MATGR

What MATGR does

MATGR for Engineering and Trading (شركة متجر للهندسة والتجارة), founded in 2007 as Biso LLC and rebranded in 2010, is an Egypt-based privately held mobility company headquartered in New Cairo with a fully owned assembly factory in Masr El Jadida completed in 2023. The company manufactures, assembles, and distributes electric and gas-powered personal transport vehicles including e-cars, electric golf carts, shuttle buses, ATVs, electric scooters (Doohan), and accessibility mobility scooters (BestLife), and serves as the sole Egyptian distributor for Chinese OEM CFMOTO. Its product surface is anchored by two wholly-owned subsidiaries: G.Ride (2021), a smart mobility platform operating EV fleets within gated communities via a mobile app, and EV-Tech (2023), a joint venture with Chinese partner LVTONG focused on technology transfer for local low-speed EV production.

The business operates a multi-channel GTM combining owned retail stores (New Cairo, Nasr City, 6th of October, and two Hurghada locations), a network of 25+ sub-dealers, direct B2B field sales to enterprise clients, and product-led mobility services via the G.Ride app. Revenue is generated through hardware sales (vehicles and accessories), subscription-style maintenance contracts, rental services, trade-in transactions, shipping and storage fees, and transaction-based G.Ride rides and logistics. The customer base spans individual consumers, gated-community residents, hotels and resorts, real estate developers, educational institutions, government entities, and industrial operators, with named references including Marassi, Almaza Bay, South Valley University, Ain Shams University, Go Green Sharm, and the Egyptian Ministry of Industry and Transport.

MATGR's strategic positioning combines exclusive brand distribution rights, owned manufacturing infrastructure, and government alignment with Egypt's EV localization agenda, supported by R&D collaboration with Ain Shams University's Faculty of Engineering. The company employs over 200 trained professionals, differentiates through customizable e-cars, mobile maintenance services, and a first-of-its-kind gated-community smart mobility offering in Egypt, and is led by Chairman/CEO Mahmoud Abbas. No external private equity or venture funding has been disclosed.

Name

MATGR

Legal name

MATGR for Engineering and Trading (شركة متجر للهندسة والتجارة)

Website

https://matgr.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

MATGR is an Egypt-based EV manufacturer and distributor founded in 2007 that assembles and sells electric cars, golf carts, ATVs, and scooters, distributes CFMOTO and other brands as sole Egyptian agent, and operates G.Ride, a smart mobility fleet platform serving gated communities, hotels, universities, and government clients.

Ownership category

akta.pro rank

Product category

Electric Vehicles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Manufacturing (3361), Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Light Electric Vehicles (NEVs/LSEVs/Quadricycles) Manufacturing (IMACAOAC)

akta.pro secondary industries

E-scooters & E-mopeds Manufacturing (IMACAOAB), Assembly, Conversion Kits & OEM/ODM Contract Manufacturing (IMACAOAL), ATV (All-Terrain Vehicle) Manufacturing (IMACAEAD), Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO)

Keywords

• Electric vehicle manufacturing
• Smart mobility solutions
• ATV and scooter distribution
• Last-mile transportation
• Fleet mobility services

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Vehicle Sales: Sale of electric vehicles including e-cars, golf carts, electric scooters, and ATVs to individual consumers and businesses through owned retail stores
2. Service Contracts and Maintenance: Flexible maintenance contracts for personal vehicles and business fleets ensuring optimal vehicle condition, reducing operating costs and maximizing longevity
3. Rental Services: Rental vehicles from 4-seaters to 11-seaters available year-round for seasonal or event needs with tailored rental solutions
4. Trade-In Program: Hassle-free trade-in program allowing customers to exchange old vehicles for new MATGR models with guaranteed best value
5. Shipping Services: Secure shipping services across Egypt with insured fleet ensuring safe vehicle delivery
6. Storage Services: Secure storage solutions to keep vehicles in pristine condition when not in use
7. Accessories and Parts: Sale of vehicle accessories including LCD screens, racks, sound bars, sports rims, wireless chargers, rear cameras, keyless start engines, and LED lights
8. G.Ride Transportation Services: On-demand paid rides, seasonal rentals (short and long term), events logistics, delivery services, catering, cargo and hauling services through G.Ride mobile app

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

MATGR manufactures, assembles, and distributes electric vehicles including e-cars (golf carts, shuttle buses, cargo vehicles, safari e-cars), electric scooters, ATVs, and personal transport vehicles through its own assembly facility and exclusive brands (CFMOTO, Doohan, BestLife). The company also operates G.Ride, a smart mobility app and fleet service for on-demand rides, rentals, and logistics within gated communities, supported by an after-sales ecosystem spanning mobile maintenance, trade-ins, shipping, storage, rentals, and maintenance contracts.

