Simple Surrogacy
Dallas-based, all-female-owned Simple Surrogacy, founded in 2002, is a full-service gestational surrogacy and egg donation agency serving intended parents and surrogates across all 50 US states and over 20 countries internationally.
- Company typePrivate
- Founded2002
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Simple Surrogacy does
Simple Surrogacy, LLC is a Dallas, Texas-based surrogacy and egg donation agency founded in 2002, operating as a privately held LLC under female ownership. The company provides full-service gestational and traditional surrogacy coordination, egg donor matching, international surrogacy services, escrow management through a partnership with SeedTrust, and per-hour fertility consulting. Its core service bundle includes surrogate screening and matching, legal coordination through partner attorneys, medical coordination with IVF clinics, escrow oversight, and 24/7 support throughout a multi-year journey, with a guaranteed success policy offering unlimited free rematching.
The firm generates revenue primarily through professional services fees charged to intended parents for surrogacy coordination, egg donation matching, and ancillary services, with surrogate compensation ($50,000-$55,000 base, plus $5,000 per subsequent journey for experienced surrogates) managed through independent escrow accounts rather than on the agency's income statement. Customer segments include intended parents (heterosexual couples, LGBTQ+ families, single parents by choice, and international parents from over 20 countries), surrogate mothers, and egg donors. Distribution is direct via phone consultations, website applications, and in-office appointments at the Dallas headquarters, supplemented by partnerships with 15+ top US IVF clinics, advocacy organizations such as Men Having Babies and Gays with Kids, fertility benefit providers including Carrot and Progeny, and fertility financing companies.
Operationally, Simple Surrogacy holds the New York State Surrogacy Agency License (described as the toughest surrogacy certification worldwide), maintains a BBB A+ rating for over 15 years, complies with ASRM/SART and FDA guidelines, and caps annual client volume at under 100 to preserve service quality. Technology plays a supporting role in coordination, but no proprietary platform or AI capabilities are disclosed; the company's competitive position rests on 22+ years of brand history, 60+ years of collective staff experience, all-female surrogate-and-donor-experienced personnel, and an extensive partner ecosystem spanning clinics, attorneys, escrow providers, and advocacy bodies.
Simple Surrogacy firmographics
Firmographics- Name
- Simple Surrogacy
- Legal name
- Simple Surrogacy, LLC
- Website
- https://simplesurrogacy.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dallas-based, all-female-owned Simple Surrogacy, founded in 2002, is a full-service gestational surrogacy and egg donation agency serving intended parents and surrogates across all 50 US states and over 20 countries internationally.
- Ownership category
- akta.pro rank
Simple Surrogacy industry classification
Industry- Product category
- Surrogacy & Egg Donation Services
- NAICS
- Family Planning Centers (621410)
- akta.pro primary industry
- Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)
Keywords
Where Simple Surrogacy is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simple Surrogacy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Agency Fees: Full-service agency fees charged to intended parents for comprehensive surrogacy services including surrogate matching, coordination, legal referrals, medical coordination, and escrow management.
- Surrogate Compensation Management: Manages surrogate base compensation ($55,000 for new surrogates with insurance, $50,000 without insurance) plus additional expenses, multiples compensation, and reimbursements held in independent escrow.
- Egg Donation Services: Fees for egg donor matching and coordination services.
- Independent Escrow Services: Escrow management through SeedTrust for handling surrogate compensation and intended parent funds, with escrow oversight advocate providing additional support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | New Surrogate with Insurance - Base Compensation |
| Unit Pricing | Multi-year contract | New Surrogate without Insurance - Base Compensation |
| Unit Pricing | Multi-year contract | Experienced Surrogate Compensation |
| Other | Multi-year contract | Intended Parent Agency Fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Simple Surrogacy product offering
Product offeringCore offering
Simple Surrogacy is a full-service surrogacy and egg donation agency that matches intended parents with surrogates and egg donors, and coordinates the entire journey from screening and legal referral to medical coordination, escrow management, and 24/7 support. It also provides per-hour fertility consulting for clients seeking independent journeys and partners with financing providers to make services more affordable.
Product overview
Simple Surrogacy is a full-service surrogacy agency offering a comprehensive suite of family-building services. The core offering consists of two main programs: the Surrogacy Program (supporting both gestational and traditional surrogacy) and the Egg Donation Program. These are complemented by International Surrogacy Services for clients from over 20 countries, LGBTQ+ Surrogacy Services, and Surrogacy Financing options. The agency also provides Independent Escrow Management through SeedTrust and offers Per-Hour Fertility Consulting for clients seeking more flexible guidance. The company positions itself as the oldest and largest surrogacy agency in Texas, with 22+ years of experience serving intended parents and surrogates nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Surrogacy Program Full-service gestational and traditional surrogacy program providing surrogate matching, legal coordination, medical coordination, escrow management, and 24/7 support throughout the journey for intended parents and surrogates.
- Egg Donation Program Comprehensive egg donor matching service with an extensive donor database, allowing intended parents to view donor profiles and match with donors for their surrogacy journey, including anonymous and known donation options.
- International Surrogacy Services
Quantifiable outcome
- Over 150 babies born through their program
- +3 more outcomes
Companies that use Simple Surrogacy
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Simple Surrogacy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Simple Surrogacy partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship and minor.
- SeedTrustcoreIndependent escrow provider managing all client funds in separate federally insured escrow accounts. Provides escrow oversight advocate for surrogates and intended parents with on-demand itemized statements.
- Men Having BabiesflagshipFounding member of Advisory panel and GPAP (Gays Parenting Assistance Program) financial assistance program for intended parents. Provides benefit programs and financing options to clients.
- Gays with KidsflagshipFounding member of Advisory Council. Organization supporting gay individuals and couples in family building through surrogacy.
