Growing Generations
Growing Generations is a Los Angeles-based premium surrogacy and donation agency founded in 1996 that matches intended parents with vetted surrogates, egg donors, and sperm donors across four tiered programs priced up to $500,000+, serving primarily LGBTQIA+ families and clients in six continents.
- Company typePrivate
- Founded1996
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Growing Generations does
Growing Generations is a premium surrogacy and donation agency headquartered in Los Angeles, California, founded in 1996. The company matches intended parents with gestational surrogates, egg donors, and sperm donors, operating four tiered surrogacy programs (Legacy, Legacy+, Heritage, Heritage+) priced from approximately $208,000 to $500,000+ per journey. Across 30 years of operation it has facilitated more than 2,400 births and reports a 99.3% surrogate journey success rate and a 95% surrogate match acceptance rate. Approximately 55% of its clients are LGBTQIA+ families, a segment the firm has served since founding and in which it is positioned as a pioneer.
The underlying service model is a high-touch, professionally managed matching and coordination process rather than a software platform. Proprietary psychological and medical screening protocols were developed in-house by Senior Partner Dr. Kim Bergman and refined over decades; surrogates are accepted from the top 2% of applicants, egg donors from the top 1%, and sperm donors from the top 3%. The firm operates as a coordination layer between intended parents, surrogates/donors, fertility clinics (with deep roots in California), and specialised surrogacy law firms. Go-to-market is hybrid: direct sales and personalised consultations for intended parents, digital recruitment funnels and influencer partnerships for surrogates and donors, plus an enterprise channel through a Carrot Fertility partnership that connects employer-sponsored benefit members to the agency's services. Geographic reach spans intended parents on six continents, with active programs targeting Australia and a dedicated East Coast service arm to supplement the California core.
Revenue is generated almost entirely through professional-service fees bundled into each journey. Pricing is quote-based, not publicly disclosed, and reflects the four-tier structure. Auxiliary revenue streams include per-cycle egg donor fees and per-donation sperm donor fees, with top egg donors able to earn $150,000+ and top sperm donors $100,000+ across repeat cycles; the agency retains the spread between donor compensation and client fees. The firm is privately held with no disclosed outside funding, headcount of 11-50, and senior leadership that has been largely internally developed (CEO since 1998, President since 2003 as a college intern).
Growing Generations firmographics
Firmographics- Name
- Growing Generations
- Legal name
- Growing Generations
- Website
- https://growinggenerations.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Growing Generations is a Los Angeles-based premium surrogacy and donation agency founded in 1996 that matches intended parents with vetted surrogates, egg donors, and sperm donors across four tiered programs priced up to $500,000+, serving primarily LGBTQIA+ families and clients in six continents.
- Ownership category
- akta.pro rank
Where Growing Generations is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Growing Generations business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Surrogacy Agency Services: Growing Generations generates revenue through professional fees charged to intended parents for surrogacy matching and program services. The company offers four program tiers (Legacy, Legacy+, Heritage, Heritage+) with varying levels of service, support, and pricing ranging from approximately $208,000 to $500,000+ per journey.
- Egg Donation Services: Revenue is generated from facilitating egg donation cycles. Egg donors are compensated $10,000-$15,000+ per donation, with top donors potentially earning up to $150,000 across multiple cycles. The company retains the difference as service fees.
- Sperm Donation Services: Revenue from sperm donation services. Sperm donors receive $10,000 per donation with potential earnings up to $100,000 across multiple cycles. The company facilitates these services as part of its comprehensive family-building offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Legacy Program: Entry-level premium surrogacy service |
| Other | Multi-year contract | Legacy+ Program: Enhanced surrogacy service with additional benefits |
| Other | Multi-year contract | Heritage Program: High-touch premium service with priority matching |
| Other | Multi-year contract | Heritage+ Program: Ultimate premium surrogacy experience |
| Other | Multi-year contract | Surrogate Compensation: Base pay plus bonuses and benefits |
| Unit Pricing | Multi-year contract | Egg Donor Compensation: Per-cycle payment with bonus potential |
| Unit Pricing | Multi-year contract | Sperm Donor Compensation: Per-donation payment |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Growing Generations product offering
Product offeringCore offering
Growing Generations is a premium surrogacy and donation agency that matches intended parents with vetted surrogates, egg donors, and sperm donors. The agency offers four tiered surrogacy programs (Legacy, Legacy+, Heritage, Heritage+) plus standalone egg and sperm donation programs, providing screening, matching, legal coordination, and continuous support throughout each journey. Pricing ranges from approximately $208,000 to $500,000+ per journey, with egg and sperm donor cycles priced separately.
Product overview
Growing Generations is a premium surrogacy and donation agency offering a comprehensive suite of family-building services. The core offerings include the Surrogacy Program (available in four tiers: Legacy, Legacy+, Heritage, Heritage+), the Egg Donation Program, and the Sperm Donation Program. These are supported by service offerings for Intended Parents, Surrogates, and Donors that provide matching, screening, legal coordination, and ongoing support throughout the journey. The company also maintains a partnership with Carrot Fertility to serve employer-sponsored fertility benefit members.
Differentiator
Problem solved
Functional benefit
Products and services
- Surrogacy Program Premium gestational surrogacy agency service that matches intended parents with screened surrogates from the top 2% of applicants, offered in four tiered packages (Legacy, Legacy+, Heritage, Heritage+) with varying levels of service, support, and pricing from $208,000 to $500,000+ per journey.
- Egg Donation Program Facilitates egg donation cycles by connecting intended parents with screened egg donors drawn from the top 1% of applicants, with donors compensated $10,000-$15,000+ per cycle and over 1,600 cycles facilitated to date.