Product overview

MATGR is a mobility solutions provider operating a platform-plus-modules architecture. The core offerings include G.Ride (smart mobility app and EV fleet service for gated communities) and e-cars (electric vehicles including golf cars, shuttle buses, and cargo vehicles). MATGR distributes internationally-recognized brands: CFMOTO (ATVs, motorcycles, utility vehicles) as Egypt's sole agent, DOOHAN electric scooters, and BestLife mobility scooters. Supporting services include mobile maintenance, trade-ins, shipping, storage, rentals, and maintenance contracts. A customizable e-car program allows customers to design vehicles with preferred features.

Differentiator

Problem solved

Functional benefit

Brands

• G.Ride: Last-mile transportation services offering eco-friendly electric vehicle fleets for gated communities, featuring on-demand rides, seasonal rentals, event logistics, and delivery services through a mobile app.

Products and services

• G.Ride Smart Mobility Service Smart mobility app and electric vehicle fleet service providing on-demand rides, seasonal short- and long-term rentals, events logistics, delivery services, catering, and cargo/hauling within gated communities such as Marassi and Almaza Bay.
• E-cars (Golf Cars, Shuttle Buses, Cargo Vehicles, Safari E-cars) All-electric, eco-friendly mobility vehicles including golf cars, shuttle buses, cargo vehicles, and safari e-cars available through MATGR's build-to-order customization program; serves both B2C and B2B markets in Egypt.
• CFMOTO (ATVs, Motorcycles, Utility Service Vehicles) World-class Chinese-manufactured engines, motorcycles, all-terrain vehicles (ATVs), and utility service vehicles distributed in Egypt by MATGR as the sole agent and distributor.
• Doohan Electric Scooters Electric scooters with vibrant colors, customizable parts, and fashion-forward designs, distributed by MATGR as the Egyptian representative for the Doohan brand.
• BestLife Mobility Scooters Electric mobility scooters designed with safety and ease of use in mind for elderly users and individuals with disabilities, distributed by MATGR in Egypt.
• Mobile Maintenance Service Mobile maintenance team that comes directly to the customer's home or workplace to provide fast and professional vehicle service.
• Maintenance Contracts Flexible annual maintenance contracts tailored for personal vehicles or business fleets, ensuring optimal vehicle condition, reducing operating costs, and maximizing longevity.
• Vehicle Rental Service Year-round vehicle rentals from 4-seaters to 11-seaters for seasonal or event needs, with tailored rental solutions based on customer requirements.
• Trade-In Service Hassle-free trade-in program guaranteeing best value for old vehicles in exchange for a brand-new MATGR model.
• Shipping Service Secure shipping services across Egypt using MATGR's insured fleet to ensure vehicles arrive safely.
• Storage Service Secure storage solutions to keep customer vehicles in pristine condition when not in use.
• Vehicle Accessories and Parts Range of vehicle accessories and parts including LCD screens, racks, 3-way sound bars, 14-inch sports rims, wireless phone chargers, rear cameras, keyless-start engines, and LED lights.
• EV-Tech Technology Transfer Program Technology transfer program for low-speed electric vehicle manufacturing in Egypt, established in 2023 in collaboration with Chinese partner LVTONG under the wholly owned subsidiary EV-Tech.

