AARIN INC
AARIN INC is a privately held, boutique Salesforce consulting firm founded in 2012 in Pleasant Hill, California, specializing in implementations of Salesforce Marketing Cloud, Datorama, Interaction Studio, and Customer Data Platform to deliver ROI for its clients.
- Company typePrivate
- Founded2004
- HeadquartersPleasant Hill, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AARIN INC does
AARIN INC is a privately held, for-profit boutique consulting firm founded in 2012 and headquartered in Pleasant Hill, California. The firm specializes in implementing Salesforce Marketing Cloud, Datorama, Interaction Studio, and Customer Data Platform (CDP), with a stated focus on delivering measurable ROI for its clients. Its service portfolio is narrowly scoped within the Salesforce marketing-technology stack, positioning AARIN as a niche implementation partner rather than a full-stack systems integrator.
The company operates with a small team of 11-50 employees under founder-led leadership: Rahul Jolly serves as CEO and Founder, and Richa Madan serves as CFO. There is no public disclosure of headcount trends, funding history, ownership structure, or geographic footprint beyond the Pleasant Hill headquarters. No marketing channels, partnerships, awards, certifications, or customer logos specific to AARIN INC are documented in the available data, and no product launches, M&A events, or regulatory actions have been disclosed.
AARIN's business model appears to be professional services revenue earned through Salesforce implementation engagements, though contract structures, pricing models, and revenue figures are not publicly disclosed. The firm does not present evidence of proprietary technology, proprietary AI models, or productized IP beyond its implementation expertise in the targeted Salesforce clouds. As a result, its defensibility rests on practitioner expertise in a narrow stack rather than on technology assets or scale advantages.
AARIN INC firmographics
Firmographics- Name
- AARIN INC
- Legal name
- OSF Digital
- Website
- https://aarininc.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AARIN INC is a privately held, boutique Salesforce consulting firm founded in 2012 in Pleasant Hill, California, specializing in implementations of Salesforce Marketing Cloud, Datorama, Interaction Studio, and Customer Data Platform to deliver ROI for its clients.
- Ownership category
- akta.pro rank
AARIN INC industry classification
Industry- Product category
- Salesforce Consulting Services
- NAICS
- Marketing Consulting Services (541613), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where AARIN INC is headquartered
LocationHeadquarters
- HQ city
- Pleasant Hill
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AARIN INC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consulting and Advisory Services: Bridge business strategy and Salesforce execution through expert roadmaps that reduce delivery risk and accelerate time to value.
- Salesforce Implementation: Full-service Salesforce implementation covering various clouds and modules including Commerce, Marketing, Sales, Service, and Industry-specific solutions.
- Managed Services: Operate and evolve Salesforce investment with proactive governance, optimization, and continuous innovation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise consulting engagement - custom pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
AARIN INC product offering
Product offeringCore offering
AARIN INC implements and provides consulting services for four specific Salesforce marketing technology products: Marketing Cloud, Datorama, Interaction Studio, and Customer Data Platform (CDP). The firm specializes exclusively in these Salesforce marketing technology implementations and positions itself as a leader in the space, with an explicit focus on delivering ROI for clients.
Product overview
OSF Digital is a Salesforce-only consulting partner offering a comprehensive portfolio of professional services and solution offerings. The company provides end-to-end services from advisory through implementation to managed services, organized into three core service lines (Advisory Services, Implementation, Managed Services, Staff Augmentation) and nine solution areas (AI & Agents, Commerce, Data & Tech, Digital Engineering, Industry Clouds, Marketing, Revenue, Sales, Service). The AI & Agents solution leverages Agentforce and Data Cloud for autonomous agent capabilities. All offerings are built exclusively on the Salesforce platform, enabling digital transformation, Customer 360 unlocking, and AI-powered business reinvention.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Cloud Implementation Consulting and implementation services for Salesforce Marketing Cloud to help clients deploy and maximize their marketing automation investment.
- Datorama Implementation Consulting and implementation services for Salesforce Datorama, a marketing analytics and intelligence platform.
- Interaction Studio Implementation Consulting and implementation services for Salesforce Interaction Studio, a real-time customer interaction and engagement platform.
- Customer Data Platform (CDP) Implementation Consulting and implementation services for Salesforce Customer Data Platform (CDP) to unify customer data and deliver measurable ROI for clients.