- Sperm Donation Program Provides access to sperm donors from the top 3% of applicants, with donors compensated at $10,000 per donation (one of the highest rates in the industry), enabling family building for intended parents.
- Intended Parent Services Comprehensive support offering for intended parents including consultation, surrogate and donor matching, legal guidance, and end-to-end coordination throughout the surrogacy and donation journey.
- Surrogate Services Support services for gestational carriers including application screening, matching with intended parents, compensation management, medical coordination, and ongoing support throughout the pregnancy journey. Surrogates are selected from the top 2% of applicants.
- Donor Services Support services for egg and sperm donors including application processing, screening coordination, cycle management, and compensation handling, with donors drawn from the top 1% (egg) and top 3% (sperm) of applicants.
Quantifiable outcome
- 99.3% success rate for surrogate journeys
- +5 more outcomes
Companies that use Growing Generations
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles6 records
Growing Generations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Growing Generations partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Carrot FertilitycoreCarrot Fertility partnership provides Growing Generations access to employer-sponsored fertility benefit members. Carrot is a fertility benefits manager serving employers and employees, connecting members with surrogacy services. This partnership expands Growing Generations' reach to intended parents with employer-sponsored fertility coverage.
- International Fertility Law GroupcoreInternational Fertility Law Group, founded by Rich Vaughn, provides legal expertise for international intended parents navigating complex surrogacy laws. Rich Vaughn is a former Chair of the American Bar Association Family Law Section Committee on Assisted Reproductive Technology and serves as a distinguished U.S. Assisted Reproductive Technology Law Attorney.
- Top Surrogacy Law FirmscoreGrowing Generations partners with highly vetted and experienced surrogacy attorneys who ensure compliance with surrogacy laws and help draft gestational carrier agreements and contracts. These legal partners create tailored legal experiences to protect parental rights and ensure agreements are compliant with state and country requirements.
- California Fertility ClinicscoreGrowing Generations has established partnerships with leading fertility clinics across California, with nearly 30 years of local clinic partnerships supporting their #1 market. Clinics provide medical procedures including IVF, embryo transfer, and pregnancy care for surrogacy journeys.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Growing Generations competitors and assessment
Company assessmentDirect peers
- Circle Surrogacy: One of the largest US surrogacy and egg donation agencies with a similar premium, full-service model and longstanding LGBTQIA+ family-building focus. Directly comparable in tiered program structure, intended-parent journey, and surrogate recruitment approach.
- ConceiveAbilities: US-based surrogacy and egg donation agency offering matching, screening, and journey coordination services. Comparable target market (intended parents including LGBTQIA+) and operational model to Growing Generations.
- Simple Surrogacy: Texas-based surrogacy and egg donation agency providing full-service gestational carrier programs. Comparable service offering and intended-parent segments, with overlapping LGBTQIA+ clientele.
- Worldwide Surrogacy Specialists: US surrogacy agency specializing in international intended parents, similar to Growing Generations' Australia program. Directly comparable in cross-border surrogacy coordination and premium-service positioning.
- Egg Donor & Surrogacy Solutions (EDSS): California-based surrogacy and egg donation agency serving heterosexual and LGBTQIA+ intended parents. Comparable in tiered offerings, California-market focus, and premium service positioning.
- Sensible Surrogacy: US surrogacy agency serving both domestic and international intended parents. Comparable in cross-border journey coordination, though positioned slightly more accessibly than Growing Generations' premium tiering.
Emerging players
- Carrot Fertility: Fertility benefits platform and Growing Generations' distribution partner; increasingly offers direct clinical and agency referrals. Partial overlap as a channel partner with potential to disintermediate traditional agencies via employer-channel scale.
- Nodal: Tech-enabled surrogacy matching platform serving intended parents in the US. Partial overlap in matching services with Growing Generations but with a more digital-first, lower-cost go-to-market that could pressure traditional agencies over time.
Regional players
- Canadian Surrogacy Community: Canadian-focused surrogacy agency serving both Canadian and inbound international intended parents. Comparable service offering but operating in a different legal/geographic market with its own surrogate pool.
- Brilliant Beginnings: UK-based surrogacy agency focused on international intended parents (UK, EU, Australia) where domestic surrogacy is restricted. Comparable in international intended-parent focus but geographically distinct from Growing Generations' US base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Growing Generations social profiles
Digital presenceGrowing Generations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growing Generations leadership team
Management profileNumber of profiles
Profiles5 records
Growing Generations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growing Generations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growing Generations
What does Growing Generations do?
Growing Generations is a premium surrogacy and donation agency that matches intended parents with vetted surrogates, egg donors, and sperm donors. The agency offers four tiered surrogacy programs (Legacy, Legacy+, Heritage, Heritage+) plus standalone egg and sperm donation programs, providing screening, matching, legal coordination, and continuous support throughout each journey. Pricing ranges from approximately $208,000 to $500,000+ per journey, with egg and sperm donor cycles priced separately.
Is Growing Generations a public or private company?
Growing Generations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Growing Generations founded?
Growing Generations was founded in 1996. It employs 11 to 50 people.
Where is Growing Generations based?
Growing Generations is headquartered in Los Angeles, United States, in the North America region.
How does Growing Generations make money?
Three revenue lines are on record. Surrogacy Agency Services are the primary driver. The others are egg Donation Services and sperm Donation Services.
Who are Growing Generations's main competitors?
Direct peers on record are Circle Surrogacy, ConceiveAbilities, Simple Surrogacy, Worldwide Surrogacy Specialists, Egg Donor & Surrogacy Solutions (EDSS) and Sensible Surrogacy. Emerging players are Carrot Fertility and Nodal. Regional players are Canadian Surrogacy Community and Brilliant Beginnings.
Does Growing Generations have an API?
No public API is recorded for Growing Generations.