BigRentz
BigRentz operates the largest U.S. procurement platform for construction equipment rentals, connecting contractors and facilities teams to 6,000+ suppliers across 14,000+ locations. It has processed over $1 billion in transactions and now offers SiteStack, an AI-powered procurement intelligence SaaS product launched in 2025.
- Company typePrivate
- Founded2012
- HeadquartersIrvine, United States
- Headcount51–100
- GTM type—
- Offering—
What BigRentz does
BigRentz is a construction equipment rental procurement platform founded in 2012 and headquartered in Irvine, California. The company operates a digital marketplace that connects contractors, project managers, and facilities teams to a network of over 6,000 certified equipment suppliers across 14,000+ U.S. locations, enabling rental of aerial lifts (scissor lifts, boom lifts), earthmoving equipment (excavators, skid steers, backhoes), forklifts, cranes, material handling gear, and construction site services. Since inception the platform has processed more than $1 billion in transactions and currently routes nearly 100,000 annual orders, making it the largest U.S. procurement platform in the construction equipment rental category. Coverage extends to 90% of the U.S. population within a 30-minute delivery window.
The company's product surface has expanded beyond the core marketplace. BigRentz+ serves enterprise customers with national account coverage, while the Customer Portal and Supplier Portal handle online booking and supplier onboarding respectively. In July 2025, BigRentz launched SiteStack, an AI-powered procurement intelligence SaaS platform trained on over $1 billion in historical transactions and 13 million supplier responses, which automates back-office tasks and reportedly delivers up to 20% cost reduction and 90% automation for early adopters. QuickRentz provides logistics technology to rental partners, and The BIG Rewards Club offers a loyalty program.
BigRentz pursues a hybrid go-to-market combining self-service online booking for SMB and individual customers with a dedicated enterprise sales motion for multi-site organizations. Revenue is generated primarily through marketplace commissions on rental transactions, supplemented by enterprise contracts (BigRentz+) and the newly launched SiteStack SaaS subscriptions. Strategic partnerships with Billd (2024, construction payments) and PermitFlow (March 2025, pre-construction permits) signal an emerging ecosystem strategy to integrate BigRentz into adjacent construction workflows. The company is privately held, has raised approximately $31M in disclosed funding across rounds since 2014 (including a $15M strategic investment from ITOCHU Corporation in 2020), and operates with 51-100 employees.
BigRentz firmographics
Firmographics- Name
- BigRentz
- Legal name
- BigRentz, Inc.
- Website
- https://bigrentz.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BigRentz operates the largest U.S. procurement platform for construction equipment rentals, connecting contractors and facilities teams to 6,000+ suppliers across 14,000+ locations. It has processed over $1 billion in transactions and now offers SiteStack, an AI-powered procurement intelligence SaaS product launched in 2025.
- Ownership category
- akta.pro rank
BigRentz industry classification
Industry- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Construction Materials & Building Supplies Marketplaces (CRAFAHAB)
Keywords
Where BigRentz is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BigRentz business model
Business modelRevenue model
- Equipment Rental Marketplace: BigRentz operates as a marketplace connecting equipment renters with a network of over 6,000 certified suppliers across 14,000+ U.S. locations. The platform facilitates transactions and earns revenue through transaction fees or commissions on rentals processed through the platform. The company has processed over $1 billion in transactions, indicating significant transaction volume.
- SiteStack SaaS Subscription: SiteStack is offered as a standalone SaaS solution for contractors and facilities teams managing complex, multi-site operations. The platform delivers measurable results including up to 20% cost reduction and 90% automation of back-office tasks. This represents a recurring subscription revenue stream from software licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Scissor Lift Rental - Electric models for indoor use |
| Unit Pricing | Pay-as-you-go | Scissor Lift Rental - Rough terrain models for outdoor use |
| Unit Pricing | Pay-as-you-go | Boom Lift Rental - Articulating boom lifts |
| Unit Pricing | Pay-as-you-go | Boom Lift Rental - Telescopic boom lifts |
| Unit Pricing | Pay-as-you-go | Forklift Rental - Standard warehouse models |
| Unit Pricing | Pay-as-you-go | Single Man Lift Rental - Push-around models |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
BigRentz product offering
Product offeringCore offering
BigRentz operates the largest online procurement platform for construction rental equipment in the United States, connecting customers with more than 6,000 certified suppliers across 14,000+ locations. The marketplace enables contractors, facilities teams, and enterprise customers to source equipment rentals with transparent upfront pricing, AI-powered procurement intelligence via SiteStack, and integrated logistics support through QuickRentz. The platform has facilitated over $1 billion in transactions since its 2012 founding.
Product overview
BigRentz is a construction procurement software company operating a nationwide heavy equipment rental platform. The core offering is the BigRentz Equipment Rental Marketplace, which connects contractors to over 6,000 certified suppliers across 14,000 U.S. locations for equipment including aerial lifts, earthmoving equipment, forklifts, cranes, and material handling gear. The platform includes add-on services such as BigRentz+ for enterprise solutions, Customer Portal for online booking, The BIG Rewards Club loyalty program, Total Cost Transparency pricing, Rental Protection Plan damage waiver, and QuickRentz logistics technology. The flagship AI-powered product is SiteStack, a procurement intelligence platform launched in July 2025 that automates back-office tasks, optimizes vendor selection, and delivers cost reductions of up to 45%. SiteStack processes nearly 100,000 annual orders and is available as a standalone SaaS solution for contractors and facilities teams managing complex multi-site operations.
