NIPO
NIPO Software B.V. is a Netherlands-based SaaS company and Kantar subsidiary that develops the Nfield cloud survey platform — supporting Online, CAPI, and CATI methodologies — for roughly 250 professional market research firms worldwide.
- Company typePrivate
- Founded2017
- HeadquartersAberdeen, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What NIPO does
NIPO Software B.V. is a Netherlands-domiciled (Amsterdam) SaaS company that develops the Nfield survey platform for professional market researchers, operating as a subsidiary of Kantar (itself part of WPP). The company's core product is a cloud-based platform built on Microsoft Azure PaaS that unifies three survey methodologies — Nfield Online (CAWI), Nfield CAPI (face-to-face), and NFS CATI (telephone) — under a shared Nfield Manager administration console, with the proprietary ODIN script language for complex questionnaire logic, REST APIs and a Python SDK for integration, and servers geo-replicated across Europe, Asia Pacific, China, and America to satisfy data residency requirements. The platform supports multi-tenant domains, end-to-end encryption, ISO 27001 certification (transitioning to 2022), GDPR/CCPA compliance, SSO via Office 365, two-factor authentication, an Interview Simulator for pre-launch validation, and 24/7 operations monitoring.
NIPO serves roughly 250 leading market research businesses worldwide, including Kantar, Ipsos, Ampuls, Infas, Doxa, and Plus94, with NFS CATI documented as holding 10,000 telephone seats globally and the platform having logged 104,758 interview completes in a 24-hour window. The company monetizes exclusively through subscription-based SaaS contracts in five tiers (Starter, Professional, Professional Large, Enterprise, Enterprise Large) that scale by survey count, storage, and concurrency, sold via direct enterprise sales and a self-serve evaluation path; pricing is quote-based and not publicly disclosed. Distribution channels include direct sales, the Nfield CAPI app on Google Play and 360.cn (China), developer relations via the NIPOSoftwareBV GitHub organization, marketing through a content blog and NIPO Academy webinars, and social channels including LinkedIn, Twitter, Facebook, and WeChat. Supporting services include Bureau Services, self-paced certification, and downloadable software and documentation.
NIPO firmographics
Firmographics- Name
- NIPO
- Legal name
- NIPO Software B.V.
- Website
- https://nipo.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NIPO Software B.V. is a Netherlands-based SaaS company and Kantar subsidiary that develops the Nfield cloud survey platform — supporting Online, CAPI, and CATI methodologies — for roughly 250 professional market research firms worldwide.
- Ownership category
- akta.pro rank
NIPO industry classification
Industry- Product category
- Survey Software / Market Research Technology
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)
- akta.pro secondary industry
- Survey, Panel & Fieldwork Services (BPAHALAJ)
Keywords
Where NIPO is headquartered
LocationHeadquarters
- HQ city
- Aberdeen
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
NIPO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: NIPO generates revenue primarily through subscription-based SaaS contracts for access to the Nfield platform, with different subscription tiers (Starter, Professional, Professional Large, Enterprise, Enterprise Large) offering varying limits on survey counts, storage, and concurrent surveys. Fees are specified in customer contracts and payable per agreed schedule.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Starter: 100 started surveys, 10GB online storage, 100 started CAPI surveys, 10GB CAPI storage per domain |
| Subscription | Multi-year contract | Professional: 150 started surveys, 20GB online storage, 150 started CAPI surveys, 30GB CAPI storage per domain |
| Subscription | Multi-year contract | Professional Large: 200 started surveys, 30GB online storage, 200 started CAPI surveys, 50GB CAPI storage per domain |
| Subscription | Multi-year contract | Enterprise: 250 started surveys, 40GB online storage, 250 started CAPI surveys, 70GB CAPI storage per domain |
| Subscription | Multi-year contract | Enterprise Large: 300 started surveys, 50GB online storage, 300 started CAPI surveys, 90GB CAPI storage per domain |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
NIPO product offering
Product offeringCore offering
NIPO develops and sells the Nfield cloud-based SaaS survey platform, purpose-built for professional market researchers. The platform supports three survey methodologies — Online (CAWI), CAPI (face-to-face), and CATI (telephone) — delivered through a unified management interface running on Microsoft Azure with multi-region data storage across Europe, Asia Pacific, China, and America. Subscription tiers (Starter, Professional, Professional Large, Enterprise, Enterprise Large) define usage limits for survey counts, storage and concurrent surveys.
