The Alexander Company

What The Alexander Company does

The Alexander Company is a Madison, Wisconsin-based private real estate development firm founded in 1994 and led by second-generation ownership under President Joseph Alexander. The company specializes in urban infill development, historic preservation, adaptive reuse, and affordable and workforce housing, executing projects almost exclusively through public-private partnerships with municipal governments, community development authorities, housing authorities, and federal agencies including the U.S. Department of Veterans Affairs. Across seven states (Wisconsin, Virginia, Maryland, Missouri, Indiana, Rhode Island, North Carolina), the firm has delivered projects such as the Milwaukee Soldiers Home ($44M, 2021, veteran supportive housing), Beloit Powerhouse ($46.6M, 2019, education facility), Milwaukee Fortress ($55M, 2018, mixed-use), Paragon Mill ($35.7M, 2022, mixed-income), and is executing Dan River Falls ($110M) and Park Badger (up to $65M). The company is recognized as a Top Workplace in Wisconsin for 2024 and 2025 and has accumulated more than twenty industry awards including the 2021 Richard H. Driehaus Foundation National Preservation Award.

The business operates a project-by-project model in which each development is structured through a complex capital stack combining Federal and State Historic Tax Credits, Low-Income Housing Tax Credits, New Markets Tax Credits, public grants, tax-incremental financing, conventional construction loans, and philanthropy. Revenue is generated through development fees on multi-year contracts negotiated via public RFP processes, supplemented by recurring property management income from an affiliated third-party management operation that handles the firm's own mixed-income communities. Customer concentration sits within a small set of high-value institutional and government partners per project, and the firm relies on repeat engagement with housing finance agencies, VA medical centers, and city redevelopment authorities.

The firm's underlying capabilities are finance structuring and historic-rehabilitation construction expertise rather than software or proprietary technology. Projects commonly integrate sustainable features such as geothermal heating, solar energy, and green building standards. Sustained differentiators include the ability to take severely deteriorated National Historic Landmark-grade structures through full capital-stack financing and to deliver nearly 100% lease-up on first phases, as demonstrated at Dan River Falls. The Alexander Company maintains regional offices tied to its larger active projects in Danville and Lorton, Virginia, and Greensboro, North Carolina, alongside its Madison headquarters.

Name

The Alexander Company

Legal name

The Alexander Company

Website

https://alexandercompany.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

The Alexander Company is a Madison, Wisconsin-based private real estate developer specializing in historic preservation, adaptive reuse, affordable and workforce housing, and mixed-use urban infill projects executed through public-private partnerships with municipal governments, housing authorities, and federal agencies across seven U.S. states.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate (6500), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Housing Development, Construction & Rehabilitation Programs (BPAIANAB)

Keywords

• Historic preservation development
• Adaptive reuse development
• Affordable housing development
• Urban infill real estate
• Mixed-use property development

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Development Fees: Charges development fees for overseeing and executing urban infill, historic preservation, and affordable housing projects on behalf of public-private partnerships and private clients
2. Tax Credit Financing Arrangement: Arranges complex capital stacks combining Federal and State Historic Tax Credits, Low Income Housing Tax Credits, NMTC, and public grants to finance projects
3. Property Management Services: Manages residential properties including affordable housing, workforce housing, and mixed-income communities through affiliated property management operations

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Alexander Company is a real estate development firm that specializes in urban infill development, historic preservation, and adaptive reuse of historic structures including National Historic Landmarks. It develops mixed-income, workforce, and affordable housing communities through complex public-private partnerships financed by federal/state historic tax credits, low-income housing tax credits, NMTC, grants, and municipal contributions. The firm also provides third-party property management services for the residential properties it develops and for owners of similar communities.

