CELUM
CELUM is a European provider of high-end Digital Asset Management and Content Supply Chain Management software serving large product-centric enterprises in retail, manufacturing, and multi-brand environments through a subscription platform with AI-powered content intelligence and 100+ enterprise integrations.
- Company typePrivate
- Founded2000
- HeadquartersLinz, Austria
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What CELUM does
CELUM is a European provider of high-end Digital Asset Management (DAM) and Content Supply Chain Management software, founded in 2000 and headquartered in Linz, Austria. The platform is designed for large, product-centric organizations in retail, manufacturing, and multi-brand environments, and combines a core DAM system with a modular suite that includes Online Proofing (review and approval), Portals (tailored audience frontends), Content Templates, Product Content Studio, CELUM AI (image search, automated tagging, people detection for rights management), Insights and Analytics, CELUM Work (workflow and task management), and the NovaUI interface layer. The platform supports enterprise-scale deployments of millions of assets and up to 50,000 active users per customer, and exposes a REST API plus 100+ pre-built connectors to enterprise systems such as SAP Commerce Cloud, Magento/Adobe Commerce, Akeneo, Pimcore, inRiver, Adobe Experience Manager, WordPress, Hootsuite, and Sprinklr.
The company operates a subscription-based enterprise software model, with revenue derived from annual or multi-year licensing priced on organization size, user count, and feature scope, supplemented by professional services delivered through certified implementation partners. Distribution is primarily direct enterprise field sales supplemented by a partner network — brix Solutions AG in DACH since 2009, netcare in DACH and internationally, and Avyre as Premier North American Partner — with named enterprise customers including ABUS, Danfoss, CLAAS, Silhouette Group, Mitsubishi Electric, Shop-Apotheke, Essity, Radeberger Gruppe, HOCHTIEF, Rosenbauer, Dermapharm, AUMA Riester, Ritter Energie, Brau Union Österreich, and King's College London.
CELUM is a privately held, founder-owned company led by CEO and founder Michael J. Kräftner. The company has not raised external venture or growth capital based on available sources and maintains no parent company or subsidiaries. It is recognized in the Gartner Market Guide for Digital Asset Management, holds a 4.5/5 aggregated review score across G2, Capterra, and OMR, is GDPR-compliant with data processing on Microsoft Azure within the EU, and in 2025 secured EFRE (European Regional Development Fund) support for a new headquarters campus in Linz.
CELUM firmographics
Firmographics- Name
- CELUM
- Legal name
- CELUM GmbH
- Website
- https://celum.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CELUM is a European provider of high-end Digital Asset Management and Content Supply Chain Management software serving large product-centric enterprises in retail, manufacturing, and multi-brand environments through a subscription platform with AI-powered content intelligence and 100+ enterprise integrations.
- Ownership category
- akta.pro rank
CELUM industry classification
Industry- Product category
- Digital Asset Management
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Asset Management (DAM) (HDAEAGAE)
- akta.pro secondary industries
- Digital Asset Management (DAM) for Media/Creative (MPAHAGAB), Metadata Management & Cataloging (Taxonomy, Semantic Search, AI Tagging) (MPAHAGAG), Content Retrieval, Distribution & Reuse Workflows (Interoperability/APIs) (MPAHAGAK)
Keywords
Where CELUM is headquartered
LocationHeadquarters
- HQ city
- Linz
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
CELUM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- DAM Software Subscription: Annual or multi-year subscription licensing for access to the CELUM Content Supply Chain Management platform, with pricing based on organization size, user count, and feature requirements.
- Professional Services: Implementation, consulting, and training services provided through certified partners including brix Solutions AG, netcare, and Avyre for system setup, integrations, and customising.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
CELUM product offering
Product offeringCore offering
CELUM sells a high-end enterprise Digital Asset Management (DAM) and Content Supply Chain Management platform that enables large organizations to organise, enrich, approve, and deliver digital assets and product content at scale. The platform includes a core DAM system plus add-on modules for AI-powered content intelligence, online proofing, tailored audience portals, content templates, product content studio, and analytics, with native integration to 100+ enterprise applications.
Product overview
CELUM is a European high-end Digital Asset Management platform with a content supply chain management architecture. The platform consists of a core DAM system complemented by several integrated modules: CELUM AI for content intelligence, Online Proofing for review and approval workflows, Portals for tailored audience frontends, Content Templates for brand-safe content creation, Product Content Studio for product content management, Insights and Analytics for performance tracking, and Application Integrations for ecosystem connectivity. The platform serves large, product-centric organizations in retail, manufacturing, and multi-brand environments, with enterprise customers managing millions of assets and up to 50,000 active users.
Differentiator
Problem solved
Functional benefit
Products and services
- CELUM DAM (High-End Digital Asset Management) Core enterprise Digital Asset Management system for organising, enriching and delivering digital assets at scale, supporting millions of assets, thousands of users, and demanding retail and manufacturing scenarios.
- CELUM Work (Online Proofing, Review, Approval and Workflow) Centralised visual commenting, review, approval, workflow and task management module enabling teams to plan, produce and approve any type of content.
- Portals (Tailored Audience Frontends) High-performance, customisable content frontends with an intuitive page builder that lets organisations create tailored content experiences for any audience or use case.
- Content Templates Content creation tool enabling teams to produce brand-safe ads, images, PDFs and other documents at scale, from social banners to product sheets, with total brand control.
- Product Content Studio Product content management module that accelerates product time-to-market, ensures content compliance and maximum impact by decoupling content creation from content management and delivering to headless commerce and web pages.
- CELUM AI AI-powered content intelligence module that improves content discoverability through AI image search, automated tagging, localisation, visual recommendations, and automatic detection of people in content for streamlined rights management.
- Insights and Analytics Analytics module providing data-driven insights into audience behaviour and content performance, aggregating content analytics from multiple platforms and enabling personalised content to improve engagement.
- Application Integrations Integration framework providing enterprise application integration capabilities with 100+ applications and extensions, delivering assets to any content destination with embeddable content experience widgets.
- Content Supply Chain Management Platform Platform offering that streamlines content creation and management, simplifies online proofing and collaboration, and facilitates content exploration experiences as a content supply chain.
- Professional Services Implementation, consulting, integration and training services delivered through certified partners (brix Solutions AG, netcare, Avyre) covering system setup, integrations and customisation.
Quantifiable outcome
- Over 250,000 assets processed per week in largest customer deployments
- +3 more outcomes
Companies that use CELUM
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles3 records
CELUM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability5 records
Feature12 records
CELUM partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- brix Solutions AGcoreSince 2009, brix has been CELUM's Preferred Business and Implementation Partner for DAM systems in Switzerland. Provides consulting, implementation, integrations, and individual customising. Developed connectors including WordPress, TYPO3, Akeneo, and MS Azure Translation. Operates in Austria, Germany, and Switzerland.
- AvyrecoreCELUM's Premier North American Partner. Specializes in consulting, architecting, and implementing modern DAM solutions and DAM/PIM ecosystems. Focuses on strategic and technical services for digital transformation goals. Developed the inRiver integration for bi-directional PIM/DAM synchronisation.
- netcarecoreCertified CELUM partner providing IT services including software quality assurance, development, and project management. Well-known customers include Daimler, Commerzbank, and Conrad Electronic. Offices in Stuttgart, Frankfurt am Main, Berlin, and Belgrade. Developed multiple integrations including Hootsuite, Adobe Experience Manager, Adobe Stock, Pimcore, and Sprinklr.
- CommunicodeminorCELUMsummit 26 partner providing integration and consulting services.
- Magento (Adobe Commerce)corePre-built integration for connecting CELUM DAM with Magento/Adobe Commerce e-commerce platform.
- Adobe Experience ManagercoreIntegration connecting CELUM with Adobe Experience Manager for enterprise content management.
- AkeneocoreIntegration between CELUM DAM and Akeneo PIM for product information management.
- PimcorecoreIntegration connecting CELUM with Pimcore platform for PIM and digital experience management.
- inRivercoreIntegration for bi-directional synchronisation between CELUM and inRiver Marketing Cloud. Enables real-time product data and asset sync with one-click publish capabilities.
- SAP Commerce CloudcoreIntegration connecting CELUM with SAP Commerce Cloud for enterprise e-commerce scenarios.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
CELUM competitors and assessment
Company assessmentDirect peers
- Bynder: Bynder is a leading pure-play Digital Asset Management platform serving enterprise marketing and brand teams globally. It competes head-to-head with CELUM in mid-market and enterprise DAM deals, with comparable AI-powered content intelligence and integration ecosystems.
- Wedia: Wedia is a European DAM and content intelligence platform focused on brand and marketing content for mid-market and enterprise customers. It is a direct competitor to CELUM with comparable DAM, AI, and brand-portal capabilities, and similar European roots.
- Brandfolder (Smartsheet): Brandfolder is an enterprise DAM platform now owned by Smartsheet, focused on brand asset management, workflow, and content distribution. It competes with CELUM for mid-market and enterprise brand-management deals with overlapping AI tagging and integration capabilities.
- Widen (an Acquia company): Widen, part of Acquia, offers a DAM and content intelligence platform aimed at mid-market and enterprise marketing teams. It competes directly with CELUM on AI-powered metadata, workflow, and PIM/commerce integrations.
- MediaValet: MediaValet is an enterprise DAM platform built on Microsoft Azure serving marketing, creative, and communications teams. It competes with CELUM in enterprise DAM deals with comparable AI features, integrations, and multi-brand support.
Broad incumbents
- Adobe (Experience Manager Assets): Adobe Experience Manager Assets is the DAM module within Adobe Experience Cloud, the dominant enterprise marketing technology suite. It overlaps directly with CELUM's DAM capabilities but is typically sold as part of a broader Adobe contract, making it the most consequential competitive threat.
- Aprimo: Aprimo is a marketing operations and DAM platform serving large enterprises with content lifecycle, workflow, and AI capabilities. It is a broader incumbent that overlaps with CELUM's DAM, workflow, and brand-portal modules, particularly in retail and consumer goods.
Emerging players
- Frontify: Frontify is a brand asset management and brand guidelines platform serving enterprise marketing teams. It overlaps with CELUM on brand portals and asset distribution, but its focus is narrower (brand governance) than CELUM's broader DAM scope.
- Cloudinary: Cloudinary is a media management and transformation platform focused on developer-driven image and video delivery. While more developer-centric than CELUM, it competes for the same digital asset use cases and integrates into similar commerce and CMS ecosystems.
- IntelligenceBank: IntelligenceBank is a DAM and brand management platform used by mid-market and enterprise marketing teams. It is comparable to CELUM in functionality and customer profile, though typically smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CELUM social profiles
Digital presenceCELUM compliance and trust
Trust signalCompliance1 record
CELUM financial estimates
Financial estimateRevenue estimate
Valuation estimate
CELUM leadership team
Management profileNumber of profiles
Profiles12 records
CELUM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CELUM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CELUM
What does CELUM do?
CELUM sells a high-end enterprise Digital Asset Management (DAM) and Content Supply Chain Management platform that enables large organizations to organise, enrich, approve, and deliver digital assets and product content at scale. The platform includes a core DAM system plus add-on modules for AI-powered content intelligence, online proofing, tailored audience portals, content templates, product content studio, and analytics, with native integration to 100+ enterprise applications.
Is CELUM a public or private company?
CELUM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CELUM founded?
CELUM was founded in 2000. It employs 101 to 250 people.
Where is CELUM based?
CELUM is headquartered in Linz, Austria, in the Europe region.
How does CELUM make money?
Two revenue lines are on record. DAM Software Subscription is the primary driver. The others are professional Services.
Who are CELUM's main competitors?
Direct peers on record are Bynder, Wedia, Brandfolder (Smartsheet), Widen (an Acquia company) and MediaValet. Broad incumbents are Adobe (Experience Manager Assets) and Aprimo. Emerging players are Frontify, Cloudinary and IntelligenceBank.
Does CELUM have an API?
Yes. CELUM offers a REST API for professional integration of the platform into existing system landscapes, particularly PIM, CMS, or commerce systems. The API enables stable, scalable, and update-safe connections for typical real-world integration scenarios. Architecture considerations, hosting aspects, and technical best practices for sustainable REST-based integrations are covered in training sessions offered to technically experienced administrators and integration leads.
What industry is CELUM in?
CELUM's product category is Digital Asset Management. Its primary akta.pro industry code is HDAEAGAE, Digital Asset Management (DAM), with a secondary code of MPAHAGAB, Digital Asset Management (DAM) for Media/Creative. Its NAICS code is 5132 and its SIC code is 7372.