The Palms Hotel & Spa

What The Palms Hotel & Spa does

The Palms Hotel & Spa is a privately held, family-owned independent oceanfront resort located at 3025 Collins Avenue in Miami Beach, Florida. Originally opened in 1940 as the Sea Isle Hotel and redesigned as a wellness-focused resort in 2010, the property operates 247 spa-inspired guest rooms and suites alongside an on-site AVEDA lifestyle spa offering Ayurvedic wellness rituals, the Essensia Restaurant & Bar serving Mediterr-Asian cuisine with locally sourced ingredients, and 19,000 square feet of indoor and outdoor meeting and event space across nine rooms.

The business generates revenue across four streams: nightly room revenue from the 247 keys, spa services and packages priced $159-$389, food and beverage from Essensia, the poolside Tiki Bar, banqueting, and in-room dining, and venue rentals plus catering for corporate meetings and weddings. Ancillary revenue includes overnight and event valet parking at $50/night and $31/event (outsourced to Laz Parking), plus EV charging at $0.55/kWh. Distribution is primarily direct-to-consumer through the official website with best-rate guarantees, flexible cancellation, and free rewards fulfilled by LaaSie, supplemented by Preferred Hotels & Resorts Lifestyle Collection membership and the I Prefer loyalty program for global reach.

The resort targets three primary customer segments: wellness-focused leisure travelers, celebration and wedding guests, and corporate meeting planners, with a secondary segment of eco-conscious travelers supported by stacked sustainability credentials including Green Key 4, Green Globe, Beyond Green, Florida Green Lodging 3 Palm, and TripAdvisor GreenLeaders Silver. The property is one of only 14 Miami Beach hotels holding the Florida Green Lodging designation and ranked #1 on Cvent's Top 25 U.S. Independent Meeting Hotels under 10,000 square feet. Ownership has remained with the Krause family since 1989, and the company operates without disclosed institutional funding, parent company, or public listing.

Name

The Palms Hotel & Spa

Legal name

The Palms Hotel & Spa

Website

https://thepalmshotel.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

251–500 employees

Short description

The Palms Hotel & Spa is a family-owned independent oceanfront resort in Miami Beach operating 247 guest rooms, an AVEDA spa, Essensia Restaurant, and 19,000 sq ft of event space. It serves wellness-focused leisure travelers, wedding and celebration guests, and corporate meeting planners through direct booking and Preferred Hotels distribution.

Ownership category

akta.pro rank

Product category

Beachfront Resort / Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Destination Spa Resorts (THAGAMAA)

Keywords

• Beachfront hotel
• Spa services
• Luxury accommodation
• Event venues
• Restaurant dining

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Room Revenue: 247 spa-inspired guest rooms and suites generating recurring nightly revenue from hotel stays. Primary revenue stream with direct booking options and flexible cancellation policies.
2. Spa Services: AVEDA lifestyle spa offering massages, facials, body therapies, and wellness treatments. Additional revenue from spa packages and retail products.
3. Dining: Essensia Restaurant & Bar featuring Mediterr-Asian cuisine with natural gourmet dining. Includes Sunday brunch buffet, happy hour, in-room dining, and poolside Tiki Bar service.
4. Events & Meetings: 19,000 square feet of indoor and outdoor meeting/wedding/event space generating venue rental and catering revenue for corporate events, weddings, and social gatherings.
5. Valet Parking: Overnight valet parking at $50/night, daytime valet at $21 with restaurant/spa validation, and $31 for events. EV charging available at $0.55/kilowatt.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

The Palms Hotel & Spa operates a beachfront lodging property offering overnight guest room accommodations, an on-site spa, food and beverage service through its restaurant and bar, and meeting/event venues for group bookings. The property serves leisure travelers, couples, and small group/event clients seeking an oceanfront Miami Beach stay with spa and dining amenities.

Product overview

The Palms Hotel & Spa is an award-winning oceanfront resort hotel in Miami Beach offering 247 spa-inspired guest rooms and suites. The property operates as an integrated hospitality destination combining lodging with multiple service modules: The Palms AVEDA Spa provides holistic wellness treatments; Essensia Restaurant & Bar serves Mediterranean-Asian cuisine; Pool & Beach area offers recreation with Tiki Bar; and Meetings & Events spaces accommodate corporate and social gatherings. The resort emphasizes sustainability through its 'Inspired by Nature' green operations program and participates in the Beyond Green collection of sustainable hotels.

Differentiator

Problem solved

Functional benefit

Brands

• The Palms AVEDA Spa: Signature AVEDA lifestyle spa offering personalized holistic spa experiences influenced by Ayurvedic holistic philosophy with outdoor services and pool & beach access.
• Essensia Restaurant & Bar
• Essensia Restaurant
• The Palms AVEDA Spa

