What Keller Williams Realty Professionals does

Keller Williams Realty Professionals, as represented in the input data, is in substance a solo-agent luxury residential real estate practice operated by Eric Miller under the trade names Sold Group, SOLD Team, and Eric Miller Group, and affiliated with eXp Realty LLC. The website (ftlrealestate.com) is presented under the Keller Williams brand in firmographic data, but all substantive business activity (brokerage affiliation, contact details, social profiles, recruiting page) points to eXp Realty LLC as the underlying brokerage. The firm serves buyers and sellers in the Fort Lauderdale and broader Broward County, Florida market, with a strong tilt toward luxury waterfront homes, condos, and new-construction properties in the $250,000 to $55,000,000+ price band.

The core offering consists of buyer and seller representation services supported by an IDX-enabled property listings portal, a home valuation tool, a mortgage calculator, and a Perfect Home Finder / VIP Home Search matching tool. The technology stack is standard for an independent real estate agent: an AgentFire-hosted website with property search, a CRM for client management, and virtual staging as a marketing add-on. There is no proprietary platform, no API, no SDK, and no documented AI/ML capabilities; the product portfolio is a digital wrapper around a traditional high-touch brokerage practice. Neighborhood guides (Imperial Point, Las Olas Isles, Coral Ridge, Victoria Park, Rio Vista, Harbor Beach) and condo building content (Tides at Bridgeside Square, Auberge, L'Hermitage, Sapphire, Symphony) are positioned as content marketing rather than differentiated product.

The business model is straightforward transaction-fee economics: commissions on completed buyer and seller side residential deals, at typical 2.5%–6% rates that are individually negotiated and not publicly disclosed. The go-to-market is sales-led and direct, with referrals and repeat clients cited as the primary acquisition channel, supplemented by a content-marketing website, Zillow reviews, Facebook, YouTube property videos, and email newsletters. Customer segments include luxury property buyers/sellers, condo buyers/sellers, standard residential buyers, and Palm Aire / Pompano Beach investors, with the luxury waterfront segment treated as primary. The single most important business risk is the dependency on one principal and one geographic market for a revenue stream that is fully cyclical and episodic.

Name

Keller Williams Realty Professionals

Legal name

Sold Group

Website

https://ftlrealestate.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Sold Group, operated by Eric Miller under eXp Realty LLC, is a Fort Lauderdale-based residential real estate practice providing buy/sell representation, virtual staging, and a property listings portal for luxury and standard home clients across Broward County, Florida.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Luxury home sales
• Buyer representation services
• Seller representation services
• Property listing portal

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from residential property sales. Eric Miller earns commissions on completed transactions for both buyer and seller clients in the luxury and standard residential segments. Transaction values range from $250,000 to $55,000,000+ as evidenced by listed properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Keller Williams Realty Professionals (operating as the SOLD Team / Sold Group through ftlrealestate.com under eXp Realty LLC) provides buyer and seller real estate representation in the Fort Lauderdale and South Florida residential market. Services include property search, comparative market analysis, negotiation, transaction management, listing marketing with virtual staging, and supported by an IDX-enabled online property listings portal covering waterfront homes, luxury estates, condos, and new construction.

Product overview

Keller Williams Realty Professionals (operated by Eric Miller as part of the SOLD Team at eXp Realty LLC through ftlrealestate.com) offers a comprehensive real estate service platform centered on property buying and selling representation in the Fort Lauderdale and South Florida area. The core offering consists of buyer and seller agent services supported by an online property listings portal. Additional modules include home valuation tools, VIP home search, the Perfect Home Finder matching tool, mortgage calculator, and virtual staging services. The company also provides extensive neighborhood and condo building guides covering communities like Imperial Point, Las Olas Isles, Coral Ridge, and buildings such as Tides at Bridgeside Square. Educational content on real estate taxes supplements the service portfolio. The platform does not appear to be a technology-first SaaS product but rather a traditional real estate brokerage with digital tools to support client transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying Services Comprehensive buyer representation services for residential property purchases in the Fort Lauderdale and South Florida market, including property search, Comparative Market Analysis (CMA), negotiation, and full guidance through the home purchasing process. Targeted at individual buyers seeking waterfront, luxury, condo, and standard residential homes.
• Real Estate Selling Services Full-service seller representation including property valuation, marketing strategy development, staging recommendations, virtual staging services, professional photography, and negotiation to achieve optimal sale prices. Targeted at homeowners and property sellers in the Fort Lauderdale and South Florida area, including luxury waterfront and standard residential properties.
• Property Listings Portal IDX-enabled searchable online database of Fort Lauderdale area properties covering waterfront homes, luxury estates, condos, and new construction listings. Provides detailed property information, search filters by price, beds, baths, and property type, and direct contact capabilities for prospective buyers.
• Virtual Staging Services Technology-enhanced property marketing service that digitally furnishes empty properties to enhance listing marketing appeal and buyer visualization. Offered to seller clients as part of the listing presentation to help empty or under-furnished homes sell faster and at stronger price points.

Quantifiable outcome

• 500+ homes sold over career
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• eXp Realty LLCcoreChannel Partner/ Reseller/ DistributorEric Miller operates as an independent real estate agent affiliated with eXp Realty LLC, utilizing the brokerage's platform, technology, training, and support services. The relationship provides access to eXp's cloud-based brokerage infrastructure, commission splits, and brand resources while Miller maintains his independent practice and client relationships.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Berkshire Hathaway HomeServices: National residential brokerage with extensive Florida coverage; competes in the same middle- and upper-tier segments across Broward County.
• eXp Realty: Cloud-based brokerage the subject agent is affiliated with; provides infrastructure, leads, and brand. Comparable as a peer because many agents operate under it as their primary platform.

Regional players

• Florida Lux Realty: Boutique Florida luxury-focused brokerage serving a similar high-net-worth segment in South Florida, though typically Miami-leaning rather than Fort Lauderdale.
• Premier Estate Properties: Independent luxury brokerage concentrated in South Florida's east coast. Same luxury waterfront niche (Hillsboro Mile, Fort Lauderdale) and same transaction range as the subject company.

Direct peers

• The Corcoran Group: Residential brokerage with a strong luxury presence in Florida; competes for the same Fort Lauderdale listings, broker opens, and referral networks.
• Sotheby's International Realty: Global luxury residential brokerage with strong South Florida presence (including ONE Sotheby's). Directly competes for the same high-net-worth waterfront buyer and seller pool that Eric Miller's Sold Group targets in Fort Lauderdale.
• Compass: Tech-forward residential brokerage with significant South Florida operations; competes for luxury and standard residential mandates and invests heavily in agent tools comparable to the IDX/portal stack used by the subject company.
• Douglas Elliman: Luxury-focused residential brokerage with Florida operations spanning Miami and Fort Lauderdale. Directly comparable on high-end waterfront representation and referral-driven agent economics.
• Engel & Völkers: International luxury brokerage with Florida shops; comparable on the high-end waterfront buyer segment and the consultative, referral-driven agent model.
• Coldwell Banker Realty: National residential brokerage with a heavy Fort Lauderdale and Broward County agent footprint. Competes for the same mid-to-upper-tier residential listings and buyer representation in the same neighborhoods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/@EricMillerFortLauderdale
• Facebookfacebook.com/eXpFtLauderdale
• LinkedInlinkedin.com/company/keller-williams-realty-professionals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Realty Professionals