Effective

What Effective does

Effektiv is a privately held Swedish staffing and recruitment firm founded in 2013 in Borås by former professional footballer Mathias Svensson. The company operates across 10 Swedish cities (Borås, Göteborg, Varberg, Falkenberg, Halmstad, Falköping, Herrljunga, Alingsås, Vårgårda, and Stockholm), serving enterprise and mid-market clients in construction, manufacturing, industrial services, pest control, IT, and finance. Its service portfolio spans temporary staffing (Effektiv Bemanning), permanent placement (Effektiv Rekrytering), board-level executive search (Effektiv Styrelserekrytering), team development coaching (Effektiv Utveckling), job matching (Effektiv Matchning), and advisory services (Second Opinion), anchored by the long-running 58-municipality national public-procurement contract won in 2021.

The firm's revenue mechanics are professional-services based: hourly billing for placed temporary consultants (the dominant stream), success-fee or retainer arrangements for permanent placements, and fees for executive/board search and development engagements. Pricing is quote-based and not publicly disclosed. The underlying technology layer is the iPool SaaS platform, acquired in May 2022, which provides a configurable staffing-management system with dedicated in-house engineering, a public job portal (jobb.effektiv.se), and a consultant portal (employee.ipool.se). Effektiv reported placing 15,000+ candidates over its first decade and sponsors 170+ Swedish sports clubs as a community-engagement and brand-building channel.

Effektiv remains founder-owned with no disclosed external equity funding, no parent company, and no institutional investors. It holds multiple REQ industry awards (Bemanningspriset 2020-2021, Årets Rekryteringsföretag 2021, Årets Raket 2021) and consecutive Karriärföretag designations from 2020 through 2023. The company is operationally active, with 501-1,000 employees, ongoing product development, and content publishing through 2025-2026.

Name

Effective

Legal name

Effektiv AB

Website

https://effektiv.se

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Effektiv is a privately held Swedish staffing and recruitment firm operating across 10 cities, providing temporary staffing, permanent placement, executive search, and team development services to enterprise and mid-market clients via the iPool SaaS platform.

Ownership category

akta.pro rank

Product category

Staffing and Recruitment Services

NAICS

Temporary Help Services (56132), Employment Placement Agencies (561311), Employment Services (5613)

SIC

Services-Employment Agencies (7361), Services-Prepackaged Software (7372), Services-Management Services (8741)

akta.pro primary industry

Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB)

akta.pro secondary industries

HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ), Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), Corporate & Workforce eLearning Modules (EDAGAEAC)

Keywords

• Staffing services
• Permanent recruitment
• Temporary workforce
• Executive search
• Workforce solutions

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Staffing (Bemanning): Temporary staffing services placing tactically hired consultants (taktikhyrda medarbetare) at client companies. Revenue generated through hourly billing of placed personnel.
2. Recruitment (Rekrytering): Permanent placement services helping companies find 'dream players' for strategic hires. Revenue likely generated through success fees or retainer arrangements.
3. Board Recruitment (Styrelserrekrytering): Executive and board-level recruitment services for strategic organizational growth.
4. Second Opinion: Advisory service to help companies improve existing teams from good to great.
5. Effektiv Utveckling: Development services to strengthen and develop existing team lineups.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Effektiv is a Swedish staffing and recruitment agency that supplies businesses with temporary staff (bemanning), permanent hires (rekrytering), board-level executives (styrelserekrytering), and workforce development/advisory services (Second Opinion, Effektiv Utveckling). The company supports its service delivery with the iPool SaaS platform for personnel pool management, operates across 10+ Swedish cities, and additionally runs a job-matching service (Effektiv Matchning) for job seekers.

Product overview

Effektiv is a Swedish staffing and recruitment company offering a portfolio of services including staffing (Effektiv Bemanning), recruitment (Effektiv Rekrytering), board recruitment (Effektiv Styrelserekrytering), and consulting services (Second Opinion). The company operates as a unified platform with both traditional staffing services and technology-enabled solutions. Following the 2022 acquisition of tech company iPool, Effektiv expanded into the tech world with an internal development team. The portfolio also includes supplementary services like Effektiv Matchning (job matching) and Effektiv Utveckling (development coaching). The company positions itself as a competence partner combining traditional methods with innovative digital tools.

Differentiator

Problem solved

Functional benefit

Brands

• iPool: A staffing management platform and SaaS tool acquired by Effektiv that simplifies day-to-day management of staff and personnel.

Products and services

• Effektiv Bemanning (Staffing) Temporary staffing service supplying companies with quickly hired, tactical temporary workers to broaden teams rapidly and flexibly. Revenue is generated through hourly billing of placed consultants.
• Effektiv Rekrytering (Permanent Recruitment) Permanent recruitment service helping companies find their 'dream player' — strategic permanent hires to strengthen teams with professional talent across roles such as IT, finance, HR, sales, logistics, and production.
• Effektiv Styrelserekrytering (Board Recruitment)

Quantifiable outcome

• 15,000+ people placed in new jobs over 10 years
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• iPoolcoreTechnology or IntegrationEffektiv acquired tech company and SaaS service iPool in 2022. The acquisition brought an internal tech development team to evolve the platform based on customer and consultant needs. iPool by Effektiv serves as a staffing tool simplifying daily operations for clients and consultants.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Poolia: Swedish staffing and recruitment company focused on white-collar, professional, and executive placements; directly comparable to Effektiv's Bemanning and Rekrytering services across a similar Swedish customer base.
• Uniflex: Nordic staffing and recruitment company focused on industrial, warehouse, and production roles — overlapping with Effektiv's logistics, manufacturing, and construction customer segments.
• StudentConsulting: Swedish staffing firm specialized in placing students and graduates, competing for both candidate supply and employer clients; operates a similar digital job portal approach to Effektiv's jobb.effektiv.se.
• Framtiden: Swedish recruitment and staffing company offering broad HR solutions including recruitment, staffing, and development services; comparable business model and geographic footprint in Sweden.
• Academic Work: Nordic staffing firm specializing in placing young professionals and recent graduates, operating across Sweden; competes for both candidate pipelines and SME/corporate clients similar to Effektiv's segment.

Broad incumbents

• Adecco Sweden: Swedish subsidiary of global staffing leader Adecco Group; competes directly across temporary staffing, recruitment, and HR services in the same geographies Effektiv serves.
• Randstad Sweden: Swedish operations of global HR services firm Randstad, providing staffing, recruitment, and HR solutions with overlapping vertical coverage including industrial, construction, and office roles.
• ManpowerGroup Sweden: Swedish arm of one of the world's largest staffing firms, offering temporary staffing, permanent placement, and workforce solutions; a major incumbent competitor across the same end markets as Effektiv.

Regional players

• Wise Professionals: Swedish staffing and recruitment firm offering executive and specialist recruitment services; comparable in permanent placement focus and Swedish market presence, though it skews more senior than Effektiv's core offering.

Emerging players

• Jefferson Wells (ManpowerGroup Executive): Executive search and professional staffing brand under ManpowerGroup Sweden; overlaps with Effektiv's Styrelserekrytering (board recruitment) and professional Rekrytering services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/effektiv.se
• LinkedInlinkedin.com/company/ab-effektiv-bemanning-sverige

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Effective