DRUID

Name

DRUID

Legal name

DruID Identity Solutions S.L.

Website

https://dru-id.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

DRUID is a Spanish CIAM and CDP platform that delivers unified consumer identity management, cross-channel profile enrichment, and GDPR-proactive compliance for multi-brand enterprises and consumer-facing organizations globally.

Ownership category

akta.pro rank

Product category

Customer Identity & Access Management (CIAM)

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Customer Identity & Access Management (CIAM) (BPAMAEAA)

akta.pro secondary industries

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD), Customer Identity & Access Management (CIAM) (HDAEAJAF), Customer Identity & Access Management (CIAM) (HDADAAAD), Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)

Keywords

• Customer identity management
• Customer data platform
• Consumer identity platform
• GDPR compliance software
• Omnichannel consumer engagement

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Cloud-based CIAM and CDP platform delivered as a service. Subscription model with pricing based on ecosystem scale, number of contact points, and registered users. Includes platform deployment, maintenance, support, and continuous updates.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

DRUID provides a cloud-native CIAM (Customer Identification and Access Management) platform with integrated CDP (Customer Data Platform) capabilities that enables large consumer brands to unify consumer identity across all digital touchpoints, consolidate cross-channel profile data, and activate personalized omnichannel experiences. The platform delivers registration, social login, federated SSO, GDPR-compliant consent management, social profiling via Xeerpa, AI/ML-driven segmentation, and incentive management as a single integrated SaaS offering for multi-brand digital ecosystems.

Product overview

DRUID is an all-in-one platform that consolidates CIAM (Customer Identification & Access Management) and CDP (Customer Data Platform) capabilities into a unified solution. The core DRUID Platform provides unique consumer identity management and cross-channel profile unification, augmented by integrated modules including Registration (RaaS) for delegated form management, Social Login for multi-network authentication, Profile Management for unified data handling, Single Sign-On for multi-domain access, Consumer DNA for AI-driven profile enrichment, Consumer Rewards for incentive automation, Cockpit Administration Panel for ecosystem management, and GDPR Proactivity for compliance. Together these components enable brands to implement a 3-step relational strategy: INTEGRATE digital ecosystems, CONSOLIDATE consumer data, and PERSONALIZE experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Consumer Rewards: A native DRUID module for generating, delivering, tracking, and redeeming incentives to activate users.
• Consumer DNA
• Rewarder
• Cockpit

Products and services

• DRUID Platform The DRUID Platform is the core CIAM (Customer Identification & Access Management) and CDP (Customer Data Platform) solution that delivers unique consumer identity management, cross-channel profile unification, and omnichannel activation for enterprise brands. It integrates digital ecosystems, manages all touchpoints dynamically, ensures GDPR compliance, enriches consumer profiles for personalization, and supports deployment on AWS, Azure, or on-premise data centers via Docker containers.

Quantifiable outcome

• Coca-Cola integrated 50+ contact points and 23+ agencies in under one year
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability3 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core.

• XeerpacoreTechnology or IntegrationNative integration with Xeerpa Social Profiling for complete 360-degree user profiles including declared, inferred, and social network data. Xeerpa analyzes user influence, brand affinity, and relationship degree in real-time.
• Social.ZonecoreTechnology or IntegrationSocial WiFi integration enabling intelligent capture of customers and users through WiFi social login. Automatically registers users in database and enables SSO across ecosystem touchpoints.
• Salesforce (Marketing Cloud & Commerce Cloud)coreTechnology or IntegrationNative integration with Salesforce Marketing Cloud for omnichannel campaign management and Salesforce Commerce Cloud for e-commerce identity management. Enables unified cancellation/unsubscription processing.
• HubSpotcoreTechnology or IntegrationNative CRM connector enabling real-time lead capture, identity management, and data synchronization with HubSpot. Supports form configuration, consent management, and 1st party data segmentation.
• Amazon AWScoreTechnology or IntegrationCloud infrastructure partner supporting Docker-based deployment of DruID platform. Flexible deployment options including DruID-managed AWS, customer-managed AWS, or hybrid configurations.
• Microsoft AzurecoreTechnology or IntegrationCloud deployment partner with Docker-based platform deployment. Supports customer data centers, DruID-managed Azure, or hybrid configurations.
• Facebook (Custom Audiences & Lead Ads)coreTechnology or IntegrationNative integration with Facebook Custom Audiences for optimized ad retargeting and Facebook Lead Ads for lead capture. Facebook leads become DruID registrations for CRM activation.
• TableaucoreTechnology or IntegrationPredefined report suite for consumer data visualization and analysis in Tableau. Consolidates consumer, customer, stakeholder, influencer, and tenant data in BI platform.
• Qlik SensecoreTechnology or IntegrationBusiness intelligence integration for consumer data analysis. Report suite for viewing and analyzing audience data with KPI definition support.
• Google Analytics & Google Tag ManagercoreTechnology or IntegrationGoogle 360 platform integration for event tracking and tag management associated with user profiles. Connects anonymous and identified user behavior.
• OpinatorTechnology or IntegrationInteractive marketing integration for gamified opinion capture and customer feedback with mobile-first POS deployment.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tealium: Tealium is a customer data platform with tag management and identity resolution capabilities; the CDP-side of its offering is highly comparable to DruID's CDP module.
• Okta: Okta is the leading standalone CIAM platform serving enterprise brands and consumer applications with identity, SSO, and customer identity tooling — the most direct scale competitor to DruID's CIAM offering.
• Auth0 (Okta): Auth0 provides customer identity and authentication APIs for developers and enterprises; its developer-first CIAM approach overlaps directly with DruID's API/SDK-based identity platform.
• ForgeRock: ForgeRock delivers enterprise CIAM and identity governance, including profile, consent, and preference management — directly comparable to DruID's identity + GDPR features for large enterprises.
• Segment (Twilio): Segment is a leading CDP that unifies customer data and routes it to marketing/analytics tools — comparable to DruID's CDP/profile management and cross-channel activation capabilities.
• mParticle: mParticle is a customer data platform focused on identity resolution, data governance, and integrations with marketing stacks — closely aligned with DruID's CIAM+CDP positioning.

Others

• Xeerpa: Xeerpa is a social profiling and identity enrichment partner natively integrated with DruID. As a complementary technology partner, it sits adjacent to DruID's identity stack rather than competing directly.

Broad incumbents

• Salesforce Marketing Cloud / CDP: Salesforce offers a broad CDP and identity stack inside its Marketing/Commerce Clouds. DruID integrates with Salesforce but also competes for the same enterprise customer-data consolidation budget.
• Adobe Experience Platform (Real-Time CDP): Adobe's Real-Time CDP and Experience Platform provide identity, profile unification, and activation for enterprise marketing — a larger incumbent addressing the same consumer-brand buyer DruID targets.

Emerging players

• OneTrust: OneTrust focuses on consent, privacy, and preference management — overlapping with DruID's GDPR Proactivity and consent management features for enterprise brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DruID_en
• YouTubeyoutube.com/channel/UCdsUth1O04wVcX9ApR0Xxwg
• LinkedInlinkedin.com/company/druid

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DRUID