FITO

What FITO does

FITO Co., Ltd. is a privately held South Korean industrial automation equipment manufacturer founded in 2003 and headquartered in Asan, Chungcheongnam-do. The company designs and builds specialized post-process automation equipment for three electronics manufacturing domains: multilayer ceramic capacitors (MLCC), secondary (rechargeable) batteries, and semiconductor packaging. Its MLCC product line covers cutting, trimming, index cutting, and full-auto dipping for green-bar processing at cycle times as fast as 260 milliseconds. Its secondary battery line covers cylindrical and rectangular cell winding (24PPM), jelly roll taping and inspection, stack-and-fold solutions, and full-inline Cap Assy assembly for EV-format batteries. Its semiconductor line covers lead frame trim-and-form, lead lock taping, die and wire bonding automation with MES/SECS-GEM integration, CIS in-line assembly under Clean Class 10, AOI, and tray/reel handling. In-house capabilities include 3D-based design using Solid Edge, machine vision for inspection, and full inline automation with automatic logistics.

FITO operates a direct enterprise sales model selling custom capital equipment to a concentrated customer base consisting of three Samsung Group entities: Samsung Electro-Mechanics (MLCC automation), Samsung SDI (battery automation), and Samsung Electronics (semiconductor automation). Revenue is generated through one-time equipment sales on a per-project, quote-based pricing basis with no disclosed recurring revenue component. The company holds ISO 9001 certification (2020), operates four manufacturing facilities after a 2019 expansion, and has received multiple supplier recognition awards from Samsung Electro-Mechanics between 2010 and 2022. Marketing is conducted primarily through a multilingual corporate website (Korean/English/Chinese) with a direct inquiry funnel.

Name

FITO

Legal name

주식회사 피토

Website

https://kr.fito.co.kr

Company type

Private

Founded year

2003

Operating status

Operating

Short description

FITO is a privately held South Korean industrial automation equipment maker founded in 2003, designing MLCC, secondary battery, and semiconductor post-process automation systems supplied primarily to Samsung Group affiliates via direct enterprise sales.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Packaging Machinery Manufacturing (333993), Other General Purpose Machinery Manufacturing (3339), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)

akta.pro secondary industries

End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK), Capping, Sealing & Closing Machines (IMAHAOAG)

Keywords

• MLCC automation equipment
• Secondary battery manufacturing
• Semiconductor packaging automation
• Industrial automation systems
• Precision cutting machinery

Headquarters

HQ city

Asan

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel

Revenue model

1. Automation Equipment Sales: FITO manufactures and sells specialized automation equipment for MLCC, secondary battery, and semiconductor production. Equipment includes cutting, trimming, winding, assembly, and inspection machines sold as capital equipment to electronics manufacturers. Revenue is generated through direct B2B sales of custom automation systems, with long sales cycles typical of industrial equipment makers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

FITO manufactures and sells specialized automation equipment for three main product lines: MLCC (Multi-Layer Ceramic Capacitor) post-process automation equipment, secondary battery manufacturing equipment, and semiconductor packaging automation equipment. The company supplies these integrated automation solutions directly to major Korean electronics manufacturers, handling design, fabrication, assembly, and on-site commissioning in-house.

Product overview

FITO is an industrial automation equipment manufacturer founded in 2003, headquartered in Asan, Chungcheongnam-do, South Korea. The company operates three distinct product lines: (1) the MLCC Product Line — automated post-process equipment including cutting, trimming, termination, and index cutting machines for multilayer ceramic capacitors, with bar sizes ranging from 220mm to 440mm and cycle times as fast as 260msec; (2) the Secondary Battery Product Line — automated assembly equipment for cylindrical and prismatic batteries covering jelly roll winding (24PPM), taping and inspection, stack & fold solutions (500–650mec/sheet), and full-inline Cap Assy assembly lines; and (3) the Semiconductor Product Line — post-packaging automation including lead frame inspection, trim & form, die bonding, wire bonding, AOI, CIS in-line systems, and tray/reel handling. FITO also offers supporting capabilities including 3D CAD-based design (Solid Edge), machine vision inspection, in-line automation with automatic logistics, and precision machining equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• MLCC Product Line

Quantifiable outcome

• MLCC cutting machines achieve cycle times as fast as 260msec per 1005 size (220mm Single Stage Cutting)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature16 records

Partnerships

Three partnerships are on record, tiered core.

