Ashworth

What Ashworth does

Ashworth Homes is a privately held, family-owned residential real estate development, consulting, and general contracting firm headquartered in Shoreline, Washington, serving the greater Seattle metropolitan area. The company sells three integrated service lines: real estate development (site selection, platting, permitting, utility installation, and site grading); consulting (feasibility analysis, cost estimating, proforma preparation, value engineering, and process guidance to other builders, banks, and investment groups); and building services (full-service and limited-service construction of custom homes, speculative homes, extensive remodels, townhomes, and accessory dwelling units). Customers range from first-time individual home buyers and luxury custom-build clients to banks, investment groups, and other home builders. Listed home prices span from low six figures to approximately $1.9M.

Operationally, Ashworth runs with a team of roughly 14 full-time staff including a licensed Civil Engineer president, two superintendents, a project manager, a construction manager, a controller, a bookkeeper, an office administrator, and five carpenters — supported by a subcontractor network. The firm uses Buildertrend as its customer-facing project management platform for client communication, scheduling, selections, change orders, warranty claims, and budget tracking. Erich Armbruster, the founder and current president, personally oversees every project; he is the central source of technical credibility and client relationships, with 25+ years and 200+ projects of experience across Washington, Oregon, Idaho, and California. Industry association board positions (Master Builders Association of King and Snohomish Counties, Seattle Builders Council, Built Green, Seattle Public Utilities advisory panel) provide reputational and regulatory standing within the regional market.

Ashworth generates revenue through fixed-price and cost-plus construction contracts (custom and spec homes, remodels, ADUs, multi-family infill) and through professional-services fees for consulting and development work. Pricing is project-specific and not publicly disclosed; the company relies on a direct-sales motion via its website, referral channels, and direct outreach to banks, investment groups, and other builders. The business is profitable in operating terms but cash-flow intensive due to the working-capital nature of construction, and remains 100% family-owned with no external institutional capital, M&A activity, or geographic expansion beyond the Pacific Northwest.

Name

Ashworth

Legal name

Ashworth

Website

https://ashworthhomes.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Ashworth Homes is a privately held, family-owned residential real estate development, consulting, and general contracting firm in Shoreline, WA, serving individual home buyers, banks, investment groups, and other builders across the greater Seattle metro with custom homes, spec homes, remodels, and ADUs.

Ownership category

akta.pro rank

Product category

Residential Construction Services

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117), Residential Remodelers (236118), Residential Building Construction (23611)

SIC

Real Estate (6500), Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD), Single-Family Home Construction (Detached Homes) (IMAFABAA), Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)

Keywords

• Custom home building
• Residential construction
• Home remodeling services
• Real estate development
• ADU construction

Headquarters

HQ city

Shoreline

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Home Building: Construction of custom homes for discerning clients who work with Ashworth from planning through completion
2. Speculative Home Building: Building homes for sale on the market without pre-arranged buyers
3. Remodeling Services: Extensive remodel projects for existing homes
4. ADU Construction: Accessory Dwelling Unit construction services
5. Consulting Services: Site feasibility analysis, cost estimating, schedule development, proforma preparation, process guidance, plans coordination, value engineering, construction guidance, and financing assistance
6. Development Services: Site selection, preliminary site layout, assembly of submittal documentation, platting & permitting, utility installation & site grading

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ashworth Homes provides integrated residential real estate development, consulting, and building services in the greater Seattle area. Offerings span custom and speculative single-family home construction, extensive remodels, ADU construction, site development (platting, permitting, utility installation), and pre-construction consulting (feasibility, proforma, value engineering). The company serves first-time home buyers, individual investors, banks, investment groups, and other home builders.

