Silo
Silo is a South African product content solutions provider, subsidiary of Hirt & Carter Group, serving 600+ brand owners, distributors, and retailers with proprietary DAM, PIM, and PriceProbe platforms for product imagery, data enrichment, and real-time promotional intelligence.
- Company typePrivate
- Founded1993
- HeadquartersCape Town, South Africa
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Silo does
Silo is a South African product content solutions provider, operating as a subsidiary of the Hirt & Carter Group. The company delivers an integrated stack spanning product imagery, structured product data, and proprietary technology platforms to brand owners, distributors, and retailers across South Africa, with operational studios in Cape Town (headquarters), Johannesburg, and Durban. Its core technology comprises a bespoke Digital Asset Management (DAM) system and a Product Information Management (PIM) system catalogued to GS1 standards, connected to retailers via API-based syndication. These platforms are complemented by PriceProbe, which provides near real-time promotional monitoring with data no older than 72 hours, and a Retail Insights suite anchored by a proprietary Promotional Reach Index modelled against Till Sales Data.
Silo monetises through four interlocking revenue streams: professional services for product photography and creative content (including styled shoots, stop-motion, 360-degree imagery, and video via the SiloCreative sub-brand); data enrichment services covering capture, bespoke content creation, and governance; managed hosting and syndication of brand-verified content to retailers, with portfolio oversight from Business Development Managers; and data monetisation through Retail Insights subscriptions. Pricing is described as modular and affordable on a monthly billing cadence, targeted at businesses of all sizes. The company serves over 600 brand owners and distributors and partners with leading South African retailers, using a sales-led GTM motion delivered through a dedicated Business Development team. Silo holds a B-BBEE Level 1 certification, the highest tier under South Africa's Broad-Based Black Economic Empowerment framework, an important credential for enterprise and public-sector procurement.
Silo firmographics
Firmographics- Name
- Silo
- Legal name
- Silo
- Website
- https://silo.co.za
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Silo is a South African product content solutions provider, subsidiary of Hirt & Carter Group, serving 600+ brand owners, distributors, and retailers with proprietary DAM, PIM, and PriceProbe platforms for product imagery, data enrichment, and real-time promotional intelligence.
- Ownership category
- akta.pro rank
Where Silo is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices3 records
Markets served
Silo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Imagery Services: Professional product photography services including styled shoots, stop-motion animation, 360-degree rotations, and video content creation. Services include capture, retouching, and quality assurance with 3-5 business day turnaround.
- Product Data Solutions: Data enrichment services including basic data capture, bespoke content creation, and data governance. Combines structured product data with written content based on GS1 standards.
- Hosting and Syndication Services: DAM and PIM platform services with portfolio management by Business Development Managers, plus syndication of brand-verified product content to retailers.
- Retail Insights: Intelligence services including bi-annual reviews, Share of Voice reports, ROI reports, price alerts, and channel consensus reports for promotional effectiveness analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Modular pricing structure suitable for businesses of all sizes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Silo product offering
Product offeringCore offering
Silo is an end-to-end product content solutions provider for brands, manufacturers, and retailers in South Africa. The company combines professional product photography and creative content services with structured product data enrichment, proprietary DAM and PIM technology platforms, and a real-time promotional intelligence platform (PriceProbe) to create, enrich, manage, and syndicate brand-verified product content across online, print, and in-store retail channels.
Product overview
Silo is South Africa's #1 provider of brand product content solutions, operating as an end-to-end product content engine. The company offers an integrated portfolio combining three core pillars: CREATE (Product Imagery Solutions including photography, creative shoots, stop-motion animation, 360-degree rotations, and video), ENRICH (Product Data Solutions including basic data capture, bespoke content, and data governance), and MANAGE (Tech Platform Solutions including DAM, PIM, structured data management, portfolio management, and syndication). Additional offerings include SiloCreative for express creative content and Retail Insights solutions including PriceProbe for near real-time promotional monitoring. All solutions are powered by proprietary technology platforms and can be delivered as standalone services or combined into a seamless managed service for brands and retailers.
Differentiator
Problem solved
Functional benefit
Brands
- PriceProbe: Industry-leading platform providing near real-time data on promotional activity within 72 hours
- Promotional Reach Index
- DAM (Digital Asset Management)
- PIM (Product Information Management)
Products and services
- Product Content Solutions End-to-end product content offering combining professional product imagery, structured product data, and enriched written content to help brand owners, manufacturers, and retailers deliver consistent, high-quality product information across online, print, and in-store retail channels.
- Product Imagery Solutions Professional high-quality product photography service for brand owners and retailers, including scalable automated masking, consistent product angles, lighting control, image retouching, styled shoots, stop-motion animation, 360-degree rotations, and video content for e-commerce and print.