Quantifiable outcome
- Measurable business impact through AI, data, and trusted collaboration
- +1 more outcomes
Companies that use AARIN INC
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles1 record
AARIN INC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature3 records
AARIN INC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SalesforcecoreOSF Digital is a Salesforce-only consulting partner and one of Salesforce's top consulting partners worldwide. The partnership involves deep collaboration on AI, Data Cloud, and Customer 360 implementations across multiple industries including retail, financial services, and automotive. Services span from advisory to implementation to managed services.
Scale indicators3 records
Expansion highlights2 records
AARIN INC competitors and assessment
Company assessmentBroad incumbents
- IBM Consulting: IBM Consulting is a tier-1 Salesforce Global SI with established Marketing Cloud, Data Cloud, and AI/Agentforce delivery capabilities, anchoring the broad-incumbent end of the same partner ecosystem.
- Persistent Systems: Persistent Systems runs a sizeable Salesforce Digital Engineering practice covering Marketing, Commerce, and Data Cloud with global delivery, competing for Salesforce implementation work at larger deals than AARIN typically serves.
- Deloitte Digital: Deloitte Digital is a Big 4 Salesforce Global SI partner with deep Marketing Cloud, CRM, and Customer Data Platform practices, frequently competing for the largest enterprise transformations.
- Publicis Sapient: Publicis Sapient is a digital transformation consultancy and major Salesforce Global SI partner with broad MarTech capabilities, operating at a much larger scale than AARIN across enterprise clients.
- Slalom: Slalom is a large, multi-cloud Salesforce Summit partner with a substantial Marketing Cloud and Data Cloud practice, representing a scaled-up version of AARIN's service offering.
- Accenture: Accenture is Salesforce's largest Global SI partner with extensive Marketing Cloud, Data Cloud, and Agentforce delivery capability, setting the upper bound on competitive deal sizes for the same Salesforce implementations AARIN delivers.
Direct peers
- Coastal Cloud: Coastal Cloud is a Salesforce-exclusive consulting firm with strong Marketing Cloud and Analytics practice, competing head-to-head with AARIN for the same niche implementation work.
- DemandBlue: DemandBlue is a Salesforce-focused consulting partner that specializes specifically in Marketing Cloud, Pardot, and Data Cloud implementations, with a similar boutique delivery model and target client profile as AARIN.
- Silverline (Globant): Silverline is a Salesforce consultancy (now part of Globant) delivering Marketing, Sales, Service, and Data Cloud implementations to mid-market and enterprise clients, overlapping directly with AARIN's service portfolio.
- Simplus (Infosys): Simplus is a Salesforce Platinum consulting partner (acquired by Infosys) covering Marketing Cloud, Commerce, and industry clouds, with a comparable boutique-to-mid-market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
AARIN INC social profiles
Digital presenceAARIN INC financial estimates
Financial estimateRevenue estimate
Valuation estimate
AARIN INC leadership team
Management profileNumber of profiles
Profiles2 records
AARIN INC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AARIN INC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AARIN INC
What does AARIN INC do?
AARIN INC implements and provides consulting services for four specific Salesforce marketing technology products: Marketing Cloud, Datorama, Interaction Studio, and Customer Data Platform (CDP). The firm specializes exclusively in these Salesforce marketing technology implementations and positions itself as a leader in the space, with an explicit focus on delivering ROI for clients.
Is AARIN INC a public or private company?
AARIN INC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AARIN INC founded?
AARIN INC was founded in 2004. It employs 11 to 50 people.
Where is AARIN INC based?
AARIN INC is headquartered in Pleasant Hill, United States, in the North America region.
How does AARIN INC make money?
Three revenue lines are on record. Consulting and Advisory Services are the primary driver. The others are salesforce Implementation and managed Services.
Who are AARIN INC's main competitors?
Broad incumbents on record are IBM Consulting, Persistent Systems, Deloitte Digital, Publicis Sapient, Slalom and Accenture. Direct peers are Coastal Cloud, DemandBlue, Silverline (Globant) and Simplus (Infosys).
Does AARIN INC have an API?
No public API is recorded for AARIN INC.
What industry is AARIN INC in?
AARIN INC's product category is Salesforce Consulting Services. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 541613 and its SIC code is 8742.