Rajapack

What Rajapack does

Rajapack GmbH Deutschland is the German operating subsidiary of the RAJA Group, a European packaging distribution conglomerate. Headquartered in Ettlingen, Germany, the company runs a B2B-focused e-commerce platform (rajapack.de) that catalogs more than 10,000 SKUs spanning corrugated cardboard boxes, shipping bags, cushioning materials, adhesive tapes, stretch and shrink films, labels, pallets, packaging machinery, warehouse handling equipment, office supplies, and work-safety/PPE products. The platform serves a horizontally segmented customer base of business customers (Geschäftskunden), private customers (Privatkunden), and large enterprise accounts (Großkunden), with differentiated pricing and account structures.

The underlying technology stack is a standard e-commerce storefront (built on INTERSHOP, per the asset URL pattern) augmented by customer-facing configuration tools — Karton-Finder (box selection by interior dimensions), Beutel-Finder (bag selection), and Packplatz Konfigurator (packing station design) — plus a Quick Order CSV upload path. The platform supports differentiated business and consumer accounts, E-Procurement integration for enterprise buyers, and a Quick Order workflow for high-volume purchasers.

Rajapack's revenue model is direct product sales through its own e-commerce channel, supplemented by value-added services: personalized/custom-printed packaging, RAJA Best Prices (fixed pricing on 350+ top sellers), a clearance/Restposten channel with up to 70% discounts, and dedicated Großkunden account management. Pricing is tiered with business customers receiving a 20% first-order discount and exclusive business pricing (prices shown ex-VAT), while private customers purchase at standard pricing. Distribution is exclusively direct via the webstore and E-Procurement channels within Germany, with no physical retail locations. The company markets through its blog (Verpackungsnews), expert guides (Ratgeber), email newsletter, and active social media presence across LinkedIn, Facebook, Instagram, YouTube, and Xing.

Name

Rajapack

Legal name

Rajapack GmbH Deutschland

Website

https://rajapack.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Rajapack GmbH Deutschland is the German subsidiary of the RAJA Group, operating a B2B e-commerce platform (rajapack.de) that distributes 10,000+ packaging, warehouse-handling, and office-supply SKUs to business customers, private consumers, and large enterprise accounts across Germany with 24/48 hour delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Ettlingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of packaging materials, warehouse equipment, and office supplies through e-commerce platform. Revenue generated from one-time product purchases with pricing based on quantity tiers and RAJA Best Prices fixed pricing model.
2. Customized/Personalized Packaging: Sale of personalized packaging products including printed tape, printed boxes, and printed shopping bags with custom branding.
3. Large Customer Solutions: Dedicated solutions and services for large business customers including E-Procurement integration and bulk ordering capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rajapack is a B2B-first packaging materials distributor selling more than 10,000 SKUs of packaging, warehouse, office, and workplace-safety supplies directly through its rajapack.de e-commerce platform with 24/48-hour delivery from European stock. The offering combines in-stock catalogue products (boxes, bags, tapes, films, cushioning, machines, shelving, office supplies), own-brand RAJA Markenprodukte, custom-printed packaging, E-Procurement integration, and dedicated Großkunden account solutions for enterprise buyers.

Product overview

Rajapack is a pan-European packaging materials distributor offering over 10,000 products from stock with 24/48 hour delivery. The portfolio centers on corrugated cardboard boxes, folding cartons, and containers (1-ply to 3-ply, up to 500 kg capacity), complemented by shipping bags, padded envelopes, plastic bags, cushioning materials, adhesive tapes, strapping, labels, stretch films, pallets, and packaging machinery. The company operates a platform-plus-services model: the core e-commerce platform at rajapack.de serves as the main product catalog, augmented by tools like the Karton-Finder (box dimension search) and Packplatz Konfigurator (packing station configurator). Services include custom-printed packaging (boxes, tape, bags), E-Procurement for enterprise buyers, and RAJA Best Prices (350+ top sellers at fixed pricing). Rajapack's own RAJA brand spans boxes, tape, stretch film, and bags, while the assortment includes third-party brands (TORK, BITO, FILLPAK, RUBBERMAID). A dedicated environmental line features grass paper boxes (30% grass fiber), recycled materials, and paper tape alternatives to plastic. The company also offers bulk customer solutions, guides, and a blog.

Differentiator

Problem solved

Functional benefit

Brands

• RAJA Markenprodukte: RAJA brand products offering guaranteed quality at best prices.
• RAJAPOST
• VARIABOX
• QUICKPOST

Products and services

• Kartons, Schachteln, Container Corrugated cardboard boxes, folding cartons, and containers in various strengths (1-ply, 2-ply, 3-ply) used for shipping, storage, and transport, including DIN-format boxes, bottle packaging, moving boxes, custom-printed cartons, pallet containers, and export packaging. Target users are businesses shipping products and operations teams running storage/warehouse activities.
• Versandtaschen, Umschläge, Versandrohre Shipping bags, padded envelopes, paper envelopes, and shipping tubes for secure document and product transit. Used by e-commerce shippers, mailrooms, and businesses sending documents or smaller items.
• Beutel, Behälter Plastic bags, LDPE packaging, bubble bags, trash bags, plastic containers, and protective covers for varied packaging needs, used by businesses handling product protection, waste, or storage.
• Polster- und Füllmaterial Bubble wrap, paper cushioning, foam cushioning, void fill, edge protectors, moisture and corrosion protection, and surface protection materials used to protect goods in transit.
• Klebebänder und Verschlussmittel Adhesive tapes (PVC, PP, paper, filament), tape dispensers, strapping bands, industrial staplers, and custom printed tape used to seal and secure packages.
• Dokumententaschen, Etiketten, Kennzeichnung Document pouches, delivery-slip pockets, shipping labels, label printers, hanging tags, warehouse marking, and transport labelling solutions used to identify and document shipments.
• Palettierung und Folien Shrink films, stretch films, pallets, pallet security accessories, and eco-friendly palletising solutions used to consolidate and secure palletised shipments.
• Verpackungsmaschinen und -systeme Bubble wrap and paper cushioning systems, sealing machines, pallet wrappers, heat sealers, shrink guns, vacuum packers, label printers, and conveyor systems for automated packaging operations in shipping/warehouse environments.
• Lagerung, Handling Storage boxes, transport containers, transport equipment, warehouse furniture, shelving, work equipment, conveyor technology, and hazardous-material storage solutions for warehouses and distribution centres.
• Bürobedarf Office supplies including archiving and organisation, office equipment, computer accessories, paper, desk accessories, stationery, and eco-friendly office materials for business back-office operations.
• Arbeitsschutz und Hygiene Work safety equipment, personal protective equipment (PPE), cleaning supplies, hygiene products, work clothing, catering supplies, and restroom hygiene solutions for warehouse, logistics, and office environments.
• Tragetaschen und Geschenkverpackung Carrier bags, gift boxes, decorative filling material, gift wrapping paper, gift ribbons, gift foils, gift tags, and custom printed bags and boxes used by retailers and for personal gifting.
• RAJA Markenprodukte RAJA's own brand of packaging products including boxes, tape, stretch film, bubble wrap, and bags, offering guaranteed quality at competitive prices for business and private customers.
• Personalisierte Verpackungen (Custom Printed Packaging) Custom printing service for packaging materials including printed boxes, custom tape, and printed carrier bags for brand communication and corporate identity.
• E-Procurement Digital procurement solutions for business customers enabling efficient purchasing processes via integration with corporate procurement systems.
• Großkunden-Lösungen (Large Customer Solutions) Enterprise and bulk-customer solutions including dedicated account management and customised packaging programmes for high-volume business accounts.
• Umweltfreundliche Verpackungen (Eco-friendly Packaging Line) Eco-friendly packaging line featuring recycled and recyclable materials, grass paper boxes (30% grass fibre, 70% recycled paper), paper tape, and sustainable alternatives to plastic, addressing sustainability requirements of business buyers.
• Graspapier-Kartons (Grass Paper Boxes) Innovative packaging boxes made from 30% grass fibre and 70% recycled paper, produced with significantly less water and energy and lower CO2 emissions compared to traditional cardboard, for sustainability-focused buyers.

Quantifiable outcome

• Delivery in 24/48 hours
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Antalis: Antalis is a leading European distributor of paper, packaging, and visual communication products. It directly competes with Rajapack in B2B distribution of corrugated boxes, protective packaging, and shipping consumables across European markets.
• VPZ (Verpackungszentrum): VPZ is a German B2B packaging specialist offering boxes, mailers, and shipping supplies online to SMB and enterprise customers. It competes head-to-head with Rajapack on the same German e-commerce packaging-distribution proposition.
• Packhelp: Packhelp is a European online platform for custom-printed and standard packaging, serving SMB and mid-market e-commerce sellers. It overlaps directly with Rajapack in digital-first packaging distribution and custom-branded boxes.
• Ratioform: Ratioform (part of TAKKT AG) is a European B2B mail-order distributor of packaging and shipping supplies, with a strong German footprint. It is highly comparable to Rajapack in product range, customer base, and distribution model.

Regional players

• Papier LIEBL: Papier LIEBL is a German regional packaging and paper-products retailer/wholesaler. It overlaps with Rajapack on corrugated boxes, shipping supplies, and warehouse packaging, but its presence is concentrated in southern Germany/Bavaria.

Broad incumbents

• Amazon Business: Amazon Business is a broad-line B2B e-commerce marketplace selling packaging, shipping, and office supplies alongside millions of other SKUs. It competes with Rajapack on price, assortment, and delivery speed across overlapping packaging categories.
• Staples: Staples is a global office-supplies and packaging distributor with significant European operations. It competes with Rajapack on office supplies, packaging materials, and SMB/enterprise procurement contracts.
• DS Smith: DS Smith is a global packaging manufacturer and recycler of corrugated products. As a supplier and increasingly direct competitor, it shapes the supply and pricing dynamics that Rajapack's distribution business depends on.
• Smurfit Kappa: Smurfit Kappa is one of the world's largest paper-based packaging manufacturers. It supplies into the European packaging distribution channel and increasingly offers integrated supply solutions that overlap with Rajapack's value proposition.
• Mondi Group: Mondi is a global packaging and paper group with strong European presence in corrugated and flexible packaging. It is both a supplier to distributors like Rajapack and an emerging direct competitor in integrated packaging supply.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/RajapackVerpackungen
• Facebookfacebook.com/rajapack.de
• LinkedInlinkedin.com/company/rajapack-gmbh
• Instagraminstagram.com/rajapack.de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rajapack