What All Star Rents does

All Star Rents is a privately held, family-owned equipment rental company founded in 1962 by Ted and Esther deVries and currently operated by the second and third generation of the founding family. The company runs 13 retail storefronts spanning Northern California and a single Nevada location (Sparks/Reno), with corporate headquarters in Fairfield, CA. It serves two principal customer groups: professional contractors requiring heavy-duty equipment (backhoes, excavators, forklifts, aerial lifts, generators, skidsteers), and homeowners/DIYers needing tools, lawn and garden equipment, trailers, and small machines on a project basis. Secondary use cases include party and event equipment (Chico only) and moving/transportation rentals. The company also generates transactional revenue from new and used equipment sales, propane refills at selected locations, and a U-Cart Concrete service (ready-mix concrete in small quantities) at four branches. Headcount is reported in the 101–250 range, and no external investors, parent company, or M&A activity are disclosed.

The business runs on a physical-asset, store-front model with a thin digital layer. Core technology is the Point-of-Rental rental management software platform, an industry-standard SaaS tool, supplemented by a public-facing online equipment catalog, online payment processing through JotForm, and a YouTube channel featuring equipment tutorials. No proprietary technology, AI/ML capabilities, or data assets are disclosed. Revenue mechanics are diversified: equipment rentals (usage-based, tiered 4-hour/daily/weekly/monthly) form the core, with one-time equipment sales, propane transactions, and concrete sales as supplementary streams. Go-to-market is direct-to-consumer through 13 physical locations, supported by organic social (Facebook), video content, and DIY how-to guides aimed at the top of the rental funnel. Notable differentiators include 62 years of brand history, BBB accreditation, the 2005 ARA Rental Hall of Fame induction of the founder, and a "professional-duty" equipment positioning aimed at both contractor and DIY segments.

Strategically, the company appears to prioritize stable regional density over rapid expansion. There is no disclosed M&A, no external funding, and no executive hiring announcements in the source data. Recent product-level moves — U-Cart Concrete at four locations, party supplies at Chico, an online catalog/payment layer, and DIY content marketing — represent incremental, capital-light extensions of the existing rental franchise rather than a pivot or platform shift. The competitive position rests on a physical distribution moat (13 locations in secondary Northern California markets), brand and relationship trust built over six decades, and trained in-store personnel providing equipment selection and safety advice.

Name

All Star Rents

Legal name

All Star Rents

Website

https://allstarrents.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Short description

All Star Rents is a family-owned equipment rental company founded in 1962, operating 13 retail locations across Northern California and Nevada. It serves contractors, homeowners, and DIYers with construction, lawn/garden, and party equipment, plus related sales of new/used equipment, propane, and small-batch concrete.

Ownership category

akta.pro rank

Product category

Equipment Rental Services

NAICS

General Rental Centers (5323), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531)

akta.pro primary industry

Lifting & Hoisting Rental & Leasing (IMAHAJAN)

akta.pro secondary industries

Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL), Heavy-Duty Truck & Tractor Rentals (THADAJAC)

Keywords

• Equipment rental services
• Construction equipment rental
• Homeowner equipment rental
• Party event rentals
• Used equipment sales

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rentals: Core revenue stream from renting equipment to homeowners, DIYers, and contractors. Equipment ranges from small tools (lawn/garden, saws) to heavy construction equipment (backhoes, forklifts, excavators). Rental periods include hourly, daily, weekly, and monthly billing.
2. New Equipment Sales: Sale of new equipment and tools to customers who prefer to purchase rather than rent.
3. Used Equipment Sales: Sale of pre-owned rental equipment through all 13 store locations.
4. Propane Sales: Propane tank sales and refills available at selected store locations.
5. U-Cart Concrete: Sale of ready-mix concrete in small quantities (up to 1 yard) at four locations (Davis, Fairfield, Sparks/Reno, North Highlands). Customers haul concrete in trailers.
6. Party Supplies (Chico Only): Event and party equipment rentals including tents, chairs, tables, linens, and specialty items like cotton candy machines, snow cone machines. Available exclusively at Chico location.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

All Star Rents rents and sells professional-duty equipment from 13 store locations across Northern California and Nevada, serving homeowners, DIYers, and professional contractors with tools ranging from lawn and garden equipment to heavy construction machinery. Additional offerings include U-Cart Concrete (small-batch ready-mix concrete at four locations), party and special event supplies (Chico only), propane refills, new and used equipment sales, and equipment repair services.