Differentiator
Problem solved
Functional benefit
Brands
- SiteStack: AI-powered procurement intelligence platform for construction and facilities management sectors, developed from over $1 billion in historical transactions and 13 million supplier responses.
- BigRentz+
- The BIG Rewards Club
- QuickRentz
Quantifiable outcome
- Up to 20% cost reduction for early adopters of SiteStack platform
- +6 more outcomes
Companies that use BigRentz
Customer profileNamed customers2 records
Segments4 records
BigRentz technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
BigRentz partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PermitFlowcoreStrategic agreement to streamline pre-construction operations and improve project efficiency. The partnership aims to provide integrated solutions for construction project planning and execution.
- BilldcoreStrategic collaboration in 2024 between BigRentz and Billd, a material supplier partnership. This collaboration is highlighted as part of the industry's shift toward digitalization and scale-driven competitiveness in the construction equipment rental market.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
BigRentz competitors and assessment
Company assessmentDirect peers
- EquipmentShare: Tech-forward equipment rental company that combines owned fleet with a software platform (T3) for fleet management and procurement. The closest direct competitor to BigRentz's hybrid marketplace-plus-SaaS model in construction equipment rental.
- DOZR: Online marketplace for construction equipment rental connecting contractors with rental companies. Highly comparable asset-light marketplace model targeting the same SMB construction renter segment as BigRentz.
Broad incumbents
- Caterpillar (Cat Rental Store): OEM rental network operated by Caterpillar dealers offering heavy equipment for rent. Competes in earthmoving and material handling categories that overlap with BigRentz's core equipment offerings.
- United Rentals: Largest equipment rental company in the world with vertically integrated fleet and digital procurement platform. Competes with BigRentz in the same contractor and facilities customer base but at much greater scale with owned equipment.
- Sunbelt Rentals: Second largest North American equipment rental company with full fleet ownership and national branch network. Direct competitor for the same construction renter base as BigRentz, with comparable enterprise procurement capabilities.
- Herc Rentals: Public equipment rental company with national fleet and enterprise accounts. Competes with BigRentz for the same commercial construction and industrial renter customers with owned inventory and direct procurement relationships.
Regional players
- Ahern Rentals: Privately held equipment rental company with strong regional presence in the western U.S. Overlaps with BigRentz in aerial lifts, earthmoving, and material handling categories served through its own branches and supplier network.
- Sunstate Equipment Co. Regional equipment rental provider with branches across the U.S. sunbelt. Comparable customer base to BigRentz's contractor segment for aerial lifts, compaction, and earthmoving equipment.
Others
- Home Depot Tool Rental: Retailer-operated rental service for tools and light equipment. Tangentially comparable given a former Home Depot CSO joined BigRentz's board in 2024; competes in lower-end equipment categories adjacent to BigRentz's core commercial offerings.
Emerging players
- MachineryPartner: Construction equipment rental marketplace with a digital procurement angle. A smaller, emerging peer to BigRentz in the same marketplace category but with more limited supplier coverage and geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BigRentz social profiles
Digital presenceBigRentz compliance and trust
Trust signalCompliance1 record
BigRentz financial estimates
Financial estimateRevenue estimate
Valuation estimate
BigRentz leadership team
Management profileNumber of profiles
BigRentz funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BigRentz M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BigRentz
What does BigRentz do?
BigRentz operates the largest online procurement platform for construction rental equipment in the United States, connecting customers with more than 6,000 certified suppliers across 14,000+ locations. The marketplace enables contractors, facilities teams, and enterprise customers to source equipment rentals with transparent upfront pricing, AI-powered procurement intelligence via SiteStack, and integrated logistics support through QuickRentz. The platform has facilitated over $1 billion in transactions since its 2012 founding.
Is BigRentz a public or private company?
BigRentz is a private company. It is currently operating.
When was BigRentz founded?
BigRentz was founded in 2012. It employs 51 to 100 people.
Where is BigRentz based?
BigRentz is headquartered in Irvine, United States, in the North America region.
How does BigRentz make money?
Two revenue lines are on record. Equipment Rental Marketplace is the primary driver. The others are siteStack SaaS Subscription.
Who are BigRentz's main competitors?
Direct peers on record are EquipmentShare and DOZR. Broad incumbents are Caterpillar (Cat Rental Store), United Rentals, Sunbelt Rentals and Herc Rentals. Regional players are Ahern Rentals and Sunstate Equipment Co.. Home Depot Tool Rental is listed as an others. MachineryPartner is listed as an emerging player.
Does BigRentz have an API?
No public API is recorded for BigRentz.
What industry is BigRentz in?
Its primary akta.pro industry code is CRAFAHAB, Construction Materials & Building Supplies Marketplaces. Its NAICS code is 532412 and its SIC code is 7350.