Noble Ridge Vineyard & Winery

What Noble Ridge Vineyard & Winery does

Noble Ridge Vineyard & Winery is a privately-held, family-owned British Columbia winery founded in 2001 by Jim and Leslie D'Andrea, operating from a 24-acre vineyard in Okanagan Falls with a three-story gravity-fed production facility designed to preserve wine integrity through minimal handling. The portfolio spans four tiers — Noble Series (entry-level), Reserve Series (mid-premium), King's Ransom Series (super-premium, designated only when quality thresholds are met), and a sparkling program anchored by 'The One' — alongside library wines, accessories, and on-site experiences. Award credentials include 16 Double Gold medals internationally, three BC Lieutenant Governor's Awards (2005, 2010, 2012), Top Sparkling of the Year in Canada (2017), and the first Canadian winery to achieve Biosphere Sustainable certification (April 2024).

The business operates a hybrid go-to-market model: direct-to-consumer revenue flows through a daily tasting room (curated $10 and premium lounge $25 experiences), a state-of-the-art online shop with temperature-controlled shipping via ATS Healthcare, and The Round Table wine club (Premium at ~$300/shipment and Gold at ~$175–$250/shipment, each delivering 6 bottles three times per year). Wholesale distribution runs through dedicated regional agents — Revelry Imports for Vancouver/Lower Mainland/Whistler/Vancouver Island and Black Stallion Spirits for the Okanagan, Kootenays, and Alberta — placing wines in restaurants and liquor stores across the two largest Canadian provincial markets. Ancillary revenue includes signature events (Vine Dining, Harvest Work Day), workshops, and Stoneridge, a four-bedroom vineyard-view vacation rental available via Airbnb. Primary customer segments are wine tourists and wine club members, with secondary segments in BC/Alberta hospitality and charitable partners supported through the 'Noble Causes' program.

The current operating model is anchored by sustainable practices including deficit drip irrigation, geothermal and solar power, the Grape Hoe mechanical weed-control system, and Biosphere/Sustainable Winegrowing BC certifications. A September 2024 leadership transition (Benoit Gauthier promoted to COO retaining winemaking duties, Preston Radford to Senior Director of Hospitality & Sales) has moved day-to-day management to the next generation while the D'Andreas continue as Chair and CEO focused on strategy.

Name

Noble Ridge Vineyard & Winery

Legal name

Noble Ridge Vineyard & Winery

Website

https://nobleridge.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Noble Ridge Vineyard & Winery is a family-owned BC winery in Okanagan Falls producing premium still and sparkling wines across entry, reserve, and super-premium tiers for wine tourists, wine club subscribers, and BC/Alberta wholesale accounts, with integrated tasting-room, events, and vacation-rental operations.

Ownership category

akta.pro rank

Product category

Winery / Premium Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)

Keywords

• Premium wine production
• Sparkling wine crafting
• Wine club subscriptions
• Vineyard tasting experiences
• Sustainable winemaking practices

Headquarters

HQ city

Okanagan

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales (Tasting Room & Online): Direct-to-consumer wine sales through the Tasting Room (open 10am-5pm daily) and online shop. Tastings at $10/person (redeemed with purchase) and premium tastings at $25/person. Online wines sold in units of 3, 6, or 12 bottles. Primary revenue driver.
2. The Round Table Wine Club Subscription: Wine club with Premium membership (~300/quarter, 6 bottles 3x/year) and Gold membership ($175-$250/quarter, 6 bottles 3x/year). Members receive free shipping on 12+ bottles, first access to new releases and library wines, VIP lounge access, event invitations, and loyalty points. Optional 4th shipment in November.
3. Event Hosting and Experiences: Revenue from signature events including Vine Dining (multi-course wine pairing dinners), Harvest Work Day, and various workshops. Tasting experiences include curated tastings and premium lounge access.
4. Wholesale Distribution: Wines sold through restaurants and liquor stores throughout BC and Alberta via distribution agents. Agents include Revelry Imports for Vancouver/Lower Mainland and Black Stallion Spirits Inc. for Alberta.
5. Accommodations (Stoneridge): Stoneridge property rental - a 4-bedroom home with pool, sleeps 8, available via Airbnb for visitors to the Okanagan wine region.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Noble Ridge Vineyard & Winery is a British Columbia estate winery producing premium still and sparkling wines across four tiers (Noble Series, Reserve Series, King's Ransom Series, and Sparkling/Specialty) from a 24-acre gravity-fed gravity-flow winery in Okanagan Falls. The winery sells direct-to-consumer through its Tasting Room, online shop, and The Round Table subscription wine club, with wholesale distribution in BC and Alberta. It supplements wine sales with curated tasting experiences, signature dining events, and Stoneridge vacation accommodations.

