Instahelp
Instahelp is an Austrian online psychological counseling marketplace connecting over 400 licensed psychologists with consumers across Europe via video, audio, and chat sessions, serving more than 85,000 customers with pay-per-session pricing.
- Company typePrivate
- Founded2015
- HeadquartersGraz, Austria
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Instahelp does
Instahelp is an Austria-headquartered online psychological counseling and therapy platform founded in 2015 and operated by Insta Communications GmbH, a subsidiary of Up to Eleven Digital Solutions GmbH. The platform functions as a two-sided marketplace connecting individual consumers seeking mental health support with a network of more than 400 licensed clinical psychologists and psychotherapists, delivering sessions through video call, audio call, or secure text chat via web and mobile applications. Service quality is positioned around three operational promises: a psychologist response within 24 hours, 100% confidential and anonymous interactions, and multi-modal communication flexibility. The platform is available in multiple languages (German, English, French, Spanish), with clinical online therapy legally restricted to Austria while psychological counseling is offered in additional European markets.
The core technology is a web-based marketplace with a questionnaire-driven psychologist matching algorithm, a secure digital counseling room supporting asynchronous messaging, appointment scheduling, and document exchange, and a content layer comprising a psychology magazine, self-tests, and a clinical lexicon. The business model is primarily transactional (pay-per-session), priced at €49 for the first session and €89 per 50-minute subsequent session, with no subscription or recurring commitment required. Secondary revenue levers include a Business/Corporate Mental Wellbeing offering (employer-sponsored benefits) and channel partnerships with insurance carriers (Allianz, Merkur Versicherung) and Austrian statutory health insurance funds (ÖGK, SVS, BVAEB), which began subsidizing online therapy costs from January 2025.
Go-to-market is hybrid: a self-serve direct-to-consumer funnel complemented by enterprise sales to corporate clients and insurance resellers. Customer acquisition is driven by content marketing, SEO, paid digital advertising across Google, Meta, LinkedIn, TikTok, Pinterest, and Bing, and an academic partnership with Sigmund Freud Private University's Faculty of Psychology that provides scientific validation. The company has cumulatively served more than 85,000 customers and maintains an average customer rating of 91 out of 100.
Instahelp firmographics
Firmographics- Name
- Instahelp
- Legal name
- Insta Communications GmbH
- Website
- https://instahelp.me
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Instahelp is an Austrian online psychological counseling marketplace connecting over 400 licensed psychologists with consumers across Europe via video, audio, and chat sessions, serving more than 85,000 customers with pay-per-session pricing.
- Ownership category
- akta.pro rank
Instahelp industry classification
Industry- Product category
- Online Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Mental Health Therapist Marketplaces (HLALALAJ)
- akta.pro secondary industry
- Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK)
Keywords
Where Instahelp is headquartered
LocationHeadquarters
- HQ city
- Graz
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Instahelp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Per-Session Counseling/Therapy Fees: Transaction-based model where users pay per session. First session costs €49, subsequent sessions cost €89 per 50 minutes. No subscription or recurring billing required - users pay per unit consumed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | First Session - €49 |
| Unit Pricing | Pay-as-you-go | Standard Session - €89 per 50 minutes |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Instahelp product offering
Product offeringCore offering
Instahelp is an online psychological counseling and therapy platform that connects individual users with more than 400 licensed psychologists for sessions delivered via video call, audio call, or secure text chat. A questionnaire-based matching service pairs users with a suitable psychologist who contacts them within 24 hours, with sessions priced per unit (€49 first session, €89 per 50 minutes thereafter). The company also offers a separate employer-sponsored Business/Corporate Mental Wellbeing program and distributes gift vouchers.
Product overview
Instahelp is an online psychological counseling and therapy platform that operates as a unified service combining multiple components: the core platform enables real-time video, audio, and text-chat sessions with over 400 licensed psychologists; a proprietary matching service helps users find suitable psychologists based on questionnaire responses; a dedicated corporate program offers employer-sponsored mental health benefits; and complementary resources include self-assessment tools, an online psychology magazine, and a psychology lexicon. The company also offers gift vouchers. All services are delivered through the web application at web.instahelp.me, with sessions priced at €89 per 50 minutes and first sessions at €49.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Psychological Counseling & Therapy Platform Core service connecting adult consumers with licensed psychologists and psychotherapists for real-time counseling and therapy sessions via video call, audio call, or secure text chat, with first session at €49 and standard 50-minute sessions at €89.
- Business / Corporate Mental Wellbeing Program Employer-sponsored offering that lets companies provide their workforce with access to Instahelp's online psychological counseling platform as part of workplace wellness or employee assistance programs.
- Counseling Gift Vouchers Prepaid vouchers for Instahelp counseling sessions that customers can purchase and gift to other individuals.
