Interactive Meeting Technology
Interactive Meeting Technology is a Minneapolis-based SaaS and consulting firm that operates the SocialPoint Audience Engagement Platform, providing interactive event tools — Q&A, polling, word clouds, social walls, games, and touchscreen voting — to corporate event organizers, associations, and trade show exhibitors.
- Company typePrivate
- Founded2010
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Interactive Meeting Technology does
Interactive Meeting Technology (IMT), LLC is a Minneapolis-based private company founded in 2010 by Samuel J. Smith that builds and operates the SocialPoint Audience Engagement Platform, a SaaS offering that consolidates interactive event tools — speaker Q&A, real-time polling, word clouds, brainstorming, surveys, social walls, games, contests, and instant event apps — into a single multi-modal system configurable for mobile, kiosk, touchscreen, SMS, and digital signage. The platform is complemented by the proprietary Layered Engagement methodology, a planning framework that aligns event objectives, audience behaviors, and key messages to specific engagement activities. The company also provides professional consulting and onsite production services to help event organizers design and execute these experiences.
IMT sells through a hybrid motion: a direct-sales channel (phone-based consultation at 888-294-0826 plus a quote-driven website form) targeting enterprise event organizers, alongside the self-serve SocialPoint platform for mid-market customers. Pricing is custom and quote-based, with no publicly disclosed rate cards. Revenue is generated through a mix of SaaS subscriptions and professional services engagements. Target buyers are marketing professionals, corporate event organizers, association executives, and trade show exhibitors across use cases including national sales meetings, all-employee meetings, customer events, conferences, expos, and galas.
The customer base includes named enterprises such as Lockheed Martin, 3M, Boston Scientific, Starkey, and Edifecs, alongside associations and industry bodies including MPI and CompTIA. IMT has accumulated recognizable industry credibility through ISES Star Awards (2011-2013), MPI Minnesota Supplier Member of the Year (2014), RSVP Innovation in Events (2013), BizBash Event Innovators (2011), and IBTM World's Top 10 New Event Technology (2015). The company remains privately held, founder-led, and bootstrapped with no disclosed external funding rounds, operating with a 1-10 person team.
Interactive Meeting Technology firmographics
Firmographics- Name
- Interactive Meeting Technology
- Legal name
- Interactive Meeting Technology, LLC
- Website
- https://interactivemeetingtechnology.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Interactive Meeting Technology is a Minneapolis-based SaaS and consulting firm that operates the SocialPoint Audience Engagement Platform, providing interactive event tools — Q&A, polling, word clouds, social walls, games, and touchscreen voting — to corporate event organizers, associations, and trade show exhibitors.
- Ownership category
- akta.pro rank
Interactive Meeting Technology industry classification
Industry- Product category
- Event Engagement Software
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
- akta.pro secondary industries
- Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Exhibitions, Trade Shows & Booth Management (HSACADAH)
Keywords
Where Interactive Meeting Technology is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Interactive Meeting Technology business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SocialPoint SaaS Platform: The company operates a Software-as-a-Service platform called SocialPoint that provides event organizers with digital audience engagement solutions. The platform is accessible from any mobile or desktop device and includes data analytics.
- Professional Consulting Services: IMT provides consulting support over the phone or onsite production and design services for events. They help event organizers design and implement attendee engagement experiences using their technology platform combined with professional services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Interactive Meeting Technology product offering
Product offeringCore offering
Interactive Meeting Technology sells the SocialPoint Audience Engagement Platform, a SaaS solution that lets event organizers run speaker Q&A, real-time polling, word clouds, brainstorming, surveys, games, social walls, and touchscreen voting across mobile, kiosk, touchscreen, SMS, and digital signage modes. The company also delivers professional consulting and onsite production services that combine its Layered Engagement methodology with the SocialPoint platform to design and execute interactive event experiences for corporate, association, and trade show clients.
Product overview
Interactive Meeting Technology offers a portfolio of event technology solutions anchored by the SocialPoint Audience Engagement Platform, a SaaS platform that provides event organizers with integrated digital engagement tools including mobile, kiosk, touchscreen, SMS and digital signage capabilities. The platform consolidates what previously required multiple vendors into a single accessible solution. Complementing the technology platform is the company's Layered Engagement methodology for planning engagement experiences, along with various engagement features including games and contests, social walls, touchscreen voting, and private social hubs. The company also provides event consulting services.
Differentiator
Problem solved
Functional benefit
Brands
- SocialPoint: Audience Engagement platform providing digital solutions for events including mobile, kiosk, touchscreen, SMS and digital signage options. Accessible from any mobile or desktop device.
