What Firespring does

Firespring, Inc. is a privately held, founder-led marketing and technology company headquartered in Lincoln, Nebraska, with additional offices in Omaha, Nebraska and Council Bluffs, Iowa. Founded in the mid-1990s, the company has operated for over 30 years and serves a primarily nonprofit customer base alongside businesses, agricultural organizations, educational institutions, and B Corp-aligned "do more good" companies. Its core technology is the proprietary Springboard CMS — a non-WordPress content management and donor engagement platform purpose-built for nonprofits, integrating website hosting, fundraising tools, event registration and ticketing, email marketing automation, integrated ecommerce, board communication portals, and ADA-compliant responsive design themes, backed by 24/7 security monitoring.

Firespring monetizes through four interlocking revenue streams: (1) recurring SaaS subscriptions on the Springboard platform (two pricing tiers: Cultivate at $98/month with $2,699 setup, and Engage at $166/month with $3,199 setup, plus month-to-month flexibility); (2) project-based commercial printing services using KM-1 variable data printing technology for direct mail, signage, brand identity, and promotional products; (3) project-based creative marketing services including strategic design, content, video, photography, and digital marketing; and (4) transaction fees from integrated ecommerce and donation processing routed through partners such as Nelnet Payment Services.

Distribution is hybrid: enterprise and mid-market clients engage through client experience representatives following form submissions, while transparent public pricing and 16+ theme demos enable self-service evaluation for smaller prospects. The company also runs a community-led GTM motion via free 501(c)(3) meeting space at its headquarters. The company is a Certified B Corporation, a UN Global Compact signatory, and a "Best for the World Community" honoree, positioning its brand around mission alignment with nonprofit buyers.

Name

Firespring

Legal name

Firespring, Inc.

Website

https://firespring.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Firespring is a privately held Nebraska-based marketing and technology company that sells a proprietary Springboard nonprofit CMS, commercial printing with variable-data personalization, and creative marketing services primarily to thousands of nonprofit organizations across the US.

Ownership category

akta.pro rank

Product category

Nonprofit Marketing and Print Services

NAICS

Direct Mail Advertising (54186), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Direct Mail Advertising Services (7331), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Nonprofit website design
• Commercial printing services
• Creative marketing services
• Direct mail campaigns
• Donor management platform

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Website Platform Subscriptions: Firespring generates recurring subscription revenue through its proprietary Springboard website platform for nonprofits and businesses. Plans are offered at two tiers (Cultivate and Engage) with monthly and annual billing options, plus one-time setup fees. Services include hosting, security monitoring, support, and platform upgrades.
2. Commercial Printing Services: Firespring provides full-service commercial printing including brand identity packages, direct mail, signage, posters, displays, event promotion materials, trade show collateral, and promotional products. Revenue is generated on a project-by-project basis.
3. Creative Marketing Services: Strategic design, content creation, video production, photography, and digital marketing services are offered as professional service engagements, complementing the website and printing offerings.
4. Integrated E-commerce: At the Engage plan level, integrated ecommerce functionality enables nonprofits to sell merchandise, event tickets, and other products directly through their Firespring-hosted websites, with payment processing integrated into the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Firespring is an integrated provider of website design, commercial printing, and creative marketing services for nonprofits, businesses, education, and agriculture clients. Its flagship offering is the proprietary Springboard website platform — an all-in-one, ADA-compliant CMS with built-in donation processing, email marketing, and CRM integrations — paired with in-house KM-1 Variable Data Printing and direct mail/appeals campaign execution.

Product overview

Firespring is a full-service marketing and printing company offering three core service areas: Websites (nonprofit website solutions built on the proprietary Springboard platform), Custom Printing (commercial printing with Variable Data Printing technology), and Creative Marketing (strategic design, content, video, photography, and digital marketing). The Springboard platform serves as the foundation for nonprofit websites, integrating fundraising tools, event registration, email marketing automation, donation processing, and member solutions. Pricing includes two plans: Cultivate ($98/month) for foundational website features and Engage ($166/month) for advanced functionality including ecommerce and board portals. Additional services include direct mail campaigns, appeals campaigns, and free meeting space for 501(c)(3) organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Springboard Website Platform A proprietary all-in-one website and content management platform purpose-built for nonprofits and mission-driven organizations, including built-in donation processing, email marketing, CRM integrations (Salesforce, Raiser), event management, e-commerce, and ADA-compliant templates.
• Nonprofit Website Design & Development Custom design, build, and hosting of websites for nonprofits, charities, and mission-driven organizations, delivered on Firespring's proprietary Springboard platform.
• Custom Commercial Printing In-house commercial printing services for businesses, nonprofits, agriculture, and education clients, including high-quality print production supported by KM-1 Variable Data Printing (VDP) technology for personalized output.
• Creative Marketing Services Creative marketing services combining strategy, design, and execution to support client campaigns across digital and print channels, delivered by Firespring's in-house creative team.
• Appeals Campaigns Coordinated nonprofit fundraising appeals campaigns that unify digital and direct mail efforts with consolidated reporting and analytics across Springboard website activity and printed appeals.
• Direct Mail Services End-to-end direct mail production and execution services for nonprofits and commercial clients, including design, variable-data personalization, printing, and mail distribution.
• Email Marketing A low-cost, do-it-yourself email marketing solution designed for nonprofits and small organizations, available as part of Firespring's marketing and website platform offering.

