginRadius and Janrain (Akamai Identity Cloud). Broad incumbents are Salesforce Marketing Cloud / Data Cloud and Auth0 (Okta). Lytics is listed as an emerging player.
Does Xeerpa have an API?
Yes. Xeerpa offers an Enterprise CRM API for integrating with client systems. The Xeerpa Connect Discovery web service allows server-to-server integration via GET requests for processing social login data. Parameters include clientId, clientPwd, socialNetwork, appId, userId, userToken, userTokenSecret, refreshToken, id, IP, robinson, idData, data, debug, connect, and locs. Supports social networks: Google (GO), TikTok (TT), Facebook (FB), Twitter (TW), Instagram (IG). Response format is JSON. Developer documentation is at help.xeerpa.com/Connect-Discovery.
What industry is Xeerpa in?
Xeerpa's product category is Customer Data Enrichment Platform. Its primary akta.pro industry code is MPAAAIAE, Customer Data Platform (CDP) & First-Party Data Enablement Services, with a secondary code of BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution. Its NAICS code is 518210 and its SIC code is 7372.