Formsmedjan

What Formsmedjan does

Formsmedjan is a privately held strategic communication and brand development agency headquartered in Boden, Sweden, with a second office in Luleå opened in 2022. Founded in 2008, the company serves primarily businesses, public-sector organizations, and sports federations across Norrbotten and northern Sweden, delivering services spanning strategic communication, brand platform development, sustainability consulting, public relations, website development, and custom web applications. The firm claims a portfolio of "hundreds of customers" spanning healthcare (Hermelinen), automotive and recycling (Norrbottens Bildemontering), electrical contracting (J&B Elinstallationer), beauty (The Routine), logistics (LS Cargo Logistics Sweden), municipal government (Arjeplogs kommun), leather goods/retail (Kero), and national sports federations (Swedish Basketball Federation, Swedish Ski Federation).

The company's core proprietary asset is YAGO, a content management system developed, maintained, and hosted in-house since 2010. YAGO is engineered for digital stability and GDPR-compliant data control, runs on scalable Unix servers, and avoids third-party plugins and unnecessary backdoors. Formsmedjan pairs YAGO with custom web applications — such as the booking and customer-workflow system built for Oljärs — and brand-platform development services, enabling clients to operate their digital presence on infrastructure owned and operated by the agency rather than third-party SaaS.

Formsmedjan operates a project-based, quote-priced professional services model, generating revenue from strategy engagements, project fees, and ongoing retainers. The firm employs approximately 12–15 people across its two offices and is led by CEO Palle Andersson (Civilekonom, Entrepreneur of the Year in Boden 2019), Creative Director and co-owner Marcus Zerpe (ARU-certified, YAGO architect), and co-owner Christoffer Gramner (project leader turned partner, 2021). The company has no disclosed external institutional investment and remains privately held under the legal name Formsmedjan AB.

Name

Formsmedjan

Legal name

Formsmedjan AB

Website

https://formsmedjan.se

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Formsmedjan is a Boden-based strategic communication and brand development agency serving businesses, public-sector bodies, and sports federations across northern Sweden via its proprietary YAGO CMS, custom web applications, brand platforms, and sustainability and PR consulting.

Ownership category

akta.pro rank

Product category

Strategic Communications and Brand Development Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511), Graphic Design Services (54143)

SIC

Services-Management Consulting Services (8742), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Strategic communication services
• Brand development consulting
• Public relations advisory
• Website development services
• Sustainability communication consulting

Headquarters

HQ city

Boden

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communication Services: Professional consulting services including strategic communication, business development, sustainability consulting, and brand development. Revenue generated through project fees, retainer agreements, and ongoing consultancy engagements with businesses and organizations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Formsmedjan is a strategic communication agency that helps businesses and organizations build strong, sustainable brands through an integrated offering covering strategic communication, business and brand development, sustainability consulting, public relations, website and web application development, and brand film production. The company's core proprietary asset is YAGO CMS, an in-house-developed content management system maintained since 2010, which underpins its digital offerings with full data and GDPR control. Clients include regional enterprises, public sector bodies, and SMBs across Norrbotten and northern Sweden.

Product overview

Formsmedjan is a strategic communication agency offering services in strategic communication, business and brand development, and PR to companies and organizations. Their core proprietary product is YAGO CMS, developed in-house since 2010, which serves as the foundation for their web development offerings. They complement their CMS with custom web applications for booking systems and customer workflows, brand platform development services, and website development. The company helps clients build strong, sustainable brands that drive customer loyalty, increased profitability, and improved competitiveness.

Differentiator

Problem solved

Functional benefit

Brands

• YAGO: Formsmedjan's proprietary CMS (Content Management System) developed and maintained since 2010. Built for digital stability, control, and security.

Products and services

• YAGO CMS Proprietary content management system developed and maintained in-house by Formsmedjan since 2010. Built on scalable Unix servers, designed for digital stability, performance, GDPR compliance, and long-term sustainability, and free of unknown third-party plugins or unnecessary backdoors. Used as the technological foundation for client websites and digital platforms.
• Strategic Communication Consulting Strategic communication advisory service for businesses and organizations, covering communication strategy, stakeholder messaging, and integrated communication planning as part of the agency's core offering since founding.
• Brand Development and Brand Platform Services Brand platform development including brand workshops, brand identity definition, visual guidelines, and brand strategy formulation. Designed for businesses and organizations that need to define, refresh, or strengthen their market positioning and employer brand.
• Public Relations and Opinion Building Public relations and opinion/PR services for businesses and organizations, supporting media communication, stakeholder engagement, and reputation management.
• Business Development Consulting Business development advisory supporting clients with strategic growth, sustainability integration, and long-term commercial planning, integrated with the agency's communication offering.
• Sustainability Communication Consulting Sustainability-focused communication and advisory services supporting organizations in communicating environmental and social responsibility, including the agency's involvement in the GREEN NORTH environmental technology project.
• Website and Web Application Development Website design and development services including responsive/mobile-friendly websites, accessibility compliance, web commerce integration, and custom web applications such as booking systems and customer/operational workflows (e.g., the Oljärs booking and customer workflow app). Built on the proprietary YAGO CMS.
• Brand Film Production Production of branded films and video content for client communication and establishment strategies, delivered through an in-house photographer and video producer capability.
• Office Space Rental at Boden Headquarters Rental of 8-12 office spaces at the Boden headquarters (Drottninggatan 23) to local freelancers and small businesses, functioning as both a community engagement offering and a referral channel for the agency's services.