Quantifiable outcome
- 85,000+ satisfied customers served
- +2 more outcomes
Companies that use Instahelp
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Instahelp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Instahelp partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Sigmund Freud Private University (SFU), Faculty of PsychologycoreAcademic partnership for credibility and scientific validation. Instahelp operates 'in cooperation with' SFU's Faculty of Psychology, enhancing the platform's professional legitimacy and access to academic expertise in psychological counseling and therapy.
- Merkur VersicherungcoreInsurance partnership offering 'ego4you well Instahelp' Vorsorgeprogramm (preventive health program) to Merkur insurance customers. Joint initiative aimed at preventive mental health protection and strengthening for policyholders.
- AllianzminorInsurance coverage partnership where Allianz covers 4x 40-minute consultations with Instahelp per year for policyholders with 'Wahlarzt-Paket Extra' insurance package.
- Up to Eleven Digital Solutions GmbHcoreParent company of Insta Communications GmbH, the operating entity of Instahelp. Located at Klosterwiesgasse 103b/Ge02, 8010 Graz, Austria. Website: www.ut11.net
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Instahelp competitors and assessment
Company assessmentDirect peers
- BetterHelp: Largest global online therapy marketplace connecting users with licensed therapists via video, audio, and text. Directly comparable to Instahelp on product (therapist matching + multi-modal sessions) and DTC GTM, but at much greater scale.
- 7Cups: Global online emotional support platform combining peer listeners with licensed therapist access via text chat. Comparable in online mental health marketplace category, especially on text-chat modality.
- HelloBetter: Germany-based digital mental health company offering psychologist-led online programs, often reimbursed by German statutory health insurers. Direct DACH-region peer with similar regulatory-reimbursement pathway.
- Mindance: Austrian/DACH corporate mental health platform providing online counseling and EAP-style services to enterprises. Comparable to Instahelp's Business/Corporate Mental Wellbeing offering with overlapping B2B buyer profile.
- Talkspace: Public US-listed online therapy marketplace with B2B (EAP/insurance) and B2C distribution. Closely comparable business model (marketplace of therapists, multi-modal sessions, employer and insurer partnerships).
- Selfapy: Berlin-based online psychotherapy platform offering course-based and live therapy, with German statutory health insurance reimbursement. Comparable DACH digital mental health marketplace with similar therapist-on-platform model.
- Online-Therapy.com: Online therapy platform offering CBT-based programs plus live therapist sessions via video/audio/text. Comparable subscription-style mental health service operating internationally with a similar tele-therapy model.
Regional players
- DocOn: Austrian digital health platform with online doctor and therapy services; comparable as a regional (Austrian) player in the same regulated digital therapy market and overlapping customer base.
Emerging players
- EAP providers (e.g., OpenUp, Oliva): European B2B mental health platforms offering employer-sponsored online counseling and therapy. Comparable in workplace/EAP distribution model and increasingly overlapping in DACH corporate buyer segment.
Broad incumbents
- Psychology Today (Therapy Directory): Long-established mental health professional directory that has expanded into online therapy search/matching. Comparable as a therapist discovery and booking platform, though broader and less focused on synchronous teletherapy delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Instahelp social profiles
Digital presenceInstahelp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Instahelp leadership team
Management profileNumber of profiles
Profiles3 records
Instahelp funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Instahelp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Instahelp
What does Instahelp do?
Instahelp is an online psychological counseling and therapy platform that connects individual users with more than 400 licensed psychologists for sessions delivered via video call, audio call, or secure text chat. A questionnaire-based matching service pairs users with a suitable psychologist who contacts them within 24 hours, with sessions priced per unit (€49 first session, €89 per 50 minutes thereafter). The company also offers a separate employer-sponsored Business/Corporate Mental Wellbeing program and distributes gift vouchers.
Is Instahelp a public or private company?
Instahelp is a private company. It is classified as corporate owned and is currently operating.
When was Instahelp founded?
Instahelp was founded in 2015. It employs 51 to 100 people.
Where is Instahelp based?
Instahelp is headquartered in Graz, Austria, in the Europe region.
How does Instahelp make money?
One revenue line is on record: per-Session Counseling/Therapy Fees.
Who are Instahelp's main competitors?
Direct peers on record are BetterHelp, 7Cups, HelloBetter, Mindance, Talkspace, Selfapy and Online-Therapy.com. DocOn is listed as a regional player. EAP providers (e.g., OpenUp, Oliva) is listed as an emerging player. Psychology Today (Therapy Directory) is listed as a broad incumbent.
Does Instahelp have an API?
No public API is recorded for Instahelp.
What industry is Instahelp in?
Instahelp's product category is Online Mental Health Services. Its primary akta.pro industry code is HLALALAJ, Mental Health Therapist Marketplaces, with a secondary code of HLALAEAK, Workplace Mental Health & EAP-Integrated Teletherapy Platforms. Its NAICS code is 621330 and its SIC code is 8300.