- SocialPointforEvents.com
Products and services
- SocialPoint Audience Engagement Platform A SaaS-based audience engagement platform for event organizers that consolidates speaker Q&A, real-time polling, word clouds, brainstorming, caption-this, feedback forms, surveys, event agendas, instant event apps, games, touchscreen voting, and social walls. Configurable for mobile, kiosk, touchscreen, SMS, and digital signage with built-in analytics.
- Layered Engagement Process A proprietary consulting methodology that helps event organizers align objectives, analyze audience behaviors, and match key messages to interactive activities across mobile, SMS, kiosk, touchscreen, and social engagement modes. Sold as a professional service engagement.
- Event Consulting and Onsite Production Services Phone-based and onsite consulting, design, and production services that help event organizers design and implement attendee engagement experiences using the SocialPoint technology platform combined with professional expertise.
Quantifiable outcome
- 40,000 likes and 900 comments from 600 attendees posting photos on Instagram
- +6 more outcomes
Companies that use Interactive Meeting Technology
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Interactive Meeting Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Interactive Meeting Technology partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Interactive Meeting Technology competitors and assessment
Company assessmentEmerging players
- SpotMe: SpotMe delivers enterprise event apps and audience engagement for B2B conferences and sales meetings, a directly comparable offering to IMT's Private Social Hubs for national sales meetings use case.
- Hubilo: Hubilo is a virtual and hybrid events platform with attendee engagement, networking and gamification features targeting the same enterprise event organizer segment as IMT.
- PheedLoop: PheedLoop is an event engagement platform offering mobile event apps, gamification, live polling, Q&A and lead capture for conferences and trade shows, overlapping with IMT's features and target customers.
- Swapcard: Swapcard provides event engagement and matchmaking for trade shows and conferences, with features (1:1 meetings, lead capture, matchmaking) that overlap IMT's trade show booth engagement offerings.
Broad incumbents
- Cvent: Cvent is a large-scale event management platform with registration, mobile event apps (CrowdCompass) and onsite engagement capabilities. It overlaps with IMT through its event app and onsite engagement offerings to enterprise event organizers.
- Bizzabo: Bizzabo is an established event experience platform with engagement, registration and analytics for conferences and corporate events. It competes more broadly but covers the same attendee engagement layer as IMT.
Direct peers
- EventMobi: EventMobi provides event apps and audience engagement tools (live polling, gamification, gamified booths, social walls) targeted at conferences and corporate meetings, a near-direct comparable to SocialPoint.
- Mentimeter: Mentimeter offers interactive presentation and audience engagement software (polls, word clouds, Q&A) used in meetings, conferences and classrooms, overlapping directly with SocialPoint's polling, word cloud, and Q&A features.
- Slido: Slido provides audience interaction tools (live polling, Q&A, quizzes) for meetings and events. It is the most direct functional competitor to IMT's SocialPoint, and is now part of Cisco/Webex, giving it enterprise distribution.
- Poll Everywhere: Poll Everywhere delivers real-time audience polling, Q&A and participation features for live events and presentations, directly competing with IMT's polling, surveys and feedback toolset inside SocialPoint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Interactive Meeting Technology social profiles
Digital presenceInteractive Meeting Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interactive Meeting Technology leadership team
Management profileNumber of profiles
Profiles1 record
Interactive Meeting Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interactive Meeting Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interactive Meeting Technology
What does Interactive Meeting Technology do?
Interactive Meeting Technology sells the SocialPoint Audience Engagement Platform, a SaaS solution that lets event organizers run speaker Q&A, real-time polling, word clouds, brainstorming, surveys, games, social walls, and touchscreen voting across mobile, kiosk, touchscreen, SMS, and digital signage modes. The company also delivers professional consulting and onsite production services that combine its Layered Engagement methodology with the SocialPoint platform to design and execute interactive event experiences for corporate, association, and trade show clients.
Is Interactive Meeting Technology a public or private company?
Interactive Meeting Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Interactive Meeting Technology founded?
Interactive Meeting Technology was founded in 2010. It employs 1 to 10 people.
Where is Interactive Meeting Technology based?
Interactive Meeting Technology is headquartered in Minneapolis, United States, in the North America region.
How does Interactive Meeting Technology make money?
Two revenue lines are on record. SocialPoint SaaS Platform is the primary driver. The others are professional Consulting Services.
Who are Interactive Meeting Technology's main competitors?
Emerging players on record are SpotMe, Hubilo, PheedLoop and Swapcard. Broad incumbents are Cvent and Bizzabo. Direct peers are EventMobi, Mentimeter, Slido and Poll Everywhere.
Does Interactive Meeting Technology have an API?
No public API is recorded for Interactive Meeting Technology.
What industry is Interactive Meeting Technology in?
Interactive Meeting Technology's product category is Event Engagement Software. Its primary akta.pro industry code is THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging), with a secondary code of MPAGAHAA, Corporate Meetings & Conferences (Internal/External Business Events). Its NAICS code is 561920 and its SIC code is 7900.