Showcore
Showcore is a privately held event production firm in Eagan, Minnesota, designing and executing live, virtual, and hybrid events for enterprise clients across sports, CPG, associations, and healthcare using its proprietary Audience Encapsulation™ methodology and global partner network.
- Company typePrivate
- Founded1989
- HeadquartersEagan, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Showcore does
Showcore is a privately held event production company headquartered in Eagan, Minnesota, operating since 1989 under founder and CEO Steve De Vries. The firm designs and executes live, virtual, and hybrid events for enterprise clients across multiple verticals, including sports (Minnesota Vikings), consumer goods (Hormel), trade associations (NFBPA), and medical device manufacturers. Its team of approximately 11-50 employees (~16 named professionals) includes account executives, technical directors, and creative staff supporting end-to-end event delivery.
Showcore's core offering centers on three service tracks: Live event production, Virtual event production, and Hybrid event production, augmented by Creative services for content and stage design. The firm has developed proprietary intellectual property, most notably the trademarked Audience Encapsulation™ methodology and the Show-Nas process, which are positioned as differentiated approaches to audience engagement. Technically, Showcore relies on owned AV equipment inventory and partnerships with technology providers (e.g., Listen Technologies), enabling delivery across audio, video, lighting, and staging requirements. Global delivery is achieved through membership in the AV Alliance and Event Production Network (EPN), extending reach to 30+ international markets without owning foreign infrastructure.
The business model is professional services plus equipment rental, sold primarily on a project basis to enterprise clients. Revenue mechanics are driven by per-event production fees, equipment rental, and creative/consulting engagements, with customer acquisition relying on referral networks, direct enterprise sales, and inbound content marketing. The firm is bootstrapped and privately held, with no disclosed external funding or M&A activity.
Showcore firmographics
Firmographics- Name
- Showcore
- Legal name
- Showcore Inc.
- Website
- https://showcore.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Showcore is a privately held event production firm in Eagan, Minnesota, designing and executing live, virtual, and hybrid events for enterprise clients across sports, CPG, associations, and healthcare using its proprietary Audience Encapsulation™ methodology and global partner network.
- Ownership category
- akta.pro rank
Where Showcore is headquartered
LocationHeadquarters
- HQ city
- Eagan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Showcore business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Event Production Services: Full-service event production including live events, virtual events, hybrid events, and creative services. The company provides custom production solutions tailored to each client's audience, goals, and brand. Revenue is generated through professional services fees for event design, technical production, and execution.
- Equipment Rentals: AV equipment rentals including audio systems (L'Acoustics KIVA II and KARA arrays), lighting, LED walls, video equipment, and wireless conferencing solutions. Equipment comes with on-staff technicians for support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom event production solutions - quote-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Showcore product offering
Product offeringCore offering
Showcore is a full-service event production company that designs and delivers live, virtual, and hybrid events for corporate, association, and entertainment clients. The company provides audio, video, lighting, scenic/stage design, projection mapping, LED walls, webcasting, and creative content production, complemented by proprietary tools including the Audience Encapsulation™ immersive design methodology and Show-Nas centralized content management system. Revenue is generated through custom-quoted professional services fees and AV equipment rentals with on-staff technicians.
Product overview
Showcore is an award-winning event production company that operates as a service-based provider rather than a software product company. The core offering is a comprehensive suite of event production services including Live Events Production, Virtual Events Production, Hybrid Events Production, Creative Services, and Experiential Event Design. These services are supported by proprietary platforms including Show-Nas (centralized content management system) and Audience Encapsulation (experiential event design methodology). The company also offers specialized services such as Web Broadcasting, Previsualization, Mobile Network Deployment, Video Mapping, and Wireless Conferencing, complemented by A/V equipment rentals and technical production support for corporate, association, and entertainment events worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Events Production Full-service live event production delivering audio, video, lighting, scenic design, and technical management for corporate conferences, product launches, and brand showcases for enterprise clients.
- Virtual Events Production Virtual production solutions featuring interactive broadcasts, polished livestreams, and immersive online experiences leveraging streaming and engagement technologies to reach remote audiences.
- Hybrid Events Production Hybrid event production seamlessly integrating live and virtual audiences through streaming technology, custom design solutions, and expert coordination to deliver unified attendee experiences.
- Creative Services Event design services including themes and set design, custom visuals, motion graphics, on-screen content, scenic design, and experiential storytelling that elevate brand experiences for corporate and association clients.
Quantifiable outcome
- Engagement of up to 5,000-20,000 attendees at single events
- +1 more outcomes
Companies that use Showcore
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Showcore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Showcore partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Listen TechnologiescoreShowcore partnered with Listen Technologies to add Wireless Conferencing products (Confidea®) to their professional rental inventory. This partnership addresses audio needs for meetings and events in conference centers or locations where running cable is difficult, not feasible, or requires rapid deployment. The wireless system allows for quick room reconfiguration and eliminates cable management.
- Event Production Network (EPN)coreShowcore is a member of the Event Production Network, a collaborative association that provides nationwide networking solutions and supports flawless execution and innovation for clients throughout North America. The network shares resources to ensure seamless event experiences regardless of location.
- AV AlliancecoreShowcore is an acting member of the AV Alliance, which brings together top executives from forty-nine countries across the globe to discuss mission, vision, values, and strategies for future growth and collaboration. The alliance enables Showcore to serve clients worldwide with consistent standards.
- Creative Events by KranzminorTeaming partner on ISES Minnesota Star Awards-winning 2011 medical manufacturer event. Integrated expertise into event planning and execution.
- Perimeters GroupminorTeaming partner on award-winning 2011 medical manufacturer event.
- CORT Event FurnishingsminorTeaming partner on award-winning 2011 medical manufacturer event.
- The Wedding GuysminorTeaming partner on award-winning 2011 medical manufacturer event.
- Propel TransportationminorTeaming partner on award-winning 2011 medical manufacturer event.
- BeEventsminorTeaming partner on award-winning 2011 medical manufacturer event.
- Interactive Meeting TechnologyminorTeaming partner on award-winning 2011 medical manufacturer event.
- Jigsaw UnlimitedminorTeaming partner on award-winning 2011 medical manufacturer event.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Showcore competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Customer concentration
Showcore social profiles
Digital presenceShowcore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Showcore leadership team
Management profileNumber of profiles
Profiles8 records
Showcore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Showcore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Showcore
What does Showcore do?
Showcore is a full-service event production company that designs and delivers live, virtual, and hybrid events for corporate, association, and entertainment clients. The company provides audio, video, lighting, scenic/stage design, projection mapping, LED walls, webcasting, and creative content production, complemented by proprietary tools including the Audience Encapsulation™ immersive design methodology and Show-Nas centralized content management system. Revenue is generated through custom-quoted professional services fees and AV equipment rentals with on-staff technicians.
Is Showcore a public or private company?
Showcore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Showcore founded?
Showcore was founded in 1989. It employs 11 to 50 people.
Where is Showcore based?
Showcore is headquartered in Eagan, United States, in the North America region.
How does Showcore make money?
Two revenue lines are on record. Event Production Services are the primary driver. The others are equipment Rentals.
Does Showcore have an API?
No public API is recorded for Showcore.