What Agravity does

Agravity is an Austrian SaaS company, founded in 2020 and headquartered in Linz, that sells Agravity GlobalDAM, a cloud-native Digital Asset Management platform for the centralized storage, management, and distribution of multimedia assets such as product images, marketing collateral, videos, and documents. The product is built from scratch on a microservices architecture with an API-first design aligned to MACH principles and is hosted on Microsoft Azure infrastructure, with a Single-Tenant option for enterprise customers requiring isolated deployments and full GDPR-compliant European data residency. It targets both KMU (small and medium businesses) and enterprise customers in the DACH region with global availability, and is integrated with PIM, CMS, ERP, eCommerce, and Microsoft 365 systems via REST APIs and Entra ID SSO.

Agravity monetizes GlobalDAM through a three-tier subscription model (Starter, Standard, Enterprise) with quote-based and usage-based pricing, plus optional add-ons for AI functionality (the AI Booster for image recognition, semantic search, auto-tagging, video indexing, and document analysis) and globally distributed infrastructure for low-latency worldwide delivery. The company pursues a sales-led go-to-market with demo booking via Outlook calendar integration as the primary conversion mechanism, supplemented by Azure Marketplace listing, content marketing (including competitor comparison content against Bynder, CELUM, Canto, and Sharedien), and a technology and implementation partner network. Named customers include LEICHT Küchen AG, HKT, ASP-Systems, and Pizza Mann, with prior DAM consulting experience at Richemont and Essity referenced for the founding team.

The company is privately held as Agravity GmbH, with no disclosed external investors, subsidiaries, or acquisitions, and a headcount in the 1-10 range. Founder Christian Frauenschuh (CEO) brings 11 years of DAM consulting experience from CELUM, and co-founder Philipp Losbichler (CTO) brings approximately 20 years of software engineering and solution architecture experience. Senior consultant Matthias Wankel, with over 20 years of international DAM consulting experience, joined from retirement. The platform carries a SIMIO DAM Geprüft certification from 2023.

Name

Agravity

Legal name

Agravity GmbH

Website

https://agravity.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Agravity is an Austrian SaaS company that provides Agravity GlobalDAM, a cloud-native, API-first Digital Asset Management platform with integrated AI capabilities, serving both KMU and enterprise customers primarily in the DACH region via subscription tiers on Microsoft Azure.

Ownership category

akta.pro rank

Product category

Digital Asset Management (DAM) Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Asset Management (DAM) (HDAEAGAE)

akta.pro secondary industry

Digital Asset Management (DAM) for Media/Creative (MPAHAGAB)

Keywords

• Digital asset management
• Cloud-native DAM
• API-first platform
• Multimedia asset storage
• Enterprise content management

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Agravity GlobalDAM): Cloud-native Digital Asset Management SaaS solution with three tiers (Starter, Standard, Enterprise). Usage-based pricing model with unlimited storage and users included in Standard/Enterprise tiers. Revenue generated through recurring subscription fees based on usage and feature tiers.
2. AI Booster Add-on: Optional AI booster module for efficient data management and optimal search results available as add-on to Standard and Enterprise tiers.
3. Global Infrastructure Add-on: Optional global infrastructure for minimal latency available for Enterprise tier customers requiring distributed deployment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Agravity provides Agravity GlobalDAM, a cloud-native, API-first Digital Asset Management (DAM) SaaS platform that enables businesses to centrally store, organize, manage, and distribute multimedia digital assets (images, videos, documents) across multiple channels. The platform features integrated AI capabilities for auto-tagging, semantic search, image and video recognition, Single-Tenant architecture, and seamless integration with PIM, CMS, ERP, and eCommerce systems via REST API.

Product overview

Agravity offers a single unified Digital Asset Management platform called Agravity GlobalDAM, available in three pricing tiers (Starter, Standard, Enterprise). The Standard and Enterprise tiers include optional or included AI Booster module for enhanced capabilities. The platform follows API-first and headless architecture principles, with all functions accessible via REST API. It is built on a modular microservices backend with a use-case driven approach, allowing organizations to use all or some microservices and combine them as needed. The platform is designed for seamless integration into existing system landscapes including PIM, CMS, ERP, and eCommerce systems.

Differentiator

Problem solved

Functional benefit

Brands

• Agravity GlobalDAM: Cloud-native Digital Asset Management (DAM) SaaS solution for central storage, management, and distribution of multimedia assets, designed for KMU and Enterprise customers.

Products and services

• Agravity GlobalDAM

Quantifiable outcome

• Annual cost savings potential of €59,700 based on ROI calculation example: €22,500 from reduced asset reproduction, €3,600 from consumer search time savings, €9,600 from power user search efficiency, €12,000 from content distribution, €12,000 from agency coordination (based on 10,000 assets, 10 consumers, 5 power users scenario).

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature10 records

Partnerships

One partnership is on record.

• Technology and Implementation Partner NetworkcoreStrategic or Co-development PartnerAgravity maintains an extensive network of technology and implementation partners. Close collaboration with experienced partners provides tailored solutions and ensures seamless integration of systems. Partners support customers with best possible implementation and ongoing support.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ImageKit: Cloud-based image and video management platform with AI tagging, transformations, and DAM-style asset organization. Adjacent competitor for the multimedia asset use case Agravity targets.
• Cloudinary: Cloud-native media management and transformation platform with DAM-adjacent capabilities (asset storage, transformation, AI tagging, delivery). More developer-centric than Agravity but increasingly competing for the same digital asset workflows.

Direct peers

• Bynder: One of the largest pure-play cloud DAM vendors, serving mid-market and enterprise marketing teams. Agravity explicitly compares itself against Bynder on cloud-native architecture and AI, making it the closest direct competitor in the European mid-market segment.
• CELUM: Austrian-headquartered DAM vendor where Agravity's CEO spent 11 years. Operates in the same DACH enterprise segment with overlapping product scope; Agravity explicitly markets against CELUM's legacy 'cloud-hosted' positioning.
• Canto: Established DAM vendor serving mid-market and enterprise marketing teams globally. Agravity's comparison content directly positions against Canto on architecture and AI capabilities.
• Wedia: European DAM and Digital Asset Management platform serving enterprise marketing organizations. Comparable customer profile (large brand/marketing teams) and similar DACH-centric go-to-market.
• Picturepark: Swiss-headquartered DAM vendor offering API-first, metadata-driven asset management. Closely aligned with Agravity's architecture philosophy and overlapping in DACH enterprise accounts.
• Aprimo: Enterprise DAM and marketing operations platform from TPG. Targets similar large-enterprise marketing use cases (asset management + workflow + AI) and competes for the same enterprise RFP pool.
• Brandfolder (Smartsheet): Cloud-native DAM acquired by Smartsheet, focused on brand asset management for mid-market and enterprise. Direct competitor on the 'cloud-native + brand portal' positioning Agravity emphasizes.

Broad incumbents

• Adobe Experience Manager Assets: DAM module within Adobe's enterprise Experience Cloud. Targets the same large-enterprise marketing buyer with broader content/workflow scope; the most widely deployed DAM in the Fortune 500 and the standard against which all challengers are benchmarked.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agravity