What Pulse Group does

Pulse Group is a privately held, London-headquartered creative agency specialising in brand experiences for global enterprise clients. The company operates five integrated service divisions — Live Events, Interiors, Sport, Digital, and Branding — delivering exhibitions, event management, brand activations, experiential marketing, hospitality suites, visitor centres, fit-outs, and bespoke digital installations including AR/VR and interactive technology. Pulse does not sell a proprietary technology platform; its digital capability is realised through bespoke project builds incorporating interactive installations, motion tracking, robotic AR stations, data visualisation, and flight simulation environments. The client base is concentrated in aviation (Emirates group of companies), luxury hospitality (Bentley, Jumeirah), sports sponsorship activations (Team GB, Heineken, ASICS, NTT DATA at the Open Golf Championship), and tourism development (Red Sea Development Company, Visit Rwanda).

Pulse generates revenue on a project-based (one-time fee) model, securing engagements through direct enterprise sales, portfolio-driven pitches, and long-standing client relationships rather than digital self-service or channel partners. The company maintains offices in London (UK headquarters, Pulse Group Ltd) and Dubai (Middle East regional office, Pulse Group FZ LLC, Dubai Media City) and delivers projects across Europe, the Middle East, Asia Pacific, and North America. Marquee outputs include the Emirates Pavilion at Expo 2020 Dubai (300,000+ visitors), the award-winning Emirates 'Infinite Possibilities' exhibition stand, the permanent 500 sqm Emirates Aviation Experience in Greenwich (120,000 annual visitors), and the MOL Group visitor centre in Budapest featuring robotic AR stations. Pricing is not publicly disclosed and engagements are quote-driven.

Name

Pulse Group

Legal name

Pulse Group Ltd

Website

https://pulsegroup.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Pulse Group is a London-headquartered, privately held creative agency that designs and delivers brand experiences — exhibitions, live events, experiential activations, and digital installations — for global enterprise clients, with Emirates and adjacent group companies as its anchor accounts.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Creative Agency Services: Project-based professional services delivering brand experiences including exhibition design, event management, brand activations, experiential marketing, interior design, digital installations, and branding strategy. Revenue is generated through one-time project fees for specific client engagements rather than recurring contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pulse Group is a creative agency that designs and delivers brand experiences for global enterprise clients. Its offerings span exhibition stands, live events, brand activations, experiential marketing, interior fit-outs, sports sponsorship activations, digital interactive installations, and branding strategy. Projects are delivered end-to-end — from strategy and design through production and installation — for marquee clients including Emirates, Bentley, Jumeirah, Heineken, NTT DATA, and DP World.

Product overview

Pulse Group is an award-winning creative agency delivering brand experiences for a global client base. The company operates as a single unified service offering rather than a platform-plus-modules architecture, organized into five core service divisions: Live Events (exhibitions, event management, brand activations, experiential marketing, product showcases), Interiors (hospitality suites, commercial and retail fit-outs, visitor centres), Sport (sponsorships, fan zones), Digital (bespoke interactive installations, custom display systems, website design, social media marketing), and Branding (research, insights, strategy, design). Notable featured projects include the Emirates Infinite Possibilities exhibit with VR and interactive technologies, the Emirates Aviation Experience permanent installation, the MOL Group Visitor Centre with robotic AR stations, and the Emirates Pavilion Expo 2020. The company has over thirty years of experience creating brand experiences for clients including Emirates Airline, Bentley Motors, Jumeirah Hotels, Lego, Team GB, Heineken, NTT DATA, and DP World.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Events Services Comprehensive live event services covering exhibitions, event management, brand activations, experiential marketing and product showcases for global enterprise brands.
• Interiors Services Interior design and fit-out services for hospitality suites, commercial fit-outs, retail fit-outs and visitor centres.
• Sport Services Sport sponsorship activation and fan zone development services for sporting events and tournaments.
• Digital Services Digital solutions including bespoke interactive installations, custom display systems, website design and social media marketing for brand experiences.
• Branding Services Brand strategy and design services including research, insights, strategy development and visual design.

Quantifiable outcome

• 300,000+ visitors engaged at Emirates Pavilion Expo 2020
• +5 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• TAIT: Stage engineering, scenic fabrication and live-event production partner serving concerts, brand experiences and corporate events. Adjacent production-services peer whose capabilities overlap with Pulse's exhibition and event-build delivery.

Direct peers

• MKG: Experiential marketing agency producing brand experiences, live events and integrated campaigns for enterprise clients. Direct competitor for the same experiential and live-event budgets Pulse pursues.
• Imagination: London-headquartered creative agency with a long heritage in brand experience, immersive environments and visitor attractions. Highly comparable to Pulse on permanent installations, exhibitions, and design-led experiential work for global brands.
• Sparks: Experiential and event marketing agency producing brand experiences, pop-ups, and live events for global brands. Similar scope and target client base to Pulse's exhibitions and brand-activation practice.
• Jack Morton Worldwide: Global brand experience agency producing live events, exhibitions, and experiential activations for enterprise clients. Closely matches Pulse's Live Events and brand-experience remit and competes head-to-head for the same Fortune 500 briefs.
• Amplify: Independent creative agency specialising in brand experience, immersive activations and live events. Closely aligned with Pulse's award-winning experiential and AR/VR-led brand activation work.
• George P. Johnson Experience Marketing: Large experiential marketing agency specialising in exhibitions, brand activations, and event experiences for enterprise technology, automotive and consumer brands. Directly comparable to Pulse's exhibition and brand-experience business model.
• MCI Group: Global events and association management agency running corporate events, congresses, and brand experiences worldwide. Comparable to Pulse's corporate event planning and exhibition management capabilities.
• Momentum Worldwide: Global experiential agency within the IPG network delivering brand experiences, sponsorship activations, and live events for major enterprise clients. Overlaps with Pulse's Live Events and Sport divisions on enterprise briefs.

Broad incumbents

• Dentsu Live (Dentsu Creative Experience): Live-event and experience arm of Dentsu Creative, delivering brand experiences and sponsorship activations globally. A broader incumbent in the same space with greater scale and cross-network capabilities than Pulse.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-pulse-group-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulse Group