Product overview
NIPO offers a unified survey platform called Nfield, providing three core survey methodologies: Nfield Online (CAWI/web surveys), Nfield CAPI (face-to-face fieldwork), and NFS CATI (telephone surveys). The Nfield Manager web application provides centralized administration across all survey types. Supporting services include NIPO Academy (webinar recordings), Bureau Services (training, scripting, theming), Self-Learning (online certification courses), and Software & Documentation. All solutions run on Microsoft Azure cloud with servers positioned globally for optimal performance and comply with data residency requirements. NIPO is a Kantar company.
Differentiator
Problem solved
Functional benefit
Brands
- Nfield: Cloud-based survey platform for Online, CAPI, and CATI surveys, built on Microsoft Azure, with servers across Europe, Asia Pacific, China, and America.
- Nfield Online
- Nfield CAPI
- NFS CATI
- NIPO Academy
Products and services
- Nfield Online Cloud-based CAWI (Computer-Assisted Web Interviewing) research platform for online and mobile surveys, accessible via smartphones, tablets, laptops and desktops, with fully responsive mobile-first design for professional market researchers.
- Nfield CAPI Android-based face-to-face interview application with offline data collection, encrypted local storage, and secure device sharing across interviewers, used by professional researchers for in-person fieldwork.
- NFS CATI Telephone survey software described as the world's first and most used CATI solution, currently operating with 10,000 CATI seats globally for professional market researchers.
- Nfield Manager Web-based administrative application for managing surveys, users, interviewers, quotas, sample data, and survey progress across all Nfield survey methodologies (Online, CAPI, CATI).
- Nfield Platform Unified cloud-based SaaS survey platform built on Microsoft Azure providing scalable multi-tenant infrastructure with servers across Europe, Asia Pacific, China and America, supporting Online, CAPI and CATI survey methodologies for professional market researchers.
- Bureau Services Professional services including training, survey scripting using the ODIN language, and theming/customization for survey design, offered to Nfield customers.
Quantifiable outcome
- 104,758 interview completes in 24 hours — platform scalability record
- +2 more outcomes
Companies that use NIPO
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
NIPO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature13 records
NIPO partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- MicrosoftcoreNfield runs on Microsoft Azure PaaS environment. Microsoft provides cloud infrastructure with 24/7 engineering support, high availability, disaster recovery, and data center operations. NIPO is a Microsoft Partner Network member holding four Gold competencies (Application Development, Cloud Platform, Application Integration, and Security).
- Elastic EmailsupportingElastic Email is engaged as a Sub-processor for sending email communications from within the Nfield Application, supporting survey invitation and reminder email delivery.
- FullStory Inc.supportingFullStory Inc. is engaged as a Sub-processor to help improve the usability of the Nfield Application through user experience analytics.
- KantarcoreNIPO is a Kantar company, operating as a subsidiary within the Kantar group. Kantar is a leading data and analytics company and a major customer of the Nfield platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
NIPO competitors and assessment
Company assessmentBroad incumbents
- Qualtrics: Largest enterprise experience-management platform, offering survey and research capabilities that overlap with NIPO's CAWI/online offering, but serving a much broader CX/EX/employee-experience market beyond professional MR.
- Medallia: Enterprise experience platform that has expanded into research-grade survey and feedback collection, competing with NIPO for corporate-research and CX use cases with much larger R&D and marketing budgets.