- Rainbow FamiliescoreSponsor of Rainbow Families organization supporting LGBTQ+ families.
- SEEDScoreProfessional member of Society for Ethics in Egg Donation and Surrogacy.
- RESOLVEcoreMember of RESOLVE: The National Infertility Association.
- American Fertility AssociationcoreMember of the American Fertility Association.
- CarrotminorFertility benefit provider participating in cost-lowering programs for clients.
- ProgenyminorFertility benefit provider participating in cost-lowering programs for clients.
- IVF Clinic NetworkcoreRelationships with many top IVF clinics in the U.S. including American Fertility Services, Aspire Fertility, California Fertility Partners, CCRM, Dallas IVF, Fertility Specialists of Texas, Fort Worth Fertility, HFI Houston, Illume Fertility, Pacific Northwest Fertility, Repromed Fertility, San Diego Fertility Center, Shady Grove Fertility, Texas Fertility Center, Utah Fertility. Offers preferred rates at some clinics.
- Referral Attorney NetworkcorePartner attorneys in every state with favorable surrogacy laws, specializing in reproductive law. Provides independent legal representation for surrogates and intended parents.
- INCIIDminorInternational Council on Infertility Information Dissemination provides infertility education resources.
- ASRMcoreAmerican Society for Reproductive Medicine - multidisciplinary organization for reproductive medicine practice.
- SARTcoreSociety for Assisted Reproductive Technology - primary organization for ART professionals in the U.S.
- International Fertility Law GroupminorInternational legal advice provider for surrogacy arrangements.
- FamilyCordminorCord blood banking services for families through surrogacy.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Simple Surrogacy competitors and assessment
Company assessmentDirect peers
- Circle Surrogacy: One of the largest U.S. surrogacy and egg donation agencies, offering full-service gestational surrogacy for intended parents nationally and internationally. Closely comparable in service breadth, target clientele (LGBTQ+ and international families), and full-journey coordination model.
- Growing Generations: Full-service surrogacy and egg donation agency with strong LGBTQ+ focus and international clientele. Comparable in offering end-to-end journey management, in-house legal coordination, and similar target segments including gay intended parents and international families.
- ConceiveAbilities: U.S. surrogacy and egg donation agency providing matching, coordination, and case management for intended parents and surrogates nationwide. Directly comparable in service model (full-service agency), surrogate screening rigor, and intended-parent focus.
- Family Source Consultants: Illinois-based surrogacy and egg donation agency serving intended parents across the U.S. and internationally. Similar full-service offering, comparable pricing structure, and overlapping client base with Simple Surrogacy in the mid-market intended-parent segment.
- Worldwide Surrogacy Specialists: Surrogacy agency focused heavily on international intended parents and complex cross-border arrangements. Comparable international coordination capabilities and legal-network-driven service model.
- Creative Family Connections: Reproductive law firm and surrogacy agency providing legal and case management services. Comparable in offering integrated legal coordination alongside matching/case management, particularly relevant given Simple Surrogacy's reliance on partner attorneys.
- Agency for Surrogacy Solutions: California-based surrogacy and egg donation agency with similar full-service model. Comparable in international clientele and LGBTQ+ focus, though concentrated in higher-cost California market versus Simple Surrogacy's Texas cost positioning.
Emerging players
- SurrogateFirst: Newer full-service surrogacy agency with strong digital presence and tech-enabled journey management. Comparable in targeting intended parents directly but competes more on technology-enabled experience, contrasting Simple Surrogacy's traditional service approach.
Others
- Carrot Fertility: Employer-sponsored fertility benefits platform that partners with agencies like Simple Surrogacy. Listed as a Simple Surrogacy partner — relevant adjacent player shaping demand and directing client flow into partner agencies.
- Men Having Babies: Non-profit advisory organization and financial assistance program for gay prospective parents. Simple Surrogacy is a founding member of its advisory panel — a key ecosystem player influencing LGBTQ+ client referrals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat8 records
Key risks7 records
Key highlights7 records
Customer concentration
Simple Surrogacy social profiles
Digital presenceSimple Surrogacy compliance and trust
Trust signalCompliance8 records
Simple Surrogacy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Surrogacy leadership team
Management profileNumber of profiles
Profiles1 record
Simple Surrogacy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Surrogacy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Surrogacy
What does Simple Surrogacy do?
Simple Surrogacy is a full-service surrogacy and egg donation agency that matches intended parents with surrogates and egg donors, and coordinates the entire journey from screening and legal referral to medical coordination, escrow management, and 24/7 support. It also provides per-hour fertility consulting for clients seeking independent journeys and partners with financing providers to make services more affordable.
Is Simple Surrogacy a public or private company?
Simple Surrogacy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simple Surrogacy founded?
Simple Surrogacy was founded in 2002. It employs 11 to 50 people.
Where is Simple Surrogacy based?
Simple Surrogacy is headquartered in Dallas, United States, in the North America region.
How does Simple Surrogacy make money?
Four revenue lines are on record. Agency Fees are the primary driver. The others are surrogate Compensation Management, egg Donation Services and independent Escrow Services.
Who are Simple Surrogacy's main competitors?
Direct peers on record are Circle Surrogacy, Growing Generations, ConceiveAbilities, Family Source Consultants, Worldwide Surrogacy Specialists, Creative Family Connections and Agency for Surrogacy Solutions. SurrogateFirst is listed as an emerging player. Others are Carrot Fertility and Men Having Babies.
Does Simple Surrogacy have an API?
No public API is recorded for Simple Surrogacy.
What industry is Simple Surrogacy in?
Simple Surrogacy's product category is Surrogacy & Egg Donation Services. Its primary akta.pro industry code is HLALAHAA, Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation). Its NAICS code is 621410.