Product overview

All Star Rents is a family-owned equipment rental company established in 1962, operating 13 store locations across Northern California and Nevada. The company offers a unified rental platform with three primary product lines: Contractor Equipment Rentals (heavy-duty professional equipment including earthmoving, aerial lifts, generators, and tractors), Homeowner Equipment Rentals (DIY-friendly tools for lawn care, painting, and construction), and Party & Special Event Supplies (tents, tables, and concession equipment available at Chico location only). Additional services include U-Cart Concrete at four locations, Propane Refill Services, New and Used Equipment Sales, Equipment Repair & Service, and online tools such as a Concrete Calculator and Customer Account Portal. The portfolio is unified under the All Star Rents brand, with locations operating as local branches of the same rental network.

Differentiator

Problem solved

Functional benefit

Products and services

• Contractor Equipment Rentals Heavy-duty equipment rentals for professional contractors and construction companies, including earthmoving equipment (backhoes, excavators, skidsteer loaders, trenchers), aerial lifts (boom lifts, scissor lifts), material handling (forklifts, dump trucks), power generation (generators), and tractors. Rental periods include 4-hour, daily, weekly, and 4-week monthly billing.
• Homeowner Equipment Rentals DIY-friendly equipment rentals for individual homeowners, including lawn and garden tools (weed eaters, rototillers, hedge trimmers, chain saws), power saws and tile saws, pressure washers, floor equipment, ladders, scaffolding, painting equipment, trailers, and truck rentals for residential projects.
• Party and Special Event Supplies Event equipment rentals available exclusively at the Chico location, including tents, chairs, tables, linens, dance floors, staging, barbeques, heaters, wedding supplies, and specialty concession items such as cotton candy machines, popcorn machines, and snow cone machines.
• U-Cart Concrete Trailer-haul ready-mix concrete service allowing customers to purchase up to 1 yard of precisely blended ready-mix concrete delivered directly into their trailer. Available at Davis, Fairfield, Sparks/Reno, and North Highlands locations, eliminating the need for commercial batch plant minimums.
• New Equipment Sales Sale of new equipment and tools for customers who prefer to purchase rather than rent, available across the 13 store locations.
• Used Equipment Sales Sale of pre-owned rental equipment at discounted prices, available across all 13 store locations with an online used equipment catalog.
• Propane Refill Services Propane tank refills and sales available at selected store locations for grilling, heating, and forklift equipment fueling needs.
• Equipment Repair and Service Parts, repair, and maintenance services for rented and customer-owned equipment to ensure proper functioning and safe operation.

Quantifiable outcome

• 13 locations serve communities across Northern California and Nevada

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• American Rental Association (ARA)coreOthersMember of the American Rental Association, the primary industry organization for equipment rental companies. Ted deVries received the Rental Hall of Fame award from ARA in 2005.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sunbelt Rentals: Largest North American equipment rental company (subsidiary of Ashtead Group), operating a broad general-line fleet across contractor and DIY segments. Directly comparable to All Star Rents in core business model, just at vastly larger national scale.
• United Rentals: NYSE-listed largest equipment rental company in the world with extensive general-line and specialty fleets. Closest direct competitor on business model and customer overlap; serves as the dominant scale benchmark for any regional rental operator including All Star Rents.
• Herc Rentals: NYSE-listed national equipment rental company (formerly H&E Equipment) with broad fleet across construction, industrial, and infrastructure. Directly comparable general-line rental operator with overlapping customer base to All Star Rents.
• Ahern Rentals: Family-owned regional equipment rental company headquartered in Las Vegas, with significant Nevada/California footprint. Closely analogous to All Star Rents on private family-owned operating model, geographic overlap, and multi-segment customer approach.
• H&E Equipment Services: One of the largest integrated equipment rental and sales companies in the U.S., with a heavy concentration in heavy construction and aerial equipment. Comparable to All Star Rents' contractor segment focus and complementary new/used equipment sales model.

Broad incumbents

• Home Depot Tool Rental: The tool and truck rental offering of Home Depot, the largest U.S. home improvement retailer. Comparable to All Star Rents' DIY/homeowner segment and truck rental offering, though as a small add-on within a much broader retail business.
• Lowe's Tool Rental: In-store tool and equipment rental offering from Lowe's, the second-largest U.S. home improvement retailer. Directly comparable to All Star Rents' homeowner/DIY rental segment, leveraging massive retail footprint and brand recognition.
• Aggreko: Global specialty rental provider focused on power generation, temperature control, and industrial equipment. Comparable to All Star Rents on rental business model and contractor/customer overlap, but with a narrower specialty-product focus and global footprint.

Emerging players

• BigRentz: Online equipment rental marketplace aggregating rental supply from operators across the U.S. Represents a digitally-native emerging model that competes for the same contractor and DIY customers as All Star Rents without owning physical retail locations.

Regional players

• McClain's Rental: Regional equipment rental operator serving parts of the Western U.S. Comparable to All Star Rents on multi-store regional operating model and general-line rental offerings, though serving different primary geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AllStarRents
• Facebookfacebook.com/AllStarRents

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Star Rents