What Rejmes does

Rejmes is a privately held Swedish automotive group founded in 1949, headquartered in Halmstad, Sweden, operating as the only private Volvo Stand Alone dealer in the country. Through its operating subsidiaries Rejmes Personvagnar AB (passenger vehicles) and Rejmes Transportfordon AB (trucks), the company runs three integrated facilities in Halmstad, Falkenberg, and Laholm, all within Halland County. Approximately 190 employees serve both private individuals and business customers across the full Volvo ownership lifecycle: new and certified pre-owned (Volvo Selekt) car sales, authorized workshop service, collision repair through a dedicated Skadecenter (described as one of Europe's most modern damage centers), Volvo Original parts and accessories, car wash via the Tvätta subscription app, fuel sales at four stations, tire storage (Däckhotell), car rental through wholly owned Halmstads Biluthyrning AB and Falkenbergs Biluthyrning AB, financing via Volvofinans Bank, and 24/7 roadside assistance.

Operations are underpinned by a Toyota Production System (LEAN)-based management philosophy applied via proprietary service concepts such as Volvo Personlig Service (paired technicians for double quality control, no commission-based staff) and One Hour Stop workshop throughput. The company holds ISO 14001 environmental certification, runs GDPR-compliant data processing, and reports industry-leading employee engagement metrics (eNPS 79 vs. 12 benchmark; temperature index 9.5 vs. 7.7 benchmark per Winningtemps 2024). Revenue is generated across eight distinct streams — vehicle sales, workshop service, parts/accessories, car wash subscriptions, fuel, financing/insurance commissions, tire storage subscriptions, and car rental — with customers able to consolidate purchases onto a single Volvokort/CarPay statement. Pricing is predominantly quote-based, with limited public disclosure except for fault diagnosis at 995–1,995 SEK and Care by Volvo Privatleasing subscriptions for the EX30/EX40 electric models.

Name

Rejmes

Legal name

Rejmes Personvagnar AB

Website

https://rejmesbil.se

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

Rejmes is the only private Volvo Stand Alone dealer in Sweden, operating three integrated automotive facilities in Halmstad, Falkenberg, and Laholm that sell new and used Volvos and provide full lifecycle services — workshop, parts, car wash, rental, fuel, and financing — to private and business customers in Halland County.

Ownership category

akta.pro rank

Headquarters

HQ city

Halmstad

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New and used car sales: Rejmes sells new Volvo cars (XC90, XC60, EX30, EX40, EX60) and certified used Volvo Selekt cars. Sales include both retail (private individuals) and business customers (fleet/company cars).
2. Workshop and service: Full-service automotive workshop offering maintenance, repair, damage repair, AC repair, wheel alignment, timing belt replacement, brake replacement, and electronic fault diagnosis. Services performed by authorized Volvo technicians using Volvo Original parts.
3. Parts and accessories sales: Sale of Volvo original spare parts, accessories, Polestar Engineered products, and Volvo accessories. Accessories include items like phone and tablet holders.
4. Car washing and detailing: Car wash facilities with subscription options via the 'Tvätta' app. All wash plants are environmentally certified and recycle 93% of water. Also includes bilvård (car beauty treatments) such as paint sealing, leather care, polishing, and waxing.
5. Fuel sales: Rejmes operates petrol stations at four locations selling petrol, ethanol, and diesel.
6. Financing and insurance solutions: Provides financing and insurance solutions through partnerships with Volvofinans Bank AB and insurance providers. Services include CarPay payment, installment plans, and Volvo Card.
7. Däckhotell (Tyre storage): Tyre storage hotel service, wheel fitting, and balancing machine services. Customers can store tyres seasonally and have them fitted at the workshop.
8. Car rental: Car rental services through Halmstads Biluthyrning AB and Falkenbergs Biluthyrning AB.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rejmes is an authorized Volvo Stand Alone dealer in Sweden, selling new and certified pre-owned Volvo passenger vehicles, providing authorized workshop and maintenance services, collision repair, car care, tire storage, car wash subscriptions, financing, insurance, and 24/7 roadside assistance across three locations in Halland County (Halmstad, Falkenberg, Laholm). The company also operates Volvo truck sales and service through subsidiary Rejmes Transportfordon AB.

Product overview

Rejmes is an authorized Volvo dealer offering a comprehensive automotive ecosystem centered on a single brand with physical locations in Halmstad, Falkenberg, and Laholm. The portfolio consists of new Volvo passenger vehicles (XC90, XC60, EX30, EX40, EX60) and certified pre-owned vehicles under the Volvo Selekt program. Services are integrated around the vehicle ownership lifecycle including financing/leasing (Care by Volvo, Rejmes Upgrade), insurance, workshop/maintenance services (Volvo Personlig Service), repairs (Skadecenter, Felsökning), cosmetic care (Volvo Original Bilvård), car wash (Tvätt with subscription), tire services (Däckhotell), wheel services (Fälgverkstad, Hjulinstallation), glass repair (Glasreparation), AC service, and roadside assistance (Vägassistans). Connected services are provided through Volvo On Call. The company operates as Rejmes Personvagnar AB for passenger vehicles and Rejmes Transportfordon AB for trucks.

Differentiator

Problem solved

Functional benefit

Products and services

• New Volvo Cars Sale of brand-new Volvo passenger vehicles including SUVs (XC90, XC60), electric models (EX30, EX40, EX60), and plug-in hybrids. Targeted at consumers and businesses in Halland seeking a new Volvo.
• Volvo Selekt (Certified Pre-Owned) Certified used Volvo vehicles that have passed rigorous inspections and come with a new-car warranty, plus services such as rim renovation and towbar/luggage rack installation.
• Care by Volvo Privatleasing Private leasing subscription for electric Volvo vehicles (EX30 and EX40) with a transparent monthly cost that bundles financing and service agreements into one all-inclusive price.
• Rejmes Upgrade Subscription or upgrade program allowing customers to change vehicles within Rejmes's portfolio over time.
• Tvätta Car Wash Subscription Automated car wash facilities at Halmstad, Falkenberg, and Laholm with environmentally certified plants recycling 93% of water. Available as a monthly subscription through the Tvätta app for up to 8 washes per month.
• Däckhotell (Tire Hotel) Seasonal tire storage service including balancing, status tracking, and PST tire hotel facilities. Customers store tires seasonally and have them fitted at the workshop.
• Skadecenter (Damage Center) Full-service collision repair center handling vehicle damage assessment, glass repair, body work, and painting for Volvo vehicles. One of Europe's most modern damage centers, opened in 2005.
• Authorized Volvo Workshop Authorized Volvo workshop providing maintenance, repairs, brake replacement, timing belt replacement, wheel alignment, and AC service using Volvo Original parts by certified technicians.
• 24/7 Roadside Assistance (Vägassistans) 24/7 emergency road assistance in southern Halland covering lockout opening, tire service, wrong-fuel assistance, jump starts, and towing coordination with insurance companies.
• Volvo Trucks (Rejmes Transportfordon AB) Volvo truck sales, service, and spare parts sold through the affiliated subsidiary Rejmes Transportfordon AB at locations in Halmstad and Falkenberg.
• Vehicle Financing Vehicle financing solutions in partnership with Volvofinans Bank, including private and business leasing options, CarPay payment, interest-free installments, and the Volvokort credit card.
• Vehicle Insurance Vehicle insurance solutions offered alongside vehicle purchases through partnerships with insurance providers.
• Fault Diagnosis Service Professional vehicle fault diagnosis using electronic OBD/diagnostic tools to identify issues with engine, transmission, electrical systems, brakes, suspension, steering, climate control, sensors, and ABS/ESP.
• Glass Repair Service Windshield and automotive glass repair services for Volvo vehicles.
• Rim Workshop Rim repair and renovation services for Volvo wheels, including damage repair, bent rim correction, and scratch removal.

Quantifiable outcome

• Award for most satisfied Volvo customers — 4 consecutive years
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Volvo CarscoreChannel Partner/ Reseller/ DistributorRejmes is the only private Volvo Stand Alone dealer in Sweden, representing Volvo Cars Sweden with exclusive authorized dealer rights for new and used Volvo car sales, service, and parts at its three locations in Halmstad, Falkenberg, and Laholm.
• Volvo Trucks (Rejmes Transportfordon AB)minorChannel Partner/ Reseller/ DistributorSeparate entity within the Rejmes Group, Rejmes Transportfordon AB, sells and services Volvo trucks at locations in Halmstad and Falkenberg.
• Stena RecyclingminorOthersRejmes partners with Stena Recycling and the municipality for resource-efficient waste sorting and recycling of waste fractions and scrap metal.

Scale indicators8 records

Recent moves21 records

Expansion highlights5 records

Broad incumbents

• Hedin Mobility Group: Large, multi-brand Swedish and European dealer group operating Volvo franchises alongside many other OEMs; comparable as a much larger authorized-dealer incumbent rather than as a single-region specialist.
• Volvo Car Sverige: Swedish arm of Volvo Cars, the OEM that grants Rejmes its exclusive dealer authorization; not a competing dealer but the principal counterparty whose strategy and EV roadmap directly determine Rejmes' economics.

Direct peers

• Bilia AB: Sweden's largest publicly listed automotive dealer group with a Volvo franchise-heavy footprint across multiple regions; the closest publicly traded comparison to Rejmes' Volvo Stand Alone passenger-car and truck business model.
• Börjessons Bil: Multi-brand Swedish dealer group with Volvo franchise presence and full workshop/service capability; comparable as a regional authorized dealer competing for the same private and fleet customer wallet.
• Autoropa: Swedish premium and certified pre-owned dealer with strong focus on used vehicle remarketing and service; comparable to Rejmes' Volvo Selekt certified pre-owned program and damage-center operations.
• Holmgrens Bil: Long-established, family-owned Swedish auto dealer group representing Volvo and other brands across multiple locations; highly comparable in ownership model, customer-facing service emphasis, and authorized-dealer economics.
• Din Bil Sverige: Multi-brand Swedish authorized dealer group offering new and used car sales, service and financing; comparable to Rejmes as a regional/multi-region franchise dealer serving both private and business customers.

Regional players

• Engelholms Bil: Regional Swedish authorized dealer group with Volvo franchise presence in southern Sweden; comparable as a same-region peer operating dealerships, workshop and parts but not directly overlapping Rejmes' Halland territory.

Others

• Wayke: Swedish automotive marketplace and dealer-tech platform that powers Rejmes' website, inventory and lead workflows; comparable as an ecosystem/technology enabler rather than a direct competitor.
• Volvofinans Bank: Captive Volvo-aligned financing partner that powers Rejmes' CarPay, Volvo Card and private leasing offerings; comparable not as a competitor but as the financial-infrastructure provider whose pricing and product terms shape Rejmes' F&I economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIAkTlPlul4MaMRBzMbqsVQ
• Facebookfacebook.com/rejmesbil
• Instagraminstagram.com/rejmesbil/?hl=sv
• LinkedInlinkedin.com/company/rejmes-bil

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rejmes