Product overview

Noble Ridge Vineyard & Winery is a British Columbia winery producing premium wines across four distinct tiers: Noble Series (entry-level), Reserve Series (mid-premium), King's Ransom Series (super-premium), and Sparkling/Specialty wines. The portfolio includes still wines (Chardonnay, Pinot Grigio, Pinot Noir, Merlot, Cabernet Sauvignon, Cabernet Franc, Meritage, Rosé) and sparkling wines (The One, The Pink One, The Fizzy One, and anniversary/special editions). The winery complements its wine sales with The Round Table Wine Club (Premium and Gold memberships), Library Wines (exclusive aged releases), Event Tickets (Vine Dining, Harvest Work Day, workshops), Specialty & Gifts, and Stoneridge Accommodations (4-bedroom vacation rental).

Differentiator

Problem solved

Functional benefit

Brands

• Noble Series: Entry-level tier of wines including Mingle, Pinot Grigio, Stony Knoll Chardonnay, Rosé, Merlot, Meritage, and Cabernet Franc.
• Reserve Series
• King's Ransom Series
• The Round Table (Wine Club)
• Sparkling & Specialty

Products and services

• Noble Series Wines The entry-level wine tier featuring accessible, crowd-pleasing wines including Mingle, Pinot Grigio, Stony Knoll Chardonnay, Rosé, Noble Merlot, Noble Meritage, and Noble Cabernet Franc, produced for everyday consumers seeking approachable Okanagan wines.
• Reserve Series Wines The mid-premium wine tier featuring elevated wines including Reserve Pinot Grigio, Reserve Chardonnay, Reserve Pinot Noir, Reserve Cabernet Sauvignon, Reserve Meritage, Reserve Merlot, and Reserve Cabernet Franc, targeted at consumers seeking more expressive, premium Okanagan wines.
• King's Ransom Series Wines The super-premium tier with the winery's finest wines, designated only when wines meet exceptional quality standards, including King's Ransom Chardonnay, Pinot Noir, Cabernet Sauvignon, Block 4 Old Vines Chardonnay, Meritage, Touriga Nacional, and Home Block Chardonnay. Designed for connoisseurs and collectors seeking ultra-premium limited-production estate wines.
• Sparkling Wines Premium sparkling wines crafted with precision including The One, The Pink One, The Fizzy One, The One 20th Anniversary, The One Grand Reserve, The Crown, and McEachnie Blanc de Blanc Magnum — recognized internationally including Top Sparkling in Canada (2017 All Canadian Wine Championships) and Gold Medal at Effervescent du Monde.
• 2022 Reserve Chardonnay 2022 vintage Reserve Chardonnay release from the Fall 2024 lineup; priced at $32.99 per bottle with limited production of 425 cases.
• 2022 Noble Cabernet Franc 2022 vintage Noble Series Cabernet Franc release from the Fall 2024 lineup; priced at $29.99 per bottle with limited production of 170 cases.
• King's Ransom Touriga Nacional New addition to the King's Ransom super-premium tier featuring Touriga Nacional, a Portuguese varietal introduced by Noble Ridge to expand its portfolio of rare, ultra-premium wines.
• 2022 King's Ransom Meritage (Futures Pre-Order) First-ever King's Ransom Futures wine pre-order program for the 2022 King's Ransom Meritage, offering early access pricing and guaranteed allocation to collectors and wine club members.
• The Round Table Wine Club Noble Ridge's exclusive wine club offering Premium Membership (6 bottles 3x yearly at ~$300/shipment) with super-premium wines, and Gold Membership (6 bottles 3x yearly at ~$175-$250/shipment) with white/red/mixed options. Members receive free shipping on 12+ bottles, first access to library wines and new releases, VIP lounge access, signature event invitations, and loyalty points. Aimed at loyal customers seeking exclusive access and curated recurring shipments.
• Library Wines Aged wines no longer available to the public, offered exclusively to Round Table Wine Club members with priority access — appealing to collectors and connoisseurs interested in mature, rare vintages.
• Specialty & Gifts Wine accessories, gift items, and specialty products available for purchase alongside wines, targeting gift buyers and visitors seeking mementos of their winery experience.
• Event Tickets Tickets for winery events including Vine Dining (multi-course wine pairing dinners), Harvest Work Day, workshops, pig roasts, and signature dining events, providing curated food-and-wine experiences for visitors.
• Tasting Experiences Curated wine tasting experiences including Noble Tastings ($10/person, 5 wines, redeemable with bottle purchase) and Premium Lounge tastings ($25/person, featuring King's Ransom, sparkling, and reserve wines), available May Long Weekend through Thanksgiving. Targeted at winery visitors and wine tourists at the Okanagan Falls estate.
• Stoneridge Accommodations A 4-bedroom vacation rental property (1 King & 3 Queen beds, sleeps 8) with private pool, full kitchen, outdoor BBQ, 65" HDTV, central A/C, WiFi, and 3.5 bathrooms, offering vineyard views for visitors to the Okanagan wine region.
• 2025 New Year's Resolution Package Seasonal package launched January 2025 featuring a curated selection of Noble Series wines combined with special shipping terms and enhanced tasting experience offers to kick off the new year.

