What Lifestiles Ltd does

Lifestiles Ltd is a UK-based, founder-owned specialist supplier of natural roof tiles headquartered at Toppesfield Hall Farm, Halstead, Essex. The company serves homeowners, architects, developers, planners, roofing contractors, and building merchants across new build, renovation, restoration, conservation, and listed-building projects, with a stated presence in both the UK and Europe. Its go-to-market is consultative and sales-led, combining telephone and email-based expert advice with digital and physical brochures, free sample ordering (up to three tiles), quote-request forms, case-study content, and Google Reviews capture, supplemented by distribution through UK building merchants and retailers.

The product portfolio spans handmade, handcrafted, and machine-made clay tiles alongside slate, stone, pantiles, profile tiles, and solar roof integration, organized into five principal sub-brands: Ashbury (handmade, produced in Poland), Woburn (handmade, produced in Turkey, including the award-winning Reclamation Mix and Dark Lavenham ranges), Ashvale (handcrafted, produced in Sri Lanka), Kilndown (handcrafted, produced in Sri Lanka), and machine-made ranges from Terreal, Edilians, and La Escandella. Production relies on mechanical extrusion of clay followed by hand-forming, humidity-controlled drying with varying camber creation, and firing in gas tunnel kilns; technical differentiators include pre-blended crating (Woburn Reclamation Mix), anti-capillary channels enabling low-pitch installation (Edilians Phalempin, BRE-certified), and bespoke factory colour mixing. All products carry CE marking, Declaration of Performance certification, and BS EN 1304 compliance, with 30-year factory guarantees on handmade tiles and frost-resistance validated to 150 freeze/thaw cycles on the Phalempin range.

Revenue is generated through one-time hardware sales of natural roof tiles on a quote-based model, with pricing not publicly disclosed and no subscription or recurring component. The company operates without institutional investment, subsidiaries, or disclosed parent ownership, and is led by co-founders Dave Osborn and Mike Chillery, who share principals with the sister company Classic Brick Co. Recent strategic activity has centred on product portfolio expansion (Solar, La Escandella, additional Pantile and Profile ranges), industry recognition through the 2023 Build It Awards and 2025 Pitched Roofing Awards, and the build-out of a multi-country outsourced manufacturing footprint.

Name

Lifestiles Ltd

Legal name

Lifestiles Ltd

Website

https://lifestiles.co.uk

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1–10 employees

Short description

Lifestiles Ltd is a UK-based, founder-owned specialist supplier of handmade, handcrafted, and machine-made natural clay roof tiles, slate, and stone, serving homeowners, architects, developers, contractors, and building merchants across heritage and contemporary UK and European projects.

Ownership category

akta.pro rank

Product category

Natural roof tiles

NAICS

Roofing, Siding, and Insulation Material Merchant Wholesalers (42333), Other Building Material Dealers (444180)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Clay & Concrete Roof Tiles (IMADAFAC)

akta.pro secondary industry

Slate Roofing (IMADAFAD)

Keywords

• Handmade clay roof tiles
• Natural roof tiles UK
• Conservation roof tiles
• Slate and stone supplies
• Roof tile distribution

Headquarters

HQ city

Toppesfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Roof Tile Sales: One-time product sales of natural roof tiles including handmade clay tiles, handcrafted tiles, machine-made tiles, slate and stone products. Tiles are sold with 30-year factory guarantees. Revenue is generated through direct sales to homeowners, architects, developers, and through building merchants and retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Lifestiles sells premium natural roof tiles including handmade, handcrafted, and machine-made clay tiles, slate, stone, pantiles, and profile tiles sourced from UK-managed manufacturing facilities in Poland, Turkey, and Sri Lanka. Products are sold to homeowners, architects, developers, roofing contractors, and building merchants across the UK, with a strong focus on conservation areas, heritage projects, and listed buildings. Quotes are provided on request and products carry CE marking and 30-year factory guarantees on handmade ranges.

Product overview

Lifestiles Ltd is a UK-based supplier of natural roof tiles offering a comprehensive portfolio organized into handmade, handcrafted, and machine-made tile collections. The handmade portfolio includes the Ashbury and Woburn ranges produced in Poland and Turkey respectively, featuring traditional production methods with 30-year guarantees. The handcrafted Ashvale and Kilndown collections from Sri Lanka offer variations with unique camber profiles. Machine-made alternatives from Terreal (Eminence, Rustique, Plate Origine) and Edilians (Phalempin) provide consistent quality with traditional aesthetics. Additional offerings include Slate & Stone, Solar integration, Pantiles (Ashvale, Holkham, Edilians), Profile Tiles, and La Escandella. The company serves homeowners, architects, developers, and roofing contractors across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Ashbury: Handmade clay roof tiles - the finest English clay roof tiles, handmade using traditional methods
• Woburn
• Ashvale
• Kilndown
• Classic Brick Co.

