Mr. Plumber
Mr. Plumber Atlanta is a residential and light-commercial plumbing services company founded in 1966, serving Metro Atlanta and 34+ Georgia counties as a subsidiary of Wrench Group, LLC under the Coolray Companies brand family.
- Company typePrivate
- Founded1966
- HeadquartersMarietta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mr. Plumber does
Mr. Plumber Atlanta is a residential and light-commercial plumbing services company founded in 1966 and headquartered in Marietta, Georgia, serving Metro Atlanta and surrounding communities across 34+ Georgia counties. The company is a wholly-owned subsidiary of Wrench Group, LLC and operates as part of the Coolray Companies family alongside Coolray Heating and Cooling and BriteBox Electrical. Core service lines include plumbing repair and installation (leak repair, sump pumps, garbage disposals, water line repair), drain and sewer services (drain cleaning, sewer line repair, hydro jetting, video camera inspection), water heater repair and replacement (traditional tank and tankless units), water treatment systems (filtration, softeners, purification), and PlumbingCare preventive maintenance agreements. Technology is standard trade equipment rather than proprietary software, with diagnostic video camera inspection and high-pressure hydro jetting as the most notable technical capabilities.
The business model is direct-to-consumer and direct-to-SMB, with revenue generated from one-time service calls, hardware sales (water heaters, treatment systems), professional service fees (drain and sewer work), and a growing subscription-based layer through PlumbingCare maintenance agreements. Pricing is flat-rate and upfront with no published price points; financing is offered for larger projects, and a tiered referral program ($25 to $400 per referral) drives word-of-mouth acquisition. Marketing is multi-channel: local SEO across city-specific pages, a monthly email newsletter, community sponsorships (Gwinnett Stripers, Coolray Field naming rights), educational content, customer reviews, and the BBB-accredited brand presence.
Customer segments are predominantly individual residential homeowners with a secondary light-commercial footprint; no enterprise anchor accounts are named. The firm operates with 11-50 employees, including service plumbers, underground crews, helpers, HVAC technicians, electricians, and administrative staff, with stated plumber compensation of $100,000 annually plus health, 401(k), and incentive plans. Leadership includes Andy Piercefield and Chris Bean as Presidents of Coolray Companies.
Mr. Plumber firmographics
Firmographics- Name
- Mr. Plumber
- Legal name
- Mr. Plumber Atlanta
- Website
- https://mrplumberatlanta.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mr. Plumber Atlanta is a residential and light-commercial plumbing services company founded in 1966, serving Metro Atlanta and 34+ Georgia counties as a subsidiary of Wrench Group, LLC under the Coolray Companies brand family.
- Ownership category
- akta.pro rank
Mr. Plumber industry classification
Industry- Product category
- Residential Plumbing Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Plumbing Installation, Service & Repair (IMAIABAB)
Keywords
Where Mr. Plumber is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mr. Plumber business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Plumbing Repair Services: Revenue generated from plumbing repair services including leak repairs, fixture repairs, pipe repairs, and general plumbing maintenance for residential customers
- Water Heater Services: Sales and installation revenue from traditional tank water heaters and tankless water heaters, plus repair services
- Drain and Sewer Services: Revenue from drain cleaning, sewer line repair, and sewer line replacement services including video inspection and hydro jetting
- Water Treatment Systems: Sales and installation of water filtration systems, water softeners, and water purification systems
- Maintenance Agreements: Recurring revenue from PlumbingCare maintenance agreements providing ongoing preventive maintenance services
- Referral Program: Referral rewards program where existing customers earn cash rewards ($25-$400) for referring new customers to the service
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Flat-rate pricing model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Mr. Plumber product offering
Product offeringCore offering
Mr. Plumber is a Metro Atlanta plumbing service company that provides 24/7 residential and light-commercial plumbing repair, drain and sewer cleaning, water heater repair/replacement/installation (tank and tankless), and water treatment system sales and installation. The company supplements one-time service work with a recurring PlumbingCare preventive maintenance agreement, and backs every job with upfront fixed pricing and a 100% satisfaction guarantee.
Product overview
Mr. Plumber is a residential and commercial plumbing service company offering a unified suite of services centered around plumbing repair, drain cleaning, water heaters, and water treatment. The core offerings include Plumbing Services (general repairs, installations, water leak repair, sump pumps, garbage disposals), Drain & Sewer Services (cleaning, repair, hydro jetting, video inspection), Water Heaters (traditional tank and tankless models for repair, replacement, installation, and maintenance), Water Treatment (filtration, softening, purification systems), and PlumbingCare Maintenance Agreements (preventive maintenance add-on plans). The company operates as a single-service business model rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Plumbing Services
- Drain and Sewer Services Drain cleaning, sewer line repair, hydro jetting, and video camera inspection services for residential and light commercial properties.
- Water Heater Services Water heater repair, replacement, installation, and maintenance for traditional tank and tankless water heater models for residential and light commercial customers.
- Water Treatment Systems Water filtration systems, water softeners, and water purification solutions sold and installed to improve residential water quality.
- PlumbingCare Maintenance Agreements Recurring preventive maintenance plans that keep residential plumbing systems operating efficiently and reduce the likelihood of plumbing emergencies.
