Schmid und Kreative

What Schmid und Kreative does

Schmid und Kreative is a privately held brand and culture development agency (Inhabergeführt, sole proprietor Marco Schmid) headquartered in Oberviechtach, Bavaria/Oberpfalz, Germany, operating with a small 1–10 person team. The firm delivers holistic brand and culture transformation for medium and large German-speaking enterprises — its practice covers strategy (corporate identity, brand culture analysis, positioning, employer and internal branding), design (corporate, web/app, UI/UX, editorial), and experience design (touchpoint management, customer and employee journey, event design, branded interiors), combined with leadership and team culture development around the codified Markenkultur-Methode (Erkunden/Entwickeln/Erleben). Notable engagements include the KC Risk AG 'KACE30' transformation, the Privatmolkerei Bechtel '#Heimatvorteil' employer branding program (German Brand Award 2026 Best-of-Best/Gold), the BRUNOLD Interior relaunch, Anleitner Erlebnis.Brennerei, and the German American Football Association (AFVD) rebrand.

Revenue is generated through professional-services engagements billed under value-based or hourly rates per AGB, supplemented by tiered workshops (e.g., 'Nachfolge ist Kulturfolge' at €950 per participant, 7–12 seats) and paid experiential events (landly.tour 2026 Frankonia at €1,199 early-bird, 18 seats). The firm maintains an unusually deep content and community engine for its scale: a 150 m² 'landly.lab' creative workspace in Oberviechtach, the annual landly.land festival (250+ attendees), the 'be proud' podcast (44+ episodes), the HERZBLATT magazine, and Schwarzpapiere positioning papers — all funneling demand into a regional, Bavarian-concentrated base of approximately 100 reference clients. Multiple German Design Awards (2025, 2026) and German Brand Awards (2024, 2026 Best-of-Best) anchor third-party credibility, though geographic reach, founder dependence on Marco Schmid, and absence of external capital remain material constraints.

Name

Schmid und Kreative

Legal name

schmid und kreative

Website

https://schmidundkreative.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Schmid und Kreative is a Bavarian brand and culture agency that delivers holistic brand strategy, design, and leadership development for medium and large German-speaking enterprises, anchored by a proprietary Markenkultur methodology and the 'landly' community ecosystem.

Ownership category

akta.pro rank

Product category

Brand and Culture Consulting Services

NAICS

Professional, Scientific, and Technical Services (541), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Management Consulting Services (8742), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Terminology, Style Guide & Brand Voice Management (MPAAANAJ)

akta.pro secondary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

• Brand consulting
• Corporate identity design
• Brand culture development
• Leadership development
• Experience design

Headquarters

HQ city

Oberviechtach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brand and Culture Consulting Services: Core revenue from consulting engagements on brand development, brand culture, corporate identity, and leadership development. Services include strategy development, design, and experience design.
2. Workshop and Training: Revenue from workshops such as 'Nachfolge ist Kulturfolge' (Succession is Culture Consequence) priced at 950€ per participant. Also includes leadership trainings and team development workshops.
3. Event Hosting: Free events (landly.land, landly.afterwork) serve as marketing and lead generation, though landly.tour is a paid inspirational tour at 1,199€ early bird pricing for 3 days/2 nights all-inclusive.
4. Design and Implementation Services: Design services including corporate design, web and app design, UI/UX design, editorial design, and design management. Based on value-based billing or hourly rates according to AGB.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Schmid und Kreative is a brand and culture development agency that helps medium-to-large enterprises and family-owned businesses shape lived brand culture. Core deliverables span three pillars: brand strategy and corporate identity (corporate design, web/app and UI/UX design, editorial design, employer branding); experience design (touchpoint management, customer and employee journey, event design, branded interiors); and organizational culture and leadership development (change management, leadership programs, team workshops, including 'Nachfolge ist Kulturfolge' succession workshops). The agency also operates proprietary assets — the Markenkultur-Check digital culture diagnostic, the landly.lab creative workspace (150 m² in Oberviechtach), the landly.land annual festival, the landly.tour inspirational journey, the be proud Podcast, and HERZBLATT magazine — which function as content, community, and lead-generation channels.

Product overview

Schmid und Kreative is a brand and culture development agency offering consulting, design, and experience services. The core offerings include brand strategy and culture consulting (Marken- und Kulturentwicklung), corporate design, and experience design. Key proprietary offerings include the Markenkultur-Check (digital brand culture assessment tool), the landly.lab creative workspace (150 m² in Oberviechtach), and event formats like landly.land (annual festival) and landly.tour (inspirational journey). The company also produces content including the be proud Podcast, HERZBLATT Magazine, and Schwarzpapiere publications. Additional services include workshops such as 'Nachfolge ist Kulturfolge' for succession planning, leadership development, and team culture development. The portfolio is organized around the central philosophy of 'Gelebte Markenkultur' (lived brand culture).

Differentiator

Problem solved

Functional benefit

Brands

• landly: Inspirational brand of schmid und kreative, encompassing various event and format offerings including landly.lab (creative workspace), landly.land (annual event), landly.tour (inspirational travel), and landly.afterwork (networking gatherings).

