Praters Foods

What Praters Foods does

Praters Foods is a Lubbock, Texas-based food production company founded in 1955 by Charlie Prater, operating as a wholly-owned subsidiary of Albertsons L.L.C. since 2013. The company manufactures fully cooked turkey products (Oven Roasted, Hickory Smoked, and Cajun Fried), holiday side dishes (Old-fashioned Cornbread Dressing, Green Bean Casserole, Giblet Gravy), homestyle sides for deli and food service operations (Macaroni & Cheese, Mashed Potatoes, Salsa, Queso), and a broad line of flour tortillas in multiple formulations and sizes. All production occurs at the single Lubbock manufacturing facility at 2206 114th Street.

The company's go-to-market is sales-led and split across two channels. The primary channel is retail distribution through Albertsons-owned banners — United Supermarkets, Market Street, Albertsons Market, and Amigos — which collectively give Praters access to over 2,200 retail stores nationwide while concentrating immediate shelf presence in Texas, New Mexico, and Southeast Texas. A secondary direct sales channel targets food service operators (restaurants, hot bars, delis) with smoked meats, fresh salsa, queso, and homestyle side dishes, with custom formulation capability for specific operator requirements. Limited e-commerce is available through an online partnership with Glazed Honey Hams in Lubbock.

Revenue is generated through one-time product sales of finished goods to retail grocery and food service buyers, with retailer-determined pricing and no public disclosure of company revenue. The business is wholly captive within the Albertsons distribution ecosystem, which functions as both Praters' largest customer and its corporate parent. Marketing is minimal — limited to Facebook, a website contact form, and an email newsletter — reflecting a classic CPG strategy that relies on retail shelf presence and word-of-mouth rather than direct consumer advertising.

Name

Praters Foods

Legal name

Praters Foods

Website

https://praters.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Praters Foods is a Lubbock, Texas-based food manufacturer producing fully cooked turkeys, holiday and homestyle side dishes, and flour tortillas for retail and food service customers, operating as a wholly-owned subsidiary of Albertsons L.L.C. since 2013.

Ownership category

akta.pro rank

Product category

Prepared Food Manufacturing

NAICS

Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Shelf-Stable/Retort Prepared Meat & Seafood Meals (AFANAFAE)

akta.pro secondary industries

Frozen Side Dishes (Vegetables, Potatoes, Grains) (CRADADAI), Seafood Meal Kits & Heat-and-Eat Entrées (Prepared Meals Featuring Seafood) (AFANALAH)

Keywords

• Fully cooked turkey
• Holiday side dishes
• Food manufacturing
• Flour tortillas
• Food service products

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Food Products Sales: Sale of prepared food products including holiday meats, side dishes, and tortillas through major retail grocery chains. Products are sold as finished goods through United Supermarkets, Market Street, Albertsons Market, and Amigos stores across Texas and New Mexico.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Praters Foods manufactures and distributes ready-to-heat prepared food products including fully cooked turkeys, holiday side dishes, homestyle sides, and flour tortillas. The company sells its products through major grocery retail chains and directly to food service operators across Texas, New Mexico, and Southeast Texas.

Product overview

Praters Foods offers a portfolio of food products organized into four main categories: Fully Cooked Turkeys (available in Oven Roasted, Hickory Smoked, and Cajun Fried varieties), Holiday Sides (including Old-fashioned Cornbread dressing, Green Bean Casserole, and Giblet Gravy), Homestyle Sides (such as Macaroni & Cheese, Mashed Potatoes, Salsa, and Queso for deli and food service), and Flour Tortillas in various formulations and sizes. The company originally began as a regional producer of holiday favorites and has expanded to provide everyday food items through retail and food service channels. Additionally, Praters offers specialized products for the food service market including smoked meats, fresh salsa, queso, and homestyle side dishes developed in partnership with food service customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fully Cooked Turkeys Fully cooked turkeys and turkey breasts available in three flavors: Oven Roasted, Hickory Smoked, and Cajun Fried. Designed for holiday meal preparation by retail grocery shoppers and food service operators.
• Holiday Sides Homestyle holiday side dishes including Old-fashioned Cornbread dressing, Green Bean Casserole, and Giblet Gravy, marketed as easy-to-prepare traditional comfort foods for retail holiday meals.
• Homestyle Sides Restaurant-quality homestyle side dishes for deli and food service operations, including Macaroni and Cheese, Mashed Potatoes, Salsa, and Queso, designed to reduce kitchen preparation time.
• Flour Tortillas Line-up of flour tortillas in convenient packaging available in a wide variety of formulations and sizes, suitable for both retail and food service channels.
• Food Service Products Products developed specifically for food service customers including smoked meats for hot bars, fresh salsa, queso, and homestyle side dishes, often produced through custom formulation with the Praters product development team.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• United SupermarketscoreStrategic or Co-development Partner · 1 January 2009Praters Foods was acquired by United Supermarkets in 2009. United Supermarkets, with roots stretching back to 1916, has been a West Texas icon for over 100 years. Under United's stewardship, Praters expanded its product offerings and plant capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tyson Foods: Diversified prepared protein and prepared foods manufacturer (Hillshire Farm, Jimmy Dean, etc.) with broad retail and food service distribution. Comparable across multiple Praters product lines including prepared meats and sides.
• Hormel Foods: Diversified prepared meats and foods manufacturer (Hormel, Jennie-O, Skippy, Dinty Moore) with strong retail and food service distribution. Comparable across prepared meat, sides, and holiday meal categories.
• Pilgrim's Pride: Major U.S. poultry processor producing prepared and cooked chicken and turkey products for retail and food service. Overlaps with Praters on prepared/cooked turkey protein offerings.
• Conagra Brands: Large packaged food company owning Marie Callender's, Banquet, and Healthy Choice frozen meals and sides. Comparable across Praters' frozen side dish and prepared meal categories through similar retail grocery distribution.

Direct peers

• Mission Foods: Leading U.S. flour and corn tortilla manufacturer (Gruma subsidiary) supplying both retail grocery and food service channels with multi-format SKUs. Directly comparable to Praters' flour tortilla business.
• Bob Evans: Producer of refrigerated homestyle side dishes (mashed potatoes, mac & cheese, dressing) sold through retail grocery. Closely comparable to Praters' homestyle and holiday sides portfolio.
• Olé Mexican Foods: Tortilla and wraps manufacturer serving retail grocery and food service with multiple formulations and sizes. Directly comparable to Praters' flour tortilla product line and channel mix.
• Butterball: Largest U.S. producer of fully cooked and whole turkeys with nationwide retail distribution. Direct overlap with Praters' flagship holiday turkey business across the same retail grocery channel.

Emerging players

• Ruiz Foods: Manufacturer of frozen Mexican-style entrees and burritos (El Monterey brand) for retail and food service. Comparable to Praters' Tortilla-based food service offerings and Tex-Mex product positioning.
• Perdue Farms: Poultry and prepared protein producer with growing retail prepared foods business (shortcuts, fully cooked meats). Comparable to Praters' cooked turkey and prepared protein offerings through similar grocery distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Praters
• Xx.com/pratersfoods
• LinkedInlinkedin.com/company/praters-foods

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Praters Foods