Companies that use Mr. Plumber
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Mr. Plumber technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mr. Plumber partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Wrench Group LLCcoreMr. Plumber Atlanta is a wholly-owned subsidiary of Wrench Group LLC, a company specializing in home repair, replacement, and maintenance services including HVAC, plumbing, water, and electrical services. Wrench Group LLC is the parent company that owns and operates the Mr. Plumber brand.
- Coolray CompaniescoreMr. Plumber is part of the Coolray Companies family alongside Coolray Heating and Cooling and BriteBox Electrical. These sister companies share resources, branding, and operate under the same management leadership including President Andy Piercefield and Chris Bean as President of Coolray Companies.
- Gwinnett StripersminorSponsor of Gwinnett Stripers minor league baseball team. Partnership includes branding presence at Coolray Field and community engagement.
- Coolray FieldminorNamed sponsor of Coolray Field, home stadium of Gwinnett Stripers. Partnership provides naming rights and marketing visibility.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Mr. Plumber competitors and assessment
Company assessmentBroad incumbents
- Neighborly (formerly Dwyer Group): Franchise platform owning multiple home service brands including Mr. Rooter and Benjamin Franklin Plumbing. Comparable as a multi-brand home services consolidator with both franchise and direct operations.
- Roto-Rooter: Largest U.S. plumbing and drain cleaning franchise with national reach. Directly comparable in residential plumbing, drain cleaning, sewer line, and water heater service offerings, though operating at significantly greater scale and brand awareness.
- Wrench Group, LLC: Parent holding company of Mr. Plumber, Coolray, BriteBox, and other home services brands across multiple U.S. markets. Provides the strategic, financial, and operational context within which Mr. Plumber operates.
- ARS / Rescue Rooter: Large multi-brand residential services platform (part of American Residential Services) offering plumbing, HVAC, and drain cleaning. Operates the same integrated home services model at greater geographic scale.
- Benjamin Franklin Plumbing: National plumbing franchise (also Neighborly) emphasizing punctuality and on-time service guarantees. Closely comparable business model and customer promise to Mr. Plumber's on-time and satisfaction guarantee.
- Mr. Rooter Plumbing: National plumbing franchise (Neighborly company) offering residential and commercial plumbing, drain cleaning, and sewer services. Direct competitor in the same service categories with a similar 24/7 emergency and upfront-pricing positioning.
Emerging players
- HomeServe USA: Provider of home repair service plans and emergency plumbing coverage, often distributed through utility and municipal partnerships. Relevant as a competing recurring-revenue/maintenance-agreement model in the residential plumbing category.
Direct peers
- Coolray: Sister company under Wrench Group, LLC providing HVAC services in Metro Atlanta. Operates the same direct-to-consumer home services model with shared branding, leadership, and customer base, making it the closest operational and strategic peer.
- BriteBox Electrical: Sister company under the Coolray/Wrench Group umbrella providing residential electrical services in Metro Atlanta. Operates with the same parent resources, branding strategy, and direct-to-consumer home services motion.
Regional players
- RooterPLUS!: Regional plumbing and drain service operator in the U.S. Southeast. Comparable as a regional plumbing services brand with similar residential service offerings, though operating in adjacent rather than overlapping Atlanta territory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mr. Plumber social profiles
Digital presenceMr. Plumber financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr. Plumber leadership team
Management profileNumber of profiles
Profiles2 records
Mr. Plumber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr. Plumber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr. Plumber
What does Mr. Plumber do?
Mr. Plumber is a Metro Atlanta plumbing service company that provides 24/7 residential and light-commercial plumbing repair, drain and sewer cleaning, water heater repair/replacement/installation (tank and tankless), and water treatment system sales and installation. The company supplements one-time service work with a recurring PlumbingCare preventive maintenance agreement, and backs every job with upfront fixed pricing and a 100% satisfaction guarantee.
Is Mr. Plumber a public or private company?
Mr. Plumber is a private company. It is classified as corporate owned and is currently operating.
When was Mr. Plumber founded?
Mr. Plumber was founded in 1966. It employs 11 to 50 people.
Where is Mr. Plumber based?
Mr. Plumber is headquartered in Marietta, United States, in the North America region.
How does Mr. Plumber make money?
Six revenue lines are on record. Plumbing Repair Services are the primary driver. The others are water Heater Services, drain and Sewer Services, water Treatment Systems, maintenance Agreements and referral Program.
Who are Mr. Plumber's main competitors?
Broad incumbents on record are Neighborly (formerly Dwyer Group), Roto-Rooter, Wrench Group, LLC, ARS / Rescue Rooter, Benjamin Franklin Plumbing and Mr. Rooter Plumbing. HomeServe USA is listed as an emerging player. Direct peers are Coolray and BriteBox Electrical. RooterPLUS! is listed as a regional player.
Does Mr. Plumber have an API?
No public API is recorded for Mr. Plumber.
What industry is Mr. Plumber in?
Mr. Plumber's product category is Residential Plumbing Services. Its primary akta.pro industry code is IMAIABAB, Plumbing Installation, Service & Repair. Its NAICS code is 23822 and its SIC code is 7600.