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• Go Green SharmcoreStrategic or Co-development Partner · 1 February 2025Collaboration to integrate customized e-cars into Safari Sharm for eco-friendly tourist transportation. MATGR was the first to introduce customized golf carts in Safari Sharm, enhancing tourist experience with sustainable adventure solutions.
• Egyptian Ministry of Industry and TransportflagshipOthers · 1 February 2025Strategic engagement with the Egyptian government supporting innovation and technology development in the industrial sector. Visit from the Deputy Prime Minister for Industrial Development and Minister of Industry and Transport to follow up on EV-Tech project completion.
• South Valley University-QenacoreStrategic or Co-development Partner · 1 January 2025Partnership to provide eco-friendly e-cars for campus transportation. 7 electric golf carts now in use at the university, supporting their sustainability commitment and creating a greener campus environment.
• Ain Shams University - Faculty of EngineeringcoreStrategic or Co-development Partner · 1 February 2024Collaboration agreement signed with Ain Shams University's Faculty of Engineering to support R&D efforts for enhancing mobility industry, provide training opportunities for students. MATGR gifted an electric e-car to the university to promote green mobility on campus.
• LVTONG (China)coreOEM/ Whitelabel/ Licensing Partner · 1 February 2023LVTONG is the contracted Chinese partner for technology transfer in low-speed electric vehicles. EV-Tech project established in 2023 focuses on transferring technology for manufacturing low-speed vehicles in Egypt.
• Egyptian Ministry of Higher EducationcoreOthers · 1 February 2023Visit from the Minister of Higher Education and Scientific Research to explore EV advancements and discuss cooperation mechanisms between the ministry and MATGR for local electric vehicle production.
• CFMOTOcoreChannel Partner/ Reseller/ DistributorCFMOTO is a world-class Chinese manufacturer of engines, motorcycles, all-terrain vehicles, and utility service vehicles. MATGR is the sole agent and distributor for CFMOTO in Egypt, representing the brand across the Egyptian market.
• DoohancoreChannel Partner/ Reseller/ DistributorDoohan Electric Scooters pioneered the brand with electric mobility solutions. The company now pushes boundaries of technology and fashion trends with vibrant colors, funky designs, and customizable parts. MATGR represents Doohan products in Egypt.
• BestLifecoreChannel Partner/ Reseller/ DistributorBestLife electric mobility scooters are meticulously designed and engineered with safety and ease in mind for the elderly and individuals with disabilities. MATGR represents this brand in Egypt.
• Marassi & Almaza BaycoreChannel Partner/ Reseller/ DistributorG.Ride operates electric vehicle fleets within Marassi and Almaza Bay gated communities, offering on-demand rides, rentals, and logistics services through the G.Ride mobile app.

Scale indicators6 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Club Car: Club Car, owned by Platinum Equity, is a leading global manufacturer of golf cars and low-speed electric vehicles. Comparable to MATGR's E-cars lineup covering golf cars, shuttle buses, cargo, and safari configurations sold into resorts, universities, and gated communities.
• CFMOTO: CFMOTO is a Chinese OEM of ATVs, motorcycles, UTVs, and utility vehicles for which MATGR is the exclusive Egyptian agent. Useful as a manufacturing-capacity benchmark and a model for what an aggressively localized light-powersports brand can achieve in growth markets.
• NIU Technologies: NIU is a leading smart electric scooter maker with a software-led subscription and connected-app model. Closely comparable to MATGR's Doohan e-scooter line and G.Ride's connected-app, fleet-management approach to micromobility.
• Yadea Group: Yadea is one of the world's largest two-wheeled electric vehicle makers, with a strong international dealer footprint. Directly comparable to MATGR's e-scooter distribution and assembly operations across emerging-market geographies.
• Segway-Ninebot: Segway-Ninebot produces e-scooters, mopeds, and shared-mobility platforms with proprietary software stacks. Comparable to MATGR's e-scooter lineup and to G.Ride's app-driven fleet and rental operations within gated communities.
• LVTONG: LVTONG is a Chinese low-speed EV (LSV) and electric golf cart manufacturer and MATGR's technology-transfer partner for the EV-Tech venture. Closely comparable as a manufacturing-model peer and a likely future local-EV competitor in Egypt.

Broad incumbents

• E-Z-GO (Textron Specialty Vehicles): E-Z-GO, a Textron brand, manufactures electric and gas-powered golf cars and low-speed vehicles for commercial and consumer markets. Comparable to MATGR's e-car, golf cart, and PTV range serving hospitality, education, and real-estate customers.
• Polaris Inc. Polaris is a global powersports leader with ATVs, side-by-sides, and electric rickshaws/proximity vehicles. Comparable to MATGR's CFMOTO-distributed ATVs and the broader light-mobility categories, especially the recent move into electrified low-speed commercial vehicles.

Emerging players

• Hero Electric: Hero Electric designs and markets electric two-wheelers across India with growing emerging-market focus. Comparable to MATGR's Doohan and BestLife scooters and to its distribution-and-service-led entry into mobility-challenged consumer segments.

Others

• GB Auto (GB Corporation): GB Auto is a leading automotive assembler and distributor in Egypt, with passenger-car, motorcycle, and financing operations. Adjacent strategic-comparable and potential distribution or financing partner for MATGR's domestic scaling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@matgregypt9753
• Facebookweb.facebook.com/MatgrEgypt
• LinkedInlinkedin.com/company/matgregypt
• Instagraminstagram.com/matgregypt
• TikToktiktok.com/@matgregypt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MATGR