• Samsung Electro-Mechanics (삼성전기)coreStrategic or Co-development Partner · 1 January 2018FITO has maintained a long-standing strategic partnership with Samsung Electro-Mechanics since approximately 2010. The company supplies MLCC automation equipment including Full Auto Dipping Lines, cutting and trimming machines, and has received multiple awards including Best Supplier Award (2022), Technology Innovation Award (2010), and Outstanding Partner recognition (2010, 2013, 2014). FITO has also jointly developed new manufacturing processes with Samsung Electro-Mechanics.
• Samsung SDI (삼성SDI)coreStrategic or Co-development Partner · 1 January 2018FITO has developed multiple secondary battery manufacturing equipment for Samsung SDI, including E.V. rectangular battery winders (2012), battery assembly equipment (2014), logistics lines, cylindrical winders for 18650/21700 formats (2016), and rectangular battery Cap Assy assembly lines (2018). The relationship involves co-development of specialized automation equipment for Samsung SDI's battery manufacturing processes.
• Samsung Electronics (삼성전자)coreStrategic or Co-development Partner · 1 January 2010FITO developed semiconductor D/A+W/B In-Line logistics equipment for Samsung Electronics, demonstrating capabilities in semiconductor manufacturing automation beyond its core MLCC and battery equipment business.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ASMPT: Hong Kong-headquartered global leader in semiconductor packaging equipment (die bonding, wire bonding, packaging). Directly comparable to FITO's semiconductor product line targeting Samsung Electronics and other packaging customers.
• BE Semiconductor Industries (Besi): Netherlands-based supplier of die-bonding, wire-bonding, and packaging assembly equipment for the semiconductor industry. Comparable to FITO's die/wire bonding automation and CIS in-line systems offerings.
• Kulicke & Soffa Industries: Singapore-headquartered global supplier of wire bonders, die bonders, and advanced packaging equipment. Comparable to FITO's semiconductor packaging automation line serving Samsung Electronics and similar Tier-1 customers.
• Hanmi Semiconductor: Korean semiconductor equipment maker specializing in handlers, sawing, and assembly automation for memory and logic chips. Directly comparable to FITO's semiconductor packaging automation product line, serving overlapping Korean customers including Samsung.
• SFA Engineering: Korean automation and process equipment maker supplying display, semiconductor, and secondary battery customers. Closely comparable to FITO's automation-equipment business model across multiple high-tech Korean verticals.
• TechWing: Korean manufacturer of semiconductor test handlers and automation equipment used in memory and logic chip back-end processes. Comparable to FITO's semiconductor packaging automation and integrated inline equipment offerings.
• Mirae Corporation: Korean manufacturer of factory automation equipment, industrial robots, and inspection systems serving electronics, semiconductor, and display customers. Comparable to FITO's automation equipment and machine vision inspection capabilities.

Broad incumbents

• Murata Machinery: Japanese factory automation and MLCC-related equipment manufacturer with broader product portfolio across logistics, materials handling, and electronics production. Comparable to FITO's MLCC automation equipment and factory automation capabilities, though at significantly larger scale.
• Yaskawa Electric: Japanese global leader in industrial robots and motion control, widely used in electronics and battery manufacturing automation. Comparable as a broad incumbent in factory automation, including applications in MLCC, battery, and semiconductor production similar to FITO's installed base.

Regional players

• Komax Group: Swiss-headquartered automation equipment maker specializing in wire processing and assembly automation. Comparable as a factory automation specialist serving electronics manufacturing customers, though focused on different geography and product application.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FITO