Quantifiable outcome

• Awarded TripAdvisor Travelers' Choice Best of the Best recognition
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• AVEDAcoreStrategic or Co-development PartnerAVEDA is the lifestyle spa brand partner providing holistic Ayurvedic wellness products and rituals at The Palms AVEDA Spa. The spa features outdoor services and pool/beach access, offering personalized spa experiences influenced by Ayurvedic philosophy.
• Plastic FishermanminorStrategic or Co-development PartnerGlobal environmental education project using creativity, community action, and material transformation to tackle plastic pollution. Through the Fill A Bucket beach cleanup program, The Palms donates $5 per completed bucket to support their mission of turning recovered ocean plastic into education, art, and products.
• Blue Scholars InitiativeminorStrategic or Co-development PartnerMiami 501(c)(3) nonprofit educating students in marine biology, ecology, and watershed concepts. The Palms supports through Fill A Bucket program donations, fostering hands-on learning and environmental stewardship among youth.
• Everglades FoundationminorStrategic or Co-development PartnerNonprofit working to restore and protect America's Everglades through science, advocacy, and education. The Palms supports their vision of an Everglades with abundant freshwater for consumption, ecological health, and economic growth.
• Surfrider FoundationcoreStrategic or Co-development PartnerOcean protection organization with Miami chapter devoted to keeping local beaches and oceans clean. Partners host quarterly beach cleanups including Surfrider Miami x Gray Whale Cleanup events and International Coastal Cleanup activities.
• Slow Food MiamicoreStrategic or Co-development PartnerGrassroots movement supporting local sourcing and sustainability in food. Essensia Restaurant has received Snail of Approval since 2011 and hosts Slowfood Miami's Snail of Approval Freshest Night Out events.
• Kind TravelerminorChannel Partner/ Reseller/ DistributorHotel booking platform enabling travelers to positively impact destinations. Offers guests over 50 charities to support with a simple direct booking process and curated selection of hotels committed to sustainability.
• Coral Restoration FoundationminorStrategic or Co-development PartnerWorld's largest reef restoration organization headquartered in Key Largo, Florida. Works to restore coral species on Florida's Coral Reef since 2007. The Palms offers guests dive and snorkel experiences to support restoration efforts.
• Preferred Hotels & ResortscoreChannel Partner/ Reseller/ DistributorGlobal collection of independent hotels. The Palms is a member of the Lifestyle Collection featuring approachable luxury, chic style, and local flair for global distribution and referral bookings.
• I PrefercoreChannel Partner/ Reseller/ DistributorProprietary loyalty program enabling members to earn and redeem points across participating Preferred Hotels & Resorts properties globally, driving repeat bookings and guest retention.
• LaaSieminorGTM or Marketing PartnerThird-party rewards fulfillment company providing free rewards for direct bookings including Starbucks coffee, Uber credit, Sephora Gift Cards, and discounts on local tours. Rewards program fulfilled by LaaSie for online reservations only.
• Laz Parking LLCminorImplementation/ SI/ Consulting PartnerThird-party valet parking services provider for The Palms Hotel & Spa, offering overnight, daytime, and event valet parking for guests.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Setai, Miami Beach: Independent luxury oceanfront resort on Collins Avenue in Miami Beach with comparable room count, full-service spa, fine-dining, and similar sustainability- and wellness-adjacent positioning.
• Eden Roc Miami Beach: Oceanfront full-service luxury hotel on Collins Avenue in Miami Beach with comparable meeting/wedding space, multiple restaurants, and a spa — competing head-to-head in the same MICE and leisure segments.
• 1 Hotel South Beach: Luxury oceanfront resort with sustainability-forward brand identity, on-site spa, multiple dining venues, and large meeting space; overlaps directly with The Palms' wellness/ESG positioning and target guest.
• Carillon Miami Wellness Resort: Spa-and-wellness-focused oceanfront resort in Miami Beach with extensive spa facilities and wellness programming; closest direct competitor on the wellness/medical-wellness axis.
• Loews Miami Beach Hotel: Large branded full-service oceanfront resort on Collins Avenue with comparable meeting space, F&B outlets, spa, and pool/beach amenities competing across leisure, corporate, and group segments.
• Hotel Casa Grandísima: Boutique independent luxury hotel in Miami Beach offering curated stays in the same upper-upscale leisure/celebration segment, though without comparable event space.
• The Betsy Hotel South Beach: Independent luxury oceanfront boutique hotel on Ocean Drive in Miami Beach with curated art, wellness, and culinary programming, competing for similar leisure and small-event guests.

Broad incumbents

• Fontainebleau Miami Beach: Iconic luxury oceanfront resort and broader hospitality/entertainment complex in Miami Beach with much larger room count, multiple signature restaurants, expansive spa, and significant meeting/event infrastructure.

Others

• Preferred Hotels & Resorts (Lifestyle Collection peer set): Global distribution partner and benchmark set: The Palms is a Lifestyle Collection member, so comparable peers include other independent luxury 'Lifestyle Collection' properties used for guest benchmarking and referral flow.

Regional players

• Biltmore Hotel Miami Coral Gables: Historic luxury full-service resort in greater Miami with extensive meeting/event space and a spa; competes with The Palms for corporate group and wedding bookings in the Miami market but is inland rather than beachfront.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@palmshotelmiami
• Facebookfacebook.com/thepalmshotel
• LinkedInlinkedin.com/company/the-palms-hotel-&-spa
• Instagraminstagram.com/palmshotelmiami
• Pinterestpinterest.com/palmshotelspa
• TikToktiktok.com/@thepalmshotelspa
• Xx.com/palmscircamia

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Palms Hotel & Spa