Brick Factory
Brick Factory is a Washington, DC-based digital agency that designs, develops, markets, and maintains websites primarily for nonprofits, trade associations, universities, and businesses using WordPress and Drupal, with a fully remote team of about 20 serving roughly 35 active clients.
- Company typePrivate
- Founded2011
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Brick Factory does
Brick Factory is a privately held, founder-owned digital agency founded in 2011 in Washington, DC by Todd Zeigler. The firm designs, develops, markets, and maintains websites and custom digital applications primarily for nonprofits, trade associations, universities, and businesses, with a stated mission of building sites that convert visitors into donors, members, students, or customers. Service delivery is built on WordPress and Drupal platforms, supplemented by integrations with Salesforce, Iterable, Mailchimp, Stripe, Google Analytics, Microsoft Clarity, and other CRM, e-commerce, and analytics tools, using an agile development methodology.
The company's core offering comprises five integrated service lines — Research and Planning, Design, Development, Digital Marketing, and Support and Maintenance — delivered by a fully remote team of approximately 20 members distributed across the U.S. and globally following a 2020 transition out of a physical DC headquarters. Two newer sub-products extend the portfolio: the Nonprofit Website Grader, a free AI-powered site-evaluation tool, and AI Optimization Services targeting visibility in Google AI Overviews and AI-driven search.
The business model is professional services on a project-based and retainer basis, with custom quotes rather than published pricing. Revenue is generated through website builds, digital marketing engagements, and ongoing support/maintenance retainers. Client acquisition runs through content marketing, SEO, social channels, email, the firm's website contact form, referrals, and a Google Partner Agency relationship that also facilitates Google Grants for 501c3 clients. Leadership includes CEO Todd Zeigler, COO Hannah Del Porto, and CCO Tom McCormick, with a senior team that has substantial tenure at the firm.
Brick Factory firmographics
Firmographics- Name
- Brick Factory
- Legal name
- Brick Factory LLC
- Website
- https://thebrickfactory.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brick Factory is a Washington, DC-based digital agency that designs, develops, markets, and maintains websites primarily for nonprofits, trade associations, universities, and businesses using WordPress and Drupal, with a fully remote team of about 20 serving roughly 35 active clients.
- Ownership category
- akta.pro rank
Where Brick Factory is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brick Factory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Project-based Website Services: Brick Factory generates revenue through professional services engagements for website design, development, digital marketing, and ongoing support/maintenance. They work with clients on project basis as well as ongoing retainer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Brick Factory product offering
Product offeringCore offering
Brick Factory is a full-service digital agency that designs, develops, markets, and maintains websites primarily for nonprofits, trade associations, universities, and businesses. Most work is delivered on WordPress and Drupal CMS platforms with extensive third-party integrations for CRM, e-commerce, email marketing, analytics, and donations. The firm sells project-based engagements and ongoing retainer arrangements, with newer offerings including AI Optimization Services and a free Nonprofit Website Grader tool.
Product overview
Brick Factory is a full-service digital agency offering website design, development, marketing, and maintenance services primarily for nonprofits, trade associations, universities, and businesses. The core service portfolio consists of six integrated offerings: Research and Planning (discovery and strategy), Website Design (UI/UX and conversion-focused design), Website Development (WordPress and Drupal platforms with custom applications and e-commerce), Digital Marketing (SEO, SEM, social advertising, email marketing, online fundraising), and Support and Maintenance (ongoing hosting, security, and content management). Two notable sub-products extend the core offering: the Nonprofit Website Grader (free AI-powered tool evaluating sites across nine categories) and AI Optimization Services (optimizing for AI Overviews and AI search visibility).
Differentiator
Problem solved
Functional benefit
Products and services
- Research and Planning
- Website Design User interface design services creating visually appealing, conversion-focused, accessible designs for client websites across devices.
- Website Development Full-service website and digital platform development on WordPress and Drupal, including custom applications, e-commerce solutions, and third-party integrations such as CRM, email marketing, payments, and analytics.
- Digital Marketing Cost-effective digital marketing strategies including SEO, search engine marketing (Google Ads), social advertising, email marketing, online fundraising, and metrics reporting for nonprofit, association, university, and business clients.
- Support and Maintenance Ongoing website support including managed hosting, CMS updates, security and uptime monitoring, data reporting, site enhancements, and content management for client websites.
- AI Optimization Services Services to optimize websites for visibility in AI Overviews and AI-powered search platforms, including content optimization, structured data implementation, and AI citation tracking.
- Nonprofit Website Grader Free AI-powered tool that evaluates nonprofit websites across nine categories including design, usability, performance, donations, accessibility, and SEO.
Companies that use Brick Factory
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Brick Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature1 record
Brick Factory partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Brick Factory competitors and assessment
Company assessmentDirect peers
- SmartSites: Full-service digital agency offering website design, development, SEO, PPC, and digital marketing — a comparable professional services peer competing for similar mid-market and nonprofit-adjacent budgets.
- Lullabot: Drupal-focused digital agency providing strategy, design, and development for complex content platforms; comparable to Brick Factory on Drupal/WordPress technology stack and enterprise client delivery.
- New Breed Marketing: Full-service digital marketing and revenue agency offering web development, marketing automation, and CRM services — comparable on professional services model and integration-heavy project work.
- Tilt Metrics: Digital agency focused on nonprofits and associations, offering strategy, web design and development, and digital marketing — a closely comparable peer in Brick Factory's core nonprofit/association vertical.
- Kanopi Studios: Digital agency specializing in Drupal and WordPress design, development, and support — a direct peer on Brick Factory's core CMS technology stack and project-based delivery model.
- The Berndt Group: Digital agency specializing in associations, nonprofits, and member-based organizations, with strategy, UX, development, and ongoing support offerings aligned to Brick Factory's nonprofit/association niche.
- Blue Water (formerly Blue Water Marketing): Digital marketing and web development agency with a strong nonprofit practice, offering strategy, design, development, and ongoing support — closely aligned to Brick Factory's nonprofit vertical and full-service offering.
- Mighty Citizen: Digital agency purpose-built for nonprofits, associations, and purpose-driven organizations, offering strategy, design, development, and ongoing support — directly overlapping Brick Factory's core vertical and service mix.
- Firespring: Marketing, print, and technology provider focused on nonprofits, offering websites, donor tools, branding, and ongoing support — a closely comparable nonprofit-focused digital services peer.
Broad incumbents
- Americaneagle.com: Large, established digital agency offering web design, development, hosting, and digital marketing across many verticals; overlaps with Brick Factory broadly on services but operates at significantly greater scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brick Factory social profiles
Digital presenceBrick Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brick Factory leadership team
Management profileNumber of profiles
Profiles22 records
Brick Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brick Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brick Factory
What does Brick Factory do?
Brick Factory is a full-service digital agency that designs, develops, markets, and maintains websites primarily for nonprofits, trade associations, universities, and businesses. Most work is delivered on WordPress and Drupal CMS platforms with extensive third-party integrations for CRM, e-commerce, email marketing, analytics, and donations. The firm sells project-based engagements and ongoing retainer arrangements, with newer offerings including AI Optimization Services and a free Nonprofit Website Grader tool.
Is Brick Factory a public or private company?
Brick Factory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brick Factory founded?
Brick Factory was founded in 2011. It employs 11 to 50 people.
Where is Brick Factory based?
Brick Factory is headquartered in Washington, United States, in the North America region.
How does Brick Factory make money?
One revenue line is on record: professional Services - Project-based Website Services.
Who are Brick Factory's main competitors?
Direct peers on record are SmartSites, Lullabot, New Breed Marketing, Tilt Metrics, Kanopi Studios, The Berndt Group, Blue Water (formerly Blue Water Marketing), Mighty Citizen and Firespring. Americaneagle.com is listed as a broad incumbent.
Does Brick Factory have an API?
No public API is recorded for Brick Factory.