Quantifiable outcome

• Including a recipient's first name in direct mail increases response rates by 135% (Compu-Mail). Variable data printing improves engagement by up to 70% and conversion rates by up to 50% (Lob).
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• Google AnalyticscoreTechnology or IntegrationFirespring uses Google Analytics to track and analyze website traffic for informed marketing decisions. The platform collects data including campaign information, user identification, session tracking, and A/B testing through Google Analytics cookies and tags.
• Meta (Facebook) PixelcoreTechnology or IntegrationFacebook Pixel is used as a web analytics and tracking service that monitors and reports website traffic across sessions, enabling retargeting and advertising optimization through Meta's advertising platform.
• LinkedIn InsightcoreTechnology or IntegrationLinkedIn Insight Tag is used for routing, session management, authentication of LinkedIn members, advertising analytics, and probabilistic identity matching for conversion tracking and LinkedIn advertising optimization.
• Google Tag ManagercoreTechnology or IntegrationGoogle Tag Manager is used to simplify the management of marketing tags on Firespring's websites without code changes, enabling streamlined deployment of tracking and analytics tools.
• PardotcoreTechnology or IntegrationPardot (Salesforce marketing automation) is used alongside other marketing partners to personalize content, deliver advertising, and improve user experience. Some Pardot-related activities may constitute 'sale' or 'sharing' of personal data under California privacy laws.
• Nelnet Payment ServicescoreTechnology or IntegrationNelnet Payment Services provides credit card processing for Firespring's website platform, enabling secure donation processing and payment collection for nonprofit clients.
• RackspacecoreTechnology or IntegrationRackspace provides email server infrastructure for Firespring's email services, with system status monitored at status.apps.rackspace.com.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bonterra (Network for Good / Aptify / GiveGab): Bonterra is a vertical software suite for nonprofits that combines CRM, fundraising, marketing automation and giving platform capabilities. It directly competes with Firespring's Springboard for nonprofit donor engagement and campaign management workloads.
• Classy (by GoFundMe): Classy provides online fundraising, donation forms, event ticketing and campaign management purpose-built for nonprofits. It overlaps Firespring's donation processing, event registration and appeals-campaign modules.
• Bloomerang: Bloomerang offers donor management CRM, online giving, email and event tools to small and mid-sized nonprofits. It is a direct peer in the integrated nonprofit-stack space Firespring occupies.
• Funraise: Funraise is a nonprofit fundraising platform with donation forms, events, peer-to-peer campaigns and CRM. It targets the same nonprofit decision-maker buying online giving and event ticketing from Firespring.
• NeonCRM: NeonCRM is an all-in-one nonprofit CRM including websites, donations, events, email and membership. It competes head-on with Firespring's integrated nonprofit platform model.
• Allegra Marketing · Print · Mail: Allegra is a North American franchise network offering printing, direct mail, signage and marketing services to SMBs and nonprofits. It mirrors Firespring's print-and-marketing side of the house, including VDP and direct mail fulfillment.

Emerging players

• Givebutter: Givebutter provides free/low-cost online giving, events and CRM functionality for nonprofits with a modern consumer-grade UX. It pressures Firespring from below on price-sensitive small nonprofits that would otherwise subscribe to Cultivate or Engage.

Broad incumbents

• Salesforce.org / Nonprofit Cloud: Salesforce.org extends Salesforce CRM with nonprofit-specific fundraising, marketing and program management. As a broad incumbent, it overlaps Firespring's CRM-integrated fundraising tools but targets larger enterprises.
• HubSpot for Nonprofits: HubSpot's free/discounted nonprofit program delivers CRM, email marketing, CMS and marketing automation. It competes for the same nonprofit technology stack budget but is a broad horizontal platform rather than a vertical specialist.

Regional players

• Minuteman Press: Minuteman Press is a large franchise printing and direct mail network with local centers serving SMBs and nonprofits. It is comparable on the commercial printing and direct mail side of Firespring's business, though it does not offer a SaaS website platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/firespringmarketing
• LinkedInlinkedin.com/company/firespring
• Instagraminstagram.com/firespring
• Xx.com/firespring

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firespring