What BeEvents does

BeEvents is a privately-held, Minneapolis-based full-service event design and production agency founded in 2007 and led by founder Ryan Hanson. The firm sells B2B professional services organized around three integrated offerings: Strategy (ideation, concept development, trend research, audience profiling, DEI and sustainability considerations), Design (experience and environment design, engagement strategy, event branding, art direction, blueprint development), and Activation (live event production, vendor management, project management, scheduling, budget management). It serves enterprise and mid-market clients across brand activations, corporate events, galas and celebrations, leadership summits, product launches, and hybrid or fully virtual formats. Named clients include Target, Gillette, RBC, Aveda, 3M, Solventum, PCL Construction, Be The Match, Children's Theatre Company, World Brewing Congress, and BizBash, spanning retail, healthcare, banking, beauty, technology, construction, and non-profit verticals.

The company is built on creative services and operational execution rather than proprietary technology. Its differentiators are a guest-centric experience design methodology, "Guest Journey Blueprint" development, and coast-to-coast operational capability across 34 US cities delivered through distributed team members and vendor partners. Its revenue model is project-based professional services: engagements are scoped after a free 30-minute strategy consultation, and pricing is quote-based, determined by event scope, design complexity, production requirements, and geographic reach. All contracts are custom, with billing typically structured as multi-year engagements. There is no public pricing, no disclosed revenue, no outside funding, and no parent company. The firm is founder-owned and operates with 1-10 employees, supplemented by contractors as demand requires. Marketing is content-led, relying on an active blog, gated annual trend reports (2023-2026), topical guides on AI, accessibility, sustainability, and wellness, an 'Inspiration Delivered' newsletter, and participation in industry conferences such as BizBash Leadership Summit, CES, and SXSW.

Name

BeEvents

Legal name

BeEvents

Website

https://beeventsdesign.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

BeEvents is a Minneapolis-based, founder-owned event design and production agency that delivers live, hybrid, and virtual B2B events for enterprise and mid-market clients across the United States.

Ownership category

akta.pro rank

Product category

Event Design and Production Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

akta.pro secondary industry

Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• Event design agency
• Event production services
• Corporate event planning
• Brand activation events
• Hybrid event production

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Design and Production Services: Full-service event design and production for brand activations, corporate events, and galas/celebrations. Revenue is generated through project-based professional services engagements with pricing determined by scope, scale, and complexity of each event.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

BeEvents is a Minneapolis-based, full-service event design and production agency that plans and executes brand activations, corporate events, galas, and celebrations across live, hybrid, and virtual formats. The firm leads each engagement through a guest-centric methodology, beginning with a Guest Journey Blueprint that maps every audience touchpoint before delivering strategy, design, decor/fabrication, vendor and venue coordination, and on-site production.

Product overview

BeEvents is a full-service event design and production agency offering a unified service portfolio of Strategy, Design, and Activation services. The company provides end-to-end event production for brand activations, corporate events, and galas and celebrations. Their service model combines strategic planning with creative design and hands-on production execution. In addition to live events, they produce virtual and hybrid events and have executed events across 34 cities in the United States. The company also offers educational resources including annual trend reports on event environments and engagements, guides on AI in events, accessibility, wellness, and brand loyalty.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Front-end strategy engagement for clients planning brand activations, corporate events, galas, or celebrations; defines event objectives, audience, and the guest journey before design execution.
• Design Services Creative design and decor/fabrication for live events, translating the strategy and guest journey into visual, spatial, and experiential design for in-person audiences.
• Activation Services On-site event management, vendor and venue coordination, and execution of the designed experience at brand activations, corporate events, and celebrations.
• Brand Activations Design and production of brand activation events for organizations using live experiences to launch, reinforce, or extend their brand with target audiences.
• Corporate Events Design, planning, and production of corporate events for organizations, ranging from internal meetings and conferences to large-scale enterprise gatherings.
• Galas + Celebrations Design and production of galas, milestone celebrations, fundraisers, and high-touch celebratory events for organizations and their stakeholders.

Quantifiable outcome

• Successfully pivoted The ONE Forum (Be The Match) from live to fully virtual event during pandemic, maintaining attendee engagement through creative digital activations
• +1 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MKG: MKG is a NYC-based experiential marketing agency that designs brand experiences and live events for major brands; directly comparable to BeEvents in offering end-to-end brand activation and event production services for enterprise clients.
• MAS Event Design: MAS Event Design is a Boston-based experiential agency specializing in corporate events, brand activations, and meeting productions; competes with BeEvents in the same enterprise brand-experience niche.
• Aloom: Aloom is a boutique event design and production firm that delivers in-person, virtual, and hybrid experiences for enterprise clients — overlapping service mix and customer segment with BeEvents.
• BeCore: BeCore is an LA-based experiential agency focused on brand activations, corporate events, and consumer engagement programs — comparable offering and enterprise client base to BeEvents.

Broad incumbents

• George P. Johnson: GPJ is a long-established, large-scale experiential marketing agency serving global enterprise brands with event design and activation; competes for the same corporate event and brand activation budgets as BeEvents.
• Sparks: Sparks is a global experience agency offering strategy, design, production, and digital event services to enterprise brands — directly overlaps BeEvents' full-stack offering but at much larger scale.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency and a larger incumbent offering event design, brand activations, and virtual experiences; serves the same enterprise clients as BeEvents but at materially greater scale.

Others

• Cvent: Cvent is an event management technology platform providing software for registration, venue sourcing, and attendee management — adjacent rather than competitive, but increasingly a substitute for parts of the event production stack (e.g., virtual/hybrid events) that BeEvents also offers.
• Bizzabo: Bizzabo is an event experience platform offering registration, agenda, and engagement tools for in-person, virtual, and hybrid events — an enabling technology provider that competes indirectly for clients building in-house virtual event capabilities.

Emerging players

• Relevance (PR & Events): Relevance is a smaller integrated marketing and events agency providing brand activations, corporate events, and content-driven experiences for mid-market and enterprise clients — overlapping market but typically smaller in scale than BeEvents' enterprise work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beevents
• Xx.com/beevents
• Facebookfacebook.com/BeEvents

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeEvents