IdeoDigital

What IdeoDigital does

IdeoDigital is a Tel Aviv-based digital transformation consultancy founded in 2009 that designs, builds and operates mobile, web and omnichannel digital products for enterprise clients in healthcare, banking, insurance, retail and manufacturing. The firm is led by Founder and CEO Dan Lichtenfeld and Managing Partner Yossi Assa, and positions itself around a proprietary 'Digital Me' methodology-a consumer-centric framework that maps organizational and customer digital presence and is sold on a 'live in 90 days' delivery promise. Customer-facing delivery centers on bespoke mobile applications and integrated platforms: examples include the Maccabi Healthcare Services mobile patient portal (500,000 regular users across 2M+ insured members), Parkinsons/ADHD applications for Intel-Michael J. Fox Foundation and Janssen (Johnson & Johnson), a global self-service app for DavidShield medical insurance covering roughly 140 countries, mobile banking and trading solutions for Bank Discount, Bank Hapoalim and Bank Leumi, and an IBM WebSphere Commerce-integrated order assembly application for Mega Retail that cut online grocery assembly time from 60 to 40 minutes.

The technology stack spans native iOS (Swift) and Android development, Umbraco CMS, Magento and nopCommerce commerce platforms, SAP Hybris Marketing, Algolia Search and IBM WebSphere Commerce integrations. AI/ML is applied through the 'Digital DNA Engineering' service (machine-learning personalization over structured customer/corporate profiles), predictive analytics (regression, association, decision tree, clustering and neural network algorithms for purchase likelihood), AI-driven chatbots for intent handling, and process automation dashboards. Underlying this is an 'Innovation Lab' offering running hackathons and startup grinds; IdeoDigital also operates within a broader Ideo digital Group of Companies that includes Robin, UTeam, Digisoft and OpenTech.

Revenue is generated on a professional-services engagement model through strategic consultation, Digital Challenge Assessments, Innovation Lab services, mobile and web product development, and ongoing optimization. Pricing is not publicly disclosed and engagements appear quote-based enterprise contracts rather than tiered or transactional pricing. Go-to-market is direct enterprise sales, supplemented by content marketing (Insights blog, Digital Me eBook), case studies, the Digital Opportunity Survey self-assessment tool, and industry events. The company is privately held with no disclosed external institutional investors, operates primarily from Tel Aviv (Ha-Shlosa st 2 and Midtown Tower offices), and reports a headcount band of 51-100 employees.

Name

IdeoDigital

Legal name

Ideo digital

Website

https://ideo-digital.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

IdeoDigital is a Tel Aviv-based digital transformation consultancy founded in 2009 that designs mobile, web and omnichannel digital products for enterprise clients in healthcare, banking, insurance, retail and manufacturing, using a proprietary Digital Me methodology aimed at 90-day delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Transformation Consulting: Professional services model providing end-to-end digital transformation including strategy development, customer experience design, product development, and ongoing optimization. Engagement types include Digital Challenge Assessment, Strategic Consultation, Innovation Lab services, and eCommerce implementations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

IdeoDigital is a digital transformation consultancy that designs and implements large-scale digital self-service solutions for enterprise clients across healthcare, banking, insurance, and retail. The firm uses its proprietary 'Digital Me' methodology to deliver strategy, customer experience design, mobile and web application development, and analytics-driven optimization, with engagements typically going live within 90 days.

Product overview

IdeoDigital is a digital transformation consultancy offering a portfolio of services centered around the Digital Me Methodology—a consumer-centric framework for mapping customer digital behavior and business objectives. The company's offerings span strategic consulting, mobile application development, and analytics services. Key products include specialized mobile applications for healthcare (MJFox Parkinson's app, Maccabi Patient/Doctor portals, iCON ADHD app, DavidShield insurance app) and retail (Mega Retail order assembly app). Supporting services include Digital Opportunity Survey assessment tools, Digital DNA engineering using machine learning, Innovation Lab hackathons, Digital Challenge Assessment, Strategic Consultation, Big Data & Analytics, and eCommerce solutions built on Magento. The portfolio combines advisory services with deliverable digital products across healthcare, banking, insurance, and retail sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Me Methodology A consumer-centric digital transformation methodology that maps customer digital behavior and business goals to create personalized engagement strategies for enterprise clients.
• Digital Opportunity Survey A digital transformation self-assessment tool that helps organizations identify opportunities and gaps across five key areas: Strategy, Customers, Products, Analytics, and Market.
• Digital DNA Engineering Machine learning analytics service that fuses company and customer Digital Me profiles to generate personalized and adaptive user experiences using marketing cloud technology.
• Innovation Lab Weekend hackathons and startup grinds for ideation, creative strategy, design, development, prototyping, iteration and optimization, leveraging Israeli startup nation DNA.
• Digital Challenge Assessment Strategic consulting service including a Technology Audit to identify gaps in organizational IT infrastructure and work processes, resulting in a Digital Challenge Analysis.
• Strategic Consultation 360-degree strategy and business model assessment based on the intersection of business goals and target customer needs, focused on market relevance and customer pain point solutions.
• Big Data and Analytics Advanced analytics service deploying analytic tools and platforms to track KPIs, measure events and transactions, with machine learning and AI capabilities for predictive decision-making.
• eCommerce and Retail Solutions Commerce platform development using Magento and complementary technologies for apparel, footwear, toys, electronics, jewelry and food retail, featuring scalable and flexible e-commerce platforms.

Quantifiable outcome

• Order assembly time reduced from 60 minutes to 40 minutes for Mega Retail grocery fulfillment
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EPAM Systems: EPAM provides software engineering, digital platform development, and consulting for enterprises across banking, healthcare, insurance, and retail — matching IdeoDigital's custom-application and transformation-services profile at a larger scale.
• Thoughtworks: Thoughtworks is a technology consultancy that builds custom digital platforms and applies agile/lean methodologies to enterprise transformation — comparable to IdeoDigital's Digital Me methodology and project-based engagement model.
• Endava: Endava is a technology services firm combining strategy consulting, custom software engineering, and digital product design for enterprise clients in financial services, healthcare, and consumer products — closely aligned with IdeoDigital's vertical exposure and engagement model.
• Globant: Globant is a global digital transformation consultancy that designs and engineers digital products and experiences for enterprise clients across banking, healthcare, retail, and media — directly overlapping IdeoDigital's vertical mix and service offering (strategy + engineering).

Broad incumbents

• Accenture Interactive / Accenture Song: Accenture's digital/Interactive practice delivers strategy, experience design, and large-scale platform builds across the same verticals as IdeoDigital (banking, healthcare, retail, insurance), but as part of a much broader global portfolio.
• McKinsey Digital: McKinsey Digital pairs C-level transformation advisory with delivery of digital products and platforms, overlapping with IdeoDigital's strategic-consultation and product-build combination, though within a much larger advisory franchise.
• Deloitte Digital: Deloitte Digital combines management consulting, customer experience design, and enterprise platform implementation for the same regulated industries IdeoDigital serves, but at a significantly larger scale and as part of Big Four advisory.

Regional players

• Sapiens International: Israel-headquartered technology vendor serving insurance, banking, and healthcare — geographically and vertically adjacent to IdeoDigital and a potential Israeli-ecosystem comparable in regulated digital-services delivery.
• Matrix (Israel): Israel-based IT services and digital solutions provider delivering software development, digital transformation, and consulting to enterprises — a domestic competitor with overlapping vertical exposure in Israel.
• AllCloud: Israel-rooted cloud and digital transformation consultancy delivering enterprise platform implementations — comparable as a same-ecosystem regional peer targeting Israeli and global enterprise digital initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ideomobile

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IdeoDigital