Product overview

The Alexander Company is a national leader in urban infill development, historic preservation, and affordable housing solutions operating as a real estate development and property management firm. The company's portfolio consists of distinct development projects across multiple categories: historic mill rehabilitations (Dan River Falls, Milwaukee Fortress, Paragon Mill, Stephenson Mill), veteran housing initiatives (Milwaukee Soldiers Home, Vets Place Central), senior living campuses (Eagle Point), workforce/affordable housing (Schoolhouse Yards, Artisan Village), mixed-use urban redevelopment (Park Badger, Capitol West), and adaptive reuse projects (Beloit Powerhouse). The company specializes in transforming blighted or historic structures into mixed-income residential communities, often leveraging historic tax credits and public-private partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Dan River Falls A $110 million mixed-use redevelopment of the 650,000-square-foot historic White Mill textile factory in Danville, Virginia into 190 apartments (including workforce housing for those earning under 80% AMI), 147,000 SF of office/retail space, and a riverfront park. Delivered for the City of Danville and Danville Industrial Development Authority.
• Milwaukee Soldiers Home Historic rehabilitation of six National Historic Landmark buildings at the Milwaukee VA Soldiers Home District creating 101 supportive housing units for veterans and families facing homelessness, completed in March 2021 at a cost of $44 million in partnership with the U.S. Department of Veterans Affairs, Housing Authority of the City of Milwaukee, and Center for Veterans Issues.
• Park Badger Redevelopment A transformative four-acre mixed-use redevelopment in Madison, Wisconsin along South Park Street and West Badger Road, planned to include up to 350 apartments, 65,000 SF office space, a fire station, and a public health clinic, with anticipated completion in 2028. Delivered in partnership with Madison Community Development Authority.
• Milwaukee Fortress Six-story, 193,000-square-foot historic rehabilitation of the 1892 F. Mayer Boot and Shoe Factory in Milwaukee's Brewers Hill neighborhood, featuring 132 residential units and 25,000 SF of retail space, completed in 2018 at a cost of $55 million.

Quantifiable outcome

• Over 275 veterans and family members housed at Milwaukee Soldiers Home
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

27 partnerships are on record, tiered core and minor.

• Scott-Long ConstructioncoreImplementation/ SI/ Consulting Partner · 7 November 2025Construction partner for Power Plant at Liberty Virginia historic power plant adaptive reuse project in Lorton, Virginia, transforming the former reformatory into residential housing.
• Elm Street CommunitiescoreStrategic or Co-development Partner · 7 November 2025Development partner for Power Plant at Liberty Virginia project, collaborating on the transformation of historic power plant into modern housing in Lorton, Virginia.
• Danville Industrial Development AuthoritycoreStrategic or Co-development PartnerKey public partner on Dan River Falls ($110 million, 190-unit) historic textile mill redevelopment. Authority provides equity contribution and partners on financing using state and federal historic tax credits and workforce housing loans.
• U.S. Department of Veterans AffairscoreStrategic or Co-development PartnerFederal agency partner on Enhanced Use Lease (EUL) agreement for Milwaukee Soldiers Home Historic District. VA manages the EUL and is involved in all aspects of the project, including issuing RFP and managing lease for veteran housing.
• Housing Authority of the City of MilwaukeecoreStrategic or Co-development PartnerOwner of Milwaukee Soldiers Home properties; partnered with The Alexander Company for rehabilitation and restoration of six historic buildings for veteran housing.
• Center for Veterans IssuescoreStrategic or Co-development PartnerNonprofit partner operating veteran housing facilities. Operates Milwaukee Soldiers Home and partnered on Vets Place Central expansion. Provides supportive services through HUD-VASH program in partnership with Milwaukee VA Medical Center.
• Milwaukee VA Medical CentercoreStrategic or Co-development PartnerProvides case management and supportive services through HUD-VASH program for veterans at Soldiers Home. Integral partner in providing healthcare and support services for veteran residents.
• Milwaukee Preservation AllianceminorStrategic or Co-development PartnerServed as fiscal agent for Milwaukee Soldiers Home fundraising campaign, assisting with public outreach and advocacy efforts.
• JP CullencoreImplementation/ SI/ Consulting PartnerLead general contractor for Milwaukee Soldiers Home restoration. Also contractor for Vets Place Central expansion project.
• Kelly Construction & DesigncoreImplementation/ SI/ Consulting PartnerGeneral contractor for Vets Place Central $21 million expansion and renovation project in Milwaukee.
• Galbraith Carnahan ArchitectscoreTechnology or IntegrationArchitectural design partner for Vets Place Central expansion project.
• Rehab BuilderscoreImplementation/ SI/ Consulting PartnerGeneral contractor for Dan River Falls historic rehabilitation project in Danville, Virginia.
• Rehab EngineeringcoreTechnology or IntegrationEngineering partner for Dan River Falls project structural and systems design.
• Timmons GroupcoreTechnology or IntegrationEngineering and design services for Dan River Falls project site development.
• Providence Redevelopment AgencycoreStrategic or Co-development PartnerMunicipal partner for Paragon Mill historic rehabilitation into 101 units of mixed-income housing.
• TRAC BuilderscoreImplementation/ SI/ Consulting PartnerGeneral contractor for Paragon Mill historic rehabilitation project in Providence, Rhode Island.
• DBVW ArchitectscoreTechnology or IntegrationArchitecture firm for Paragon Mill adaptive reuse project, maintaining historic character while modernizing for residential use.
• Steve Brown ApartmentscoreStrategic or Co-development PartnerCo-developer of Schoolhouse Yards master-planned community in Verona, Wisconsin. Selected through competitive public proposal process with City of Verona.
• Engineered ConstructioncoreImplementation/ SI/ Consulting PartnerGeneral contractor for Schoolhouse Yards construction project.
• Bear DevelopmentcoreStrategic or Co-development PartnerDevelopment partner for Artisan Village $34.5 million affordable workforce housing community in Madison/Fitchburg, Wisconsin.
• Studio Gang ArchitectscoreTechnology or IntegrationLead design architect for Beloit Powerhouse $46.6 million redevelopment of historic power plant into student center. Won World Architecture Festival award for Best Future Building in the World.
• Tukka PropertiescoreStrategic or Co-development PartnerPartner on Eagle Point master-planned riverfront development in Appleton, Wisconsin, including Eagle Point Senior Living and Eagle Court memory care facilities.
• Appleton Redevelopment AuthoritycoreStrategic or Co-development PartnerMunicipal partner selecting The Alexander Company for Foremost Dairy site redevelopment. Provided up to $4.3 million in tax-incremental financing.
• Potter LawsoncoreTechnology or IntegrationArchitecture firm for Park Badger Redevelopment project in Madison, Wisconsin.
• OPN ArchitectscoreTechnology or IntegrationArchitecture partner for Park Badger mixed-use redevelopment including affordable housing, public health clinic, and fire station.
• Captains IncminorStrategic or Co-development PartnerCommunity partner for Park Badger Redevelopment project in South Madison.
• JCP ConstructioncoreImplementation/ SI/ Consulting PartnerGeneral contractor for Park Badger Redevelopment project.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Related Companies: Major diversified national real estate developer with a sizable affordable housing arm (Related Affordable). Touches Alexander's market in affordable and mixed-income housing but spans luxury, commercial, and infrastructure at far greater scale.
• Enterprise Community Partners: Large national nonprofit developer and investor in affordable housing, also providing loans and policy advocacy. Overlaps with Alexander in affordable housing development but operates at a much larger, more diversified scale.

