The Glendon Association

What The Glendon Association does

The Glendon Association is a U.S. non-profit organization headquartered in Santa Barbara, California, founded to advance mental health through education on suicide prevention, violence prevention, child abuse, and interpersonal relationships. The organization conducts research on destructive and self-destructive behavior, parent-child relationships, and intimate relationships, and disseminates its work through a sister digital platform, PsychAlive.org, which serves as its primary distribution channel. The PsychAlive platform delivers a broad portfolio of authored content including articles organized across more than 50 topic categories, on-demand webinars, e-courses, documentary films, and books, alongside a podcast and email newsletter.

The organization's core intellectual property comprises research-based frameworks developed by affiliated experts — notably the "Critical Inner Voice" model and the "Fantasy Bond" concept associated with Dr. Robert Firestone and Lisa Firestone, with additional contributions from Dr. Dan Siegel and Les Greenberg. Revenue is generated through a mixed, non-profit model: one-time purchases of premium educational content (webinars, courses, books, films), continuing education (CE) credit offerings delivered via a partnership with CE-Go, charitable donations, and live presentations and workshops. Distribution is community-led and self-serve, relying on organic content reach, an integrated website, an email newsletter, and a podcast, with no paid advertising channels evident. In September 2025, Glendon consolidated all resources from glendon.org into PsychAlive.org, streamlining its digital presence while continuing to serve mental health professionals, educators, parents, media, and the general public globally.

Name

The Glendon Association

Legal name

The Glendon Association

Website

https://glendon.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

The Glendon Association is a U.S. non-profit mental health education organization that distributes research-based content on suicide prevention, violence prevention, and relationships through the PsychAlive.org platform to clinicians, educators, parents, and the public.

Ownership category

akta.pro rank

Product category

Mental Health Education

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industry

Behavioral Health & MTSS/RTI Tiered SEL Supports (EDAKAMAE)

Keywords

• Mental health education
• Suicide prevention resources
• Violence prevention training
• Continuing education courses
• Therapeutic e-learning

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Educational Content Sales: Sale of books, films, webinars, and e-courses related to mental health and psychological education. Content covers topics including self-development, relationships, parenting, trauma, and violence prevention.
2. CE (Continuing Education) Credits: Professional education offerings for mental health professionals, providing continuing education credits through webinars and courses. Users can earn up to 30 hours through CE-Go courses.
3. Donations and Contributions: Non-profit funding through charitable contributions to support the organization's mission of providing free mental health resources and suicide/violence prevention education worldwide.
4. Live Presentations and Workshops: Interactive workshops for mental health professionals delivered through community outreach and professional training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Glendon Association is a non-profit organization that produces and disseminates mental health educational content focused on suicide prevention, violence prevention, destructive behavior, and interpersonal relationships. Its offerings — delivered through its sister site PsychAlive.org — include articles, webinars, e-courses, films, books, and continuing education (CE) courses for mental health professionals. The organization also conducts live presentations and community outreach programs.

Product overview

The Glendon Association operates through PsychAlive.org as a non-profit mental health education platform offering a unified portfolio of resources including webinars, e-courses, films, and books. The platform focuses on topics relating to self-development, relationships, and parenting, covering emotional issues such as anxiety, depression, attachment, mindfulness, trauma, suicide prevention, and violence prevention. The organization has provided critical education for over 35 years, with resources now consolidated into the PsychAlive platform for streamlined access.

Differentiator

Problem solved

Functional benefit

Products and services

• PsychAlive Platform A comprehensive online mental health education platform providing articles, webinars, e-courses, videos, and films focused on self-development, relationships, parenting, and suicide/violence prevention topics for professionals and the general public.
• Webinars

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PsychAlive.orgcoreStrategic or Co-development PartnerPsychAlive.org is described as the 'sister site' of The Glendon Association. All resources from glendon.org have been consolidated into PsychAlive.org, combining both websites to deliver a streamlined experience. The partnership brings together all research and educational materials in one comprehensive location. Glendon Association's research, educational materials, and interactive workshops continue to be available through this partnership. Contact support is available at [email protected].

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Active Minds: Non-profit promoting mental health awareness and education among young adults, with school and community programming. Comparable in education-linked mental health mission and content-driven outreach model.
• The Jed Foundation: Non-profit protecting emotional health and preventing suicide among college students and young adults. Shares Glendon's combination of mental health education content and focus on suicide/violence prevention content distribution.
• Bring Change to Mind: Non-profit mental health education and stigma-reduction organization leveraging storytelling and programs. Comparable mission-driven content platform with education-first distribution to schools and the general public.
• American Foundation for Suicide Prevention (AFSP): National non-profit dedicated to suicide prevention through research, education, and advocacy. Highly comparable to Glendon's mission and audience overlap on suicide prevention education for both professionals and the public.
• Mental Health America: Community-based non-profit addressing mental health needs through education, advocacy, and direct service. Comparable as a broad mental health education non-profit distributing content to professionals and the public.

Emerging players

• Therapist Aid: Online resource library providing worksheets, videos, and tools specifically built for mental health professionals. Directly comparable to Glendon's CE/webinar offerings for the professional mental health audience.

Broad incumbents

• Headspace: Large-scale digital mental wellness platform offering meditation, sleep, and therapy content. Comparable as a mental health content platform serving consumers and employers via subscription and educational content.
• National Alliance on Mental Illness (NAMI): Largest U.S. grassroots mental health non-profit providing education, support groups, and advocacy. Overlaps with Glendon on education and family/parent resources, but operates at much larger scale and scope.
• Calm: Leading mental wellness subscription app with content spanning mindfulness, anxiety, and family wellbeing. Overlaps with Glendon's general-public self-development content but at vastly larger commercial scale.
• Crisis Text Line: Non-profit providing 24/7 text-based mental health crisis support with extensive volunteer and education programs. Shares mental health non-profit status and broad public-audience mental health mission with Glendon.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Glendon-Association-78243947887
• LinkedInlinkedin.com/company/glendon-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Glendon Association