Products and services

• Ashbury Handmade Clay Tiles Handmade English clay roof tiles manufactured in Poland using traditional methods, with variants including Multi, Restoration, Red, Berkshire, Wiltshire, Heather, Brown, Orange, Oakhurst, and Bespoke colour options. Targeted at homeowners, architects, and developers seeking premium natural roof tiles for heritage and conservation projects.
• Woburn Handmade Clay Tiles Handmade clay tiles manufactured in Turkey, designed to replicate reclaimed tiles with a range of colours, textures, and shapes. Variants include Reclamation Mix, Finchingfield, Lavenham, Old Red, Gainsford, Dark, Dark Lavenham, Medium, Sussex Red, and Staffordshire Mix. Reclamation Mix is delivered in pre-blended crates to remove on-site blending.
• Ashvale Handcrafted Clay Tiles Handcrafted clay tiles produced in Sri Lanka with varying cambers that make each tile unique. Includes variants Autumn, Brindle, Pentlow, Orange, Tilehurst, Foxearth, Kingston, and Matlock Mix. Marketed for residential and small commercial projects requiring cost-effective heritage aesthetics.
• Kilndown Handcrafted Clay Tiles Handcrafted clay roof tiles with distinctive sooty finishes, produced in Sri Lanka. Includes Kilndown Blend, Red, Dark, and Orange variants for buyers seeking a darker, weathered aesthetic.
• Terreal Eminence Machine Made Tiles Machine-made single camber tile produced from very fine clay in state-of-the-art facilities, marketed as Europe's number one single camber tile. Includes Flamed Red and Staffordshire Blue variants for consistent, premium finish.
• Terreal Rustique Machine Made Tiles Genuine old-style machine-made tile made in Normandy with varied tones that add warmth to roofs. Includes New Forest, Purple, Burgundy Sandfaced, Normandy Sandfaced, and Dark Antique variants.
• Edilians Phalempin Machine Made Tiles Traditional clay plain tiles produced in Normandy since 1860 with an appealing textured sand finish and unique anti-capillary channels on the upper surface that enable use at roof pitches as low as 30 degrees, certified by BRE for wind-driven rain performance. Includes Val De Seine, Amber, Rustic Red, Volcano, Weathered, and Vintage variants.
• Slate and Stone Reliable, durable, and high-quality natural stone and slate products, including Brazilian Slate, Haddon CHN, Spanish Chatsworth Best & First, Welsh Penrhyn, Welsh Cwt-Y-Bugail, Elmswell First Selection Spanish Slate, Aged Stone, and Natural Stone.
• Ashvale Clay Pantiles S-shaped hand-finished clay pantiles combining traditional pantile aesthetics with modern production benefits. Includes Restoration, Red, and Glazed variants for residential and heritage pantile roofs.
• Holkham Pantiles Natural clay pantile range offering Natural Red and Holkham Weathered variants for traditional pitched roofs.
• Edilians Profile and Large Format Tiles Large format profile tiles for higher-volume residential and commercial projects, including 20x30, Artoise, Beauvoise 20, Beauvoise Graphite, Double HP20, Giverny PV, Flat-10, HP10, HP17, Rully, and Volnay variants.
• La Escandella Roof Tiles Profile tile options from Spanish manufacturer La Escandella, including Planum and Visum3 variants for residential and commercial pitched roofs.

Quantifiable outcome

• 30-year factory guarantee on handmade tiles
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Classic Brick Co.coreStrategic or Co-development PartnerSister company and supplier of the finest handmade bricks and slips. Operates as a separate website (classicbrick.co.uk) under the same business group. Both companies share founders Dave Osborn and Mike Chillery.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Keymer: UK manufacturer of handmade clay roof tiles with a heritage focus. Direct competitor to Lifestiles' Ashbury and Woburn ranges, serving similar conservation, listed-building, and self-build segments with comparable handmade specifications and 30-year guarantees.
• Sandtoft (Wienerberger): One of the UK's largest clay and concrete roof tile manufacturers, owned by Wienerberger. Competes directly with Lifestiles across handmade, handcrafted, and machine-made clay tiles via national merchant distribution and a much broader portfolio.
• Russell Roof Tiles: UK concrete roof tile manufacturer focused on the commercial and housing developer segments. Overlaps with Lifestiles in machine-made and slate ranges distributed via UK building merchants and competing on developer specifications.

Broad incumbents

• Marley (BMI Group): UK-leading roofing products brand under BMI Group (also parent of Redland and Icopal). Provides concrete and clay roof tiles across price points and overlaps with Lifestiles in residential and heritage projects, but at far greater scale and through national merchant networks.
• Redland (BMI Group): BMI Group's premium clay and concrete tile brand with strong specification presence in UK new-build and renovation. Comparable to Lifestiles on clay tile distribution to merchants and developers, though it serves a much wider commercial and residential base.
• Cembrit: UK distributor of fibre cement slates and building products. Competes with Lifestiles' slate offering (Welsh Penrhyn, Spanish, Brazilian slate) for residential roofing projects and merchant distribution.

Regional players

• Edilians: French clay roof tile manufacturer (formerly Imerys Toiture) producing the Phalempin, pantile, and profile ranges that Lifestiles distributes in the UK. Direct product overlap in machine-made clay tiles; primarily a regional European competitor and upstream supplier to Lifestiles.
• Terreal: French clay roof tile maker whose Eminence, Rustique, and Plate Origine ranges are distributed by Lifestiles in the UK. Comparable on product technology (single camber, sandfaced, recessed tenon tiles) and competes in UK heritage and new-build clay tile segments.
• La Escandella: Spanish manufacturer of ceramic roof tiles (Planum, Visum3) distributed by Lifestiles in the UK. Overlaps in profile and large-format tile categories and competes for Mediterranean-style new-build and renovation specifications in the UK.

Emerging players

• SSQ (Riverstone Slate): UK-based supplier of natural slate and roofing stone, including Riverstone and Spanish slates. Directly comparable to Lifestiles' slate and stone portfolio, serving architects and heritage projects through specialist distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lifestiles_ltd
• Xx.com/LifestilesLtd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifestiles Ltd