Products and services

• Marken- und Kulturentwicklung (Brand and Culture Development) Holistic brand and culture development consulting covering strategy, corporate identity, brand culture analysis, positioning, and employer/internal branding for organizations seeking a competitive advantage through lived brand culture.
• Corporate Design Visual identity design services including corporate design, web and app design, UI/UX design, editorial design, and design management, billed via value-based or hourly rates per agency AGB.
• Erlebnis-Design (Experience Design) Experience design services covering touchpoint management, customer and employee journey mapping, event design, and branded interiors for physical and digital brand environments.
• Markenkultur-Management (Brand Culture Management) Culture management services including change management, organizational structures and processes, implementation support, and meeting culture development to make brand culture operational.
• Führungskultur-Entwicklung (Leadership Culture Development) Leadership culture development programs including leadership development, training and coaching, process and structure optimization, and structured leadership programs.
• Markenkultur-Check Digital reflection instrument for honest brand culture assessment, available as SAVE- or BRAVE-Check versions, positioned as a behavioral diagnostic rather than a marketing or image survey.
• landly.lab Creative Workspace 150 m² creative thinking and working space in Oberviechtach, Bavaria, available for workshops, presentations, seminars and creative sessions for clients and external renters.
• landly.land Festival Annual boutique festival for curious minds held at the multi-purpose hall in Oberviechtach, with keynotes, panel discussions, DJs, culinary experiences, exhibitors and immersive areas on approximately 1,000 m². The 2026 edition hosted 250+ attendees and won a German Design Award 2025.
• landly.tour Inspirational Journey Annual paid inspirational journey visiting brands, entrepreneurs and culinary hotspots, limited to 18 participants for a 3-day/2-night all-inclusive experience (early-bird price 1,199€ for the 2026 Frankonia edition).
• be proud Podcast Podcast series (over 44 episodes) exploring how people and brands shape organizational cultures, featuring conversations with entrepreneurs about brands, leadership, mental health and everyday business culture. Functions as thought leadership and top-of-funnel content.
• HERZBLATT Magazine Annual brand and future magazine sharing the agency's thoughts, values and knowledge, available in print and digital formats. Used as a thought-leadership and community-building asset.
• Nachfolge ist Kulturfolge Workshop One-day workshop addressing brand culture transfer, identity development, leadership trust-building, and practical implementation planning for business succession scenarios, priced at 950€ all-inclusive per participant.

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Mission to MarshminorStrategic or Co-development Partner · 1 August 2025Environmental initiative partnership where schmid und kreative supports Mission to Marsh in their mission to protect and restore moors (wetlands) in Germany, creating real ecological impact.
• Neue NarrativeminorStrategic or Co-development PartnerSchmid und kreative is an issue partner (Ausgabenpartner) for 'Neue Narrative' - a magazine focused on updating the world of work. Supports their mission to enable people to shape a better economy.
• Schwäbisch Hall UnicornscoreGTM or Marketing PartnerBrand partnership with one of Germany's most successful American football teams. Continuing into 2025 season as brand partner through the playing season.
• bayern.designminorStrategic or Co-development PartnerInternational competence center for knowledge transfer and cooperation around design in Bavaria. Included in landly.tour 2026 Frankonia itinerary.
• InstahelpminorOthersMental health platform provided to team members for mental health support and awareness. Company was recognized with Top Mental Health Culture 2025 award for this initiative.
• The Week / Frederic LalouxminorOthersTeam participation in Frederic Laloux's 'The Week' program - 3 days with others to understand the decisive challenges of our time. 55,000 people have participated in over 7,000 group events in 11 languages.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Strichpunkt Design: Independent German brand and design agency of comparable size and positioning, focused on corporate identity, brand strategy, and editorial design for German-speaking enterprise clients — closely aligned with schmid und kreative's corporate design and brand-culture offering.
• MetaDesign: German-headquartered brand consultancy with a long heritage in corporate identity and brand strategy. Comparable in that both firms sell holistic brand-and-identity work to enterprise clients, though MetaDesign operates at significantly larger scale internationally.
• Scholz & Volkmer: German brand and digital agency offering corporate design, UI/UX, and brand strategy — overlaps directly with schmid und kreative's corporate design, web/app design, and brand culture mandates.
• KMS Team: German brand consultancy specializing in brand strategy, identity systems, and corporate design. Closely comparable in service mix (brand strategy + corporate identity) and in serving German-speaking enterprise clients.

Broad incumbents

• Interbrand: Global brand consultancy offering brand strategy, identity, and experience design as part of a much broader portfolio. Operates in the same corporate-identity category but at much larger scale and with international client reach.
• Landor & Fitch: Global brand consulting and design firm covering strategy, identity, and brand experience. Competes for the same enterprise brand-transformation mandates that schmid und kreative serves in the Mittelstand segment.
• Serviceplan Group: Largest independent German agency group, offering brand strategy, corporate communication, and design within a broad portfolio. Overlaps with schmid und kreative on corporate identity and brand communication but at vastly greater scale and channel breadth.
• Jung von Matt: Major German creative agency network with strong brand-design and corporate-identity capabilities. Represents the upper-tier competitor that schmid und kreative cannot directly compete with on global enterprise accounts.
• FutureBrand: Global brand consultancy covering brand strategy, identity design, and brand experience — overlaps with schmid und kreative's integrated brand-culture offering but operates at multinational scale with much broader service breadth.

Emerging players

• loved: Independent German brand and strategy consultancy with a similar culture-and-brand orientation; smaller and emerging, operating in adjacent niches of brand strategy and organizational design relevant to schmid und kreative's client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/schmidundkreative/posts/?feedView=all
• Instagraminstagram.com/schmidundkreative
• Xx.com/schmidukreative

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schmid und Kreative