What Acquire Interactive does

Acquire Interactive, operating under the trade name PartnerWeekly, is a privately-held online performance marketing and lead generation company founded in 1997 and headquartered in Las Vegas, Nevada. The company operates a two-sided marketplace that connects consumers seeking specialty finance products — specifically short-term loans, installment loans, and personal loans — with lender advertisers in the US fintech consumer finance market. PartnerWeekly generates traffic through proprietary consumer-facing websites that "define the small dollar loan market" and through a network of affiliates, then distributes qualified leads to over 70 lender clients using flexible delivery options (SOAP, SOAP Hybrid, Host/Post, CPA, CPC) and turn-key integrations with major loan management system providers. The company reports generating over 75 million impressions and tens of millions of unique visitors annually, processing millions of consumer searches.

The underlying technology is a cloud-based proprietary real-time marketplace that matches consumers to lender advertisers while monitoring performance metrics. The platform includes progressive fraud management tools operating 24/7, turn-key integrations with all major loan management systems, and multi-channel campaign management capabilities spanning Paid Search, SEO, Display, Email, Direct Response Television, Radio, and Direct Mail. The company reports no disclosed patents, certifications, or AI/ML capabilities.

PartnerWeekly's revenue model is performance-based: advertisers pay per lead that matches their custom-qualified prospect criteria, with no start-up fees or long-term exclusive contracts. The affiliate side operates on CPA, CPC, and hybrid commission models with weekly payouts. Strategic partners include Speedwell Holdings (a portfolio operator of specialty consumer finance companies) and Silo Data Systems (focused on subprime and near-prime consumer monetization). The company is privately held with no disclosed institutional investors, funding rounds, or revenue figures.

Name

Acquire Interactive

Legal name

PartnerWeekly, LLC

Website

https://acquireinteractive.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Acquire Interactive (operating as PartnerWeekly) is a Las Vegas-based, privately-held online lead generation and performance marketing company founded in 1997 that connects consumers seeking specialty finance products with 70+ US lender advertisers through proprietary consumer websites and a real-time marketplace.

Ownership category

akta.pro rank

Product category

Lead Generation Services

NAICS

Media Buying Agencies (541830), Sales Financing (52222)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketplace / Multi-Lender POS Financing Aggregators (FSAGAIAJ)

akta.pro secondary industries

Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI), Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

• Lead generation services
• Performance marketing
• Affiliate marketing network
• Consumer finance leads
• Digital marketing agency

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Supply Chain

Revenue model

1. Lead Generation & Performance Marketing: PartnerWeekly generates leads through proprietary consumer websites and affiliate networks, then sells those leads to lenders (advertisers). Revenue is generated through performance-based pricing where advertisers pay for leads that match their specific prospect criteria.
2. Affiliate Commission Revenue: The company pays affiliates for driving traffic and converting consumers, operating on CPA, CPC, and hybrid models including SOAP, SOAP Hybrid, Host/Post arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Through its operating entity PartnerWeekly, LLC, Acquire Interactive runs a proprietary real-time marketplace that connects U.S. consumers seeking specialty finance products (short-term loans, installment loans, personal loans) with lender advertisers. The company generates consumer leads via proprietary consumer-facing websites and a network of affiliates, then distributes qualified, custom-matched leads to over 70 lenders on a performance-based pricing model with turn-key integrations to major loan management systems.

Product overview

PartnerWeekly offers a unified lead generation and marketing platform for the fintech consumer finance market. The core offering consists of a proprietary real-time marketplace that connects consumers seeking specialty finance products with lender advertisers, supported by consumer-facing websites that generate millions of leads annually. The platform is enhanced by multi-channel marketing services covering Paid Search, SEO, Display, Email, Direct Response Television, Radio, and Direct Mail. Additional services include campaign design and strategy, turn-key lead delivery integrations with loan management systems, and an affiliate partner program offering multiple delivery channel options. The company serves over 70 lenders and hundreds of affiliates, processing millions of consumer searches annually with over 75 million impressions.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Speedwell HoldingscoreStrategic or Co-development PartnerSpeedwell Holdings is one of the largest digital marketing companies in the United States and is described as the parent company/portfolio operator of PartnerWeekly. With a portfolio of industry-leading specialty consumer finance companies, Speedwell Holdings provides extensive and customizable solutions for brand development, consumer acquisition, media buying, data solutions, and lead distribution marketing across owned web properties and partner sites.
• Silo Data SystemscoreTechnology or IntegrationSilo Data Systems is a strategic partner dedicated to helping effectively monetize subprime and near-prime consumer segments within a secure and compliant environment. The partnership enables PartnerWeekly to extend its reach into additional consumer credit segments.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SelectQuote: Large, public insurance and financial services lead-generation and distribution company. Comparable in monetizing consumer intent in regulated financial verticals through dedicated agent and digital channels.
• LowerMyBills (Progrexion): Lead-generation platform historically active in consumer credit verticals including personal loans and debt consolidation. Comparable in operating paid performance marketing for consumer financial services.

Emerging players

• CompareCards (LendingTree): Credit card comparison and lead-generation platform owned by LendingTree. Comparable in monetizing consumer credit intent into advertiser lead pipelines.
• Credible: Operates comparison marketplaces for student loans, personal loans, and mortgages — connecting borrowers with multiple lenders. Comparable in operating lender-aggregator marketplaces for consumer credit products.

Direct peers

• QuinStreet: Public performance-marketing company that operates marketplaces and lead-generation programs across financial services, education, and insurance. Highly comparable business model — pay-for-performance customer acquisition for lenders and other financial advertisers.
• MediaAlpha: Performance marketing platform specializing in insurance and consumer financial services verticals via transparent marketplace technology. Comparable real-time auction/marketplace model for high-intent consumer verticals.
• Bankrate: Financial comparison and lead-generation platform that monetizes consumer interest in banking, lending, and credit-card products. Comparable in driving qualified consumer intent into lender advertiser pipelines.
• Even Financial: Operates a financial product API and marketplace connecting consumer-facing channels with banks, lenders, and insurers. Directly comparable two-sided marketplace infrastructure for consumer finance distribution.
• LendingTree: Operates a multi-lender online marketplace for consumer credit products (personal loans, mortgages, credit cards). Directly comparable in connecting consumers seeking loans with multiple competing lender advertisers.
• LeadsMarket (T3 Leads): Lead-generation network focused on pay-day, installment, and personal loan verticals with affiliate and lender marketplaces. Closest niche-level competitor in the specialty consumer-finance lead-gen space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/acquireinteractive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acquire Interactive