Bowen Craggs & Co. Ltd.

What Bowen Craggs & Co. Ltd. does

Bowen Craggs & Co. Ltd. is a privately held UK consultancy founded in 2002, headquartered in London (60 Gray's Inn Road) with an additional office in New York, serving senior corporate communicators at global-listed companies. The company operates a subscription plus advisory model centered on the Corporate Digital Communications Index, a benchmarking methodology covering 26 metrics across usability, accessibility, engagement and content that has been continuously refined for over two decades. Its product surface comprises four interlocking offerings: the flagship Index delivered through the Bowen Craggs Hub subscriber portal; Visitor Research based on over one million stakeholder survey responses; bespoke Consultancy for digital communications strategy and governance; and thought-leadership content including the Cutting Through podcast and proprietary reports such as Explain Yourself and Next Generation.

Revenue mechanics rely on enterprise subscriptions (Bowen Craggs Club), direct enterprise sales led by Tom Golden, and consultancy engagements; pricing is not publicly disclosed. The go-to-market is a horizontal, enterprise-field-sales motion targeting a narrow buyer profile: heads of corporate digital communications at large listed groups across pharmaceuticals, energy, consumer goods, financial services, technology, retail and automotive. Named clients include GSK, Shell, BP, Unilever, Nestlé, Mondelez, HSBC, Nordea, Aviva, Zurich, NXP, Spotify, Verizon, AbbVie, Target, Grundfos, Nissan, Capgemini, Sky Group and Estée Lauder. The company has remained privately held with no disclosed external funding, GDPR/CCPA-compliant data practices, and is actively operating with content dated into 2026.

Name

Bowen Craggs & Co. Ltd.

Legal name

Bowen Craggs & Co. Ltd.

Website

https://bowencraggs.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Bowen Craggs & Co. Ltd. is a London- and New York-based consultancy founded in 2002 that benchmarks corporate digital communications for senior communicators at global-listed companies via its 26-metric Index, a subscriber Hub, visitor research, and advisory services.

Ownership category

akta.pro rank

Product category

Corporate Digital Communications Consulting

NAICS

Public Relations Agencies (54182)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Corporate digital benchmarking
• Digital communications consulting
• Website benchmarking services
• Visitor research services
• Communications strategy advisory

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Subscription Services: Bowen Craggs Club subscription providing access to the Corporate Digital Communications Index, best practice libraries, peer comparisons, benchmarking data, and exclusive events. Subscribers receive login access to the Bowen Craggs Hub.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bowen Craggs provides independent benchmarking and advisory services for corporate digital communications. The firm scores and ranks the corporate websites and social channels of large global-listed companies using its proprietary Corporate Digital Communications Index (26 metrics spanning usability, accessibility, engagement and content), and delivers these insights through the Bowen Craggs Hub subscriber platform alongside survey-based visitor research (over 1 million responses) and bespoke consultancy engagements.

Product overview

Bowen Craggs & Co. Ltd. is a corporate digital communications consultancy founded in 2002, based in London and New York. Their core offering centers on the Corporate Digital Communications Index—a benchmarking methodology that reviews and ranks the digital channels of global listed companies across 26 metrics. This Index is delivered through the Bowen Craggs Hub subscriber platform, which provides live scores, peer comparisons, and best practice libraries. Complementing the Index are Visitor Research services (survey-based stakeholder insight), Consultancy (expert advisory), and proprietary research reports including the Next Generation Report and Explain Yourself Report. The company also publishes the Cutting Through podcast as a thought leadership vehicle. The suite operates as a unified platform-plus-advisory model, where the Index and Hub form the core assessment infrastructure, supported by research, events, and expert guidance.

Differentiator

Problem solved

Functional benefit

Brands

• The Corporate Digital Communications Index: The company's flagship benchmarking product that reviews and ranks corporate digital channels of the world's largest companies.
• Cutting Through
• Bowen Craggs Club
• The Bowen Craggs Hub

Products and services

• Corporate Digital Communications Index (The Index)

Quantifiable outcome

• 65% average uplift in brand perception for website visitors when goals are achieved

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Webranking: Independent Nordic-origin consultancy that produces annual rankings of corporate websites (Nordic Webranking, European Webranking). The closest direct competitor to Bowen Craggs in corporate website benchmarking, serving a similar senior-communicator audience.
• L2 (now part of Gartner Digital Markets): Was a digital brand intelligence benchmarking firm producing subscription Digital IQ Index reports for global brands, comparable in target audience and benchmarking methodology before being absorbed into Gartner's digital research practice.

Broad incumbents

• Kantar Millward Brown: Global brand and communications research powerhouse (BrandZ, AdReaction) serving CMOs and corporate communications leaders. Overlaps with Bowen Craggs on the brand-and-communications measurement layer at global-listed clients.
• Forrester Research: Global research and advisory firm serving CMOs and senior communicators. Sells subscription reports and advisory on digital communications and customer experience, partially overlapping with Bowen Craggs's advisory and research products.
• Insider Intelligence (eMarketer): Subscription research firm producing digital marketing and advertising benchmarks. Comparable business model of recurring subscription research aimed at senior marketing and communications decision-makers.
• Gartner: Global IT and marketing research/advisory leader serving enterprise CMOs and CIOs. Overlaps with Bowen Craggs at the same buyer personas and similar subscription research/advisory model.
• Ipsos: Global market research and audience measurement firm running brand, communications and stakeholder research programs. Comparable in serving global enterprise clients with measurement-led advisory for corporate communications.

Emerging players

• Similarweb: Digital data company providing website traffic, engagement and benchmark analytics for enterprise customers. Overlaps with the Index's quantitative benchmarking and competitor-comparison dimensions, but does not offer curated expert scoring.
• Brand Finance: Independent branded valuation and strategy consultancy that publishes branded corporate rankings and benchmarking reports - a partial analogue in producing annual indices reviewed by global enterprises and communications leaders.
• YouGov BrandIndex: Daily brand and communications perception tracker for global brands, used by senior communicators for ongoing benchmarking. Partial overlap in providing subscription-based perception benchmarking relevant to Bowen Craggs's clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bowencraggs
• LinkedInlinkedin.com/company/bowencraggs

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bowen Craggs & Co. Ltd.