What Fietsned does

Fietsned B.V. is a Dutch B2B bicycle solutions provider founded in 2006 and headquartered in Oosterhout, with an additional customer service office in Amsterdam. The company sells, leases, and maintains business bicycle fleets for organizational customers across the Netherlands, operating as a subsidiary of the Pon Holdings B.V. conglomerate. Customers can choose between purchasing bikes outright or entering 24-, 36-, or 48-month lease agreements that typically bundle insurance and maintenance. Fietsned's product portfolio spans e-bikes, city bikes, cargo bikes (bakfietsen), and specialized models under the Gazelle, Urban Arrow, Veloretti, Cortina, and Van Raam brand portfolio, with customization (branding, cargo configuration) available.

The company's technical platform consists of a centralized fleet management dashboard providing real-time visibility into bike location, usage, and cost data, alongside an app-based shared cycling system (Deelsysteem) enabling keyless access to shared bikes for organizational use. Service is delivered through Fietsned's distinguishing capability: a nationwide network of certified mobile mechanics performing preventive maintenance and repairs on-site at customer locations, eliminating fleet downtime. The company also operates a co-developed certified childcare cargo bike (KDV Bakfiets) in partnership with De Fietsfabriek, and integrates with Plan-IT scheduling software and VWPFS financing.

Fietsned operates exclusively in the Netherlands across multiple verticals: delivery and logistics (PostNL), media (DPG Media), government and defense (Dutch Ministry of Defence), healthcare (Florence Thuiszorg), childcare (Kidswereld Weesp), hospitality and vacation rental, industrial parks (Parkmanagement Waarderpolder), and small businesses (Pantopia). The go-to-market is consultative direct sales via account managers and an inside-sales contact center, supported by content marketing on the company website and organic social (Instagram). Recurring revenue comes from multi-year leasing contracts and ongoing service plans (Flex Service, Complete Service Plan, Fietschecks), with one-time revenue from bike sales. The company manages 10,000+ business bicycles and is positioned to benefit from Dutch zero-emission zone regulations effective 1 January 2025.

Name

Fietsned

Legal name

Fietsned BV

Website

https://fietsned.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Fietsned B.V. is a Dutch B2B bicycle solutions provider, selling, leasing, and maintaining business bicycle fleets nationwide through a mobile mechanic service for organizations across delivery, healthcare, childcare, hospitality, and government sectors.

Ownership category

akta.pro rank

Product category

Business Bicycle Services & Fleet Cycling

NAICS

Personal and Household Goods Repair and Maintenance (8114)

SIC

Motorcycles, Bicycles & Parts (3751), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Station-Based Bike Rentals (Bikeshare) (THADAGAD), Cargo & Utility Bike Retail (CRAMAHAF)

Keywords

• Business bicycle leasing
• Mobile bike maintenance
• Cargo bike solutions
• Corporate fleet cycling
• Bicycle sharing system

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales (Koop): Fietsned sells a wide range of business bicycles including e-bikes, cargo bikes, bakfietsen, city bikes, and customized bikes to corporate clients. Customers can purchase bikes with customization (logo, branding) and receive delivery and ongoing maintenance from the same provider.
2. Bicycle Leasing (Lease): Fietsned offers leasing contracts typically spanning 24, 36, or 48 months. Leasing includes flexible options where customers pay in installments and may include damage/theft insurance. At the end of the lease term, customers can take ownership, return the bikes, or enter a new lease agreement.
3. Service & Maintenance Contracts: Fietsned provides ongoing service and maintenance packages including Flex Service (flexible on-demand maintenance), Complete Service Plan (all-inclusive scheduled maintenance), and Fietschecks for employees. Certified mobile mechanics perform maintenance on-site at customer locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fietsned provides Dutch businesses with a one-stop cycling solution encompassing a broad assortment of business bicycles (e-bikes, bakfietsen/cargo bikes, city bikes, and customized models) available for purchase or 24/36/48-month lease, paired with nationwide on-site mobile maintenance and repair delivered by certified mechanics. The offering extends to specialized packages for delivery/logistics, healthcare, childcare (KDV bakfietsen built with De Fietsfabriek), hospitality rentals, and government fleets, plus a proprietary fleet management dashboard and an app-based shared bike (deelsysteem) system that enables keyless access, reservations, and real-time usage visibility.

Product overview

Fietsned is a Dutch business-to-business bicycle service provider offering a comprehensive portfolio of bicycle solutions and services for organizations. The core offering combines three integrated components: (1) Fietsaanbod - a wide assortment of business bicycles available for purchase or lease including E-bikes, cargo bikes, city bikes, and specialized models from brands like Gazelle, Urban Arrow, Veloretti, Cortina, and Van Raam; (2) Deelsysteem - an innovative bike sharing system enabling keyless access to shared bicycles with fleet management software and dashboards; and (3) Service & Onderhoud - nationwide mobile maintenance and repair services delivered by certified mechanics. The company serves diverse segments including delivery/commercial logistics, healthcare, childcare/daycare (KDV Bakfiets), vacation rentals/hospitality, business fleets, and municipalities. Specialized solutions include the KDV XL-E electric cargo bike for childcare (built with De Fietsfabriek) and the Cortina E-Tide Care edition for healthcare. Fietsned operates as part of Pon Holdings.