Product overview

Ashworth Homes operates as a residential real estate development, consulting, and building services company. They offer three core service lines: Development Services (site selection, layout, permitting, utility installation), Consulting Services (feasibility analysis, cost estimating, proforma preparation, value engineering), and Building Services (full-service construction and limited service construction management). The company also provides specialized offerings including remodels, new construction of single-family homes and townhomes, and ADU (Accessory Dwelling Unit) construction. Their services span from initial project planning through construction completion, serving first-time home buyers, other home builders and remodelers, banks, investment groups, and individual investors. They use Buildertrend as their project management platform for client access.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Development Services Site selection, preliminary site layout, assembly of submittal documentation, platting and permitting, utility installation and site grading for residential and commercial real estate projects in the greater Seattle area.
• Consulting Services Expert guidance for builders, remodelers, investment groups, and individuals including site feasibility analysis, cost estimating, schedule development, proforma preparation, process guidance, plans coordination, value engineering, construction guidance, and financing assistance.
• Building Services Licensed general contractor services including full-service construction (bid assembly, materials procurement, scheduling, permitting, on-site management, inspection coordination, accounts payable reporting) and limited-service construction management (schedule and budget guidance, material and subcontractor contacts, permit and inspection coaching).
• New Construction Custom-build and speculative-build single-family homes, townhomes, and multi-family buildings in the Seattle area for individual buyers and investors, including listed inventory on the company website.
• Remodels Extensive home remodeling services for existing properties in the Seattle area, ranging from extensive remodels to custom updates.
• ADU (Accessory Dwelling Units) Construction of accessory dwelling units, including detached ADUs and DADUs (Detached Accessory Dwelling Units), for homeowners in the Seattle area.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Master Builders Association of King and Snohomish CountiescoreStrategic or Co-development PartnerAshworth's President Erich Armbruster has served on the Board of Directors for this regional home builder association, demonstrating industry leadership and community involvement.
• Seattle Builders CouncilminorStrategic or Co-development PartnerPresident Erich Armbruster has served on the Board of Directors for the Seattle Builders Council.
• Seattle Public Utilities Development Services Office Advisory PanelminorStrategic or Co-development PartnerPresident Erich Armbruster has served on the Advisory Panel for Seattle Public Utilities Development Services Office.
• National Home Builder AssociationminorStrategic or Co-development PartnerIndustry association membership providing resources and industry standards alignment.
• Built GreenminorStrategic or Co-development PartnerSustainable building practices certification program membership for environmentally conscious home building.
• BuildertrendcoreTechnology or IntegrationProject management software platform used for client communication, warranty submissions, scheduling, selections, change orders, proposals, budget tracking, and photo/video sharing with customers.
• Alliance for Children EverywhereminorGTM or Marketing PartnerNonprofit organization where President Erich Armbruster has served on the Board of Directors.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Dwell Development: Seattle-based custom and spec homebuilder focused on modern, sustainable single-family and ADU projects in the Puget Sound market — directly comparable to Ashworth on geography, product type, and target buyer.
• TC Legend Homes: Seattle-area custom homebuilder specializing in high-performance, net-zero and Built Green-certified homes — closely comparable to Ashworth's custom, sustainability-oriented offerings in the same geography.
• Isola Homes: Seattle urban homebuilder focusing on modern, design-forward single-family, townhome, and ADU infill projects — directly comparable product mix and Seattle customer base.
• Berschauer Group: Pacific Northwest general contractor and developer delivering custom residential, remodels, and light commercial projects — directly comparable across custom building, remodels, and development services in the PNW.
• Murray Franklyn: Pacific Northwest homebuilder offering custom and semi-custom single-family homes plus remodeling services across the Puget Sound region — comparable product mix, geography, and customer profile.
• Method Homes: Pacific Northwest prefab/modular homebuilder serving custom and developer clients in the Seattle region — overlapping custom residential buyer and sustainability positioning.
• SoundBuilt Homes: Puget Sound area homebuilder providing new construction and remodeling services to homeowners in the Seattle metro — directly comparable on product line, customer type, and geography.

Broad incumbents

• Toll Brothers: National luxury homebuilder with active operations across multiple U.S. markets including the Pacific Northwest — overlapping in the custom/luxury segment but at vastly greater scale and geographic breadth.
• PulteGroup: National homebuilder (Centex, Pulte, Del Webb, John Wieland) operating across dozens of U.S. markets — broad overlap in residential construction but not specialized to the Seattle custom/niche segment.
• Daiwa House Modular: Large-scale international homebuilder with U.S. operations including modular and residential development — broad residential market overlap but at much larger scale and different product focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AshworthSeattle
• LinkedInlinkedin.com/company/ashworth-homes-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashworth