Ragsdale Heating and Air Conditioning

What Ragsdale Heating and Air Conditioning does

Ragsdale Heating and Air Conditioning, DBA Ragsdale Heating, Air, Plumbing & Electrical (and Ragsdale Home Services), is a residential home services company operating across the Metro Atlanta region from two offices in Dallas, GA (Paulding County) and Loganville, GA (Walton County). Founded in 1994 by Art Ragsdale, who continues to serve as President, the company was acquired by Wrench Group, LLC, a private equity-backed home services platform headquartered in Sarasota, Florida, in approximately 2019 and now operates as a wholly owned subsidiary under that umbrella while retaining its family-rooted brand identity.

The company provides integrated HVAC, plumbing, electrical, and insulation services to residential homeowners, including repair, tune-up, installation, and maintenance for air conditioning, heating, water heaters, drain and sewer lines, electrical panels, lighting, surge protection, EV chargers, backup generators, and whole-home insulation. The technical backbone is non-proprietary: licensed technicians (Georgia HVAC license CN208246, plumbing MP006721, electrical EN217128) deliver services via field service vehicles, supported by phone and website-based scheduling and a 24/7 customer service line. The Complete Comfort Maintenance Membership provides recurring preventive service visits and priority scheduling across multiple home systems.

Ragsdale's business model combines transactional service-and-repair fees and installation revenue under flat-rate, upfront pricing with a recurring maintenance membership layer. The go-to-market motion is direct-to-consumer, relying on a 30-year local brand, a 99% customer recommendation rate, SEO-driven local service area pages, educational content (help guides), a monthly email newsletter, a customer referral club, and community involvement through the R.E.A.C.H. program. The customer base consists entirely of individual residential homeowners across Metro Atlanta counties, served on a long-tail basis with no enterprise concentration.

Name

Ragsdale Heating and Air Conditioning

Legal name

Ragsdale Heating, Air, Plumbing & Electrical

Website

https://ragsdaleair.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Ragsdale Heating and Air Conditioning is a Metro Atlanta residential home services company delivering HVAC, plumbing, electrical, and insulation repair, installation, and maintenance directly to homeowners from offices in Dallas and Loganville, GA. It operates as a wholly owned subsidiary of Wrench Group, LLC.

Ownership category

akta.pro rank

Product category

Residential HVAC and Home Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Electrical Work (1731), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Air Conditioner (AC) Repair & Maintenance (HSAOAHAF)

akta.pro secondary industry

Drain Cleaning (Residential) (HSAOABAA)

Keywords

• HVAC services
• Plumbing services
• Electrical services
• Residential heating cooling
• Home insulation

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Service and Repair Fees: One-time fees for HVAC, plumbing, and electrical repair and service calls, including diagnostic fees, labor, and parts.
2. Installation Services: Revenue from new equipment installation including air conditioners, furnaces, water heaters, electrical panels, and other home systems.
3. Complete Comfort Maintenance Memberships: Recurring maintenance plan subscriptions that provide regular service visits and priority scheduling for enrolled homeowners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ragsdale Heating, Air, Plumbing & Electrical provides residential HVAC, plumbing, electrical, and insulation repair, installation, and maintenance services to homeowners across Metro Atlanta. The company dispatches licensed technicians to customer homes for service calls, installations, and 24/7 emergency response, and offers a recurring Complete Comfort Maintenance Membership for preventive care.

Product overview

Ragsdale Heating, Air, Plumbing & Electrical is a home services company offering integrated HVAC, plumbing, electrical, and insulation services across Metro Atlanta. The company provides a unified service portfolio combining core air conditioning and heating repair/maintenance/installation with complementary plumbing and electrical services. Add-on offerings include HVAC zoning systems for customized temperature control and a Complete Comfort Maintenance Membership for ongoing preventive care. All services are delivered by licensed technicians with a 100% satisfaction guarantee and 15-year parts and labor warranty on qualifying work.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conditioning Services Air conditioning repair, tune-up, installation, and maintenance services for residential homes in Metro Atlanta, including indoor air quality solutions. Delivered by licensed HVAC technicians.
• Heating Services Furnace and heating system repair, tune-up, installation, and maintenance services for residential homes.
• Plumbing Services Full-service residential plumbing including repairs, maintenance, water heater service, drain cleaning, sewer line services, plumbing inspections, repiping, sump pumps, and gas line services.
• Electrical Services Residential electrical repair, panel upgrades, lighting installation, surge protection, home safety inspections, EV charger installation, and backup generator installation.
• Insulation Services Whole home insulation and insulation extraction with air sealing services to improve residential energy efficiency.
• HVAC Zoning Systems Custom temperature zoning systems that allow different rooms or areas of a home to have independent temperature settings.
• Complete Comfort Maintenance Membership Annual recurring maintenance membership providing regular HVAC, plumbing, and electrical system maintenance to prevent breakdowns, plus priority scheduling for enrolled homeowners.

Quantifiable outcome

• 99% of customers would recommend Ragsdale
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bardi Heating, Cooling & Plumbing: Atlanta-area residential HVAC, plumbing, and electrical services provider serving homeowners across Metro Atlanta — directly comparable in three-trade service mix and local market focus.
• Mr. Plumber: Wrench Group-owned plumbing and HVAC services brand serving Georgia homeowners — comparable in service offerings, parent company affiliation, and target customer.
• ARS / Rescue Rooter: Large PE-backed residential HVAC, plumbing, and drain services operator with comparable three-trade home services model, membership programs, and emergency service focus.
• Bell Brothers Heating, Air & Plumbing: Metro Atlanta residential HVAC and plumbing services company with similar technician-driven service model, comparable warranties, and overlapping service area.
• One Hour Heating & Air Conditioning: Wrench Group franchise/subsidiary network providing residential HVAC services under a similar trusted local contractor model, comparable in service category and corporate ownership.
• Service Experts Heating, Air Conditioning & Plumbing: National residential HVAC, plumbing, and electrical services chain competing for the same homeowner segment with multi-trade offerings and maintenance memberships.
• Goettl Air Conditioning & Plumbing: PE-backed residential HVAC and plumbing services company with comparable flat-rate pricing, maintenance plans, and trust-based brand positioning in the homeowner segment.
• Coolray Heating & Cooling: Fellow Wrench Group subsidiary operating in the Metro Atlanta area offering HVAC, plumbing, and electrical services to homeowners — directly comparable in service mix, geography, and parent ownership.
• Estes Heating, Air Conditioning & Plumbing: Atlanta-area home services company offering HVAC and plumbing to homeowners with a similar flat-rate pricing, maintenance plan, and emergency service model.

Others

• ServiceTitan: Vertical SaaS provider serving residential and commercial trades contractors including HVAC, plumbing, and electrical; relevant ecosystem peer rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ragsdaleair
• Facebookfacebook.com/ragsdaleair

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ragsdale Heating and Air Conditioning