- Product Data Solutions Structured product data enrichment service including basic data capture, bespoke content creation, and data governance and compliance frameworks, combining structured product data with written content based on globally recognised GS1 guidelines.
- SiloCreative Full-service express creative team offering styled product shoots, stop-motion animation, 360-degree product rotations, and video content production for brand and retail marketing.
- DAM (Digital Asset Management) Platform Proprietary Digital Asset Management system uniquely configured for clients to manage their product media assets, serving as a centralized repository for product imagery and creative content.
- PIM (Product Information Management) Platform Proprietary Product Information Management platform that combines product data and media assets, catalogued according to global standards, with a highly versatile UI for easy record access and API-based integration for syndication to retailers.
- PriceProbe Industry-leading platform providing easily accessible, near real-time data on promotional activity in the South African market, with data no older than 72 hours, used for promotional intelligence and competitive monitoring.
- Retail Insights Comprehensive retail intelligence service including bi-annual reviews, Share of Voice reports, ROI reports, price alerts, and channel consensus reports for promotional effectiveness analysis, leveraging the PriceProbe platform and the proprietary Promotional Reach Index.
Quantifiable outcome
- 3-5 business days turnaround for up to 100 images/angles
- +2 more outcomes
Companies that use Silo
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Silo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Silo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hirt & CartercoreSilo is a subsidiary of Hirt & Carter, combining long-standing retail know-how with creative competency and e-commerce knowledge to deliver product content solutions.
Scale indicators5 records
Recent moves1 record
Expansion highlights4 records
Silo competitors and assessment
Company assessmentDirect peers
- Syndigo: Syndigo offers PIM, product content management, and content syndication to retailers globally — a direct peer to Silo's DAM/PIM and retailer-syndication offering.
- Wiser Solutions: Wiser Solutions delivers retail intelligence including pricing, promotional monitoring, and competitive insights — directly comparable to Silo's PriceProbe and Retail Insights modules.
- Salsify: Salsify provides a product experience management platform combining PIM, DAM, and content syndication to retailers — directly comparable to Silo's end-to-end DAM/PIM/syndication stack.
- Akeneo: Akeneo is a leading global Product Information Management (PIM) platform serving brands and retailers, directly comparable to Silo's PIM, structured data management, and syndication modules.
- inriver: inriver is a PIM platform focused on brand manufacturers and retailers, directly comparable to Silo's PIM, structured data, and syndication capabilities for omnichannel commerce.
- StyleShoots: StyleShoots builds automated product photography studios (Flat-Mini, Vertical, Eclipse) producing consistent e-commerce imagery, directly comparable to Silo's Product Imagery Solutions and SiloCreative.
- Profitero: Profitero provides e-commerce pricing, promotional, and shelf-analytics intelligence for brands and retailers — directly comparable to Silo's PriceProbe promotional monitoring offering.
- Catsy: Catsy is a PIM and product content management platform for brands and manufacturers, with retailer syndication features — a direct peer to Silo's PIM and syndication modules.
Broad incumbents
- Stibo Systems: Stibo Systems provides master data and PIM solutions as part of a broader enterprise MDM portfolio, overlapping with Silo's PIM but typically serving larger multinationals.
- Adobe (Experience Manager / AEM Assets): Adobe Experience Manager Assets is a broad enterprise DAM offering within Adobe's larger Experience Cloud — a broad incumbent that overlaps with Silo's DAM but at enterprise multinational scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Silo social profiles
Digital presenceSilo compliance and trust
Trust signalCompliance1 record
Silo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silo leadership team
Management profileNumber of profiles
Profiles8 records
Silo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silo
What does Silo do?
Silo is an end-to-end product content solutions provider for brands, manufacturers, and retailers in South Africa. The company combines professional product photography and creative content services with structured product data enrichment, proprietary DAM and PIM technology platforms, and a real-time promotional intelligence platform (PriceProbe) to create, enrich, manage, and syndicate brand-verified product content across online, print, and in-store retail channels.
Is Silo a public or private company?
Silo is a private company. It is classified as corporate owned and is currently operating.
When was Silo founded?
Silo was founded in 1993. It employs 51 to 100 people.
Where is Silo based?
Silo is headquartered in Cape Town, South Africa, in the Africa region.
How does Silo make money?
Four revenue lines are on record. Product Imagery Services are the primary driver. The others are product Data Solutions, hosting and Syndication Services and retail Insights.
Who are Silo's main competitors?
Direct peers on record are Syndigo, Wiser Solutions, Salsify, Akeneo, inriver, StyleShoots, Profitero and Catsy. Broad incumbents are Stibo Systems and Adobe (Experience Manager / AEM Assets).
Does Silo have an API?
Yes. Silo's product information management system allows for seamless and flexible integration via API, enabling the rapid absorption and distribution of new product content, product updates and images.