Direct peers

• WinnCompanies: Boston-based multifamily developer and manager with significant affordable, workforce, and mixed-income housing operations. Comparable vertically integrated model combining LIHTC-financed development with ongoing property management.
• BRIDGE Housing: San Francisco-based nonprofit developer of affordable and mixed-income rental housing with strong public-sector partnership expertise. Comparable mission, affordable housing focus, and reliance on municipal RFP pipelines.
• Pennrose: National real estate developer specializing in affordable and mixed-income rental housing, often via adaptive reuse and public-private partnerships. Comparable in product mix, financing structures, and third-party property management integration.
• The NRP Group: Cleveland-based national developer, owner, and manager of multifamily affordable and workforce housing with deep public-private partnership expertise. Closely comparable to Alexander in developing mixed-income communities often leveraging LIHTC and historic tax credits.
• The Community Builders: National nonprofit developer of affordable and mixed-income housing with significant historic preservation expertise. Comparable scale, geographic breadth, and integration of supportive services into housing developments.
• Beacon Communities: Boston-based affordable and mixed-income housing developer with national reach and deep experience in historic and adaptive reuse projects financed through LIHTC and HTC. Closely aligned with Alexander's historic preservation specialization.
• McCormack Baron Salazar: National for-profit developer focused on urban revitalization, mixed-income housing, and historic preservation in distressed communities. Comparable mission around adaptive reuse and public-private partnerships for affordable housing.
• The Michaels Organization: One of the largest U.S. developers of affordable, mixed-income, and student housing, with a national footprint and integrated property management. Comparable mission, scale, and reliance on LIHTC and public financing that mirrors Alexander's development approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thealexandercompanyinc
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/thealexanderco
• Xx.com/alexander_co

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Alexander Company