Quantifiable outcome

• 16 Double Gold Medals for 7 different wines across international competitions
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Revelry ImportscoreChannel Partner/ Reseller/ DistributorDistribution partner for Vancouver, Lower Mainland, Whistler and Vancouver Island markets. Contact: Brian Berry (604.347.8343, [email protected]). Manages wholesale relationships with restaurants and liquor stores in these regions.
• Black Stallion Spirits Inc.coreChannel Partner/ Reseller/ DistributorDistribution partner for Okanagan Valley, Kootenays, and Alberta markets. Contact: Karina Maslova (403.875.4430, [email protected]). Manages wholesale relationships with restaurants and liquor stores in these regions.
• Revelry Imports (Rebecca Thede)coreChannel Partner/ Reseller/ DistributorAdditional contact for Revelry Imports: Rebecca Thede (780.819.2237, [email protected]). Expanded coverage for Alberta region.
• Stoneridge AccommodationsminorStrategic or Co-development PartnerPrivate 4-bedroom vacation rental property (sleeps 8) near the winery, available via Airbnb. Provides wine tourists with on-site accommodations, enhancing destination wine tourism experience.
• Backyard FarmminorStrategic or Co-development PartnerHost venue for Celebrate Harvest farm-to-table dinner event on September 19, 2026. Collaborative dining experience pairing Noble Ridge wines with local farm produce.
• Sociale Restaurant (Penticton)minorStrategic or Co-development PartnerWinemaker dinner collaboration at Sociale Restaurant in Penticton. Joint event featuring Noble Ridge wines paired with restaurant cuisine.
• Fairview Golf CourseminorStrategic or Co-development PartnerHost venue for winemaker's dinner event. Collaborative dining experience showcasing Noble Ridge wines.
• West Coast Kids Cancer FoundationminorOthersNoble Cause partner for 2025. Receives donations from tasting fees and fundraising activities. Supports families with children facing cancer and blood disorders in BC.
• SOWINS (South Okanagan Women in Need Society)minorOthersAnnual Noble Cause partner. Receives $0.50 from every bottle of Noble Series wine sold during November (Noble Wines for Noble Causes campaign). Supports women and families in the South Okanagan.
• Sustainable Winegrowing BCcoreOthersCertification program partner for vineyard sustainability. Noble Ridge achieved official certification August 10, 2021, recognized as 'early adopter'. Ongoing recertification and continual improvement process.
• TOTA Biosphere Sustainable ProgramcoreOthersBecame first Canadian winery to achieve Biosphere certification in April 2024, completing 133 activities related to 17 UN Sustainable Development Goals. First became Biosphere Committed Company in July 2021.
• BC Tourism Sustainability NetworkminorOthersCase study partner highlighting Noble Ridge's climate adaptation efforts, specifically drought resilience practices. Featured in climate adaptation guide (pages 21-22).
• ATS HealthcarecoreTechnology or IntegrationTemperature-controlled wine shipping partner for wine club shipments and online orders. Ensures wine arrives in optimal condition. Requires signature from adult 19+ for delivery.
