What Elector Software does

Elector Software House Ltd. (אלקטור בע"מ) is an Israel-based SaaS company that operates a cloud-hosted election campaign management platform used by political parties, mayoral candidates, party primaries, and professional associations. The platform combines a web-based campaign management dashboard, a native mobile field application for volunteers (iOS and Android), an automated call-center module, and a real-time election-day operations layer including observer coordination and live turnout streaming. Its core methodology is peer-to-peer voter activation (הנעת מצביעים), in which supporters personally mobilize known contacts, layered with machine-learning-based voter classification that prioritizes outreach toward voters with the highest predicted likelihood of support. The system is built on AWS infrastructure with CloudFlare security layers and is audited by an offensive cybersecurity firm (Cilynx) under OWASP methodology.

The company generates revenue through multi-year, quote-based SaaS subscriptions priced per campaign scope (national, municipal, primary, organizational) and serves a customer base that includes Likud, Blue and White, Israel Beiteinu, and the Naftali Bennett prime-ministerial campaign, as well as multiple Israeli municipalities (Rishon LeZion, Netanya, Lod) and the Chamber of Accountants. Distribution is entirely direct: quote requests via the company website, WhatsApp, and email, with no public pricing and no disclosed resellers or integrators. The company has expanded its surface through two sub-brands, Feed-B (digital election services) and FeedBot (WhatsApp API services), and has launched a Portuguese-language Brazilian site (elector.app.br), signaling initial international intent beyond Israel.

Elector is a privately held, founder-operated company headquartered in Ashkelon, with no disclosed institutional funding, parent company, or acquisition activity. It has received explicit regulatory validation from the Israeli Privacy Protection Authority and National Cyber Directorate, including in HCJ 1311/20 where authorities opposed removal of the system. Notable disclosed outcomes include mobilization of approximately 200,000 additional voters for Likud in a single cycle and a record 50% turnout in the 2021 Chamber of Accountants election.

Name

Elector Software

Legal name

אלקטור בית תוכנה בע"מ

Website

https://elector.co.il

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Elector Software is an Israel-based SaaS provider of election campaign management software for political parties, mayoral candidates, party primaries, and professional associations, featuring AI-driven voter classification, peer-to-peer mobilization, real-time field dashboards, and election-day operations.

Ownership category

akta.pro rank

Product category

Election Campaign Management Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Electoral Support & Election Observation (BPADAGAA)

akta.pro secondary industry

Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)

Keywords

• Election campaign software
• Voter mobilization platform
• Political campaign management
• Voter classification AI
• Election day operations

Headquarters

HQ city

Gan Yavne

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription: SaaS platform subscription for election campaign management with tiered pricing based on campaign scope and features. Includes access to web platform, mobile apps, and support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Elector Software (אלקטור) is a cloud-based SaaS election campaign management platform that helps political candidates, parties, mayors, and organizations convert potential supporters into actual voters. The platform combines AI-driven voter classification, peer-to-peer voter activation methodology, a field mobile application for volunteers, a phone center module, and dedicated election day management with real-time turnout tracking. The company also offers related digital elections services (Feed-B) and WhatsApp API services (FeedBot).

Product overview

Elector Software offers a unified election campaign management platform designed for candidates, elected officials, organizations, and institutions. The core product Elector (אלקטור) provides a comprehensive suite including a web-based campaign management dashboard, a field application for volunteers and activists, a call center module (תותח השיחות), and AI-powered voter classification and predictive analytics capabilities. The platform operates on a pyramid method for voter mobilization and integrates with Google and Facebook for synchronized campaign outreach.

Differentiator

Problem solved

Functional benefit

Brands

• Feed-B: Digital elections services and software development services
• FeedBot

Products and services

• Elector (אלקטור)
• Feed-B
• FeedBot

Quantifiable outcome

• Likud Party mobilized 200,000 additional voters to the polls using Elector system
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides cloud hosting infrastructure for the Elector platform. Servers are hosted on AWS which is described as highly secure with the US Department of Defense as a notable customer. AWS is considered a leading and secure cloud provider globally.
• CloudFlarecoreTechnology or IntegrationCloudFlare provides security and performance services as part of Elector's multi-layered security infrastructure. Mentioned alongside AWS as a recognized security service provider.
• CilynxcoreTechnology or IntegrationOffensive cybersecurity firm that conducted comprehensive Grey Box Penetration testing on the Elector system following OWASP methodology. Rated the application's security level as 'High'. Testing performed to ensure ability to withstand attacks and increase resilience against possible data breaches.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aristotle International: Aristotle is a US-based voter data and campaign technology provider serving political campaigns, parties, and PACs. It overlaps with Elector on voter file management, targeting, and data-driven campaign execution.
• NationBuilder: NationBuilder provides a campaign and civic engagement platform used by candidates, parties, and nonprofits worldwide. It overlaps directly with Elector's candidate and organizational segments and offers comparable field, donor, and outreach features.
• Ecanvasser: Ecanvasser is a canvassing and door-to-door voter contact platform popular with European and progressive campaigns. It is directly comparable on the peer-to-peer voter activation methodology that distinguishes Elector's core offering.
• Bonterra (formerly NGP VAN): Bonterra / NGP VAN is the dominant US Democratic Party campaign technology platform offering voter contact, canvassing, and field management tools. It is the closest direct peer in terms of election campaign SaaS, voter file integration, and field-activist tooling, though scaled to the US market.

Emerging players

• Catalist: Catalist is a progressive voter data and analytics platform used primarily by Democratic campaigns and allied organizations. It overlaps with Elector's AI voter classification and targeting capabilities and serves as a comparable analytics-focused peer.
• Mobilize: Mobilize is a volunteer mobilization and event platform used by campaigns, parties, and advocacy organizations. It overlaps with Elector's activist- and volunteer-coordination features but is more focused on events than full field canvassing.
• Qualla: Qualla is a voter outreach platform focused on SMS and messaging-based voter contact, with a comparable emphasis on compliant, targeted political messaging. It overlaps with Elector's digital outreach and chatbot integrations.

Broad incumbents

• HubSpot (Political & Nonprofit): HubSpot provides CRM, email, and automation used by smaller political campaigns and advocacy organizations. As a broad incumbent with a strong self-serve motion, it represents a generalized alternative for campaigns with limited need for election-specific tooling.
• Salesforce (Voter Engagement / Industry Solutions): Salesforce offers broader CRM and engagement capabilities that political campaigns sometimes use as a substitute or complement to dedicated campaign SaaS. While not election-specific, it represents the incumbent CRM/automation alternative against which Elector competes for political customers.

Others

• Data Trust (GOP voter file): Data Trust is the Republican Party's voter file and data service provider. While not a software competitor per se, it is a comparable data infrastructure player within the political technology ecosystem and helps define the data-advantage category Elector competes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/393511881426604
• LinkedInlinkedin.com/company/elector

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elector Software