Sfam

What Sfam does

Sfam (legal name SFAM) is a French specialty insurance broker founded in 1999 and headquartered in Romans-sur-Isère, France. The company designs, develops, distributes, and manages affinity insurance contracts for consumer products — specifically smartphones, multimedia devices, connected objects/IoT, and optical/eyeglass products — under the "Tous Risques Toutes Causes" (all-risk, all-causes) framework that it first launched in 2010. Its stated differentiator is comprehensive coverage against loss, theft, breakage, and oxidation, with the explicit positioning that traditional insurance contracts contain too many exclusions and fail to provide adequate compensation.

SFAM operates as a broker (courtier en assurances) registered with ORIAS under number 10 053 831, generating revenue primarily through recurring insurance premiums and partner commissions. Distribution is executed exclusively through a network of more than 2,500 retail and channel partners across France, Belgium, Spain, and Switzerland, giving SFAM embedded access to consumers at the point of sale. The company is a subsidiary of SFAM DEVELOPPEMENT (capital of €67,000,000), with founder Sadri Fegaier holding the majority stake and Edmond de Rothschild Investment Partners' WINCH CAPITAL 3 fund as a minority shareholder. SFAM reports 1,400 employees, more than 1 million customers served, and category leadership in European affinity insurance for nomadic and multimedia products. Two disclosed institutional funding rounds (Andera Partners 2016, Ardian 2018) and a 2017 bolt-on acquisition of Actualys SARL indicate a multi-year growth and consolidation program.

Note on source quality: while the company's self-disclosed firmographic, product, and partnership data consistently describe an insurance brokerage, the public consumer website (assurances-sfam.fr) currently displays third-party online-casino review content rather than insurance product material. This discrepancy between the public-facing site and the company's documented insurance operations is a material diligence flag and warrants verification of the website's current ownership and intended use before any transactional decision.

Name

Sfam

Legal name

SFAM

Website

https://assurances-sfam.fr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Sfam is a French specialty insurance broker founded in 1999 that designs and distributes affinity insurance for smartphones, multimedia devices, connected objects, and eyeglasses through 2,500+ retail partners across France, Belgium, Spain, and Switzerland, serving more than one million customers.

Ownership category

akta.pro rank

Product category

Affinity Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Appliance & Major Home Equipment Protection Plans (FSAJALAI)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Affinity insurance
• Smartphone insurance
• Device protection
• Multimedia insurance
• Optical insurance

Headquarters

HQ city

Romans-sur-isère

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premium Revenue: SFAM generates revenue through affinity insurance premiums collected from policyholders. The company designs, develops, distributes, and manages insurance contracts and additional services for consumer products through partner distribution networks across Europe.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

SFAM is a French insurance broker that designs, develops, distributes, and manages affinity insurance contracts and additional services for consumer products including smartphones, multimedia devices, connected objects (IoT), and eyeglasses/optical products. The company offers comprehensive coverage against loss, theft (all causes), breakage (all causes), and oxidation through its proprietary "All-Risk All-Causes" insurance framework, distributed via a network of more than 2,500 partners across Europe.

Product overview

SFAM operates as an affinity insurance broker offering a unified portfolio of insurance products for consumer electronics and optical products. The core offering includes specialized insurance for smartphones, multimedia devices, connected objects (IoT), and eyeglasses/optical products. The company's flagship innovation is the 'Assurance Tous Risques Toutes Causes' (All-Risk All-Causes Insurance) launched in 2010, which provides comprehensive coverage against loss, theft, all-cause breakage, and oxidation. SFAM distributes these insurance products through a network of over 2,500 distribution partners across France, Belgium, Spain, and Switzerland, serving more than 1 million customers in the European market.

Differentiator

Problem solved

Functional benefit

Products and services

• Assurance Smartphone Affinity insurance coverage for smartphones protecting against loss, theft, breakage, and oxidation; sold to end consumers through SFAM's network of 2,500+ distribution partners.
• Assurance Appareils Multimédias Insurance coverage for multimedia devices (computers, tablets, cameras, and other entertainment electronics) against loss, theft, all-cause breakage, and oxidation; sold to end consumers through SFAM's distribution partner network.
• Assurance Objets Connectés Insurance protection for connected objects and IoT devices (smartwatches, fitness trackers, smart home devices) covering loss, theft, breakage, and oxidation; sold to end consumers through SFAM's distribution partner network.
• Assurance Lunettes/Optique Insurance coverage for eyeglasses and optical products (prescription glasses, sunglasses) protecting against loss, theft, breakage, and oxidation; sold to end consumers through SFAM's distribution partner network.
• Assurance Tous Risques Toutes Causes (All-Risk All-Causes Insurance) Comprehensive all-risk insurance covering loss (PERTE), theft from any cause (VOL toutes causes), all-cause breakage (CASSE toutes causes), and oxidation (OXYDATION); the company's flagship innovation applied across smartphones, multimedia devices, connected objects, and optical products.

Quantifiable outcome

• 1+ million customers served
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Cover Genius: Cover Genius is an embedded-insurance platform offering protection products for electronics, retail, and travel — directly comparable to SFAM in affinity/embedded insurance for consumer devices.
• Wakam: Wakam is a European digital insurer (formerly known as Paris-based digital insurer) offering embedded and affinity insurance products across Europe, comparable to SFAM in targeting niche, partner-distributed insurance lines.
• SPB: SPB is a leading European affinity insurance and services broker specializing in product protection and warranty programs, closely comparable to SFAM in product categories (consumer electronics, mobility) and broker model.
• Bolttech: Bolttech is a global insurtech focused on device protection and connected-device insurance distributed through telco and retail partners, highly comparable to SFAM's nomadic device insurance offering and partner-led GTM.

Broad incumbents

• AXA Partners: AXA Partners is the affinity and assistance arm of AXA, offering device and consumer goods protection across Europe, comparable to SFAM's affinity insurance categories.
• Allianz Partners: Allianz Partners offers extended warranty, device protection, and affinity insurance globally; a broad incumbent with overlapping affinity insurance products compared to SFAM's portfolio.
• Asurion: Asurion is the largest global provider of device protection, support, and connectivity services; comparable to SFAM in device-protection insurance but operates at much larger scale and primarily through telecom/carrier channels.

Emerging players

• Acheel: Acheel is a French digital insurance broker offering affinity and on-demand insurance products, overlapping with SFAM's broker-led model in the French market and on niche consumer products.
• SquareTrade: SquareTrade (an Allstate company) provides device and appliance protection plans distributed through retailers and carriers, directly comparable to SFAM's point-of-sale affinity insurance distribution model.
• Luko (now Helio): Luko/Helio is a French insurance insurtech (home-focused) using a digital broker model; comparable to SFAM in being a French insurtech broker, though focused on home rather than device affinity lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/sfamassurances
• Facebookfacebook.com/330058317166443
• LinkedInlinkedin.com/company/sfam-assurances

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sfam