• Big White Ski ResortminorOthersSampled wines at 'Big Reds in Big White' event at Big White Ski Resort, reaching ski resort visitors and tourists in the region.
• BC Wine Info Centre (Penticton)minorOthersRegular wine sampling at BC Wine Info Centre in Penticton. Preston from Noble Ridge team pours wines for visitors 1-4pm on select dates.
• Penticton Convention CentreminorOthersParticipated in 'Last Chance Christmas Expo' at Penticton Convention Centre. Sampled wines at this regional consumer expo.
• Sahara Garden ArtminorOthersPartner for Pollinator Wall Planter Workshop event on July 5, 2026. Event hosted at Noble Ridge with tickets sold through Sahara Garden Art website.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CedarCreek Estate Winery: Okanagan premium estate winery with Home Block, Platinum, and Estate tiers, on-site dining, and broad BC distribution. Comparable as a same-region, similarly tiered premium competitor.
• Mission Hill Family Estate: Okanagan Valley premium winery with multi-tier portfolio, on-site restaurant, tasting room, and global award recognition. Directly comparable as a BC premium estate winery competing for the same wine tourism and DTC customer.
• Quails' Gate Estate Winery: West Kelowna-based premium Okanagan winery with a multi-tier portfolio, restaurant, wine club, and tasting room. Comparable scale and DTC-led model targeting similar wine tourist and wine club segments.
• Tinhorn Creek Vineyards: Okanagan Falls winery (same sub-region as Noble Ridge) with on-site restaurant, amphitheatre events, and tiered portfolio. Comparable in terroir narrative, scale, and DTC/hospitality model.
• Gray Monk Estate Winery: Long-established Okanagan winery with broad portfolio, wine club, and restaurant. Comparable mid-sized BC estate with overlapping DTC and wholesale channels.
• Burrowing Owl Estate Winery: South Okanagan premium winery with restaurant, accommodations (The Guest House), tasting room, and tiered wine portfolio. Closely comparable in scope (wine + hospitality + tourism) and geography.

Regional players

• Summerhill Pyramid Winery: Kelowna-based organic/biodynamic Okanagan winery with sustainability positioning, tasting room, and restaurant. Comparable sustainability narrative and DTC-tourism model, primarily serving a different Okanagan micro-region.

Broad incumbents

• Inniskillin Wines: Iconic Canadian premium winery (Niagara/Okanagan) owned by Andrew Peller with national distribution and Icewine leadership. Comparable as a broad Canadian premium incumbent competing for similar DTC and wholesale customers.
• Peller Estates: Major Canadian winery (Niagara) with large-scale production, premium tier (Icewine), wine clubs, and national distribution via Andrew Peller. Represents the larger-incumbent counterpart that competes on shelf and in national retail.
• Andrew Peller Limited: Public Canadian wine conglomerate owning Peller, Inniskillin, and other brands with national distribution and broad premium portfolio. Comparable as a competing owner of premium BC/Canadian wine brands targeting the same on-premise and retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NobleRidgeWinery/reviews
• Xx.com/noble_ridge

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noble Ridge Vineyard & Winery