Preferred Lenders
- Company typePrivate
- Founded2012
- HeadquartersAudubon, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Preferred Lenders firmographics
Firmographics- Name
- Preferred Lenders
- Website
- https://prelenders.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Preferred Lenders industry classification
Industry- Product category
- Mortgage Lending Services
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)
- akta.pro secondary industries
- Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA), Mortgage Refinance & Rate/Term Intermediation (FSAEAEAC)
Keywords
Where Preferred Lenders is headquartered
LocationHeadquarters
- HQ city
- Audubon
- HQ country
- United States
- HQ region
- North America
Markets served
Preferred Lenders business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Preferred Lenders product offering
Product offeringCore offering
Preferred Lenders provides refinancing, lending, and mortgage broking services for residential and commercial real estate properties. The firm acts as an intermediary connecting borrowers with mortgage products and offers home loan pre-approval guidance via its web presence.
Product overview
No product information available in the provided source. The source content is limited to an informational article about getting pre-approved for a home loan, hosted on dot-loans.org but referencing prelenders.com domain. No specific products, modules, or service offerings are described.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Mortgage Lending and Refinancing Origination and refinancing of mortgage loans for residential real estate properties, including home loan pre-approval assistance for individual homebuyers and owners.
- Commercial Real Estate Lending Mortgage lending and broking services for commercial real estate properties, supporting business borrowers with property financing needs.
- Mortgage Broking Intermediary broking service that connects borrowers seeking residential or commercial mortgage financing with appropriate lenders and loan products.
Companies that use Preferred Lenders
Customer profileIdeal customer profiles2 records
Preferred Lenders technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Preferred Lenders partnerships and signals
Strategic signalRecent moves1 record
Preferred Lenders competitors and assessment
Company assessmentDirect peers
- LendingTree: Online mortgage and consumer loan marketplace that aggregates borrowers and lenders, the closest direct comparison to a small retail mortgage brokerage competing for lead flow.
- Fairway Independent Mortgage: Large independent retail mortgage lender with a branch-based, relationship-driven model closely mirroring a small retail broker's go-to-market approach.
Broad incumbents
- loanDepot: Large US retail and wholesale mortgage lender offering purchase and refinance products across residential channels, competing directly for the same borrower pool as Preferred Lenders.
- Rocket Mortgage: Largest US mortgage originator with a digital-first retail channel serving purchase and refinance borrowers nationwide, the dominant scale competitor in the brokerage space.
- United Wholesale Mortgage (UWM): Leading wholesale mortgage lender that funds independent brokers; competes with Preferred Lenders on the wholesale channel by aggregating broker volume at scale.
- Guaranteed Rate: National retail mortgage lender with purchase and refinance products and a digital platform, competing for the same consumer refinance and purchase demand.
Emerging players
- Better.com: Digital-first mortgage lender that streamlines purchase and refinance online, a technology-led competitor pressuring traditional broker economics.
- Zillow Home Loans: Integrated real-estate marketplace with an in-house mortgage origination arm, an emerging cross-vertical player that combines listing traffic with lending.
- SoFi: Online consumer finance platform offering home purchase and refinance mortgages alongside other lending products, an emerging direct-to-consumer competitor.
- Compass: National real-estate brokerage with integrated mortgage services, pursuing a cross-vertical residential strategy that competes for the same client relationships.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights3 records
Customer concentration
Preferred Lenders social profiles
Digital presencePreferred Lenders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Preferred Lenders leadership team
Management profileNumber of profiles
Preferred Lenders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Preferred Lenders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Preferred Lenders
What does Preferred Lenders do?
Preferred Lenders provides refinancing, lending, and mortgage broking services for residential and commercial real estate properties. The firm acts as an intermediary connecting borrowers with mortgage products and offers home loan pre-approval guidance via its web presence.
When was Preferred Lenders founded?
Preferred Lenders was founded in 2012. It employs 1 to 10 people.
Where is Preferred Lenders based?
Preferred Lenders is headquartered in Audubon, United States, in the North America region.
Who are Preferred Lenders's main competitors?
Direct peers on record are LendingTree and Fairway Independent Mortgage. Broad incumbents are loanDepot, Rocket Mortgage, United Wholesale Mortgage (UWM) and Guaranteed Rate. Emerging players are Better.com, Zillow Home Loans, SoFi and Compass.
Does Preferred Lenders have an API?
No public API is recorded for Preferred Lenders.
What industry is Preferred Lenders in?
Preferred Lenders's product category is Mortgage Lending Services. Its primary akta.pro industry code is FSALABAA, Retail Residential Mortgage Brokers (Purchase & Refinance), with a secondary code of FSAEAMAA, Mortgage & Loan Introducers (Residential & Commercial). Its NAICS code is 522310 and its SIC code is 6163.