- SurveyMonkey: Mass-market survey platform with an enterprise tier that increasingly targets professional research use cases, competing with NIPO Online on price accessibility and brand recognition.
Direct peers
- Alida (formerly Vision Critical): Customer intelligence and research platform serving mid-market and enterprise MR buyers with community panels and survey tools — a direct competitor in the same professional-research niche as NIPO.
- QuestionPro: Survey platform offering online, mobile, and offline survey tools with enterprise tiers, competing with NIPO Online and NIPO CAPI for mid-market and enterprise research buyers, particularly in self-serve and global deployments.
- Toluna: Hybrid panel-provider and survey technology company serving the same professional MR customer base as NIPO, with overlapping online survey and panel-management capabilities.
- Sawtooth Software: Niche specialist in MR-grade survey software (notably CBC/MaxDiff/conjoint), serving the same professional research buyer with similar complex-questionnaire needs; a close comparability benchmark in NIPO's specialty segment.
- Confirmit (Forsta): Direct competitor in professional market research survey software, offering multi-mode (online/phone/face-to-face) data collection with similar enterprise positioning and comparable customer base among MR firms.
- Dynata: One of the world's largest first-party data and research operations providers, offering survey programming and data collection technology that directly overlaps with NIPO's CAWI/CATI/CAPI offering for MR firms.
Others
- Kantar (Profiles division / Profiles Network): NIPO's parent company and largest customer; Kantar's own in-house research operations both consume and shape NIPO's roadmap, making it a structurally important adjacent player rather than a pure competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
NIPO social profiles
Digital presenceNIPO compliance and trust
Trust signalCompliance4 records
NIPO financial estimates
Financial estimateRevenue estimate
Valuation estimate
NIPO leadership team
Management profileNumber of profiles
Profiles2 records
NIPO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NIPO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NIPO
What does NIPO do?
NIPO develops and sells the Nfield cloud-based SaaS survey platform, purpose-built for professional market researchers. The platform supports three survey methodologies — Online (CAWI), CAPI (face-to-face), and CATI (telephone) — delivered through a unified management interface running on Microsoft Azure with multi-region data storage across Europe, Asia Pacific, China, and America. Subscription tiers (Starter, Professional, Professional Large, Enterprise, Enterprise Large) define usage limits for survey counts, storage and concurrent surveys.
Is NIPO a public or private company?
NIPO is a private company. It is classified as corporate owned and is currently operating.
When was NIPO founded?
NIPO was founded in 2017. It employs 11 to 50 people.
Where is NIPO based?
NIPO is headquartered in Aberdeen, United Kingdom, in the Europe region.
How does NIPO make money?
One revenue line is on record: saaS Platform Subscription.
Who are NIPO's main competitors?
Broad incumbents on record are Qualtrics, Medallia and SurveyMonkey. Direct peers are Alida (formerly Vision Critical), QuestionPro, Toluna, Sawtooth Software, Confirmit (Forsta) and Dynata. Kantar (Profiles division / Profiles Network) is listed as an others.
Does NIPO have an API?
Yes. Nfield API is a REST-based API that covers all manual actions available in Nfield Manager, enabling automation of survey creation, respondent data management, data collection processes, user account management, and survey progress monitoring. Authentication uses OAuth 2.0 Bearer Token method. Region-specific API endpoints: Europe (api.nfieldmr.com), Asia Pacific (apiap.nfieldmr.com), America (apiam.nfieldmr.com), China (apicn.nfieldcn.com). Supports GET, POST, PUT, PATCH, DELETE HTTP methods. Enables integration with CRM systems, analytics platforms, and no-code automation tools like Microsoft Power Automate and Zapier. Developer documentation is at api.nfieldmr.com.
What industry is NIPO in?
NIPO's product category is Survey Software / Market Research Technology. Its primary akta.pro industry code is MPAAALAD, Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork), with a secondary code of BPAHALAJ, Survey, Panel & Fieldwork Services. Its NAICS code is 5182 and its SIC code is 7372.