Quantifiable outcome

• 250% revenue increase for Hermelinen healthcare provider
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Frozen WaffleminorStrategic or Co-development PartnerGame development company partnership formalized in November 2018 to enhance both companies' offerings. Combines Formsmedjan's communication expertise with Frozen Waffle's gaming development capabilities for gamified communication solutions.
• GREEN NORTH Project ConsortiumminorStrategic or Co-development PartnerFormsmedjan is a cooperation partner in GREEN NORTH, a 23 million SEK environmental technology project funded by Tillväxtverket, involving Umeå University, Luleå University of Technology, and MTC for innovation platform development.
• Swedish Basketball Federation (Svenska Basketbollförbundet)coreGTM or Marketing PartnerOfficial partner and digital supplier to Swedish Basketball Federation and national teams since 2019, providing web platforms and ongoing communication support.
• AutocircminorStrategic or Co-development PartnerAcquired Norrbottens Bildemontering in 2021; Formsmedjan continues to work with companies within the Autocirc group on communication, brand building, and business development in circular economy.
• Boden HandbollminorGTM or Marketing PartnerStrategic communication partner for three seasons (2016-2019), working on brand strengthening and digital/analog communication.
• BC LuleåminorGTM or Marketing PartnerLong-term sponsorship and communication partnership with basketball club BC Luleå since the company was founded in 2008.
• LagagruppenminorGTM or Marketing PartnerCommunication partnership with Lagagruppen for strategic communication services.
• Arjeplogs kommunminorGTM or Marketing PartnerWon procurement for Arjeplog municipality's communication services, covering regular operations and projects for a 3-year framework agreement with possibility of extension.
• Boden Business ParkminorGTM or Marketing PartnerOngoing web development and brand communication partnership with Boden Business Park, supporting their role as a hub for business development.
• Giving PeopleminorGTM or Marketing PartnerSupport partner for the organization Giving People, contributing to their important community work.
• Swedish Ski Federation (Svenska Skidförbundet)minorGTM or Marketing PartnerCommunication assignment to communicate the Swedish Ski Federation's new strategy.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hallvarsson & Halvarsson: Stockholm-based Swedish strategic communications and public affairs consultancy with a long history serving corporates and public sector. Directly comparable to Formsmedjan in offering strategic communication, brand, and PR services, though focused on national-level accounts.
• Springtime: Stockholm-based creative and communications agency serving purpose-driven brands and organizations. Comparable to Formsmedjan in integrating brand strategy with creative execution, though oriented toward larger national and international clients.
• Prime: Swedish strategic communications and PR agency serving corporate and public sector clients with brand, communications strategy, and stakeholder engagement. Directly comparable to Formsmedjan's offering mix and client types, with similar scope though national in reach.
• Goodwill PR: Stockholm-based PR and strategic communications agency. Directly comparable to Formsmedjan in providing strategic communication and PR services, with overlapping offerings in brand storytelling and stakeholder engagement.
• Narva: Stockholm-based creative and communications agency serving organizations with brand, content, and digital communications. Comparable to Formsmedjan's integrated service offering spanning strategy, creative production, and digital presence.

Broad incumbents

• Forsman & Bodenfors: Top-tier Swedish creative agency (now part of Dentsu Creative) known for integrated brand, advertising, and digital work. Comparable to Formsmedjan in combining creative production with brand strategy, though operating at significantly larger scale and serving global brands.
• Geelmuyden Kiese: Largest Nordic public relations and communications consultancy, headquartered in Oslo with operations across the Nordics. Comparable to Formsmedjan in strategic communication and stakeholder engagement work, though operating at much broader regional scale.
• Kreab: Stockholm-based Nordic public affairs and strategic communications firm with a broad multinational footprint. Comparable to Formsmedjan as a strategic communications consultancy serving public and private sector clients, though Kreab operates at significantly larger scale across the Nordics and globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/formsmedjan
• LinkedInlinkedin.com/company/formsmedjan

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Formsmedjan