Differentiator

Problem solved

Functional benefit

Products and services

• Fietsaanbod (Business Bicycle Assortment) A comprehensive range of business bicycles for Dutch organizations including e-bikes, bakfietsen (cargo bikes), city bikes, touring bikes, and customized bikes, available both for purchase and for 24/36/48-month lease.
• Service & Onderhoud (Mobile Maintenance & Repairs) Nationwide on-site bicycle maintenance and repair delivered by certified mobile mechanics, including Flex Service (on-demand), Complete Service Plan (all-inclusive scheduled maintenance), and Fietschecks for employee bicycles.
• Deelsysteem (Shared Bike System) Smart app-based shared cycling system for organizations that enables keyless access to shared bicycles, reservation capabilities, real-time bike-availability monitoring, and eliminates physical key management.
• KDV Bakfiets (Childcare Cargo Bike) Electric cargo bike specifically designed for daycare centers and after-school care (KDV/BSO), accommodating up to 8 children aged 2-10 with reinforced frame, seat belts, and safety features, built in partnership with De Fietsfabriek.
• Bezorging (Delivery Bikes) Cargo bikes, e-bikes with boxes, bakfietsen and tricycles specifically configured for commercial last-mile delivery and urban logistics customers, supplied with Fietsned's nationwide on-site preventive maintenance.
• Bedrijfsvloten (Business Fleets) Custom business-bicycle fleet solutions for companies of all sizes that combine purchase or lease options with maintenance services and fleet-management visibility across all bikes and locations.
• Zorg (Healthcare Mobility) Electric healthcare bikes and cargo bikes enabling home-care and healthcare workers to travel efficiently between patients, including specialized models such as the Cortina E-Tide Care edition, supplied with on-site service.
• Verhuur (Hospitality/Vacation Bike Rental) Complete rental-bike solution for vacation parks and hospitality businesses featuring 24/7 unmanned rental via mobile app, fleet management software, and ongoing maintenance.

Quantifiable outcome

• National coverage with certified mobile mechanics always nearby
• +2 more outcomes

Named customers9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• De FietsfabriekcoreStrategic or Co-development PartnerFietsned partnered with De Fietsfabriek to build and deliver specially certified cargo bikes for the childcare segment (KDV/BSO). De Fietsfabriek designs and manufactures robust, child-friendly certified bakfietsen, while Fietsned provides ongoing maintenance and service on location. This partnership provides childcare organizations with a single point of contact for both the vehicle and its upkeep.
• VWPFS (Volkswagen Financial Services)minorChannel Partner/ Reseller/ DistributorReferenced in the FAQ as a financing partner for bicycle leasing arrangements. VWPFS likely provides lease financing solutions that Fietsned offers to its customers as part of the leasing option.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Van Raam: Dutch manufacturer of special needs, transport, and adaptive bicycles (also under Pon). Comparable because Fietsned sells Van Raam models in healthcare and special-needs segments, overlapping with Fietsned's zorg (healthcare) vertical.
• Veloretti: Amsterdam-based direct-to-consumer urban e-bike and city bike brand, also part of the Pon portfolio. Comparable as a Dutch urban bike brand increasingly targeting B2B and corporate mobility customers that overlap with Fietsned's accounts.
• Roetz: Dutch circular bike manufacturer producing refurbished and new bikes for B2B and B2B2C programs. Comparable as a sustainability-focused B2B bicycle supplier in the Netherlands, addressing similar corporate fleet buyers and a similar zero-emission narrative.

Others

• Cortina: Dutch urban bike brand owned by Pon Holdings, with a strong presence in family, city, and healthcare e-bikes (incl. Cortina E-Tide Care). Comparable because Fietsned explicitly lists Cortina models in its healthcare (zorg) range, making it both a brand partner and a sister entity within Pon.

Direct peers

• Swapfiets: Dutch bike subscription service offering monthly memberships with included maintenance. Comparable to Fietsned as a recurring-revenue B2B/B2C bike service operator in the Netherlands, with similar focus on reducing friction around bike ownership and repairs.
• De Fietsfabriek: Dutch cargo bike manufacturer and Fietsned's partner for certified KDV/BSO childcare bikes. Comparable as a Dutch specialist bike builder serving B2B and family/cargo segments, with overlapping customer types in childcare and delivery.
• Lease-a-Bike: Dutch B2B bicycle leasing platform enabling employees to lease bikes via salary sacrifice. Directly comparable to Fietsned's leasing revenue stream and shares the same Dutch B2B bicycle-as-benefit customer base.

Broad incumbents

• Koga: Dutch premium bicycle manufacturer (also part of the Pon group) with strong touring, e-bike, and corporate fleet offerings. Comparable as a sister Pon brand serving premium B2B and corporate fleet segments similar to Fietsned's target customers.
• Urban Arrow: Dutch e-cargo bike brand owned by Pon Holdings, supplying families, businesses, and delivery fleets. Directly comparable because Fietsned resells Urban Arrow as part of its delivery and business fleet offering, and they share the Pon distribution platform.
• Gazelle: Royal Dutch Gazelle is one of the largest bicycle manufacturers in the Netherlands and a sister brand under Pon Holdings. Comparable as a premium Dutch bike brand sold through dealer and fleet channels and as part of the same Pon ecosystem Fietsned operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fietsned
• Facebookfacebook.com/Fietsnedbergschenhoek
• LinkedInlinkedin.com/company/fietsned

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fietsned